Zum Franziskaner

What Zum Franziskaner does

Zum Franziskaner, legally Franziskaner Betriebs GmbH, is a family-owned traditional Bavarian restaurant (Wirtshaus) located at Residenzstraße 9 in the city center of Munich, Germany. The restaurant is operated by the Reinbold family, with Eduard Reinbold and Mathias Reinbold serving as managing directors. It serves traditional Bavarian cuisine including white sausages (Weisswurst), Leberkäs, pretzels, and Original Franziskaner mustard, complemented by Löwenbräu beer specialties as the primary beer provider. The business also offers a Frühschoppen breakfast package (€12.90, served 10:00–11:30) and operates seven distinct event rooms (Fuchsenstube, Hofgarten, Poststüberl, König Ludwig Saal, Triumphator-Stüberl, Löwenstüberl, and Stöcklstüberl) accommodating 10 to approximately 300 guests for corporate events, weddings, birthdays, and Christmas parties.

The company's revenue model is diversified across four streams: food and beverage sales (dine-in), event hosting services, gift voucher sales (€25, €50, €100 denominations), and branded merchandise (Original Franziskaner mustard and Leberkäs mustard). Distribution is conducted through a direct dine-in service at the single Munich location, supplemented by online voucher sales via partner loewenbraeushop.com and merchandise distribution via partner meinegewürzmühle.de. The technology stack is minimal and operational rather than differentiating: a website with table reservations through Reservision, an Event Konfigurator tool (powered by dayyourway.com) for self-service event planning with instant cost previews, and standard GDPR-compliance tooling (Usercentrics, eRecht24). The company is privately held with no external investors, no subsidiaries, and no patent or trademark portfolio disclosed, operating as a single-location, family-run culinary establishment in the Munich market.

Name

Zum Franziskaner

Legal name

Franziskaner Betriebs GmbH

Website

https://zum-franziskaner.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zum Franziskaner is a family-owned traditional Bavarian restaurant in central Munich serving authentic Bavarian cuisine, hosting events for 10–300 guests, and selling branded merchandise and gift vouchers through partner channels.

Ownership category

akta.pro rank

Product category

Traditional Bavarian Restaurant

NAICS

Limited-Service Restaurants (722513), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Bavarian restaurant
• Traditional German cuisine
• Event venue hosting
• Bavarian breakfast service
• Gift voucher sales

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Traditional restaurant revenue from serving Bavarian cuisine and beverages including Löwenbräu beer specialties, white sausages, and other traditional dishes to dine-in customers
2. Event hosting services: Private event hosting including corporate events, birthday celebrations, Christmas parties, and weddings in various event rooms accommodating 10-300 guests
3. Gift vouchers: Sale of gift vouchers in €25, €50, and €100 denominations through the restaurant and online partner loewenbraeushop.com
4. Merchandise (Franziskaner Mustard): Sale of Original Franziskaner Mustard and Leberkäs mustard products, available at the restaurant and online via distribution partner meinegewürzmühle.de

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Zum Franziskaner is a traditional Bavarian restaurant in central Munich serving authentic regional cuisine including white sausages (Weisswurst), Leberkäs, pretzels, and Löwenbräu beer specialties. The restaurant also operates seven distinct event rooms accommodating 10–300 guests for private and corporate celebrations, and sells gift vouchers in €25, €50, and €100 denominations along with branded Original Franziskaner Mustard merchandise.

Product overview

Zum Franziskaner is a traditional Bavarian restaurant in Munich offering a unified dining experience centered on authentic Bavarian cuisine. The restaurant operates multiple event spaces for private and corporate events, supplemented by branded food products (Original Franziskaner Mustard), gift vouchers, and an online event configurator tool. The core offering is the restaurant's traditional dining experience with white sausages, Leberkäs, and Löwenbräu beer, complemented by event hosting services and branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Bavarian Restaurant Dining Service Traditional Bavarian dine-in experience at Residenzstraße 9 in Munich featuring regional specialties such as white sausages, Leberkäs, and pretzels, complemented by Löwenbräu beer specialties across seven distinct dining rooms including Fuchsenstube, Hofgarten, Poststüberl, König Ludwig Saal, Triumphator-Stüberl, Löwenstüberl, and Stöcklstüberl.
• Frühschoppen (Bavarian Breakfast) Traditional Bavarian breakfast package served 10:00–11:30 AM featuring 2 white sausages or 150g Leberkäs, a pretzel with mustard, and a 0.5L beer or non-alcoholic drink for €12.90.
• Event Spaces and Venue Hosting Private and corporate event hosting across seven event rooms including Fuchsenstube, Hofgarten, Poststüberl, König Ludwig Saal, Triumphator-Stüberl, Löwenstüberl, and Stöcklstüberl, accommodating 10–300 guests for corporate events, birthdays, weddings, family gatherings, and Christmas parties with full-service event planning and personal consultations.
• Gift Vouchers Restaurant gift vouchers available in €25, €50, and €100 denominations, sold online through partner platform loewenbraeushop.com and at the restaurant location.
• WirtshausWiesn Experience Year-round Oktoberfest-themed experience allowing guests to enjoy the Wiesn feeling outside of the official Oktoberfest season, with Bavarian food and beer in a festive atmosphere.
• Original Franziskaner Mustard (and Leberkäs-Senf) Brand-specific mustard products including Original Franziskaner mustard and Leberkäs mustard, available for purchase at the restaurant or online through distribution partner meinegewuerzmuehle.de.
• Event Configurator Online event planning tool that allows customers to configure and request event bookings for the restaurant's event rooms with instant cost previews, streamlining the event booking process.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• LöwenbräucoreStrategic or Co-development PartnerServing Löwenbräu beer specialties as the primary beer provider. The restaurant is associated with the Löwenbräu brand for beer offerings, contributing to the authentic Bavarian dining experience.
• meinegewürzmühle.deminorChannel Partner/ Reseller/ DistributorDistribution partner for Original Franziskaner mustard and Leberkäs mustard products. Customers can purchase the signature mustard products online through this partner.
• loewenbraeushop.comminorChannel Partner/ Reseller/ DistributorPartner platform for selling gift vouchers in €25, €50, and €100 denominations. Vouchers can be purchased online and redeemed at the restaurant.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spatenhaus an der Oper: Bavarian-style restaurant adjacent to the Bavarian State Opera, affiliated with Spaten brewery, serving traditional cuisine. Directly comparable given proximity to the State Opera and shared brewery-anchored traditional model.
• Wirtshaus zum Straubinger: Traditional Bavarian Wirtshaus in central Munich serving Bavarian classics and seasonal cuisine. Comparable Munich-center traditional restaurant competing for the same tourist and corporate-event demand.
• Donisl: Traditional Munich restaurant near Marienplatz serving Bavarian and modern cuisine with event hosting. Comparable as a centrally located Munich venue blending tradition with event/private functions.
• Augustiner-Keller: Traditional Munich beer garden and Wirtshaus serving Bavarian fare alongside Augustiner beer, with event and large-group hosting. Highly comparable model combining traditional cuisine, brewery partnership, and event spaces.
• Schneider Bräuhaus: Traditional Bavarian Wirtshaus in central Munich affiliated with Schneider Weisse, serving Bavarian classics and hosting private events. Directly comparable as a Munich-center Wirtshaus with brewery partnership and event infrastructure.
• Paulaner am Nockherberg: Traditional Munich restaurant and beer hall operated in association with Paulaner, hosting events including the famous Starkbierfest. Comparable as a heritage Munich venue with brewery tie-up and event-led revenue.
• Löwenbräukeller: Historic Munich beer hall and restaurant operated under the same Löwenbräu brand that partners with Zum Franziskaner. Highly comparable traditional Bavarian venue with brewery affiliation, large event capacity, and central Munich presence.
• Hofbräuhaus München: The iconic traditional Bavarian beer hall in central Munich serving Bavarian cuisine, beer, and hosting large-scale events. Closest direct analogue to Zum Franziskaner's combination of traditional food, beer partnership, and central Munich location.
• Andechser am Dom: Traditional Bavarian Wirtshaus next to Munich's Frauenkirche serving Andechs beer specialties and Bavarian cuisine. Comparable as a centrally located Munich traditional restaurant with brewery partnership.
• Haxnbauer: Munich-based traditional Bavarian restaurant specializing in Schweinshaxe and Bavarian fare with central city location. Comparable traditional Wirtshaus positioning targeting tourists and locals seeking authentic Bavarian dining.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zum-franziskaner

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zum Franziskaner