Overture (Artist & Talent booking Management)

What Overture (Artist & Talent booking Management) does

Overture (Overture India) is a privately held, Bangalore-based boutique agency focused on India's urban culture and live entertainment sector. The company offers an integrated service stack spanning event management and experiences, artist booking, talent management, influencer and creator network services, brand partnerships, content and video production, experiential design, and live show production. It maintains a curated exclusive artist roster (Brodha V, Sukruth, Lefthander, KishanBaalaji Collective, The Big Forkers) and a broader non-exclusive network that spans international acts (Gojira, Hoobastank, Opeth, Children of Bodom) and Indian talent (Ritviz, Raftaar, Krsna, Benny Dayal, Jordindian, among others), and has produced 500+ live shows over a 15+ year operating history. The company also owns proprietary event IPs including Echo Chamber and Summerstorm Festival.

The business is fundamentally service-based with no proprietary technology platform, no disclosed AI capabilities, and no integrations or developer-facing APIs. The core operational asset is the curated talent roster and the relationships that the team has cultivated with artists, venues, and brand marketers across India. Service delivery is project-based and consultative, with clients engaging via direct email or WhatsApp outreach ([email protected], [email protected]) and receiving customized, quote-based proposals rather than standardized pricing tiers.

Overture generates revenue across four reported streams: professional-services fees for event management and brand partnership work, transaction-based fees on artist bookings, and professional-services fees for influencer marketing and brand collaboration work. Its go-to-market is enterprise field sales targeting brand and corporate clients across diverse sectors — automotive (Royal Enfield, KIA, TVS, Harley Davidson), beverages/alcohol (Diageo, Kingfisher, Paul John, Toit, ITC, Geist), food (KFC, Licious), hospitality (Taj Hotels, The Leela Palace, Hard Rock Cafe), technology (Google, OnePlus, Qualcomm), fintech (CRED, OkCupid, Stake), and others. Operations are domestic to India, with no disclosed geographic expansion outside the country. The company is privately held with no disclosed funding history, no headcount data, and no published revenue figures.

Name

Overture (Artist & Talent booking Management)

Legal name

Overture

Website

https://overtureindia.com

Company type

Private

Operating status

Operating

Short description

Overture is a Bangalore-based boutique agency that provides artist booking, event management, influencer marketing, brand partnerships, and content production services to enterprise brand clients across India, anchored by an exclusive artist roster and 15+ years of cultural relationships.

Ownership category

akta.pro rank

Product category

Artist Booking & Event Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Full-Service Artist Management (MPAIAGAA), Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Artist booking services
• Talent management
• Event management
• Influencer marketing
• Brand partnerships

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Management Services: Full-service event management for brands and corporations, including corporate events, product launches, music festivals, and experiential activations.
2. Artist Booking and Talent Management: Booking fees and commissions from connecting brands with artists for events, performances, and brand collaborations.
3. Brand Partnerships and Collaborations: Facilitating partnerships between brands and talent, including brand-to-brand collaborations and brand-talent integrations for campaigns and activations.
4. Influencer Marketing: Connecting brands with influencers and creators for marketing campaigns, content creation, and social media activations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Overture is a boutique urban-culture agency that plans and executes live events, books artists and talent for brands, manages an exclusive roster of Indian artists, runs an influencer and creator network for marketing campaigns, and produces content, video, and experiential design assets. The company bundles event management, artist booking, talent management, influencer marketing, and brand partnership services into a 360-degree offering for corporate clients and delivers end-to-end activations from concept through execution.

Product overview

Overture is a boutique agency specializing in urban culture and entertainment, offering a unified platform of integrated services centered on artist and talent booking management. The portfolio comprises core service pillars—Event Management & Experiences, Talent Management, Artist Bookings, Influencer & Creator Network, Content & Video Production, Experiential Design, Live Gigs, and Brand Partnerships—alongside owned intellectual properties. The company maintains an exclusive artist roster (Brodha V, Sukruth, Lefthander, KishanBaalaji Collective, The Big Forkers) and a broader non-exclusive network spanning musicians, comedians, filmmakers, and visual artists. Together, these services enable end-to-end delivery of culturally relevant entertainment and marketing solutions for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management & Experiences Full-service event management including planning, execution, and coordination of large-scale concerts, corporate events, brand activations, and experiential campaigns for brands and corporations.
• Talent Management Management and representation of exclusive artists and talent, including career development, brand partnerships, and booking coordination for homegrown Indian artists.
• Artist Booking Services Strategic agency service connecting artists and brands through culturally relevant partnerships; handles talent selection, booking negotiations, and event day coordination for corporate events and campaigns.
• Influencer & Creator Network Network of influencers and content creators for brand collaborations, offering reach, engagement, and high-quality content generation for marketing campaigns, content creation, and social media activations.
• Content & Video Production Video production services combining art and strategy to create high-impact content for artists and brands, including brand integrations and campaign materials.
• Experiential Design Creative services including brand identity, content creation, and strategic marketing campaigns that create immersive experiences for music festivals, product launches, and artist collaborations.
• Live Gigs Production of live events and concerts, with 500+ live shows produced to date; includes bookings with Grammy-winning and international artists.
• Brand Partnerships Facilitates brand collaborations and integrations, merging brands with talent or two brands together for unique, high-impact partnerships and activations.
• Owned Event IPs Proprietary event concepts and intellectual properties created by Overture, including Echo Chamber and other branded event experiences used to showcase capabilities and generate demand.

Quantifiable outcome

• 500+ live shows produced, establishing market leadership
• +5 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WME (William Morris Endeavor): Global talent agency representing artists, athletes, and entertainers worldwide. Comparable as a talent representation and brand partnership counterpart at global scale, though far broader in scope than Overture's India boutique.

Direct peers

• Only Much Louder (OML): India's leading independent artist management, live events, and brand partnership company. Closely comparable to Overture across exclusive artist representation, festival IP (NH7 Weekender), and brand-talent collaborations.
• Percept Limited: Indian integrated marketing, events, and entertainment group offering event management, talent management, and brand activation services. Comparable in serving large enterprise brands with full-service experiential offerings.
• Cineyug: Indian event management and celebrity management company specializing in large-scale concerts, corporate events, and celebrity-led brand endorsements. Comparable to Overture in celebrity booking and live show production.
• BookMyEvent: Indian online event services marketplace connecting clients with event planners, artists, and entertainment vendors. Comparable as a marketplace-mediated channel for artist and event bookings in India.
• Wizcraft Entertainment: Large Indian event management, experiential marketing, and entertainment company serving enterprise clients. Comparable in event production scale and corporate client mix, though more established and broader in scope.
• Fountainhead MKTG: Indian experiential marketing agency (DDB Mudra Group) producing brand activations, events, and influencer campaigns. Comparable in serving enterprise clients with culturally relevant experiential design.
• DNA Entertainment Networks: Indian live events and entertainment company producing concerts, IP-led festivals, and corporate events. Comparable in live show production scale and artist touring capabilities.
• Kestone (Claris Group): India-focused integrated marketing services company offering event management, brand activations, and digital marketing. Comparable as a multi-vertical enterprise marketing services peer with similar client base.

Emerging players

• Talentrack: Indian online talent discovery and booking platform for artists, performers, and creative professionals. Comparable in addressing the artist-booking workflow but from a tech/marketplace angle rather than agency model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/overtureentertainment
• Instagraminstagram.com/overture_ent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overture (Artist & Talent booking Management)