Ferrumkart

What Ferrumkart does

Ferrumkart is the direct-to-consumer e-commerce storefront of Ferrum Housewares Private Limited, an Indian private limited company incorporated in 2018 (CIN U74999WB2018PTC228230) and headquartered in the Mumbai Metropolitan Region (Bhiwandi, Thane). The company operates as a multi-brand online retailer of housewares, kitchenware, small appliances, and household essentials, with water purification systems as its anchor category. The water purifier line spans Reverse Osmosis (RO), Ultraviolet (UV) disinfection, Ultrafiltration (UF) membranes, ceramic candle gravity filtration, activated carbon blocks, and alkaline/mineral enhancement technologies, sold under multiple sub-brands (KingsRO, Thames Pure, Maxx, Trinity, Reno, Rio Grande, Ohio, Ultra Pro+) at sale prices ranging from Rs.2,100 to Rs.6,290. Adjacent categories include cold press fruit juicers, copperware, stainless steel tableware and cutlery, gas lighters, and replacement filter kits and pre-filters.

Name

Ferrumkart

Legal name

Ferrum Housewares Private Limited

Website

https://ferrumkart.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Ferrumkart is the D2C e-commerce storefront of Ferrum Housewares Private Limited, an Indian bootstrapped retailer selling water purifiers (RO/UV/UF/gravity), kitchenware, tableware, cutlery, and small appliances directly to Indian households via ferrumkart.com and Amazon India.

Ownership category

akta.pro rank

Product category

Water Purifiers & Kitchen Houseware

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Furnishings Retailers (44912)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industry

Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA)

Keywords

• Water purification systems
• Kitchen houseware products
• Gravity water filters
• Tableware accessories
• RO UV purifiers

Headquarters

HQ city

Mumbai (Bhiwandi / Saravali)

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Ferrumkart generates revenue through the direct sale of houseware and kitchen products via its owned e-commerce storefront (ferrumkart.com). Products are sold at fixed retail prices with periodic discount/sale promotions. Revenue is one-time at point of purchase with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ferrumkart is the direct-to-consumer e-commerce platform of Ferrum Housewares that sells water purifiers — including gravity-based, RO, UV, and UF models — along with kitchen and household essentials such as tableware, cutlery, and cleaning accessories. The brand markets its products through its own website and on Amazon India, targeting Indian households seeking affordable water purification and home utility goods.

Product overview

Ferrumkart is the official e-commerce platform of Ferrum Housewares Private Limited, operating as a multi-brand retail store for housewares, kitchenware, small appliances, and household essentials. The product portfolio centers on water purification systems (including RO, UV, UF, gravity-based, and SS304 stainless steel purifiers under the Ferrum, KingsRO, Thames Pure, Ultra Pure, Maxx, Trinity, Reno, Rio Grande, and Ohio brands), complemented by kitchen appliances (cold press fruit juicers), tableware (steel copper serveware, plates, bowls, glasses, thalis), cutlery (stainless steel forks, spoons, knives), copperware, and kitchen tools. The water purifier line ranges from basic gravity-based ceramic candle filters to advanced multi-stage RO+UV+UF+Alkaline systems, with supporting kits and spare parts including replacement filters, cartridges, and pre-filters. The company offers products suitable for various water conditions and household needs across the Indian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Gravity-based water purifiers

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Cello World: Large Indian housewares and kitchenware brand with a multi-category portfolio (bottles, storage, serveware, kitchen tools) that overlaps with Ferrumkart's copperware, tableware, and kitchen utensils offerings. National distribution and brand recognition substantially exceed Ferrumkart's.
• LG Electronics India: Broad home appliance incumbent that offers water purifiers as part of a wider appliance portfolio. Overlaps with Ferrumkart on countertop and RO water purifiers but does not specialize in this category.
• Prestige (TTK Prestige): Established Indian kitchen and home brand offering pressure cookers, appliances, and kitchen tools. Comparable to Ferrumkart's kitchen and household essentials category, with stronger brand and wider offline distribution.
• Pigeon (Stovekraft): Indian kitchen appliance and cookware brand with overlapping categories including cold-press juicers and kitchen essentials — directly competes with Ferrumkart's cold press juicer and kitchen utensils line.

Direct peers

• Pureit (Hindustan Unilever): HUL's water purifier brand, one of India's most recognized, competing across gravity, RO, and UV categories. Similar value proposition of clean drinking water for Indian households, with greater brand equity and broader distribution through HUL's FMCG network.
• Eureka Forbes (Aquaguard): Long-established Indian water purifier leader with Aquaguard brand. Competes head-to-head with Ferrumkart across RO/UV/gravity segments and has a much larger service network across Indian metros — overlapping warehouse geographies (Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Ahmedabad).
• KENT RO Systems: India's largest water purifier brand offering RO/UV/UF systems directly competitive with Ferrumkart's KingsRO, Maxx, and Trinity product lines. Both target Indian households with multi-stage purification at comparable price points, and both sell direct-to-consumer plus marketplace.
• Aquasure (by Whirlpool): Whirlpool's water purifier brand in India, offering RO/UV/UF systems with a national service footprint. Competes in the same mid-to-premium household segment as Ferrumkart's KingsRO and Ferrum Maxx lines.
• Livpure: India-focused water purifier and air purifier brand selling RO/UV systems direct-to-consumer online and through retail. Highly comparable D2C orientation, similar SKU breadth, and overlapping target customer (urban Indian household).
• A.O. Smith India: Premium water purifier brand with strong RO/UV/UF line-up in India. Targets the same household-clean-water customer but at a higher price band; benchmark for premium positioning Ferrumkart could attempt to move toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FerrumHOfficial
• YouTubeyoutube.com/channel/UCaM5BeWKpgU4sNNoay91WaQ
• Facebookfacebook.com/FerrumHOfficial
• LinkedInlinkedin.com/company/ferrumhousewares
• Instagraminstagram.com/ferrumhousewares
• Pinterestpinterest.com/ferrumhousewares

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrumkart