Herbaria

What Herbaria does

Herbaria (legally Ecofill Ventures Private Limited) is an Indian luxury vegan skincare brand founded in 2022 by Gunjan Agnihotri and Raghav Bhatia and headquartered in Gurgaon, Haryana. The company sells a curated line of plant-based body care products including body oils, body lotions, hair and body parfum mists, body scrubs, crème body polishes, bath bombs, milk baths, shower gels, shower butters, and artisanal soap bars, with the brand's primary product categories being bath, body, and sensorial skincare. Its target customers are conscious luxury skincare consumers, adherents of the slow beauty movement, and users seeking gender-neutral skincare suitable for all skin types, with positioning centered on sustainability, vegan formulation, and sensorial self-care.

The brand's product technology is grounded in botanical formulations built from a library of 54 sourced ingredients spanning oils, butters, extracts, clays, exfoliants, powders, and essential oils. Herbaria uses plant-based cellulose beads, fruit seeds, shells, and herbs in place of microbeads and IFRA-compliant fragrances with food-grade colors. Products ship in glass containers supported by a proprietary Refill Atelier system that the company claims saves 70% CO2, 40% water, and 65% energy per refill versus a new-product purchase. Herbaria is certified plastic-neutral with a 97% plastic-free ecosystem and holds FDA, ISO, GMP, Ayush, FSSAI, IFRA, vegan, and cruelty-free certifications.

Herbaria operates a direct-to-consumer model through its Shopify-based website herbaria.co.in and through multi-brand retail partnerships across seven Indian cities: New Delhi, Gurgaon, Goa, Bangalore, Chennai, Hyderabad, and Vadodara. Pricing spans INR 499 for entry-level bath bombs up to INR 6,500 for premium gift boxes, with body oils priced INR 1,679–4,126 and refill packs priced lower than initial glass-jar purchases. Revenue streams include core product sales, curated gift boxes (Botanical Elixir, Hydration Bouquet, Nourish and Shine Duo, Soothe and Renew, Foam and Bloom, Soothing Spa, Ageless Elegant Ritual), and e-gift cards, with a 10% discount on prepaid orders. The company ships internationally and in February 2025 became the first Indian skincare brand to debut at New York Fashion Week. Manufacturing is outsourced to multiple contract manufacturers across India, and the company appears to be bootstrapped with no disclosed external funding rounds.

Name

Herbaria

Legal name

Ecofill Ventures Private Limited

Website

https://herbaria.co.in

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Herbaria is an Indian luxury vegan skincare brand founded in 2022, selling plant-based body oils, scrubs, shower products, bath items, and parfum mists direct-to-consumer via its website and through retail partners across seven Indian cities, with international shipping available.

Ownership category

akta.pro rank

Product category

Vegan Skincare / Natural Body Care

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Vegan body care
• Plant-based skincare
• Botanical body oils
• Natural bath products
• Luxury skincare products

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of vegan skincare products including body oils, body lotions, hair & body parfum mists, body scrubs, body polishes, bath bombs, milk baths, shower gels, shower butters, and artisanal soaps. Products sold in glass packaging with refill options.
2. Gift Box Sales: Pre-curated gift box combinations including Botanical Elixir, Hydration Bouquet, Nourish & Shine Duo, Soothe & Renew, Foam & Bloom, Soothing Spa, Soak & Cleanse, and Ageless Elegant Ritual sets.
3. E-Gift Cards: Digital gift cards sold in various denominations, valid for 1 year from date of issue, non-refundable and non-cancellable.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels6 records

Core offering

Herbaria is a luxury vegan skincare brand that formulates and sells plant-based, 100% cruelty-free body care products — including body oils, body lotions, hair and body parfum mists, body scrubs, crème body polishes, bath bombs, milk baths, shower gels, shower butters, and artisanal soap bars — packaged in zero-plastic glass jars with a proprietary refill system. The brand sells directly via its D2C website and through retail partners across seven Indian cities, and is certified plastic-neutral, FDA-, ISO-, GMP-, and Ayush-certified.

Product overview

Herbaria is a luxury vegan skincare brand offering a comprehensive portfolio of body care products centered on plant-based botanicals. The core product lineup includes Body Oils (White Floral, Sweet Tart), Body Lotions, Hair & Body Parfum Mists (Oui Flora, Sugar Wood), Body Scrubs (Fruit Bomb, Summer Blossom), Crème Body Polishes (Lilac Bliss, Brewed Bliss), Bath Bombs (Petal Pop), Milk Baths (Ivory Soak, Jade Soak, NOIR Soak, Teal Soak), Shower Gels (Sunkissed, Foresta), Shower Butters (Sweet Peach, Spring Green), and Artisanal Soap Bars (Mango Mosaic, Tangy Orchard, Love Stone, Latté Lather). The brand also offers Gift Boxes (curated multi-product bundles), Refill Packs for sustainable container reuse, and E-Gift Cards. All products are 100% vegan, cruelty-free, and packaged in zero-plastic glass jars with refillable options. The brand made history as the first Indian skincare brand to debut at New York Fashion Week in February 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Body Oil Luxurious body oils crafted with nourishing botanicals (Argan, Grapeseed, Pomegranate, Avocado oils) that hydrate, soften, and restore skin's natural glow; lightweight, deeply moisturizing, and non-greasy. Variants include White Floral and Sweet Tart.
• Body Lotion Lightweight, creamy body lotions enriched with botanical actives, nourishing oils, and skin-loving butters that moisturize deeply while absorbing effortlessly into the skin.
• Hair & Body Parfum Mist Featherlight parfum mist designed to scent both skin and strands; soft, breathable, IFRA-compliant formulation with notes like watermelon, tuberose, litchi, saffron, vanilla, and amber wood.
• Body Scrub Exfoliating body scrubs crafted with plant-based cellulose beads (instead of microbeads), nourishing oils, and rich butters; gently smoothen, brighten, and deeply hydrate without stripping natural moisture.
• Crème Body Polish Luxurious crème body polishes blending rich butters and exfoliating botanicals; formulated to gently buff away dead cells while deeply hydrating, leaving skin glowing and nourished.
• Bath Bomb Bath bombs infused with botanical extracts, skin-loving oils, and gentle minerals that fizz in water to calm the senses, soften skin, and restore moisture without dryness or residue.
• Milk Bath Vegan milk bath crafted with kokum butter, vegan dry milk, and rice beads for deep hydration and gentle exfoliation; transforms the bath into a spa ritual.
• Shower Gel Vegan shower gels designed to cleanse, hydrate, and awaken the senses; 100% vegan, cruelty-free, paraben-free, phthalate-free, FDA-approved formulas that lather into silky foam.
• Shower Butter Rich shower butters combining exotic butters and botanical oils; cleanse, hydrate, and protect the skin barrier for long-lasting moisture and supple, refreshed skin.
• Artisanal Soap Bar Handcrafted soap bars (100gm) made with natural botanicals and rich texture, including dried mango pulp, annatto seed oil, shea butter, avocado oil, and cocoa butter; free from SLS, parabens, phthalates, and palm oil.
• Refill Packs Refill packs for body oils (200ml ₹3,595), body scrubs (450gm ₹2,396), and shower butters (250gm ₹2,295) allowing customers to reuse glass containers and reduce plastic waste; delivers 70% CO2, 40% water, and 65% energy savings per refill.
• Gift Boxes Pre-curated gift box combinations pairing complementary Herbaria body care SKUs for gifting occasions across price tiers from ₹2,900 to ₹6,500.
• E-Gift Card Digital e-gift cards sold in variable denominations via debit cards, credit cards, net banking, and UPI; delivered electronically via email and redeemable on herbaria.co.in for 1 year from issue.

Quantifiable outcome

• Refill saves 70% CO2, 40% water, and 65% energy compared to new product purchase
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Disposal CompanycoreStrategic or Co-development PartnerSustainable partnership for plastic offsetting and waste management. Herbaria recycles 5 times the amount of plastic utilized due to lack of sustainable alternatives through this partnership, achieving certified plastic-neutral status.
• A G Organica Pvt. Ltd.minorOthersContract manufacturer for body oil products. Located in Noida, Uttar Pradesh with manufacturing license UP16320000028.
• Botanic Love Private LimitedminorOthersContract manufacturer for body polish products. Located in Patiala, Punjab.
• Greenphyll Exim Private LimitedminorOthersContract manufacturer for shower gel products. Located in Surat, Gujarat with license number GC/1487.
• Basque Global CorporationminorOthersListed as manufacturer for artisanal soap bar products. Located in Hauz Khas, New Delhi.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Biotique: Established Indian natural beauty brand with broad Ayurveda-inspired portfolio across skin, hair, and body. Comparable on botanical/herbal formulation heritage and mass-to-premium Indian retail footprint.
• Bath & Body Works: Global mass-premium body care and home fragrance retailer with broad body wash, scrub, and mist assortment. Comparable on body-care-centric product portfolio, gifting focus, and parfum mist category.
• The Body Shop: Global natural and ethically sourced beauty retailer with vegan and refill-friendly product lines. Comparable on vegan, cruelty-free, and refillable packaging positioning in body care.

Direct peers

• mCaffeine: Indian D2C personal-care brand focused on caffeinated and plant-based body and skincare products. Comparable on D2C-led model, millennial-friendly branding, and ingredient-driven product positioning.
• Juicy Chemistry: Indian certified-organic beauty brand focused on clean, vegan, and cruelty-free formulations with D2C-led distribution. Comparable on certified organic/vegan positioning and ingredient-led product development.
• Plum: Indian vegan, cruelty-free beauty brand with D2C-first distribution and broad body and skin portfolio. Comparable on vegan positioning, pan-India D2C scale, and contemporary ingredient-led branding.
• Forest Essentials: Indian luxury Ayurvedic skincare brand with premium positioning, botanical formulations, and nationwide retail. Closely comparable on luxury-natural positioning, ingredient-led branding, and Indian D2C plus retail model.
• Lush: Global artisanal, vegan, and packaging-light beauty brand with strong bath and body care portfolio. Comparable on handcrafted botanical formulations, naked/refill packaging, and ethical positioning.
• Kama Ayurveda: Indian Ayurvedic beauty and skincare brand offering plant-based formulations across body care, hair, and skin. Comparable on botanical positioning, premium Indian retail presence, and natural-ingredient narrative.

Emerging players

• Innisfree: Korean natural-beauty brand built around botanical ingredients from Jeju Island with broad skin and body care portfolio. Comparable on botanical-ingredient branding, sustainability messaging, and global D2C plus retail expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/herbaria_modernbotanicals

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbaria