What Europelift does

Europelift Kft. is a privately held Hungarian manufacturer of aerial work platforms (boom lifts), headquartered and producing in Bagod near Zalaegerszeg in Western Hungary. Founded in 2004 with manufacturing roots in the same location dating back to 1994, the company is a second-generation family business that designs and builds proprietary trailer-mounted (TM series) and tracked/crawler (TR series) platforms covering working heights from 13 to 21 meters. The product portfolio spans articulated telescopic, straight telescopic with movable basket arm, and ultra-compact tracked configurations, all built on Swedish fine-grained high-strength steel structures with hydraulic systems governed by an in-house Intelligent Digital Control System featuring LCD displays and WiFi remote diagnostics. Manufacturing is anchored by a YASKAWA 11-axis robotic welding cell with 0.08mm repeatability and supported by a 100 kW on-site solar installation plus heat pump systems; all equipment complies with EN280 and EN13849 European standards, and the ANSI-OSHA-certified line was introduced for the US market in 2023.

The company sells quote-based, configured hardware directly from its Bagod facility within Hungary and through an established distributor network spanning Austria, Germany, the Czech Republic, Slovakia, Poland, Norway, Sweden, Switzerland, and the United States (via National Equipment Wholesale). Marketing and demand generation rely on multilingual website presence (Hungarian, English, German, Norwegian) and recurring participation in major industry exhibitions, including BAUMA in Munich and the ARA Show in the US (New Orleans 2024, Las Vegas 2025, Orlando 2026, the latter of which produced a complete sell-out of displayed units). Customer segments are diversified, with equipment rental companies (Riwal, Rothlehner, National Equipment Wholesale) as the primary channel, complemented by municipal governments, construction firms (including the Budapest Biodome project), and utilities/infrastructure operators (Croatian electricity supplier, Petten Nuclear Research Reactor). The firm has been recognized as a Hungarian Multi Program Export Champion and has secured roughly 254 million HUF in combined grants and working-capital loans (2022-2023) under Hungarian state SME modernization programs to fund welding automation, renewable energy, and digitalization.

Name

Europelift

Legal name

EUROPELIFT Korlátolt Felelősségű Társaság

Website

https://europelift.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Hungarian family-owned manufacturer of trailer-mounted and tracked aerial work platforms (13-21m working heights), selling through European distributors and a dedicated US channel to rental companies, municipalities, construction firms, and utilities.

Ownership category

akta.pro rank

Product category

Aerial Work Platforms

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction Machinery & Equip (3531)

akta.pro primary industry

Lifting Platforms & Aerial Work Platforms (MEWPs) (IMAHAJAJ)

akta.pro secondary industry

Aerial Work Platform & Access Equipment Vehicle Manufacturing (Boom/Scissor Lifts) (IMACAFAG)

Keywords

• Aerial work platforms
• Trailer mounted lifts
• Tracked boom lifts
• Boom lift manufacturing
• Height access equipment

Headquarters

HQ city

Bagod

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Aerial Work Platform Sales: Manufacture and sale of trailer-mounted and crawler/tracked aerial work platforms with working heights ranging from 13 to 21 meters. Products include articulated telescopic, straight telescopic, and tracked machines sold directly and through distributors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Europelift designs and manufactures proprietary trailer-mounted and crawler/tracked aerial work platforms (boom lifts) at its facility in Bagod, Hungary. The product range spans working heights of 13 to 21 meters across articulated telescopic, straight telescopic, and tracked machine categories, with multiple power options including 230V electric, Honda gasoline, and lithium battery drives. Equipment is sold to rental companies, municipalities, construction firms, and utilities in Europe and North America through regional distributors and direct sales.

Product overview

Europelift Kft. is a Hungarian manufacturer of aerial work platforms (boom lifts) founded in 2004, with roots dating back to 1994. The company produces two main product lines: trailer-mounted lifts (TM series) and tracked/crawler lifts (TR series), with working heights ranging from 13m to 21m. The trailer-mounted category includes articulated telescopic models (TM13GTi, TM16GTi, TM18GTi, TM21GTi with double telescopic system) and straight telescopic models (TM13T, TM15TJ, TM16TJ with movable basket arm). The tracked machine line comprises the TR15GT, TR18GT, and TR21GT models featuring compact designs for indoor and outdoor use. All products comply with EN280 and EN13849 standards, utilize high-strength automotive-grade steel, and offer multiple power options including 230V, Honda engines, and battery/dual drive systems. The company operates a manufacturing facility in Bagod, Hungary (near Zalaegerszeg) and serves international markets through distributor networks across Europe and North America.

Differentiator

Problem solved

Functional benefit

Products and services

• TM13GTi articulated telescopic trailer-mounted lift Completely redesigned, compact 13m working height trailer-mounted aerial work platform combining articulated and telescopic functionality with 7.1m horizontal outreach at 220kg. Available with 230V, 230V & Honda, or 24V DC power options. Targeted at rental companies and end-users needing compact transportable height access.
• TM16GTi articulated telescopic trailer-mounted lift Mature, professional 15.75m working height trailer-mounted lift with articulated telescopic boom and 8.1m horizontal outreach at 220kg. Marketed as the 'number one choice for both rental companies and end-users' due to reliability and efficiency, available with 230V, Honda, battery, or dual drive options.
• TM18GTi articulated telescopic trailer-mounted lift High-end 18m working height trailer-mounted lift with approx. 10m side extension, articulated telescopic boom with torque limitation, and 220kg platform capacity. Offered with 230V, Honda, or 24V DC drive options and serves as the first US-shipped model (3 units to Atlanta in 2023).
• TM21GTi articulated double telescopic trailer-mounted lift Pinnacle trailer-mounted lift with articulated construction and double telescopic system offering 21m working height, 19m platform height, and 11m horizontal reach (100kg). Features compact 6.35m transport length, 230V & Honda iGX 390 standard power, auto chassis leveling, and WiFi remote diagnostics.
• TM13T straight telescopic trailer-mounted lift Trailer-mounted lift with straight telescopic boom offering 13m working height, 9m horizontal outreach at 100kg or 7m at 220kg. Built from Swedish fine-grained steel, positioned as the top performer in the straight telescopic category for rental fleets.
• TM15TJ straight telescopic trailer-mounted lift with movable basket arm (flyjib) Trailer-mounted lift with straight telescopic boom and movable basket arm (flyjib) providing 14.8m working height and 10m outreach at 100kg (or 8m at 220kg). Favored by professional users, available with 230V, Honda, battery, or dual drive options.
• TM16TJ straight telescopic trailer-mounted lift with movable basket arm (flyjib) Unique trailer-mounted machine with straight telescopic boom system and movable basket arm, offering 16m working height and 10m horizontal outreach. Includes hydraulic platform rotator and is available with 230V, Honda, or battery drive options.
• TR15GT tracked aerial work platform Universal tracked lift with 15.2m working height, 7.5m horizontal outreach, and 220kg load capacity. Dual drive system supports both outdoor and indoor use, and a compact 0.8m width enables access to practically any terrain. Includes acquired units at Petten Nuclear Research Reactor (Netherlands).
• TR18GT tracked aerial work platform World-class tracked lift ranked among leaders in the 18m category for horizontal outreach (8m at 220kg, 10.5m at 100kg). Features articulated telescopic boom, hydraulic platform rotator, auto chassis leveling, and dual 230V & Honda drive with electric speed control.
• TR21GT tracked aerial work platform Top-tier 20.8m working height (21m class) tracked platform with 18.8m platform height, 10.8m horizontal outreach, 365° rotation, and 220kg platform capacity. Features intelligent digital control, auto chassis leveling, and ultra-compact 79cm width for access through narrowest doors. Available with optional zero-emission lithium battery drive.

Quantifiable outcome

• Up to 50% of energy consumption covered by company's own solar power installations
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Rothlehner Arbeitsbühnen GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2012Long-standing partnership since 2012 with Rothlehner covering Austria (Seiersberg, Massing), Germany, Slovakia (Nitra), and Czech Republic (Prague). Rothlehner exhibits Europelift products at major events including BAUMA.
• Instant Norge AScoreChannel Partner/ Reseller/ DistributorRepresents Europelift products in Norway, with Deliveien 7, 1540 Vestby office.
• Instant Zip-UpcoreChannel Partner/ Reseller/ DistributorSwedish distributor representing Europelift at Scandinavia's largest construction exhibition. Located at Ellipsvägen 15, 141 75 Kungens Kurva, Stockholm.
• UP Group (Switzerland)coreChannel Partner/ Reseller/ DistributorSwiss distributor at Moosbachstrasse 48, 8910 Affoltern am Albis.
• Rothlehner - Podesty ruchome sp. z o.o.coreChannel Partner/ Reseller/ DistributorPolish distributor at Energetyków 4, 32-050 Skawina.
• National Equipment Wholesale (USA)coreChannel Partner/ Reseller/ DistributorOfficial US representative led by President Darrell Hudson, Silver Sponsor of American Rental Association. Handles US market sales and participated in multiple ARA Shows (Orlando, Las Vegas, New Orleans).
• Riwal (Croatia)coreChannel Partner/ Reseller/ DistributorOne of Europe's largest rental companies through which TR21GT was delivered to Croatian electricity supplier. Located in Zagreb.
• Mulik Kft.minorChannel Partner/ Reseller/ DistributorPartner company whose CEO Sándor Mulik shared photos of Europelift tracked lifts working at the Budapest Biodome construction project.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Platform Basket: Italian manufacturer of tracked spider lifts and aerial work platforms focused on compact, high-reach designs for confined spaces. Directly comparable to Europelift's TR series tracked machines in product positioning, customer segments, and use cases.
• Oil&Steel (Emtec Group): Italian-based manufacturer of truck-mounted aerial platforms, crawler platforms, and specialty MEWPs. Comparable mid-sized European competitor with overlapping product range and rental-industry customer base.
• Socage: Italian manufacturer of truck-mounted, trailer-mounted, and tracked aerial platforms, with comparable product portfolio and European distribution model. Both are mid-sized European MEWP specialists competing for rental fleet customers.
• CTE (Bucci Industries): Italian manufacturer of truck-mounted and spider/tracked aerial work platforms with comparable working height range and European customer base. Both compete in the same rental and municipal end-markets.
• Niftylift: UK-based manufacturer specializing in trailer-mounted and self-propelled boom lifts and tracked aerial work platforms, with a very similar product range and target customer base (rental companies and end users) as Europelift. Both compete in the 13-21m working height category with a focus on compact, lightweight designs.
• Teupen: German manufacturer of tracked spider boom lifts and aerial work platforms, with comparable focus on compact tracked MEWPs for indoor and confined-space access. Both companies serve rental fleets and specialty end-users across Europe with similar compact-design value propositions.

Broad incumbents

• Manitou: French global manufacturer of material handling, aerial work platforms, and earthmoving equipment. Manitou offers aerial platforms (including a towable boom line) as part of a broader portfolio, competing with Europelift across European rental channels and overlapping in product positioning.
• Genie (Terex): Major US-based global MEWP manufacturer with a comprehensive product range including trailer-mounted Z-booms. Genie is a broad incumbent competitor to Europelift in both European and US markets, with substantially larger scale and dealer networks.
• Haulotte: French global leader in aerial work platforms with a full product range from 6m to 43m. While much larger and offering scissor lifts, booms, and telehandlers, Haulotte is a direct competitor to Europelift in the trailer-mounted and articulated boom categories across European rental channels.
• JLG Industries (Oshkosh): Global market leader in aerial work platforms with the broadest product portfolio in the industry. JLG is a broad incumbent competing across all MEWP categories, including towable boom lifts (the TM series equivalent), and the dominant force in the US market that Europelift is entering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Europelift