121 Restaurant & Bar

What 121 Restaurant & Bar does

121 Restaurant & Bar (legal entity 121 Group LLC, DBA "One Twenty One") is a single-location, full-service restaurant operating from 2 Dingle Ridge Rd in North Salem, NY, Westchester County. Founded in 2000, the restaurant was substantially redesigned and reopened in May 2014 under Jean Georges protection, repositioning the venue around a modern, chef-driven, globally inspired menu built on Hudson Valley farm-to-table ingredients, a new bar and lounge, a wood-burning oven with visible kitchen, and a lower-level Ridge Room for private events. The company operates as a privately held New York LLC with approximately 16 employees and a sole retail/physical footprint.

Its core product is a unified dining experience delivered through a main dining room, bar and lounge, separate weekend brunch, dedicated kids' and dessert menus, a Monday–Friday happy hour, and three private event configurations (Communal Tables seating 10, Ridge Room up to 48, Main Dining Room up to 50). Supporting infrastructure is conventional: ToastTab powers online gift card sales and balance checks, OpenTable handles reservations and Diner's Choice recognition, and the restaurant participates in regional press and PR (Westchester Magazine, New York Times, Hudson Mod, USA Today, Fox News). The 2015 Best of Westchester award is a notable credibility anchor.

Revenue is generated entirely at retail: dine-in food and beverage sales, gift card issuance and redemption via ToastTab, private event hosting booked through the General Manager, and happy hour bar sales. Pricing is opaque (menu prices are not published online), billing is pay-as-you-go across all tiers, and customer mix is concentrated in three segments: local Westchester residents, food enthusiasts seeking creative locally sourced cuisine, and private event hosts (individuals and mid-market organizations). No external investment, parent company, patents, M&A, or formalized partnership network is disclosed.

Name

121 Restaurant & Bar

Legal name

121 Group LLC

Website

https://121restaurant.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

121 Restaurant & Bar is a single-location, full-service chef-driven restaurant in North Salem, NY, serving Westchester County locals, food enthusiasts, and private event guests with globally inspired Hudson Valley-sourced cuisine across dining, bar, brunch, and event spaces.

Ownership category

akta.pro rank

Product category

Full-service restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAA

Fine Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Farm-to-table dining
• Hudson Valley cuisine
• Private event hosting
• Full-service restaurant
• Craft cocktail program

Headquarters

HQ city

North Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from serving globally inspired cuisine using local and seasonal Hudson Valley ingredients to dine-in customers during regular operating hours (Monday-Thursday & Sunday 12pm-9pm, Friday & Saturday 12pm-9:30pm).
2. Gift Card Sales: Online gift cards sold through ToastTab platform, generating upfront cash receipts that are redeemed when customers dine at the restaurant.
3. Private Event Hosting: Revenue from hosting private events in the Ridge Room (seats up to 48), Main Dining Room (seats up to 50), and communal tables (seats 10). Events include intimate gatherings and large-scale affairs customized for guests.
4. Happy Hour: Revenue from Happy Hour program offered Monday-Friday 3-5pm featuring discounted food and beverage items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

121 Restaurant & Bar operates a single full-service restaurant in North Salem, NY serving globally inspired dishes prepared with local and seasonal ingredients sourced from Hudson Valley farmers and purveyors. The restaurant houses a main dining room with a wood-burning oven and visible open kitchen, a bar and lounge area, the Ridge Room for private events, and offers dine-in lunch/brunch/dinner, happy hour, gift cards via ToastTab, and private event hosting for parties of 10 to 108+ guests.

Product overview

121 Restaurant & Bar (One Twenty One) is a single-location, full-service restaurant offering a unified dining experience. The core offering centers on main dining services featuring globally inspired cuisine made with local Hudson Valley seasonal ingredients. The restaurant complements its dining room with several integrated offerings: a bar and lounge area with creative cocktail, wine, and beer menus; brunch, kids, dessert, and cocktail sub-menus; happy hour promotions; online gift card sales via Toast Tab; and private event hosting across three distinct spaces (Communal Tables, Ridge Room, and Main Dining Room). The product is fundamentally a single unified restaurant service rather than a platform with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Dining Full-service dine-in experience serving globally inspired dishes (e.g., Duck Breast, Octopus, Tuna Tartar, Blackened Mango Salad, Sweet Chili Shrimp with Cheddar Grits) featuring locally sourced seasonal ingredients from Hudson Valley farmers, with a wood-burning oven and visible redesigned kitchen in the main dining room.
• Online Gift Cards Digital gift cards redeemable at 121 Restaurant & Bar, sold through the ToastTab online platform with purchase and balance-check functionality.
• Private Event Hosting Customizable private and semi-private event hosting across three distinct spaces: communal tables (seats 10), the Ridge Room (up to 48 guests), and the Main Dining Room (up to 50 guests), accommodating intimate gatherings through large-scale celebrations.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Crabtree's Kittle House Restaurant & Inn: Heritage fine-dining destination in Chappaqua, Westchester County. Comparable as a similarly-positioned independent Westchester upscale restaurant with private dining rooms, wine-driven beverage program, and a long operating history serving the same North Salem / Westchester clientele.
• Blue Hill at Stone Barns: Iconic Hudson Valley farm-to-table restaurant in Pocantico Hills (Sleepy Hollow), Westchester-adjacent. Directly comparable to 121 in regionally-rooted, chef-driven cuisine, seasonal sourcing, and a destination dining experience targeting food enthusiasts.
• X2O Xaviars on the Hudson: Fine-dining Westchester restaurant at Yonkers' Hudson riverfront. Comparable as a long-established independent Westchester destination venue with multi-room private events, wine stewardship, and an upmarket clientele overlapping 121's catchment.
• The Inn at Pound Ridge by Jean-Georges: Jean-Georges Vongerichten's Westchester restaurant in Pound Ridge, NY. Directly comparable because 121 itself reopened in 2014 under "Jean Georges protection," sharing the same culinary patronage, Westchester farm-to-table positioning, and upscale casual format.
• Purdy's Farmer & the Fish: Farm-to-table restaurant in North Salem/Purdys, immediately proximate to 121. Operates in the same North Salem micro-market with Hudson Valley sourcing, comparable casual-upscale positioning, and similar private-event offerings for a shared local audience.
• Castle Hotel & Spa: Boutique Tarrytown hotel with seasonal upscale restaurant program and private dining. Comparable as a Westchester destination venue whose core positioning (upscale Hudson Valley dining with private event spaces) closely mirrors 121's positioning for the same Westchester day-trip/event market.
• Restaurant North: Chef-owned American/Italian restaurant in Armonk, Westchester. Closely comparable as a chef-driven independent in northern Westchester with a seasonal menu, cocktail focus, private event capability, and shared clientele within driving distance of North Salem.
• The Cookery: Farm-to-table Italian-leaning restaurant in Dobbs Ferry, Westchester. Comparable as a chef-driven Westchester restaurant emphasizing local sourcing, scratch cooking, and a bar/lounge component serving a similarly affluent suburban clientele.
• Harvest on Hudson: River-view American restaurant in Hastings-on-Hudson, Westchester. Comparable as a Westchester full-service destination restaurant with private event spaces, a curated wine list, and a similar target customer profile of families, food enthusiasts, and corporate event hosts.

Broad incumbents

• Trump National Westchester: Briarcliff Manor resort with full-service restaurant, banquets, and weddings. Comparable as a broader Westchester upscale hospitality venue competing for the same private-event and corporate-celebration dollars that 121 courts, but operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/121-restaurant-&-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 121 Restaurant & Bar