1964 Supply Co.

What 1964 Supply Co. does

1964 Supply Co. is a Canadian craft cannabis brand that cultivates, processes, and distributes a broad portfolio of recreational cannabis products across flower, vapes, concentrates, pre-rolls, and edibles. The company operates from Vancouver, British Columbia, with cultivation in Delta and Powell River, and functions as a wholly-owned brand under Rubicon Holding Corp., a privately held Ontario corporation. The brand identity is built around 1960s counterculture and the 1964 discovery of THC, deliberately positioning against the clinical aesthetic common in the category.

The product portfolio spans more than 40 active SKUs across four main categories. Flower cultivars include legacy and contemporary genetics (Blue Dream, Comatose, Stinky Pinky, Gelato #41, LA Kush Cake, Lemon Diesel, Sour Tangie, Tropicanna, Gasolina, Apples & Bananas, Kush Mints, M'MOSA). Concentrate and vape products use 100% single-strain Full Spectrum Extract (FSE) resin in both 510-thread cartridges and All-In-One disposable formats, with the company claiming first-in-Canada use of Active (AVD) Axel Mini Air hardware for its GLTO #41 AIO. Edibles include pot brownies, marshmallow squares, and an extensive live rosin gummy line incorporating minor cannabinoids (CBG, THC-V), with single-packs and 10-pack formats. Pre-rolls include resin rolls and flower-plus-Lebanese-hash combinations.

Distribution runs through licensed Canadian provincial cannabis boards including SQDC in Quebec, plus other provincial retailers across all four Canadian regions. Pricing is set at the provincial distributor level rather than by the brand. Underlying technology comprises hybrid greenhouse cultivation under full-spectrum sunlight, a proprietary organic soil blend using local BC ingredients (Douglas fir from Sunshine Coast, kelp from Salt Spring Island, glacial rock dust from Whistler), hand-harvested and hang-dried production processes, and FVOPA organic certification on at least one cultivar. The company is privately held with 1-10 employees and no disclosed revenue, funding, or external institutional ownership.

Name

1964 Supply Co.

Legal name

Rubicon Holding Corp.

Website

https://1964supplyco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

1964 Supply Co. is a Canadian craft cannabis brand under Rubicon Holding Corp. that cultivates in British Columbia and distributes flower, FSE resin vapes, live rosin edibles, and pre-rolls through provincial cannabis retailers across Canada.

Ownership category

akta.pro rank

Product category

Recreational Cannabis

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Cannabis Wholesale Distribution (Flower, Extracts, Edibles) (CRAOAIAF)

Keywords

• Recreational cannabis products
• Dried cannabis flower
• Cannabis vape cartridges
• Cannabis concentrates
• Cannabis edibles gummies

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Cannabis Product Sales: Direct sales of cannabis products including flower, concentrates (FSE resin, live rosin, hash), edibles (gummies, brownies, marshmallow squares), and vape products through licensed retailers and provincial distributors across Canada.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

1964 Supply Co. is a Canadian cannabis brand that cultivates, produces, and sells recreational cannabis products including dried flower cultivars, FSE resin vape cartridges and All-In-One disposable vapes, FSE resin concentrates, live rosin gummies, infused baked goods (pot brownies, marshmallow squares), hash, and resin-infused pre-rolls. Products are distributed through licensed provincial cannabis retailers across Canada and are positioned as craft, organic, true-to-flower cannabis for adult consumers.

Product overview

1964 Supply Co. is a Canadian cannabis company producing a diverse portfolio of cannabis products across four main categories: Flower (dried cannabis cultivars), Concentrates/Vapes (FSE Resin products in 510-thread cartridges and All-In-One disposable vapes), Edibles (Live Rosin gummies, pot brownies, and marshmallow squares), and Pre-rolls (including resin-infused rolls and hash combinations). The company cultivates cannabis in British Columbia using organic practices in hybrid greenhouses, combining ancient techniques with modern craft. Their cultivars include both legacy strains (Comatose, Blue Dream, Stinky Pinky) and newer varieties (Apples & Bananas, Tropicanna, Gasolina), all featuring high THC levels and complex terpene profiles. Products are made from craft flower with a focus on true-to-strain experiences, using 100% resin extracts without added distillate or botanical terpenes.

Differentiator

Problem solved

Functional benefit

Brands

• 1964 Bakery: Infused edibles line including Pot Brownies and Marshmallow Squares.

Products and services

• Blue Dream Flower Sativa-dominant hybrid cannabis strain born from Blueberry and Haze, known for sweet blueberry aroma and balanced uplifting effects. THC: 18-24%. Sold as dried flower to adult Canadian consumers through licensed provincial retailers.
• Stinky Pinky Flower Indica-dominant phenotype of Pink Kush (TF Cut) featuring dense, resin-rich buds with pungent floral fuel, earthy, and sweet gas notes. THC: 26-30%. Sold as dried flower.
• Comatose Flower Heavy indica-dominant hybrid believed to descend from OG Kush with dense buds, citrus brightness, earthy pine undertones, and high trichome coverage. THC levels reach high twenties.
• LA Kush Cake Flower Premium indica-dominant hybrid crafted from Wedding Cake and Kush Mints with skunky aroma and vanilla, gas, and sweet dough notes. THC: 24-28%.
• Lemon Diesel Flower Bold sativa strain bred from Lemon Jack and NY Diesel featuring vibrant lemon aroma with vanilla sweetness and diesel undertones. THC: 26-30%.
• Apples & Bananas Flower Sweet and sour fruit blend cultivar with herbal gas notes. Lineage: [(Platinum Cookies X Granddaddy Purple) X Blue Power] X Gelatti.
• Sour Tangie Flower Sativa-dominant strain from East Coast Sour Diesel and Tangie featuring vibrant citrus and tangerine aromas with diesel undertones. FVOPA certified organic.
• Kush Mints Flower Potent indica-dominant strain bred from Animal Mints and Bubba Kush featuring dense frosty buds with sweet doughy vanilla, mint, and gas notes.
• M'MOSA Flower Sativa cross of Purple Punch and Clementine featuring vibrant citrus and sweet tropical fruit with subtle floral notes and earthy undertones.
• Gasolina Flower Indica-leaning strain from Blueberry Diesel x Thai Haze with fruity vibes and classic gassy punch. Grown by Meridian 125 W Cultivation on Powell River.
• Tropicanna Flower Sativa-dominant hybrid from Tangie x Girl Scout Cookies lineage featuring juicy tangerine, orange, tropical fruit, and pineapple notes with earthy undertones. Cultivated in Delta, BC.
• Gelato #41 Flower Legendary cultivar from Thin Mint GSC and Sunset Sherbet cross with sweet herbal aromas and complex flavor profile. THC: 26-30%.
• Blue Dream FSE Resin Vape 510 thread vape cartridge featuring Blue Dream FSE extract with hazy blueberry notes and no added botanical terpenes. THC: 70-78%.
• Comatose FSE Resin Vape 510 thread vape cartridge featuring Comatose FSE extract with an earthy, kushy profile. Made from craft flower with rigorously tested hardware.
• Stinky Pinky Resin FSE Vape 510 thread vape cartridge with Pink Kush TF Cut FSE extract featuring pungent aroma and dense bud structure. Dominant terpenes: Farnesene, Trans-Caryophyllene, Beta-Myrcene.
• Lemon Diesel FSE Resin Vape 510 thread vape featuring Lemon Diesel FSE extract with sour, creamy citrus and floral hints. THC: 72-80%.
• LA Kush FSE Resin Vape 510 thread vape featuring LA Kush FSE extract with sweet, herbal gas profile from Wedding Cake x Kush Mints lineage.
• GLTO#41 FSE Resin Vape 510 thread vape featuring GLTO#41 FSE extract with sweet gas flavor profile. Lineage: Sunset Sherbet x Thin Mint GSC.
• Blue Dream FSE Resin AIO Vape All-in-one disposable vape featuring Blue Dream FSE resin for convenient, on-the-go use.
• Stinky Pinky FSE Resin AIO Vape All-in-one disposable vape featuring Stinky Pinky cured resin with sweet, kushy gas and classic West Coast funk.
• Comatose FSE Resin AIO Vape All-in-one disposable vape featuring Comatose full-spectrum resin for on-the-go consumption.
• GLTO #41 AIO FSE Resin Vape All-in-one disposable vape featuring GLTO#41 FSE resin using Axel Mini Air hardware from Active (AVD) for clean, consistent performance. THC: 72-80%.
• Apples and Bananas FSE Resin AIO All-in-one disposable vape featuring Apples & Bananas FSE resin with sweet and sour fruit and herbal gas notes.
• Blue Dream FSE Resin 100% single-strain flower FSE cured resin featuring Blue Dream for dabbing. Available in 1g.
• Lemon Diesel FSE Resin Bold sativa FSE resin from Lemon Diesel featuring bright lemon zest with earthy undertones.
• Stinky Pinky FSE Resin 100% heavy-hitting cured resin featuring TF Pink Kush with sweet, kushy gas and pungent aroma.
• Lebanese Hash Organic flower blend processed through dry sift and pressed into malleable amber-coloured Lebanese style hashish. THC: 42-48%, CBD: <0.2%. Available in 2g and 3.5g.
• Resin Roll Single strain pre-roll combining meticulously grown flower with artfully extracted resin. Featuring Comatose, Gelato 41, and Blue Dream.
• Flower + Hash Pre-Roll Heavy hitter pre-roll combining Lebanese hash with popular flower strains for a smooth smoke reminiscent of classic experiences.
• Pot Brownie Bite-sized brownies infused with CannaButter featuring chocolatey brownie texture with hints of cannabis flavor. 10mg THC per pack (2 brownies).
• Marshmallow Square Nostalgia-packed crispy square infused with full-spectrum canna-butter. 10mg THC per package.
• CBG:THC Pineapple Mango Gummies Vegan, gluten-free gummies with 5mg CBG and 5mg THC from Live Rosin. Tropical mango pineapple flavor. 10mg CBG + 10mg THC per pack.
• Green Apple Live Rosin Gummies Vegan gummies using full spectrum live rosin from GG#4 Rosin. Green apple flavor with sweet and tangy taste. 10mg THC per package.
• Sour Peach Live Rosin Gummies Vegan, gluten-free gummies with Peach Chauffeur Live Rosin. Tangy, sweet peach flavor. 10mg THC per package.
• Berry Blitz Live Rosin Gummies Vegan gummies with sweet berry flavors paired with Platinum Jelly Punch #8 Live Rosin. 10mg THC per package.
• Tropical Punch Live Rosin Gummies Vegan gummies made with Banana OG Live Rosin featuring tropical fruit flavors. 10mg THC per package.
• Sour Cherry Live Rosin Gummies Vegan, gluten-free gummies with tangy cherry flavor paired with Black Cherry Punch Live Rosin. 10mg THC per package.
• Sour Grape Live Rosin Gummies Vegan, gluten-free gummies with sour grape flavor paired with Comatose Live Rosin. 10mg THC per package.
• Pink Lemonade Live Rosin Gummies

Quantifiable outcome

• THC levels ranging from 18-30% depending on cultivar
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Organnactechnologies (OrganiGram): Large Canadian licensed producer with multi-brand portfolio across flower, pre-rolls, vapes, and edibles distributed nationally through provincial retailers. Comparable on provincial distribution and product breadth, though at much larger scale.
• Rubicon Organics: Parent entity of 1964 Supply Co.; a publicly traded Canadian licensed producer operating premium organic cultivation, with brands including Simply Bare, 1964 Supply Co., and Homestead. Directly comparable as the corporate parent and cultivator behind the 1964 brand.
• Aurora Cannabis: One of Canada's largest licensed producers with a broad multi-brand portfolio across flower, vapes, and edibles sold nationally via provincial boards. Comparable on provincial distribution and format mix, though at incumbent scale.

Direct peers

• Woodstock Brands: Canadian cannabis brand focused on pre-rolls, vapes, and edibles distributed through provincial retailers. Comparable on multi-format consumer brand positioning and provincial go-to-market motion.
• Decibel Cannabis: Canadian cannabis producer operating across flower, vapes, and concentrates with brands like Qwest and General Admission sold through provincial boards. Comparable on multi-format portfolio and provincial retail distribution.
• Tantalus Labs: BC-based licensed producer cultivating premium craft flower in hybrid greenhouses and selling through Canadian provincial retailers. Comparable on craft cultivation approach, BC origin, and provincial distribution model.
• The Valens Company: Canadian cannabis extraction and product company producing vapes, concentrates, and edibles for provincial distribution. Comparable on extraction-led FSE/live-rosin vape and edible product lines.
• Broken Coast Cannabis: Canadian premium craft cannabis producer sold through provincial distributors, focused on small-batch flower with terpene-forward branding. Highly comparable to 1964 Supply Co.'s craft flower and resin strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/1964supplyco
• Facebookfacebook.com/1964supplycom
• LinkedInlinkedin.com/company/1964-supply-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1964 Supply Co.