Zulauf-Reisen Hannelore Zulauf

What Zulauf-Reisen Hannelore Zulauf does

Zulauf-Reisen Hannelore Zulauf, doing business as Schmetterling Reisebüro Zulauf e.K., is a sole proprietorship (Einzelkaufmann) travel agency registered in the Marburg commercial register (HRA 3788) and headquartered at Hersfelder Str. 42 in Neukirchen, Germany. The agency operates a single physical retail location complemented by a WordPress/Divi website (zulaufreisen.de) and serves primarily individual leisure travelers seeking package holidays, ocean and river cruises, hotels, vacation rentals, scheduled and charter flights, car rentals, group and school trips, event tickets (20,000+ events), and travel insurance. Customers submit inquiries via email, telephone, or walk-in consultation rather than through a self-service e-commerce checkout.

The agency earns revenue primarily through commissions from tour operators such as TUI Deutschland and Phoenix Reisen for package-holiday and cruise bookings, plus modest service fees on standalone flight bookings (none on package holidays) and commissions on travel-insurance products sold as a non-licensing annex broker. It operates as a member of the Schmetterling International network of more than 1,000 German travel agencies, which provides the underlying booking infrastructure (Amadeus Germany GmbH GDS), shared website technology, marketing support, and the Schmetterling Vorteilskarte loyalty card. Distribution is augmented by affiliate redirects to Booking.com for hotels and Holiday Extras for airport parking, plus dedicated group-travel (Schmetterling Gruppenreisen) and school-trip (23butterfly) platforms within the network.

The business is owner-operated by Hannelore Zulauf with a staff of approximately 7 people. The underlying technology is conventional rather than proprietary: WordPress CMS, Complianz cookie consent, Google Analytics, Google Tag Manager, reCAPTCHA, Google Maps, SSL encryption, and the Amadeus GDS via the Schmetterling network. There are no proprietary technology assets, patents, or AI capabilities, and revenue, booking volume, and customer counts are not publicly disclosed.

Name

Zulauf-Reisen Hannelore Zulauf

Legal name

Schmetterling Reisebüro Zulauf e.K.

Website

https://zulaufreisen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Schmetterling Reisebüro Zulauf e.K. is a 7-person sole-proprietor travel agency in Neukirchen, Germany, serving individual leisure travelers with package holidays, cruises, flights, hotels, group trips, event tickets, and travel insurance as a member of the Schmetterling network.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (56152)

akta.pro primary industry

Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG)

akta.pro secondary industry

Cruise Planning & Booking (HSACAKAE)

Keywords

• Package holiday booking
• Travel agency services
• Cruise booking
• Flight booking
• Travel insurance

Headquarters

HQ city

Neukirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tour Operator Commission: As a travel intermediary (Vermittler), the agency earns commission from tour operators for booking package holidays (Pauschalreisen), cruise packages, hotels, flights, car rentals, and other travel services. Commission is typically a percentage of the booking value, included in the tour operator's pricing. The agency clarifies it acts solely as a broker and does not operate as a tour operator itself.
2. Service Fees: The agency charges service fees (Serviceentgelte) for certain intermediary services. No service fee is charged for package holiday bookings. Service fees apply for standalone flight bookings (Einzelleistungen) and linked travel services (verbundene Reiseleistungen), which are charged additionally and immediately due. Service fees are non-refundable upon cancellation unless the non-performance was caused by the agency.
3. Travel Insurance Commission: The agency acts as a non-licensing annex broker (erlaubnisfreier Annexvermittler) for travel insurance products, earning commissions on insurance sales such as travel cancellation insurance, travel health insurance, baggage insurance, and COVID-19 coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Schmetterling Reisebüro Zulauf e.K. is a traditional German travel agency that intermediates travel bookings as a certified Vermittler (intermediary) within the Schmetterling network. The agency books package holidays, ocean and river cruises, hotels, vacation rentals, scheduled and charter flights, car rentals, guided tours, group travel, school class trips, event tickets, airport parking, and travel insurance on behalf of individual consumers, leveraging partnerships with TUI Deutschland, Phoenix Reisen, Booking.com, and Holiday Extras.

Product overview

Schmetterling Reisebüro Zulauf e.K. operates as a traditional travel agency offering comprehensive travel planning and booking services. The portfolio is organized around three core pillars: Pauschalreisen (package holidays), Kreuzfahrten (cruises), and Unterkunft (accommodation). The product architecture is a single integrated service platform supplemented by specialized sub-categories and partner booking engines. Package holidays form the primary offering, combining flights and hotels. Cruises are split into ocean (Hochseekreuzfahrten) and river (Flusskreuzfahrten) categories. Accommodation spans hotels, vacation rentals (Ferienhaus), and hotel-plus-train packages. Transportation is offered through charter flights, scheduled flights (Linienflug), and car rentals. Additional services include event tickets (over 20,000 events), group travel, school trips, airport parking, and travel insurance. The agency acts as a mediator/broker between customers and tour operators, with bookings facilitated through partner platforms like Schmetterling International, Booking.com, and Holiday Extras.

Differentiator

Problem solved

Functional benefit

Products and services

• Pauschalreisen (Package Holidays) Package holiday bookings combining flights and accommodation, offering stress-free travel with bundled pricing. The agency acts as intermediary, connecting customers with tour operators like TUI Deutschland and Phoenix Reisen.
• Kreuzfahrten (Cruises) Ocean and river cruise bookings with the agency offering advice based on staff personal experience. The service includes sea cruises and inland waterway voyages.
• Hotels Direct hotel booking service with access to hotels worldwide through partner Booking.com integration.
• Ferienhaus/Ferienwohnung (Vacation Rentals) Vacation home and apartment rentals offering more flexibility and space than traditional hotels, suitable for longer stays.
• Hotel und Bahn (Hotel and Train) Combined hotel and train travel packages for self-arranged travel with rail connections to destinations.
• Linienflug (Scheduled Flights) Scheduled airline ticket booking with access to over 1,000 airlines through fare comparison.
• Charterflug (Charter Flights) Charter flight booking service offering flexible, customer-oriented options typically at lower prices than scheduled flights.
• Mietwagen (Car Rental) Car rental booking covering over 120 countries and 8,000+ stations worldwide, with full insurance coverage and transparent pricing.
• Rundreisen (Guided Tours) Guided tour packages to destinations worldwide including flights, with options from adventure travel to luxury tours.
• Gruppenreisen (Group Travel) Group travel booking service powered by Schmetterling Gruppenreisen platform.
• Klassenfahrten (School Trips) Educational group travel packages for schools and classes, powered by 23Butterfly booking platform.
• Flughafenparken (Airport Parking) Airport parking booking service through Holiday Extras partner, including parking, overnight stays, and lounge access.
• Versicherungen (Travel Insurance) Travel insurance products including baggage, COVID-19 coverage, and travel health insurance, offered as annex broker under German law.
• Tickets & Events Event ticket booking service offering access to over 20,000 events worldwide including musicals, concerts, operas, and sports.

Quantifiable outcome

• Access to over 20,000 events worldwide for ticket sales
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schmetterling International GmbH & Co. KGcoreChannel Partner/ Reseller/ DistributorThe agency is a member of the Schmetterling International network of travel agencies. Schmetterling provides the agency's booking infrastructure (including Amadeus Germany GmbH booking system access), website technology (Divi/Elegant Themes design, Complianz cookie management), marketing support, and access to exclusive deals. The website URL and branding prominently feature the Schmetterling name. The Schmetterling Vorteilskarte (advantage card) is offered to customers.
• Booking.comminorChannel Partner/ Reseller/ DistributorBooking.com is used as a hotel booking partner. The agency redirects customers to Booking.com via an affiliate link (Booking.com affiliate ID: aid=1137313, label=21072) for hotel searches. Booking.com handles the actual hotel reservation transaction.
• Holiday ExtrasminorChannel Partner/ Reseller/ DistributorHoliday Extras is used as a partner for airport parking services. The agency redirects customers to Holiday Extras via an affiliate link (agent=88268&custref=21072) for booking airport parking, airport lounges, and hotel packages near airports.
• TUI DeutschlandcoreChannel Partner/ Reseller/ DistributorTUI Deutschland is the primary tour operator (Reiseveranstalter) providing package holiday products sold through the agency. The agency acts as an intermediary (Vermittler) for TUI bookings including hotels (TUI BLUE Bahari Zanzibar, etc.), charter flights, and cruise packages.
• Phoenix ReisencoreChannel Partner/ Reseller/ DistributorPhoenix Reisen is a featured tour operator partner on the agency's homepage. The agency promotes Phoenix Reisen holiday packages and provides direct booking links to phoenixreisen.com (agenturnr=314572).
• Amadeus Germany GmbHcoreTechnology or IntegrationAmadeus is the global distribution system (GDS) used by the Schmetterling network and the agency for processing and booking travel reservations including flights, hotels, and package holidays. Booking data may be transmitted to Amadeus for reservation processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Booking.com: Global OTA that Zulauf uses as a hotel affiliate partner. Booking.com competes directly with traditional agencies in hotel and package bookings while also serving as a distribution channel, making it both a peer and a partner.
• TUI Deutschland: Germany's largest tour operator and the primary product supplier for Zulauf-Reisen. Both sell package holidays, cruises, and flights, but TUI operates at scale across multiple channels including direct-to-consumer, while Zulauf acts as an intermediary within the Schmetterling network.
• Check24 Vergleichsportal GmbH: Leading German price-comparison platform offering travel (hotels, flights, package holidays, car rental), insurance, and financial products. Competes with traditional agencies by offering self-service comparison and booking — directly comparable in product scope.
• Phoenix Reisen: Featured tour operator partner on Zulauf's homepage. Phoenix Reisen is a Bonn-based tour operator specializing in ocean cruises and packaged river cruises — comparable in that it sells through both direct channels and German travel agency intermediaries, including Zulauf.
• DER Touristik Deutschland GmbH: One of Germany's largest tour operators (part of REWE Group), offering package holidays, cruises, and specialty travel (e.g., ITS, Jahn Reisen, Meiers Weltreisen). Comparable in scope and channel structure to TUI, and a potential supplier competitor for traditional agencies.
• FTI Group: Major German tour operator group (FTI Touristik, 5vorFlug, BigXtra, LMX) offering package holidays and ancillary travel services via agency distribution and direct channels. Comparable in business model and channel mix to suppliers like TUI and DER.

Direct peers

• weg.de: German online travel agency owned by Unister (now part of HolidayCheck Group) offering package holidays, hotels, and flights. Comparable in that it serves German leisure travelers across the same product categories as Zulauf, but via a fully self-service digital channel versus the agency model.
• HolidayCheck Group AG: German travel review and booking platform (hotel review + package holiday booking) operating HolidayCheck, HolidayPirates, and weg.de. Directly comparable in serving German leisure travelers for package holidays and hotels, with a digital-first model that competes for the same customer wallet as traditional agencies.
• Holiday Extras GmbH: Direct partner of Zulauf for airport parking, lounges, and hotel-plus-parking packages. Holiday Extras is a UK-headquartered travel-ancillary provider with German operations that sells B2C and through travel-agency affiliates — directly comparable as both supplier and channel partner.
• Schmetterling International GmbH & Co. KG: The parent travel agency network of which Zulauf-Reisen is a member. Schmetterling provides the Amadeus GDS booking infrastructure, supplier contracts, and shared marketing (Vorteilskarte) that the agency relies on; both serve leisure travelers with package holidays, cruises, and flights through traditional Vermittler channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zulauf-reisen-hannelore-zulauf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zulauf-Reisen Hannelore Zulauf