What Numic does

Numic Industries LLP is a Mumbai-based, founder-led Indian stationery and lifestyle brand that designs and manufactures paper-based products under the "Made in India" premium positioning. Its portfolio spans four core categories — Journals & Notebooks (including specialty titles such as Recipe, Gratitude, Self-Care, and Wellness journals and collections like Marble Series, Rhyme, and Autumn), Art & Stationery (cotton and khadi handmade paper sketchbooks, Nirmiti artbooks, pens, scrapbooks), Organisation & Planners (The Everyday Planner, Generic Planner, Undated Planner, ColorPad, WSJ notepads, and the 2026 calendar line), and Gifting & Packaging (Buckram envelopes, collapsible boxes, Mumbai-themed gift items). The company has extended into adjacent lifestyle categories with the 2025 Voyager luggage collection (canvas and PU leatherette bags, laptop sleeves, pouches) and runs parallel sub-brands — the Eco-Friendly Range (recycled, wheat-straw, vegan, REACH-compliant products) and the 299 Store (items at Rs. 299 or below) — plus a Bespoke service for custom corporate and individual orders.

The business operates on a direct-to-consumer e-commerce model via its Shopify-based numic.in storefront as the primary channel, supplemented by distribution through more than 200 retail stationery stores, modern retail outlets, gifting stores, airport shops, online marketplaces, and flea markets across India, with international shipping described as in development. Pricing is unit-based, ranging from Rs. 49 to Rs. 3,499 across budget to premium tiers, with free domestic shipping over Rs. 1,000. Revenue is generated primarily through transactional D2C sales and retail/wholesale distribution, with a smaller bespoke/corporate-order stream. The company is privately held by founder Pratik Shah, has no disclosed external funding, no institutional investors, no patents or trademarks registered, and operates entirely within India with a single founder-disclosed leadership team.

Name

Numic

Legal name

Numic Industries LLP

Website

https://numic.in

Company type

Private

Operating status

Operating

Short description

Numic is a Mumbai-based, founder-led Indian brand that designs and manufactures premium Made-in-India stationery, journals, planners, art supplies, gifting items, and a new luggage line, selling direct-to-consumer via numic.in and through 200-plus retail outlets across India.

Ownership category

akta.pro rank

Product category

Premium Stationery & Lifestyle Products

NAICS

Office Supplies and Stationery Retailers (459410), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

akta.pro secondary industry

Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Premium stationery
• Notebooks journals
• Planners organizers
• Art supplies
• Eco-friendly stationery

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Numic generates revenue through direct sales via its e-commerce website numic.in to consumers across India. Products are sold at fixed retail prices with occasional promotional discounts. This is the primary revenue channel.
2. Retail Distribution: Revenue generated through distribution to more than 200 retail stationery stores, modern retail outlets, gifting stores, airport shops, and online marketplaces across India.
3. Bespoke/Corporate Orders: Custom-designed products manufactured for corporate clients and individual bespoke orders, fulfilling specific design requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Numic designs, manufactures, and sells a broad range of premium Made-in-India stationery and lifestyle products including journals, notebooks, planners, calendars, art books, sketchbooks, pens, pencils, notepads, gift packaging, and recently canvas bags and laptop sleeves (the Voyager collection). The company distributes through its own e-commerce website (numic.in), 200+ retail outlets across India, online marketplaces, and bespoke corporate orders, emphasizing eco-friendly materials such as recycled paper, handmade khadi paper, cotton paper, and vegan components.

Product overview

Numic is an Indian stationery and lifestyle brand offering a diverse portfolio of paper products, organization tools, and lifestyle accessories. The product line centers on four core categories: Journals & Notebooks (including specialty journals like Recipe Journal, Gratitude Journal, Self Care Journal, Wellness Journal, and collections like Marble Series, Rhyme Collection, Autumn Collection), Art & Stationery (art books, sketchbooks, pencils, pens, scrapbooks), Organisation & Planners (The Everyday Planner, Generic Planner, Undated Planner, Monthly Planner 2026, ColorPad, and WSJ notepad series), and Gifting & Packaging (Buckram envelopes, collapsible boxes, greeting cards). The company has expanded into the Voyager luggage collection featuring canvas bags, laptop sleeves, and pouches. Numic also operates the Eco-Friendly Range with sustainable products and the budget-friendly 299 Store. The Bespoke service offers custom-designed products for corporate and individual customers. All products are designed and manufactured in India with a focus on eco-friendly materials and sustainable practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Journals & Notebooks Premium journals and notebooks in themed collections including Marble Series, Rhyme Collection, Autumn Collection, Recipe Journal, Gratitude Journal, Self Care Journal, Wellness Journal, Mumbai Notebooks, and Enviro Notebook, for personal journaling, mindfulness tracking, recipe collection, and creative expression.
• Art & Stationery Art books, sketchbooks, pencils, pens, and scrapbooks for artistic use including cotton paper books, handmade khadi paper books, Nirmiti artbooks, Accord pens, Click mechanical pencils, and scrapbooking materials.
• Organisation & Planners Planners, notepads, desk organizers, and filing products for personal and professional organization including The Everyday Planner, Generic Planner, Undated Planner, Monthly Planner 2026, WSJ notepad series, and Desk Organizer.
• Gifting & Packaging Gift packaging products including Buckram envelopes in multiple sizes, Collapsible Bottle Boxes, greeting cards, testimonial cards, wrapping paper, paper bags, and city-themed gift items such as Mumbai Notebooks and Mumbai Tea Coasters.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Moleskine: Italian heritage premium notebooks and journals brand globally recognized for design-led hardbound journals and planners. Comparable to Numic's premium Everyday Planner, Gratitude Journal, and Marble Series on aesthetic positioning and price point.
• Faber-Castell India: Subsidiary of the global German art and writing instruments leader, operating in India with premium colored pencils, art supplies, and stationery. Directly comparable on premium positioning and artist-segment focus, with vastly larger international brand equity.
• Archies Ltd: Long-established Indian greetings cards, gifts, and stationery retailer with nationwide retail footprint. Comparable to Numic's gifting and packaging product lines and retail distribution strategy, though at a broader/more mass-market level.

Direct peers

• Chumbak: Indian design-led lifestyle and home décor brand with strong DTC e-commerce and physical retail presence. Comparable to Numic in 'Made-in-India premium design' positioning, multi-channel distribution, and target audience of young urban Indian consumers.
• Cello World: Major Indian stationery and consumer products brand with broad notebooks, pens, and household range. Comparable to Numic in channel strategy (mass retail + modern trade) and Made-in-India manufacturing, competing for the same consumer wallet.
• ITC Classmate: India's largest stationery brand by volume (under ITC), offering notebooks, pens, and paper products across price tiers. Direct competitor to Numic in the Indian student and consumer stationery market, though at mass-market rather than premium positioning.
• Happily Unmarried: Indian lifestyle and gifting brand (now Paper Boat & Happily Unmarried) selling quirky notebooks, stationery, and home goods via DTC and retail. Comparable in DTC-first premium Indian lifestyle positioning and gifting-channel overlap with Numic.
• Kokuyo Camlin: Heritage Indian stationery brand (joint venture with Japan's Kokuyo) producing notebooks, art supplies, and office stationery. Comparable product mix to Numic in art books, sketchbooks, and writing instruments, with deeper distribution.
• Leuchtturm1917: German premium notebook and planner brand specializing in hardcover journals with numbered pages and indexing. Closely comparable to Numic's premium Everyday Planner, Undated Planner, and ColorPad on design quality, hardbound format, and productivity-focused planner positioning.
• Paperkraft: Indian stationery brand offering notebooks, journals, and diaries under a premium Made-in-India positioning. Direct comparable to Numic in Indian DTC stationery, recycled paper usage, and target consumer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@numic1961
• Instagraminstagram.com/letsnumic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Numic