What Green Aura Recycling does

Green Aura Recycling is an e-waste recycling and IT Asset Disposition (ITAD) operator headquartered in Noida, Uttar Pradesh, India. The company runs five integrated service lines: e-waste recycling, IT asset management, data sanitization, reverse logistics, and Extended Producer Responsibility (EPR) support. Its customers span enterprise IT departments, OEMs and producers seeking EPR compliance, government entities, and individual consumers, with a national-wide pickup capability operated from a single Noida base.

Operationally, Green Aura is positioned as a certified, compliance-grade recycler. It holds ISO 9001, ISO 14001:2015, and ISO 45001:2018 certifications, and is authorized by the Uttar Pradesh Pollution Control Board — credentials that are prerequisites for legally processing e-waste and for winning EPR-mandated producer business in India. The business model is service-based: revenue is generated through per-unit recycling fees, IT asset resale or refurbishment, data sanitization contracts, and EPR compliance retainers billed to producers.

The company is privately held, bootstrapped, and founder-owned. Leadership consists of Rajat Vishnoi (Founder & Director), Prachi Vishnoi (Director), and Prateek Yadav (VP of Sales). As a small operator in India's fragmented e-waste sector, Green Aura competes primarily on regulatory compliance, certified processes, and logistics reach rather than proprietary technology, and has no disclosed AI/ML capability.

Name

Green Aura Recycling

Legal name

Green Aura Recycling

Website

https://greenaurarecycling.in

Company type

Private

Operating status

Operating

Short description

Green Aura Recycling is a Noida-based, ISO-certified e-waste recycler and ITAD operator serving enterprises, OEMs, government, and consumers across India via national pickup, with service lines spanning recycling, data sanitization, reverse logistics, and EPR compliance support.

Ownership category

akta.pro rank

Product category

E-Waste Recycling Services

NAICS

Materials Recovery Facilities (562920), Hazardous Waste Treatment and Disposal (562211)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

Electronics Recycling & Material Recovery (Dismantling/Separation) (BPALAIAE)

akta.pro secondary industries

Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Enterprise Hardware Recycling (Servers, Storage, Networking) (BPALAIAI), E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH)

Keywords

• E-waste recycling
• IT asset disposition
• Data sanitization services
• Reverse logistics management
• EPR compliance support

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-Waste Recycling and Processing: Core revenue stream from recycling electronic and electrical waste including computers, laptops, mobile devices, servers, telecom equipment, display units, batteries, hard drives, PCB recycling, and IT inputs. Revenue is generated through value recovery from recycled materials and precious metal recovery.
2. IT Asset Management Services: Comprehensive IT asset management including packaging, transportation, remarketing, and reporting. Revenue generated through maximum return on retired IT assets via wholesale and retail including asset refurbishment.
3. Data Sanitization Services: On-site and off-site data destruction services including hard drive shredding, data wiping, media degaussing, and media shredding. Revenue generated from service fees for secure data destruction.
4. Reverse Logistics: Reverse supply chain management and return management services for distribution and pickup of to-be-recycled IT end-of-life equipment. Charged reasonably to clients for logistics management.
5. EPR Support Services: Extended Producer Responsibility support including help OEMs and producers channelize obsolete white goods and e-waste, establishing dedicated call centers, implementing social media campaigns, and spreading awareness about EPR across India.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Green Aura Recycling provides end-to-end electronic and electrical waste management and IT asset disposition services across India. The company recycles obsolete IT hardware (computers, laptops, servers, mobile devices, telecom equipment, displays, batteries, hard drives, and PCBs), manages the IT asset disposition workflow (packaging, transportation, remarketing, and reporting), performs secure data destruction, handles reverse logistics for end-of-life equipment pickup, and supports OEMs and producers with Extended Producer Responsibility (EPR) compliance under Indian e-waste rules.

Product overview

Green Aura Recycling offers a unified suite of e-waste management and IT asset disposition services. The core portfolio consists of five integrated service lines: E-Waste Recycling (primary recycling and processing), IT Asset Management (comprehensive disposition workflow), Data Sanitization (secure data destruction), Reverse Logistics (collection and return management), and EPR Support (regulatory compliance for producers). These services work together to provide end-to-end lifecycle management for electronic and electrical equipment, from collection through final recycling and recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Waste Recycling Comprehensive electronic and electrical waste recycling and processing services that convert obsolete IT hardware into reusable materials, including precious metal recovery, targeting corporate clients, OEMs, and individual IT equipment users across India.
• IT Asset Management End-to-end IT asset disposition service including packaging, transportation, remarketing for value recovery, secure data destruction, and IT asset reporting via an online tracking portal, designed for enterprises looking to maximize value recovery from retired IT assets.
• Data Sanitization Secure data destruction services including hard drive shredding, data wiping, media degaussing, and media shredding to ensure complete elimination of sensitive data from retired IT equipment, targeted at organizations concerned with data security and regulatory compliance.
• Reverse Logistics Reverse supply chain management and return logistics solutions for collection, distribution, and pickup of end-of-life IT equipment with comprehensive returns management including shipping, reporting, analyzing, refurbishment, stock, and fulfillment.
• EPR Support Extended Producer's Responsibility support services helping OEMs and producers channelize e-waste collection, establish dedicated call centers, implement awareness campaigns, and ensure compliance with EPR Rule 2016 in India.

Quantifiable outcome

• Maximum revenue generation from e-waste recycled for customers
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Karbon Logic (Karbonwise): India-focused ITAD and e-waste startup offering enterprise asset buyback and responsible recycling. Emerging peer targeting the same Indian enterprise ITAD market as Green Aura.

Others

• Umicore Precious Metals Refining: Global leader in precious metals recycling and materials recovery, including e-waste-derived precious metal streams. Comparable to Green Aura's precious metal recovery revenue stream as an upstream/downstream player in the materials value chain.

Direct peers

• Attero Recycling: India's largest integrated e-waste recycler and precious metal recovery company with pan-India collection and dismantling operations. Directly comparable as a domestic ITAD peer pursuing the same electronics recycling, data destruction, and EPR support value chain.
• Ecorex (Ecoreco) Recycling: Authorized Indian e-waste recycler offering collection, dismantling, and IT asset disposition services. Competes for the same corporate, government, and OEM clients with similar scope of data destruction and EPR services.
• Cropcho E-Waste (Cropscot E-Waste): Authorized Indian e-waste recycler headquartered in India offering enterprise IT asset disposal and recycling services, addressing the same buyer segments as Green Aura in the domestic ITAD value chain.

Broad incumbents

• TES (Total Environment Solutions / Triton Group TES): Global IT asset disposition provider operating across Europe, Asia, and the Americas with secure data destruction and reverse logistics. Comparable in service portfolio (ITAD, reverse logistics, data sanitization) but at a multinational scale versus Green Aura's India-only footprint.
• Electronic Recyclers International (ERI): Large US-based e-waste recycling and ITAD firm with electronic shredding and certified data destruction services. Overlaps with Green Aura's four-method data sanitization and enterprise IT recycling stack at far greater scale.
• Veolia Environmental Services: Global environmental services and waste management giant with growing ITAD and e-waste recycling operations. Adjacent competitor as a large incumbent extending into the same regulated electronic waste value chain where Green Aura operates in India.
• Sims Lifecycle Services: Global ITAD and e-waste recycler operated within Sims Metal, serving enterprise clients worldwide with secure data destruction and asset recovery. Comparable to Green Aura's ITAD/data sanitization offerings, but at much larger global scale.

Regional players

• Earthsense Recycling: India-based e-waste recycler operating formal collection and dismantling infrastructure. Regional competitor working in similar enterprise and producer responsibility channels but with a more limited service bundle than Green Aura's five-line stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Aura Recycling