Zyre Brands

What Zyre Brands does

Zyre Brands is a privately held, women-owned and BIPOC-led cannabis company founded in 2018 in Vancouver, British Columbia by Audrey Wong. The company manufactures and sells flavoured, full-spectrum cured resin cannabis vape cartridges, organized into three activity-based product lines: Launch 1.0 (Sativa, for upbeat/social use), Recline 1.0 (Indica, for relaxation), and Spotlight 1.0 (Hybrid, for focus and creativity), each available in multiple fruit-flavour SKUs such as Mango, Pineapple Punch, Watermelon Mint, Blueberry, Apple Twist, and Wild Strawberry. Its core technology is a proprietary formulation combining HTFSE terpene sauce, distillate, and custom botanical terpene blends delivered through all-ceramic hardware with gentle-heat coils designed to preserve cannabinoids and terpenes, positioned against metal-cartridge competitors on smoothness and flavour. Zyre does not operate its own filling or packaging facilities; production is conducted by licensed manufacturing partners 1253486 BC LTD (covering BC and Ontario) and Cicatrix Labs (covering Saskatchewan and Manitoba), and the company claims to be BC's #1 selling full-spectrum vape brand.

The company runs a hybrid B2B and B2C go-to-market. The primary revenue line is wholesale distribution to licensed cannabis retailers across BC and Ontario, with stated expansion into SK and MB, supported by a sales-led motion hiring an Inside Sales Rep in Toronto for outbound retailer engagement and email campaigns. B2C sales are routed through the BC Cannabis Stores online platform, with direct shipping within Canada and the USA via zyrelife.com. Marketing is concentrated in organic social (Instagram, TikTok, Twitter/X) and Spotify, supplemented by an educational content/guides section on the website and a newsletter. Secondary revenue comes from branded merchandise (T-shirts priced at $30-$35, stickers) and compatible vape batteries, which the company sells at unit pricing. The team is very small at approximately six employees and the business has no disclosed funding rounds, parent company, or external institutional investors in the available source material.

Name

Zyre Brands

Legal name

Zyre Brands

Website

https://zyrelife.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Zyre Brands is a Vancouver-based, women-owned cannabis company that manufactures flavoured, full-spectrum cured resin vape cartridges across three activity-based lines (Launch, Recline, Spotlight), selling wholesale to licensed Canadian retailers and direct-to-consumer via BC Cannabis Stores and US shipping.

Ownership category

akta.pro rank

Product category

Cannabis Vape Cartridges

NAICS

Beverage and Tobacco Product Manufacturing (312), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Tobacco Products (2100)

akta.pro primary industry

Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)

akta.pro secondary industry

Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)

Keywords

• Cannabis vape products
• Full-spectrum cured resin
• Cannabis vape cartridges
• Cannabis accessories and merchandise
• Women-owned cannabis brand

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Cannabis Vape Products: Full-spectrum cured resin vape pens sold in 1g sizes across Launch, Recline, and Spotlight product lines
2. Vape Hardware Accessories: Sale of vape batteries and USB chargers as standalone accessories
3. Branded Merchandise: Branded apparel including T-shirts (e.g., 'I Buy Weed From A Woman' at $30, 'Weed Dealer' at $35)

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Zyre Brands manufactures and sells flavoured full-spectrum cured resin cannabis vape cartridges under three activity-based product lines — Launch 1.0 (Sativa, for upbeat/social activities), Recline 1.0 (Indica, for relaxation), and Spotlight 1.0 (Hybrid, for focus/creativity) — in 1g sizes with proprietary botanical terpene blends and all-ceramic hardware. The company also sells branded merchandise (t-shirts, stickers) and compatible vape batteries as accessory lines. Products are distributed wholesale to licensed cannabis retailers across BC, Ontario, Saskatchewan, and Manitoba, with consumer sales via BC Cannabis Stores.

Product overview

Zyre Brands is a BC-based, women-owned cannabis company that manufactures and sells flavoured cured resin vape products. The core product portfolio consists of three vape lines—Launch 1.0 (Sativa), Recline 1.0 (Indica), and Spotlight 1.0 (Hybrid)—each available in distinct fruit flavors such as Pineapple Punch, Mango, Watermelon Mint, Blueberry, Apple Twist, and Wild Strawberry. Products are formulated as full-spectrum cured resin with botanical terpenes and feature all-ceramic hardware for smooth draws. The company also offers branded merchandise including t-shirts and stickers, as well as compatible vape batteries. The products are currently available in BC and Ontario, with expansion across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Launch 1.0: Sativa-based flavoured cured resin vape line designed for upbeat, social, and active activities. Flavours include Mango (Pineapple Punch) and Pineapple Punch.
• Recline 1.0
• Spotlight 1.0

Products and services

• Launch 1.0 Sativa-dominant flavoured full-spectrum cured resin vape cartridge line designed for upbeat, social, and active occasions. Available in fruit-flavour SKUs such as Mango and Pineapple Punch, formulated with the BC-grown Jack Herer strain and a proprietary botanical terpene blend, sold in 1g size with THC content 79-85%.
• Recline 1.0 Indica-dominant flavoured full-spectrum cured resin vape cartridge line designed for unwinding and relaxation. Available in fruit-flavour SKUs such as Watermelon Mint and Blueberry, formulated with the BC-grown Pink Kush strain and a proprietary botanical terpene blend, sold in 1g size.
• Spotlight 1.0 Hybrid flavoured full-spectrum cured resin vape cartridge line designed for focus, creativity, and active tasks. Available in fruit-flavour SKUs such as Apple Twist and Wild Strawberry, formulated with the BC-grown Blue Dream strain and a proprietary botanical terpene blend, sold in 1g size with THC content 78-85%.
• Branded T-Shirts Branded apparel including 'I Buy Weed From A Woman' ($30, Black or White, sizes S-2XL) and 'Weed Dealer' ($35, Black, Pink, or White, sizes S-XL), used to promote the women-owned cannabis brand.
• Vape Batteries Compatible vape batteries sold as standalone accessories for Zyre vape cartridges, with lower voltage setting options designed for full-spectrum products.
• Branded Stickers Branded stickers featuring Zyre branding.

Quantifiable outcome

• 250-350 draws per 1g vape cartridge
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• 1253486 BC LTDcoreStrategic or Co-development PartnerLicensed manufacturing partner for filling and packaging operations. Zyre is proudly partnered with 1253486 BC LTD for filling and packaging of vape products. Licensed to sell in BC and Ontario through this partnership.
• Cicatrix LabscoreStrategic or Co-development PartnerLicensed manufacturing partner for filling and packaging. Partnership enables Zyre to sell products in Saskatchewan and Manitoba markets.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• STIIIZY: Large US cannabis vape brand with proprietary pod-based hardware and broad retail distribution; relevant as a scaled benchmark for Zyre's all-ceramic, terpene-focused vape proposition.
• Kurvana: US cannabis vape brand emphasizing full-spectrum oil and ceramic hardware; comparable to Zyre on product technology (ceramic, full-spectrum extracts) and on-brand premium positioning.

Direct peers

• Bold Extracts: Canadian cannabis concentrates and vape brand focused on high-THC extracts; directly comparable to Zyre's full-spectrum cured resin formulation and ceramic-cartridge positioning.
• dosist: Cannabis vape brand built around effect-based product naming and dose-controlled delivery; the closest conceptual analogue to Zyre's Launch/Recline/Spotlight activity-based positioning.
• 1964 Supply Co. BC-based cannabis brand with a vapes and pre-rolls portfolio; comparable to Zyre as a regional Canadian brand competing for shelf space in BC and Ontario with a similar craft, story-driven positioning.
• Daily Special: OrganiGram-owned Canadian cannabis value vape brand; comparable as a competing vape SKU set in provincial stores competing for the same price-sensitive and occasional-consumer segments.
• Virtue Cannabis: Canadian vape-focused cannabis brand with an emphasis on taste and smooth draws, overlapping Zyre's core value proposition around flavour-forward, easy-on-the-throat vapes.
• FIGR: Canadian licensed producer whose vape and concentrate products compete head-to-head with Zyre in Atlantic and Central Canadian retail, with overlapping SKU formats and price points.
• Kolab Project: Canadian cannabis brand with a vape and extract portfolio marketed through provincial boards; comparable to Zyre in product format and reliance on provincial distribution channels.
• Miss Envy: Canadian women-owned cannabis brand centred on vape cartridges and concentrates, directly comparable to Zyre's full-spectrum cured resin vape positioning and female-founder-led identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ZyreLife
• YouTubeopen.spotify.com/user/22rnurkinhyqzl35bwbgpibiq?si=455e2251489c4a74
• Instagraminstagram.com/zyrelife/?hl=en
• TikToktiktok.com/@zyrelife.com
• LinkedInlinkedin.com/company/zyrelife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zyre Brands