Odomos (India)

What Odomos (India) does

Odomos is an India-focused consumer packaged goods brand in the mosquito repellent category, operated by Dabur India Limited, a publicly listed Indian FMCG conglomerate (NSE: DABUR, BSE: 500096). The brand sells a multi-format product range including creams (with Vitamin E and Naturals variants), gels, sprays, lotions, fabric roll-ons, electronic mosquito killer racquets, wristbands, and patches. The underlying technology is a proprietary body-odour-masking formula that makes users effectively invisible to mosquitoes by neutralizing the skin odours mosquitoes detect, claimed to deliver 99.9% protection against dengue, chikungunya, malaria, and Japanese Encephalitis-carrying mosquitoes for up to eight hours.

The business model is classic FMCG: Odomos generates revenue through one-time unit sales of low-ticket SKUs to mass-market Indian consumers, distributed across physical retail (general stores, pharmacies, supermarket chains), e-commerce marketplace (Amazon.in), and an owned D2C storefront (odomosprotect.com). Target segments are families with children and general consumers seeking protection during outdoor, travel, and daily activities; secondary content marketing targets disease education to drive category demand. Pricing is not publicly disclosed. Naturals variants position around Citronella and Aloe Vera ingredients to capture the natural-ingredients consumer segment.

Odomos has no standalone corporate structure, revenue disclosure, or management team — it operates entirely within Dabur India Limited, with corporate functions absorbed by Dabur's headquarters in Kaushambi, Ghaziabad and registered office in New Delhi. The brand's strategic value to Dabur is as a category-leading position in the Indian home-care / personal-care segment, leveraging Dabur's manufacturing scale, pan-India distribution, and brand trust. There are no disclosed funding rounds, M&A activity, leadership changes, regulatory actions, or geographic expansion beyond India.

Name

Odomos (India)

Legal name

Dabur India Limited

Website

https://odomosprotect.com

Company type

Private

Operating status

Operating

Short description

Odomos is an India-focused mosquito repellent consumer brand owned by Dabur India Limited, selling creams, gels, sprays, lotions, roll-ons, wristbands, patches, and racquets using a proprietary body-odour-masking formula to protect Indian families and general consumers from mosquito-borne diseases.

Ownership category

akta.pro rank

Product category

Personal Insect Repellents

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Insect Repellents (Topical & Spatial) (CRAJAHAD)

akta.pro secondary industry

Insect & Pest Control (Indoor/Outdoor Insecticides, Repellents, Traps) (CRADAKAJ)

Keywords

• Mosquito repellent products
• Personal insect repellents
• Topical repellent formulations
• Consumer pest protection
• Mosquito killer devices

Headquarters

HQ city

Ghaziabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Revenue model

1. Consumer Packaged Goods Sales: Odomos generates revenue through the sale of mosquito repellent consumer products including creams, gels, sprays, lotions, roll-ons, wristbands, and patches. Products are sold through retail stores, e-commerce platforms, and direct-to-consumer website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Odomos manufactures and sells topical mosquito repellent products in multiple formats (cream, gel, spray, lotion, fabric roll-on, wristband, patches) and an electronic mosquito killer racquet. The products use a proprietary body odour masking formula that makes users invisible to mosquitoes, providing up to 8 hours and 99.9% protection against dengue, chikungunya, malaria, and Japanese Encephalitis-carrying mosquitoes.

Product overview

Odomos is a comprehensive mosquito repellent product range manufactured by Dabur India Ltd. The portfolio consists of multiple product formats including creams (with Vitamin E and natural Citronella/Aloe Vera variants), gels, sprays, lotions, fabric roll-ons, electronic mosquito killer racquets, wristbands, and patches. All products utilize a formula that masks body odour to make users virtually invisible to mosquitoes, providing up to 99.9% protection against dengue, chikungunya, malaria, and Japanese Encephalitis-carrying mosquitoes for up to 8 hours. The range includes both standard and naturals lines, with naturals variants featuring natural ingredients like Citronella and Aloe Vera. The products are positioned for the entire family including children and offer both indoor and outdoor protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Dabur Odomos Mosquito Repellent Cream with Vitamin E

Quantifiable outcome

• 99.9% protection against dengue-causing mosquitoes
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mortein (Reckitt Benckiser): Mortein is a globally recognised mosquito repellent brand owned by Reckitt, with significant India presence across coils, sprays, and vaporizers. It competes with Odomos for the same consumer spend on personal and household mosquito protection.
• Goodknight (Godrej Consumer Products): Goodknight is the dominant household mosquito repellent brand in India (coils, cards, vaporizers, sprays) owned by Godrej Consumer Products. It directly competes with Odomos across the same retail channels and consumer occasions.
• All Out (Godrej Consumer Products): All Out is a flagship liquid vaporizer mosquito repellent brand from Godrej Consumer Products. It competes head-on with Odomos in Indian retail and shares the same mass-market family and household targeting.
• Maxo (Jyothy Labs): Maxo is one of the leading mosquito repellent brands in India (coils and vaporizers) owned by Jyothy Labs. It is a direct competitor to Odomos in the mass-market household repellent category.
• HIT (Godrej Consumer Products): HIT is Godrej's household insecticide spray brand in India. While focused on indoor sprays, it competes with Odomos' spray-format products for consumer mosquito-protection occasions.

Broad incumbents

• OFF! (SC Johnson): OFF! is a globally established topical mosquito repellent brand from SC Johnson. It is comparable to Odomos as a personal-use repellent offering and competes in the same category of skin-applied protection, though primarily outside India.
• Baygon (SC Johnson): Baygon is SC Johnson's broader household insecticide brand with global reach. It overlaps with Odomos' mission of mosquito protection and competes for the same consumer occasions, particularly indoor/outdoor sprays.

Others

• Cutter (Spectrum Brands): Cutter is a US-focused outdoor insect repellent brand from Spectrum Brands. It is thematically comparable to Odomos' outdoor protection positioning and 'fabric roll-on' use case but operates in a different geography.

Emerging players

• Mospel / DEET-based Repellents: Mospel and other emerging DEET-based and herbal topical repellent brands compete with Odomos in the Indian personal-use repellent category, often positioning around ingredient story or longer-duration claims.

Regional players

• Autan (Beiersdorf): Autan is a well-known European topical mosquito repellent brand owned by Beiersdorf. It is comparable to Odomos as a personal-use repellent format but primarily serves European and international markets rather than India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DaburOdomos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odomos (India)