Hansika Brand

What Hansika Brand does

Hansika Cosmetics Pvt. Ltd. (previously operating as Hindustan Marketing) is an Indian Ayurvedic and herbal personal-care manufacturer founded in 2009 by Narayan Jangid and headquartered at 13/1 Sanjeevappa Lane, Avenue Road, Cubbonpete, Bengaluru, Karnataka. The company produces a portfolio of 250+ products across hair care (hair oils such as Red Onion Oil, herbal powder hair packs using Shikakai, Amla, Brahmi, Hibiscus, Bhringaraj, Methi, and Indigo), mehandi/henna (hair henna, ayurvedic henna, body-art mehandi, and pre-rolled cones), skin care (Multani Mitti face packs in eight variants, herbal soaps, aloe vera and aloe-cucumber gels, toners, rose water, de-tan gel/mask/scrub/cream), essential oils (Eucalyptus, Lavender, Lemongrass, Tea Tree, Sandalwood, Rosemary), beauty-parlor supplies (multiple wax variants, hair spa, mani-pedi salts and scrubs, professional wax strips), and personal care (glycerin, red-onion shampoo, beard oil, castor and clove oils). Formulations are positioned as blends of classical Ayurvedic prescriptions with modern production, and the brand holds a 2015 trademark and ISO 9001:2015 certification.

Underlying technology is process- and formulation-driven rather than software-driven: there is no app, no public API or SDK, no disclosed data infrastructure, and no AI/ML component. Pricing is unit-based across a wide per-SKU range of ₹12 to ₹720, with a standing 20% promotional discount across the catalog and Indian Rupee billing throughout.

The business model is direct-to-consumer e-commerce through the brand's own website hansikabrand.com with India-wide home delivery and credit-card payments, supplemented by a smaller B2B channel supplying beauty parlors, salons, beauticians, and skin-care specialists with professional-grade and bulk-sized SKUs. The company markets through Facebook, Instagram, YouTube, Twitter/X, and email, is privately held with no external investors, and operates exclusively in the Indian market.

Name

Hansika Brand

Legal name

Hansika Cosmetics Pvt. Ltd.

Website

https://hansikabrand.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Hansika Cosmetics Pvt. Ltd. is a Bengaluru-based, founder-owned Indian manufacturer of 250+ Ayurvedic personal-care products — spanning henna, hair care, skin care, essential oils, and beauty-parlor supplies — sold directly to consumers and salons across India via hansikabrand.com.

Ownership category

akta.pro rank

Product category

Herbal Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Professional Skincare & Facial Treatments (CRABALAF), Waxing & Depilatory Professional Products (CRABALAH)

Keywords

• Ayurvedic cosmetics
• Herbal personal care
• Hair care products
• Skin care products
• Beauty parlor supplies

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Hansika Cosmetics generates revenue through the sale of herbal and Ayurvedic cosmetic products. The company manufactures and sells 250+ products including hair care, skin care, mehandi/henna, essential oils, and beauty parlor supplies. Products are sold directly to consumers through their e-commerce website with prices ranging from approximately ₹12 to ₹720 per item. The company offers periodic promotions including 20% discounts on all products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hansika Cosmetics manufactures and sells 250+ Ayurvedic and herbal personal care products directly to consumers and to beauty parlors. The product range includes hair oils, herbal hair packs (Shikakai, Amla, Brahmi, Hibiscus, Bhringaraj, Methi, Indigo), henna/mehandi for hair coloring and body art, skin care face packs, soaps, aloe vera gels, de-tan products, essential oils (Rosemary, Eucalyptus, Lavender, Tea Tree, Sandalwood, Lemongrass), beauty parlor supplies (waxes, manicure/pedicure salts, hair spa), and personal care items (beard oil, glycerin, shampoo). Products are sold primarily through the company's own e-commerce website with home delivery across India, supplemented by sales to beauty parlors and salons.

Product overview

Hansika Brand is an Ayurvedic cosmetics company offering a diverse portfolio of 250+ herbal-based personal care and beauty products. The product line spans multiple categories including Hair Care (hair oils, shampoos, and powder hair packs with Ayurvedic herbs like Shikakai, Amla, Bhringaraj, Brahmi, Methi), Mehandi/Henna (hair henna, body art mehandi, cones, and powders), Skin Care (face packs, soaps, aloe vera gels, de-tan products), Essential Oils (Rosemary, Eucalyptus, Lavender, Tea Tree, Sandalwood, Lemongrass), Beauty Parlor supplies (waxes, manicure/pedicure salts, hair spa products), and Personal Care (glycerin, beard oils, castor oil). The company positions itself as blending traditional Ayurveda with modern innovation, offering products for both retail consumers and professional salon use.

Differentiator

Problem solved

Functional benefit

Products and services

• Hansika Hair Care Line Ayurvedic hair care products including hair oils and powder hair packs made from traditional herbs, formulated for hair fall reduction, hair growth, strengthening, and scalp care. Targets individual consumers and beauty parlors.
• Hansika Mehandi (Henna) Line Henna products for natural hair coloring, conditioning, and traditional body art (mehandi application). Includes hair henna powders, ayurvedic henna, kapda mehandi for fabric/skin, and pre-rolled cones in multiple colors. Sold in retail and bulk professional sizes.
• Hansika Skin Care Line Herbal skin care products including Multani Mitti-based face packs, herbal soaps, aloe vera gels, skin toners, rose water, and de-tan treatments for oily skin, brightening, tan removal, and natural skin care.
• Hansika Essential Oils Pure essential oils derived from plants including Eucalyptus, Lavender, Lemongrass, Tea Tree, Sandalwood, and Rosemary, marketed for aromatherapy, hair growth stimulation, and skin care applications.
• Hansika Beauty Parlor Supplies Professional beauty parlor and salon supplies including waxes for hair removal, pre-waxing gel, professional wax strips, hair spa treatments, almond and olive oils, manicure/pedicure salts, and shaving gel in bulk sizes for salon use.
• Hansika Personal Care Line Personal grooming products including pure glycerin, red onion shampoo, beard oil, castor oil, and clove oil for individual consumer use in daily skin and hair care routines.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Mamaearth (Honasa Consumer): D2C-first natural personal-care brand covering hair, skin and essential oils with strong digital marketing. Comparable to Hansika in product categories and online-first GTM, but at significantly larger scale and with outside funding.
• Himalaya Wellness: Herbal personal-care company with a wide range of shampoos, hair oils, face packs and skincare products. Competes with Hansika on the same herbal-formulation positioning across consumer and professional channels.
• Dabur India: One of India's largest Ayurvedic and natural personal-care conglomerates with extensive hair care, skin care and oral care portfolios. Directly comparable because Hansika competes for the same Ayurvedic-hair-care consumer and salon channel with much greater scale.
• Patanjali Ayurved: Mass-market Ayurvedic FMCG brand offering herbal cosmetics, hair care and personal care products across India. Comparable as a price-aggressive Ayurvedic competitor in hair oils, henna and face packs.

Direct peers

• Forest Essentials: Premium Ayurvedic beauty brand offering luxury hair and skin care with traditional formulations. Comparable to Hansika in formulation philosophy and henna/herbal focus, though positioned at a higher price tier.
• WOW Skin Science: D2C natural beauty brand offering herbal/ayurvedic hair care, skin care and essential oils. Directly comparable on product overlap (hair oils, face packs, essential oils) and digital-first distribution.
• St. Botanica: Indian D2C beauty brand specializing in natural and Ayurvedic hair care, skin care and essential oils. Comparable to Hansika on product mix, online retail model and middle-market price positioning.
• Biotique: Ayurvedic cosmetics brand focused on bio-based herbal formulations for hair, skin and body. Directly comparable to Hansika in product mix (hair care, face packs, essential oils) and DTC + salon distribution model.
• Khadi Natural: Indian Ayurvedic personal-care brand with a broad herbal portfolio including henna, hair oils and skin care. Closely comparable to Hansika on natural/herbal positioning, multi-category breadth and price-sensitive consumer targeting.

Regional players

• VLCC: Indian wellness and beauty services company that also manufactures and sells personal-care products including herbal hair and skin care. Comparable because it bridges professional salon services with branded Ayurvedic product sales, similar to Hansika's B2B salon strategy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HansikaHerbal
• YouTubeyoutube.com/channel/UCbfjt6g3Rc6NfQ5t-BGjWqw
• Facebookfacebook.com/hansikacosmetics
• Instagraminstagram.com/hansikacosmetics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hansika Brand