Casa Do Bordado

What Casa Do Bordado does

Casa do Bordado is a privately held custom embroidery service provider founded in 1999 and headquartered in Ribeirão Preto, São Paulo, Brazil. The company specializes in personalized embroidery on textile products, serving corporate clients (uniforms, promotional items), vertical SMBs (healthcare, aesthetics, gastronomy, hospitality), and individual consumers (gifts, weddings, special occasions). Its product portfolio spans roughly 20 categories including polo shirts, dress shirts, T-shirts, lab coats, jackets, aprons, caps, ecobags, backpacks, toiletry bags, patches, napkins, towels, baby items, bathrobes, and bed sets, with additional core services for custom logo, name, and number embroidery.

The company's production stack combines electronic embroidery equipment with manual craftsmanship, enabling precision work across cotton, polyester, jeans, and linen fabrics. Casa do Bordado operates with approximately 16 employees from a single Ribeirão Preto location (Rua Camilo de Mattos, 1884, Jardim Paulista). Its go-to-market is fully direct-to-consumer: customers discover the company via its website (casadobordado.com.br) and convert through WhatsApp, phone, or email into a quote-based (orçamento) project engagement. There are no resellers, distributors, or retail partners; all sales flow directly through digital and telesales channels.

Revenue is generated entirely on a project-based, one-time-fee basis with no subscription, recurring, or licensing component. Pricing is fully quote-based and not publicly disclosed. The company has no disclosed external funding, no parent entity, no subsidiaries, and no public listing. Casa do Bordado has operated continuously for 25 years, signaling durability in a low-tech, regionally-focused craft-services niche rather than scale or growth-stage dynamics.

Name

Casa Do Bordado

Legal name

Casa do Bordado

Website

https://casadobordado.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa do Bordado is a Brazilian custom embroidery service provider founded in 1999 and based in Ribeirão Preto, São Paulo. It serves corporate clients, healthcare/gastronomy SMBs, and individual consumers with personalized embroidery on apparel, promotional items, and textiles.

Ownership category

akta.pro rank

Product category

Custom Embroidery Services

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Needlepoint & Embroidery Shops (CRALADAE)

akta.pro secondary industries

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Seasonal/Occasional Linen Rental (Events, Parties, Holidays) (HSAJAMAN)

Keywords

• Custom embroidery services
• Corporate uniform embroidery
• Promotional textile products
• Logo embroidery services
• Personalized apparel decoration

Headquarters

HQ city

Ribeirão Preto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Embroidery Services: Casa do Bordado generates revenue through custom embroidery services on various textile products. Customers provide their items (or purchase items to be embroidered) and pay for the embroidery customization service. Revenue is generated per project/order rather than through standardized product sales. The business serves both individual consumers (personal gifts, events) and corporate clients (uniforms, promotional items).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Casa Do Bordado provides custom embroidery services on a wide range of textile items, including corporate uniforms (polo shirts, dress shirts, T-shirts, lab coats, jackets, aprons, caps), promotional items (ecobags, backpacks, toiletry bags, patches, napkins, towels, bibs, bathrobes), and personal items (bed sets). The service combines electronic embroidery equipment with manual techniques to deliver personalized logos, names, numbers, and custom designs on cotton, polyester, jeans, and linen.

Product overview

Casa do Bordado is a 25-year-old custom embroidery and personalization business based in Ribeirão Preto, Brazil. The company offers custom embroidery services across two main product categories: Corporate Uniforms (including polo shirts, dress shirts, T-shirts, lab coats, jackets, aprons, and caps) and Promotional Items (including ecobags, backpacks, toiletry bags, patches, napkins, towels, baby items, bathrobes, and bed sets). Core embroidery services include custom embroidery on various fabrics (cotton, polyester, jeans, linen), corporate logo embroidery, and name/number personalization. The company combines manual techniques with technology to deliver high-quality embroidered products for businesses, events, and personal use.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Embroidery Service
• Embroidery on Various Fabrics
• Corporate Logo Embroidery
• Names and Numbers Embroidery
• Corporate Uniform Embroidery
• Promotional Items Embroidery

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Printful: On-demand printing and embroidery fulfillment platform serving creators, brands, and businesses globally. Overlaps with Casa do Bordado's embroidery-on-apparel capability but operates as a scalable digital platform rather than a local service workshop.
• Sticker Mule: Tech-enabled custom products company best known for stickers and labels, with growing custom apparel and embroidery offerings. Represents the digital-first, API-driven direction of the industry that traditional local embroiderers like Casa do Bordado may need to compete with.

Direct peers

• Custom Ink: US-based custom apparel platform offering embroidery and printing on a wide range of garments for businesses, teams, and individuals. Closely matches Casa do Bordado's core model of B2B/B2C custom apparel with corporate and promotional focus, but at much greater scale and with a fully digital self-service experience.
• 4imprint: Promotional products distributor with a deep catalog including embroidered apparel, bags, and accessories. Overlaps directly with Casa do Bordado's promotional items and corporate uniform offerings, and competes for the same corporate marketing and gifting budget.
• Rush Order Tees: Online custom apparel printer and embroiderer serving businesses, schools, teams, and events. Direct overlap on corporate uniform and promotional apparel orders, with a digitally enabled ordering flow that contrasts with Casa do Bordado's quote-based model.
• Bonfire: Custom apparel and merchandise platform for nonprofits, teams, schools, and businesses. Provides a digital storefront model for custom apparel (including embroidery) that competes for the same B2B and group-order customers Casa do Bordado serves locally.
• Threadbird: Custom apparel decoration company specializing in screen printing, embroidery, and DTG for brands, businesses, and events. Mirrors Casa do Bordado's service mix (custom embroidery on apparel and merchandise) while serving a primarily US market.

Broad incumbents

• UniFirst: Large North American uniform service and supply company with image apparel programs that include embroidery. Serves similar corporate uniform customers, but at industrial scale and primarily via rental/service programs rather than one-time custom orders.
• Lands' End Business Outfitters: Established US uniform and corporate apparel program provider with embroidery services for businesses of all sizes. Competes for the same corporate uniform wallet that anchors Casa do Bordado's B2B revenue, with a much greater catalog and program-management infrastructure.
• Vistaprint (Cimpress): Global mass-customization platform offering printing, embroidery, and promotional products to SMBs. Operates at vastly greater scale and breadth than Casa do Bordado, but addresses overlapping customer needs in branded apparel and corporate identity merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casa-do-bordado

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Do Bordado