Enchanteur (India)

What Enchanteur (India) does

Enchanteur is a women's bath and body care brand sold in India through the direct-to-consumer e-commerce site enchanteur.in. The brand markets four signature fragrance collections, Charming (citrus floral with roses, muguet, musk and cedarwood), Romantic (Bulgarian Roses, White Jasmines, Violets, Vanilla), Alluring (Passionfruit Flowers, Roses, Vanilla), and Gorgeous (fruity floral), positioned around French perfume-making heritage. The product range spans body talcum powders, body lotions (formulated with olive butter, aloe vera, and vitamin E), shower gels, roll-on deodorants, deodorant sprays, Eau de Toilette perfumes, pocket perfumes, and bathing soaps, supplemented by combo packs, travel-size formats, and curated gift sets such as Petite Paris Essentials.

The brand is owned and manufactured by Wipro Enterprises (P) Ltd., with production taking place at Wipro-operated facilities in Bengaluru (India), Subang Jaya (Malaysia), and Thuan An Town, Binh Duong (Vietnam). In India, the e-commerce storefront is operated by Net Distribution Services Private Limited, a Mumbai-based private company that runs enchanteur.in on a principal-to-principal, arm's-length basis with the brand. The website is built on Shopify, supports cash on delivery, free shipping on prepaid orders of ₹499+, and an additional 10% discount on prepaid orders of ₹800+, with 24-hour dispatch and 3-7 day delivery to metro and non-metro cities.

Enchanteur's revenue model is straightforward direct product sales at unit pricing of roughly ₹90-₹1,066 per SKU, with combo and gift-set bundles offering 10-20% effective discounts. The primary customer segment is women across all age groups seeking premium bath and body care at accessible price points, with a secondary use case of gift purchases. The brand runs a digital-first marketing motion through Instagram, Facebook, Twitter, YouTube, an email newsletter, and a self-care blog, but does not appear to maintain a physical retail presence in India.

Name

Enchanteur (India)

Legal name

Net Distribution Services Private Limited

Website

https://enchanteur.in

Company type

Private

Operating status

Operating

Short description

Enchanteur is a Wipro-owned women's bath and body care brand sold in India through the direct-to-consumer e-commerce site enchanteur.in, offering four signature French-inspired fragrance collections across talcs, lotions, shower gels, roll-ons, deodorants, perfumes, soaps, and gift sets.

Ownership category

akta.pro rank

Product category

Personal Care and Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

Keywords

• Personal care products
• Bath and body care
• Fragrance collections
• Women grooming products
• Deodorant and perfume

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Enchanteur generates revenue through direct online sales of bath and beauty products including talcum powders, body lotions, shower gels, deodorants, roll-ons, perfumes, and gift sets. Products are sold at various price points ranging from approximately ₹90 to ₹1,066, with combo products offering value bundles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Enchanteur is a women's bath and beauty brand that manufactures and retails personal care products — including body talcum powders, body lotions, shower gels, roll-on and spray deodorants, Eau de Toilette perfumes, pocket perfumes, bathing soaps, combo packs and gift sets — across four signature fragrance collections (Charming, Romantic, Alluring, Gorgeous) inspired by French perfume-making techniques. Products are sold in India directly to consumers through the enchanteur.in e-commerce site, with units priced from approximately ₹90 to ₹1,066.

Product overview

Enchanteur is a bath and beauty brand offering a diversified portfolio of personal care products for women. The core offering consists of four fragrance sub-brand collections (Charming, Romantic, Alluring, Gorgeous) each with distinct scent profiles—Charming features citrusy floral notes, Romantic offers Bulgarian Roses and Jasmine, Alluring combines Passionfruit with Vanilla, and Gorgeous provides fruity floral freshness. Product categories include body talcum powders, body lotions (formulated with olive butter, aloe vera, and vitamins), shower gels, roll-on deodorants (offering 24-48 hour odor protection), deodorant sprays, Eau de Toilette perfumes, pocket perfumes, and bathing soaps. Products are sold individually and in combo/gift set bundles including the Petite Paris Essentials gift set. The brand emphasizes French perfume-making techniques, product layering for enhanced fragrance longevity, and formulations suitable for Indian weather conditions. All products are marketed for women and sold primarily through the enchanteur.in e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• Charming: A citrusy floral fragrance collection combining notes of roses, muguet, citrus and aldehydes with hints of musk and cedarwood. Features talcum powders, body lotions, shower gels, roll-on deodorants, and perfumes.
• Romantic
• Alluring
• Gorgeous
• Petite Paris Essentials

Products and services

• Body Talcum Powders
• Body Lotions Hydrating women's body lotions formulated with olive butter, aloe vera and vitamin E, available in 100ml, 250ml and 500ml sizes, designed to leave skin soft, supple and delicately perfumed for up to 12 hours.
• Shower Gels Women's cleansing shower gels with mild cleansing agents that remove dirt and oil without stripping natural skin oils, featuring a rich creamy lather and moisturising properties; available in 250ml size.
• Roll-on Deodorants Women's anti-perspirant roll-on deodorants providing long-lasting odor protection (up to 24-48 hours depending on variant) with a light, velvety-smooth texture that dries quickly with no residue or white marks; sold in 50ml size.
• Deodorant Sprays Women's perfumed body mist and deodorant sprays providing 24-hour odor protection with refreshing French-inspired fragrances; available in 150ml size across the Charming and Alluring collections.
• Eau de Toilette Perfumes French perfume-inspired Eau de Toilette fragrances for women, crafted using traditional French perfume-making techniques, available in regular and 18ml pocket-sized formats, with long-lasting scents ranging from sweet and floral to musky and woody.
• Pocket Perfumes Women's travel-sized pocket perfume spritzers for on-the-go fragrance touch-ups, sold in 18ml pack sizes within the Charming collection.
• Bathing Soaps Women's luxury bath soaps infused with real French perfume, sold in the Romantic collection in 75gm pack sizes.
• Gift Sets Curated women's gift box collections such as the Petite Paris Essentials (Body Lotion 250ml + Roll-on 50ml + Talc 125g) featuring French luxury-inspired products with rose, jasmine, violet and vanilla notes; designed for gifting on occasions such as Valentine's Day, birthdays and anniversaries.
• Combo / Multi-pack Offers Combo / multi-pack bundles combining talcs, body lotions, shower gels, roll-ons and perfumes at discounted prices (10-20% off vs. individual products), including all-day fragrance combos, soothing skin combos and travel-size bundles.
• Travel-Size Products Compact, travel-friendly size variants of popular Enchanteur products across the Alluring and Charming collections, designed for portability.

Quantifiable outcome

• Products provide up to 24-hour odor protection
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Net Distribution Services Private LimitedcoreChannel Partner/ Reseller/ DistributorNet Distribution Services Private Limited operates the enchanteur.in e-commerce platform as an independent website operator. The company is an India-based entity incorporated under the Indian Companies Act of 1956, specializing in internet retail platforms and online distribution for brands operating in India and abroad. The arrangement is on principal-to-principal basis with Enchanteur.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• mCaffeine: Indian D2C personal-care brand offering caffeinated body scrubs, lotions, and bath products. Comparable as a digitally-native, women's-focused masstige brand competing for similar online shelf space and consumer mindshare.
• Mamaearth (Honasa Consumer): Indian masstige natural personal-care brand covering body care, deodorants, and fragrances. Comparable on channel strategy, women's target segment, and price band.
• Nivea India: Beiersdorf's mass-premium women's personal-care brand sold across India via retail and DTC. Directly comparable to Enchanteur in body lotions, deodorants, and fragrance-positioned bath products targeting women.
• Plum (Plumfinity): India-based vegan, masstige D2C beauty brand selling body lotions, shower gels, and fragrances online. Comparable to Enchanteur on price band, digital-first channel strategy, and women's positioning.
• Dove India: Unilever's women-focused personal-care brand spanning body washes, deodorants, and lotions in India. Closely comparable on masstige positioning, channel mix, and women's bath-and-body product portfolio.

Others

• Nykaa (FSN E-Commerce): India's leading beauty and personal-care multi-brand retailer. Relevant as a potential distribution channel and as a competitive benchmark for digital beauty merchandising in India, though not a same-category brand.

Broad incumbents

• Forest Essentials: Indian luxury Ayurvedic personal-care brand offering body lotions, ubtans, and fragrance mists at premium price points. Comparable to Enchanteur's high-end tiers and gifting positioning, though at significantly higher AOVs.
• Pond's (Unilever India): Long-established mass-market women's face-and-body care brand from Unilever with deep Indian retail penetration. Overlaps Enchanteur's lotion and skincare-moisturising use cases, though Pond's spans face care more heavily.
• The Body Shop (India): Natura-owned bath, body, and fragrance retailer with both physical stores and DTC in India. Comparable in women's body care and fragrance layering product range, with a higher price ceiling.

Regional players

• Engage (Deodorant brand, ITC / Vini Cosmetics): India-focused mass-market deodorant and fragrance brand competing for the same women's deo/spray wallet share as Enchanteur at lower price points, with strong general-trade distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Enchanteur_In
• YouTubeyoutube.com/c/EnchanteurIndia
• Facebookfacebook.com/enchanteurindia
• Instagraminstagram.com/enchanteur_in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchanteur (India)