Zielonogórski Klub Żużlowy SSA

Name

Zielonogórski Klub Żużlowy SSA

Legal name

Zielonogórski Klub Żużlowy Sportowa Spółka Akcyjna

Website

https://zuzel.falubaz.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Sports Entertainment (Motorcycle Speedway)

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Professional speedway racing
• Motorcycle speedway team
• Sports event ticketing
• Fan merchandise retail
• Youth rider development

Headquarters

HQ city

Zielona Góra

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Individual match tickets sold online via biletynafalubaz.pl and at stadium box offices. Ticket categories include normal, reduced (students/youth/seniors), child, family, group, and VIP pricing.
2. Sponsorship: Title sponsorship (Stelmet), main sponsors (Toyota-ZG, Streamsoft), logistical partners, service partners, technical partners, and media partners provide annual contractual revenue.
3. Merchandise: Fan shop (Sklep Kibica) at W69 stadium and online at falubaz.sklep.pl sells Kevlar suits, shirts, and other branded merchandise.
4. Stadium Events: Hosting of international events such as Speedway European Championship (SEC) rounds generates additional ticket and media revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Zielonogórski Klub Żużlowy SSA (operating as Falubaz / Stelmet Falubaz Zielona Góra) runs a professional motorcycle speedway racing team that competes in PGE Ekstraliga, the top tier of Polish speedway. The club sells match tickets, branded merchandise, season tickets tied to the KSF365 loyalty program, and hosts international events such as the Speedway European Championship (SEC) at its W69 stadium in Zielona Góra.

Product overview

Zielonogórski Klub Żużlowy SSA operates as a professional speedway sports club with a multi-level team structure. The core offering is the Stelmet Falubaz racing team competing in PGE Ekstraliga, complemented by U24 Ekstraliga and Falubaz Junior youth development programs. Supporting services include Biletynafalubaz.pl for ticket sales, the Sklep Kibica for merchandise retail (both physical and online), the KSF365 loyalty program for season ticket holders, Urodziny z Falubazem birthday party experiences at the stadium, and Stadion W69 tours. The club operates the W69 stadium as its home venue.

Differentiator

Problem solved

Functional benefit

Brands

• Falubaz Junior: Youth development programme and junior team of Stelmet Falubaz Zielona Góra, operating in U24 Ekstraliga and youth competitions.
• KSF365

Products and services

• Stelmet Falubaz Zielona Góra (Professional Speedway Team) The club's flagship offering: a professional speedway motorcycle racing team that fields riders in the PGE Ekstraliga (Poland's premier speedway league), U24 Ekstraliga, and Falubaz Junior competitions. Matches are hosted at the W69 stadium in Zielona Góra.
• Biletynafalubaz.pl (Ticketing Service) Online ticket sales platform (operated via abilet.pl) for speedway events held at the W69 stadium. Sells normal, reduced (student/youth/senior), child, family, group, VIP, and season (Karnet) tickets for all Falubaz home matches and hosted events.
• Sklep Kibica (Fan Shop) Physical and online merchandise store selling Falubaz branded products including Kevlar suits (350 PLN), Kevlar shirts (200 PLN), and other fan apparel. Operates two physical locations at the W69 stadium plus a 24/7 online store.
• KSF365 Loyalty Program Annual season ticket holder loyalty program that converts match tickets (Karnet) into a year-round discount card accepted at 20+ local partner businesses in Zielona Góra, including restaurants, retail shops, optical services, automotive, taxi, and professional services.
• Urodziny z Falubazem (Birthday Party Experiences) Birthday party event packages at the W69 stadium, including stadium tours, workshops, entertainment, and meetings with the club mascot Motomysz. Targeted at families and children.
• Falubaz Junior (Youth Speedway Academy) Youth speedway training and rider development program operating in U24 Ekstraliga and youth competitions, including nursery/feeder programs and youth recruitment (nabór) for the speedway school.
• Stadion W69 Tours Guided stadium tours offering visits to the speedway track, team workshop, and motorcycle demonstrations at the W69 venue.

Quantifiable outcome

• Stelmet Falubaz Zielona Góra finished 3rd (bronze) in 2016 PGE Ekstraliga
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Toyota-ZGcoreStrategic or Co-development PartnerOfficial automotive partner of the club. Toyota-ZG provides vehicle services and branding presence at W69 stadium. Multiple seasonal sponsorships across logo placements and partner integrations.
• ArpolminorStrategic or Co-development PartnerMain sponsor and logistical partner of Falubaz. Logo appears on official website alongside other main sponsors.
• Jorge (fireworks)minorStrategic or Co-development PartnerFireworks partner providing pyrotechnic displays at matches and events. Multiple seasonal sponsorships confirmed.
• Radio Taxi BisminorStrategic or Co-development PartnerOfficial taxi partner of Falubaz. Provides transportation services under 'Partnerzy serwisu' (Service Partners) section.
• Sensus (rescue services)minorStrategic or Co-development PartnerMedical partner providing first aid/rescue services for events. Listed under 'Partnerzy medyczni' (Medical Partners).
• OLIMP (supplements)minorStrategic or Co-development PartnerMedical/nutritional supplements partner for the club's health and wellness program.
• UKS AS Zielona GóraminorStrategic or Co-development PartnerPartner sports club (青少年 sports school) listed under Partnerzy Kluby Sportowe (Partner Sports Clubs).
• APMM Zielona GóraminorStrategic or Co-development PartnerPartner sports club under Partnerzy Kluby Sportowe on the Falubaz website.
• SKMZastalminorStrategic or Co-development PartnerPartner sports club under the Falubaz partner network.
• Start Zielona GóraminorStrategic or Co-development PartnerPartner sports club under the Falubaz partner network.
• HarpaganminorStrategic or Co-development PartnerPartner sports club (speedrower/hardriding club) listed under Partnerzy Kluby Sportowe.
• UKŚ Świt DrzonkówminorStrategic or Co-development PartnerPartner sports club under the Falubaz partner network.
• LKS Trasa Zielona GóraminorStrategic or Co-development PartnerPartner sports club listed under Falubaz's partner sports clubs network.
• Wataha Rugby Club Zielona GóraminorStrategic or Co-development PartnerPartner sports club under Falubaz's partner sports clubs network.
• Octopus Zielona GóraminorStrategic or Co-development PartnerPartner sports club under Falubaz's partner sports clubs network.
• Dariusz Biczyński (photography)minorGTM or Marketing PartnerOfficial media partner providing photography services. Listed under Partnerzy Medialni (Media Partners).
• Łukasz Forysiak (photography)minorGTM or Marketing PartnerOfficial media partner providing photography services. Listed under Partnerzy Medialni (Media Partners).
• Canal+coreGTM or Marketing PartnerOfficial PGE Ekstraliga media broadcast partner providing TV coverage of all league matches including Falubaz home games.
• WP SportoweFaktycoreGTM or Marketing PartnerOfficial PGE Ekstraliga digital media partner providing online sports news coverage and media integration for league matches.
• KSF365 Partner Businesses (20+ local businesses)minorChannel Partner/ Reseller/ DistributorOver 20 local Zielona Góra businesses including restaurants (Madara, HipHip Kura, Berollo, 2 Talerze, Piwnica Artystyczna KAWON, Świat Shishy), retail (Sklep Kibica), optical (Salon Optyczny Edor), automotive (Toyota-ZG), garden (Iluzja), taxi (Hallo Taxi BIS), professional services (Akton, Nuwe, Zaczarowane Wnętrze), photography (DB Team), minerals (Michal Minerals), and sports clubs (TS Przylep). These partners honor the KSF365 season ticket loyalty card for discounts.
• City of Zielona GóracoreStrategic or Co-development PartnerMunicipal government partner and shareholder (Akcjonariusze). City of Zielona Góra is a co-owner of ZKŻ SSA and provides institutional support. The city is listed alongside Stelmet as shareholders.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apator Toruń (Pres Grupa Deweloperska Toruń): PGE Ekstraliga club based in Toruń that defeated Falubaz 49:41 in August 2026. Direct league competitor with similar professional speedway team operations, sponsorship-driven revenue, and stadium-based matchday business.
• Sparta Wrocław (Betard Sparta Wrocław): Direct PGE Ekstraliga competitor based in Wrocław, Poland. Both are top-tier professional speedway clubs competing in the same league, operating similar stadium-based business models, sponsorship structures, and merchandise/ticketing operations. Sparta is one of Falubaz's closest sporting rivals historically.
• Motor Lublin: PGE Ekstraliga competitor based in Lublin, Poland. Both clubs operate professional speedway teams in the same top-tier league, sharing comparable revenue structures (tickets, sponsorship, merchandise) and competing for the same Polish speedway audience.
• Unia Leszno (Fogo Unia Leszno): PGE Ekstraliga competitor based in Leszno, with whom Falubaz contested the closely contested 2010 championship final. Both are historic Polish speedway clubs operating similar stadium-and-sponsorship-driven business models in the same league.
• Włókniarz Częstochowa (Lokomotiv Częstochowa): PGE Ekstraliga club from Częstochowa, Poland. Direct competitor operating an analogous professional speedway franchise with similar sponsorship, ticketing, and merchandise revenue structures.
• GKM Grudziądz (ZOOleszcz GKM Grudziądz): PGE Ekstraliga club based in Grudziądz. Both operate top-tier Polish speedway clubs with similar revenue mixes from tickets, sponsorship, and merchandise, and the same league-level TV distribution deal via Canal+.
• Stal Gorzów (ebut.pl Stal Gorzów): Neighboring PGE Ekstraliga club from Gorzów Wielkopolski, just across the Lubuskie region. Direct league competitor sharing regional fan base overlap and operating an analogous sponsorship/ticketing/merchandise model.

Broad incumbents

• Speedway Ekstraliga (PGE Ekstraliga League Organizer): The Polish speedway league organizer that Falubaz competes in. Comparable as the central organizing and broadcasting entity that structures the competitive format, media rights (Canal+/WP SportoweFakty), and overall commercial model Falubaz participates in.
• FIM Speedway Grand Prix (SGP): The international top-tier speedway championship series sanctioned by FIM. Comparable as the broader organizer/rights holder governing international speedway events including SEC rounds hosted by Falubaz at W69.

Emerging players

• Cracovia Speedway (Polonia Bydgoszcz / additional lower-tier Polish clubs): Lower-tier Polish speedway clubs (e.g., 1 Liga / 2 Liga) that compete for promotion to PGE Ekstraliga. Comparable as aspiring entrants into Falubaz's league and potential feeder-stage opponents in cup competitions or promotion playoffs.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/falubaz
• Facebookfacebook.com/fbc
• Instagraminstagram.com/falubaz
• LinkedInlinkedin.com/company/zkzssa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zielonogórski Klub Żużlowy SSA