Da Urban
Da Urban is an Indian ergonomic furniture brand (Metro Furniture Systems Private Limited) that designs and sells office chairs, gaming chairs, barstools, tables, and accessories through its D2C site daurban.com alongside Amazon India and Flipkart, targeting retail consumers across multiple price tiers.
- Company typePrivate
- Founded-
- HeadquartersNew Delhi, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Da Urban does
Da Urban, operating under the legal entity Metro Furniture Systems Private Limited, is an Indian ergonomic furniture brand headquartered in New Delhi. The company designs and sells seating and related furniture — primarily office chairs, gaming chairs, barstools, tables, and accessories — through a direct-to-consumer (D2C) channel at daurban.com and through Amazon India and Flipkart marketplaces. The catalog spans approximately 167 SKUs across multiple named collections (Sorrento, Mustang, Marvel, Delite, Paradise, among others), with prices ranging from Rs. 499 (around $6) to Rs. 26,999 (around $320). Technical specifications advertised include Class 4 gas lifts, mesh-back construction, and multi-adjustable lumbar support, paired with a 3-year warranty on most items.
The company's go-to-market relies on heavy marketplace penetration and aggressive promotional pricing. Discounts of 50–80% off listed prices are routinely advertised, and free shipping is offered on orders above Rs. 20,000. Social proof is a central customer-acquisition lever: Da Urban carries 19,000+ Amazon reviews, 11,500+ Flipkart reviews, 300+ Trustpilot reviews, and 100+ Google reviews, an unusually heavy review footprint for an Indian sub-scale furniture brand. There is no disclosed B2B or enterprise-contract channel; virtually the entire customer base is retail/consumer, purchased either direct or via marketplace.
Da Urban self-positions as "India's Leading Ergonomic Furniture Brand," a claim it substantiates through catalog breadth and review volume rather than disclosed revenue or market-share data. The company is bootstrapped and private, with no public funding rounds, valuation events, or financial filings available. Distribution is concentrated almost entirely in India, with no evidence of international shipping, overseas marketplaces, or cross-border infrastructure in the input data.
Da Urban firmographics
Firmographics- Name
- Da Urban
- Legal name
- Metro Furniture Systems Private Limited
- Website
- https://daurban.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Da Urban is an Indian ergonomic furniture brand (Metro Furniture Systems Private Limited) that designs and sells office chairs, gaming chairs, barstools, tables, and accessories through its D2C site daurban.com alongside Amazon India and Flipkart, targeting retail consumers across multiple price tiers.
- Ownership category
- akta.pro rank
Da Urban industry classification
Industry- Product category
- Office Furniture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture and Related Product Manufacturing (337)
- SIC
- Retail-Furniture Stores (5712), Household Furniture (2510)
- akta.pro primary industry
- Home, Furniture & Decor DTC (CRAFACAE)
- akta.pro secondary industry
- Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)
Keywords
Where Da Urban is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Da Urban business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Furniture Product Sales: One-time hardware sales of ergonomic office chairs, barstools, tables, and accessories through direct e-commerce and online marketplaces. Products are sold at retail prices with periodic discount campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget Range (Rs. 2,000 - 5,000) |
| Unit Pricing | Pay-as-you-go | Mid-Range (Rs. 5,000 - 10,000) |
| Unit Pricing | Pay-as-you-go | Premium Range (Rs. 10,000+) |
| Unit Pricing | Pay-as-you-go | Accessories (Rs. 399 - 1,499) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Da Urban product offering
Product offeringCore offering
Da Urban is India's ergonomic furniture brand that designs, manufactures, and sells office chairs, gaming chairs, bar stools, recliners, height-adjustable desks, reception seating, and chair accessories (wheels, hydraulic pistons, bases) through its own e-commerce store (daurban.com) and major Indian marketplaces such as Amazon India and Flipkart. Its seating lineup emphasizes breathable mesh backs, Class 4 gas lifts, adjustable lumbar support, multi-angle tilt locks, and 3-year warranties against manufacturing defects, targeting home offices, corporate workspaces, gaming setups, and commercial hospitality in India.
Product overview
Da Urban is India's leading ergonomic furniture brand offering a comprehensive portfolio of office and home seating solutions. The product line spans ergonomic mesh chairs (high back and mid back variants including Merlion, Spectrum Pro, Beatle, Mexico Pro, Mexico Lite, Mexico Neo, Prisma, Signature, Maddox, Tulip, Breva, Bella), office revolving chairs (Boom 02, Boom 03, Airex, Elite, Deaver, Carver, Milford), gaming chairs (Mustang), executive boss chairs (Godwin, Fermo, Bempton, Windsor, Godfrey, Lenox), leatherette chairs, visitor chairs, barstools (Classic, Valure, Emerald, Ember, Cozy, Mini, Roundbar, Classic Wheels Kids), folding chairs, recliners (Paradise Puffy Velvet), tables (Electronic Height Adjustable Desk), and accessories (hydraulics, wheels, bases, stools). All products feature ergonomic designs with adjustable features, breathable materials, and weight capacities ranging from 100-140 Kgs, sold primarily through e-commerce with free shipping across India and a 3-year warranty on most products.
Differentiator
Problem solved
Functional benefit
Products and services
- DA URBAN Merlion High Back Mesh Chair
- DA URBAN Spectrum Pro High Back Mesh Chair
- DA URBAN Beatle High Back Mesh Chair
- DA URBAN Mexico Pro High Back Chair
- DA URBAN Mexico Lite High Back Chair
- DA URBAN Mexico Neo High Back Chair
- DA URBAN Prisma High Back Mesh Chair
- DA URBAN Signature High Back Mesh Chair
- DA URBAN Maddox Mid Back Mesh Chair
- DA URBAN Tulip Mesh Revolving Chair
- DA URBAN Breva Mesh Office Chair
- DA URBAN Bella Mesh Revolving Chair
- DA URBAN Boom 02 Office Revolving Chair
- DA URBAN Boom 03 Office Revolving Chair
- DA URBAN Airex Revolving Office Chair
- DA URBAN Elite Mesh Revolving Chair
- DA URBAN Quantum High Back Chair
- DA URBAN Godwin High Back Chair
- DA URBAN Fermo High Back Chair
- DA URBAN Bempton High Back Chair
- DA URBAN Windsor High Back Chair
- DA URBAN Carver Mid-Back Revolving Chair
- DA URBAN Deaver Mid-Back Revolving Chair
- DA URBAN Lenox High Back Chair
- DA URBAN Godfrey High Back Chair
- DA URBAN Milford Mid Back Revolving Chair
- DA URBAN Mustang High Back Gaming Chair
- DA URBAN Classic Revolving Bar Stool
- DA URBAN Valure Height Adjustable Bar Stool
- DA URBAN Emerald Revolving Bar Stool
- DA URBAN Ember Revolving Bar Stool
- DA URBAN Cozy Velvet Finish Bar Stool
- DA URBAN Mini Height Adjustable Bar Stool
- DA URBAN Roundbar Height Adjustable Bar Stool
- DA URBAN Classic Wheels Kids Bar Stool
- DA URBAN Paradise Puffy Velvet Recliner Chair
- DA URBAN Electronic Height Adjustable Desk
- DA URBAN Marx Folding Study Chair
- DA URBAN Folding Heavy Duty Study Chair
- DA URBAN Folding Study Chair Set of 2
- DA URBAN Airport 3 Seater Reception Chair
- DA URBAN Disc Stool
- DA URBAN 120 MM Hydraulic
- DA URBAN Alloy Wheels Pack of 5
- DA URBAN Black Color Nylon Wheels Pack of 5
- DA URBAN Chrome Metal Base Without Wheel
- DA URBAN Dual Color Nylon Wheels Pack of 5
- DA URBAN Nylon Base for Revolving Chair Without Wheel
Quantifiable outcome
- Products rated 4.4-4.9 stars across multiple marketplace reviews with thousands of verified customer reviews
- +1 more outcomes
Companies that use Da Urban
Customer profileSegments4 records
Ideal customer profiles4 records
Da Urban technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Da Urban partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Metro Furniture Systems Private LimitedcoreParent company Metro Furniture Systems Private Limited operates the Da Urban brand. The company is incorporated as a private limited company and holds the daurban.com domain and Shopify e-commerce platform.
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
Da Urban competitors and assessment
Company assessmentDirect peers
- Wakefit: Indian direct-to-consumer home and office furniture brand (mattresses, ergonomic chairs, study chairs) with strong marketplace presence and a vertically integrated manufacturing model directly comparable to Da Urban.
- Urban Ladder: Major Indian online furniture retailer offering office chairs, desks, and home furniture through owned e-commerce plus marketplace channels, directly competing in the same ergonomic seating and home-office categories as Da Urban.
- Cellox Furniture: Indian office and home furniture brand specializing in ergonomic chairs and workstations sold through online channels including Amazon and Flipkart, competing in the same price tiers as Da Urban.
- GreenSoul: Indian DTC ergonomic office chair brand selling primarily through Amazon India and Flipkart with overlapping SKU ranges (mesh, gaming, executive chairs) at comparable price points to Da Urban.
Broad incumbents
- IKEA India: Global furniture retailer with growing India presence offering ergonomic office chairs and desks at value price points, increasingly intersecting with Da Urban's mid-market buyer segment.
- Featherlite Furniture: Established Indian office furniture manufacturer with deep institutional, corporate, and dealership distribution, serving the same corporate and home-office buyers with overlapping ergonomic seating product lines.
- Nilkamal: Large Indian furniture manufacturer and retailer offering office chairs, home furniture, and home-office categories with national distribution overlapping Da Urban's product space.
- Godrej Interio: Indian institutional and home furniture arm of Godrej with extensive office seating portfolio, competing for the same corporate and home-office buyers through dealer networks and direct channels.
- Pepperfry: India's largest online furniture marketplace with categories spanning home office, living, and dining furniture, competing head-on in office chairs and ergonomic seating for Indian consumers.
Regional players
- Savya Home: Indian ergonomic furniture brand offering comparable office chairs and home-office furniture through owned D2C website and marketplaces, targeting overlapping use cases in India.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Da Urban social profiles
Digital presenceDa Urban financial estimates
Financial estimateRevenue estimate
Valuation estimate
Da Urban leadership team
Management profileNumber of profiles
Profiles1 record
Da Urban funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Da Urban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Da Urban
What does Da Urban do?
Da Urban is India's ergonomic furniture brand that designs, manufactures, and sells office chairs, gaming chairs, bar stools, recliners, height-adjustable desks, reception seating, and chair accessories (wheels, hydraulic pistons, bases) through its own e-commerce store (daurban.com) and major Indian marketplaces such as Amazon India and Flipkart. Its seating lineup emphasizes breathable mesh backs, Class 4 gas lifts, adjustable lumbar support, multi-angle tilt locks, and 3-year warranties against manufacturing defects, targeting home offices, corporate workspaces, gaming setups, and commercial hospitality in India.
Is Da Urban a public or private company?
Da Urban is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Da Urban founded?
Da Urban was founded in -1.
Where is Da Urban based?
Da Urban is headquartered in New Delhi, India, in the Asia region.
How does Da Urban make money?
One revenue line is on record: furniture Product Sales.
Who are Da Urban's main competitors?
Direct peers on record are Wakefit, Urban Ladder, Cellox Furniture and GreenSoul. Broad incumbents are IKEA India, Featherlite Furniture, Nilkamal, Godrej Interio and Pepperfry. Savya Home is listed as a regional player.
Does Da Urban have an API?
No public API is recorded for Da Urban.
What industry is Da Urban in?
Da Urban's product category is Office Furniture. Its primary akta.pro industry code is CRAFACAE, Home, Furniture & Decor DTC, with a secondary code of CRAIAAAD, Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage). Its NAICS code is 4491 and its SIC code is 5712.