Talentrack
Talentrack is an Indian content marketplace connecting brands and agencies with 50K+ verified creators, influencers, production houses, and AI content specialists across pan-India operations, offering end-to-end campaign execution from influencer marketing to AI-driven content production.
- Company typePrivate
- Founded2015
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Talentrack does
Talentrack is a private Indian content marketplace platform operated under the legal entity Fameposter Career Services Pvt. Ltd., founded in 2015 and headquartered in New Delhi with 51–100 employees. The platform connects brands and advertising agencies with a curated, pan-India network of 50K+ creative professionals spanning influencers (20K+ verified across 50+ categories), production houses (2,000+), photographers (5,000+), voiceover artists (3,000+), designers, and video editors. Its core product surface is organized as a platform-plus-modules architecture: the central marketplace is supported by dedicated service verticals for AI Content Solutions, Influencer Marketing, Brand/Marketing Content, Staffing, Brand Films, Product Shoots, Professional User-Generated Content (PUGC), Voiceovers, and Events & Activation, plus sub-platforms for CREATORS, CASTING, and CONTENT marketplaces. Underlying technology combines a verified-talent matching system, ratings/leaderboard-based performance tracking, and an AI content layer that includes AI-ready face/talent licensing and curated AI production agencies using third-party generative tools.
The company operates two distinct go-to-market motions: a self-serve digital marketplace for mid-market clients to discover and engage creators directly, and a managed-services motion with dedicated account management and content advisory for enterprise brands and agencies requiring turnkey campaign execution. Revenue is generated through marketplace commissions on transactions between brands/agencies and creators, supplemented by professional services revenue from in-house campaign management. Named enterprise customers include Realme, Universal Music India, Haier, Kent, Huft, Magnon Sancus, Magnon Designory, Ninetriangle, and Omnicom Production, indicating traction across consumer brands, music labels, and global agency holding companies. The business has expanded into AI-driven content creation via partnerships with production agencies such as Sartaj Films, Trikal AI, and Experiential Etc, positioning itself as a category aggregator for both human and AI-generated brand content in India.
Talentrack's strategic priorities are evident in its recent product and partnership expansion. The 2024 launch of AI Content Solutions, AI-Ready Face, and AI Production Agencies reflects a deliberate move to capture emerging generative-AI content workflows, while the breadth of technology partnerships — spanning generative AI, AR/VR, predictive analytics, and digital transformation — suggests ecosystem buildout rather than single-vendor integration. Geographic coverage spans 40+ Indian cities plus an "International" entry, supporting location-flexible execution for shoots, activations, and regional voiceovers. Founder and CEO Vineet Bajpai leads the company, which has remained privately held since its 2015 founding with only one disclosed capital event (a 2015 round from Unigrowth Canada).
Talentrack firmographics
Firmographics- Name
- Talentrack
- Legal name
- Fameposter Career Services Pvt. Ltd.
- Website
- https://talentrack.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Talentrack is an Indian content marketplace connecting brands and agencies with 50K+ verified creators, influencers, production houses, and AI content specialists across pan-India operations, offering end-to-end campaign execution from influencer marketing to AI-driven content production.
- Ownership category
- akta.pro rank
Talentrack industry classification
Industry- Product category
- Content Marketing Marketplace
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Talent Management & Representation (MPAAAHAB)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Brand Ambassadors, Models & Promotional Talent Staffing (HSACAHAJ), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)
Keywords
Where Talentrack is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Talentrack business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Commission: Platform takes a commission on transactions between brands/agencies and creators/production partners facilitated through the marketplace
- Professional Services: Full-service content creation and campaign management including strategy, production execution, and quality assurance provided by in-house teams
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Talentrack product offering
Product offeringCore offering
Talentrack operates India's first content-development marketplace that connects brands, advertising/media agencies, and creative professionals. The platform enables discovery, collaboration, and management of creative talent for content marketing, influencer campaigns, brand films, product shoots, voiceovers, events, and creative staffing. AI-powered tools support talent matching and content production workflows across the campaign lifecycle.
Product overview
Talentrack is India's leading content marketplace operating as a platform-plus-modules architecture. The core platform connects brands and agencies with a vast network of 50K+ creators across multiple service verticals. The main product modules include: AI Content Solutions (India's first AI content marketplace with AI video, visuals, and AI-ready talent), Influencer Marketing (20K+ verified influencers), Brand/Marketing Content (production services), Brand Films, Product Shoots, PUGC, Voiceovers, Staffing, and Events & Activation. Supporting platforms include CREATORS (talent marketplace), CASTING (talent discovery), and CONTENT (agency marketplace). AI Production Agencies and AI-Ready Face talent provide specialized AI content capabilities within the broader platform.
Differentiator
Problem solved
Functional benefit
Products and services
- CREATORS Platform
Quantifiable outcome
- 50K+ creative professionals on platform
- +2 more outcomes
Companies that use Talentrack
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Talentrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Talentrack partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Sartaj FilmscoreAI production agency on the Talentrack platform offering AI-powered film and video production services including AI films, short films, music videos, and generated ads using tools like Gemini 2.5, Veo 3, Runway, and MidJourney. Serves global brands including Deloitte, KPMG, HCL Technologies, Microsoft, Audi, Porsche, Wockhardt Hospitals, and Mahindra.
- Trikal AIcoreAI production agency specializing in multilayered generative AI rendering process that produces high-quality video clips through multiple specialized enhancement layers, setting new standards in AI-generated video realism.
- Experiential Etccore360-degree smart solutions provider integrating cutting-edge and futuristic technology including AI, AR/VR, predictive analytics, and interactive content for brand experiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Talentrack competitors and assessment
Company assessmentDirect peers
- Kofluence: Indian influencer marketing platform connecting brands with creators across categories. Directly overlaps Talentrack's influencer-marketing and brand-campaign modules.
- Plixxo: POPxo-owned influencer marketing platform in India offering brands access to a curated creator network. Directly comparable on influencer-campaign execution.
- Influencer.in: Indian influencer marketing platform operated by Influencer.Com, offering brand-creator campaign management. Competes for the same brand and creator pool.
- Pepper Content: India-headquartered content marketplace that connects brands with freelance writers, creators, and production talent. Closest direct competitor in product, geography, and customer base.
- Winkl: India-based influencer marketing and brand-content platform serving D2C and enterprise brands. Similar GTM and creator-marketplace mechanics.
- Hobo.Video: Indian AI-enabled influencer marketing platform connecting brands with nano/micro/macro creators. Overlaps with Talentrack's AI-led creator matching and campaign execution.
Broad incumbents
- Pulp Strategy: Established Indian integrated advertising and brand-content agency. Overlaps with Talentrack's managed-services layer as a broader incumbent offering content plus media buying.
- Omnicom Production: Global content-production arm of Omnicom Group; also a Talentrack customer. Represents the agency holding-company model that competes with — and buys from — marketplace platforms.
Regional players
- IZEA Worldwide: US-headquartered influencer marketing and creator marketplace platform. Comparable business model and AI-content offerings, but operates primarily in North America rather than India.
Emerging players
- Grin: Creator management platform focused on influencer marketing workflows and AI-powered discovery. Comparable marketplace-plus-tools model with partial overlap on AI content capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Talentrack social profiles
Digital presenceTalentrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Talentrack leadership team
Management profileNumber of profiles
Profiles1 record
Talentrack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Talentrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Talentrack
What does Talentrack do?
Talentrack operates India's first content-development marketplace that connects brands, advertising/media agencies, and creative professionals. The platform enables discovery, collaboration, and management of creative talent for content marketing, influencer campaigns, brand films, product shoots, voiceovers, events, and creative staffing. AI-powered tools support talent matching and content production workflows across the campaign lifecycle.
Is Talentrack a public or private company?
Talentrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Talentrack founded?
Talentrack was founded in 2015. It employs 51 to 100 people.
Where is Talentrack based?
Talentrack is headquartered in New Delhi, India, in the Asia region.
How does Talentrack make money?
Two revenue lines are on record. Marketplace Commission is the primary driver. The others are professional Services.
Who are Talentrack's main competitors?
Direct peers on record are Kofluence, Plixxo, Influencer.in, Pepper Content, Winkl and Hobo.Video. Broad incumbents are Pulp Strategy and Omnicom Production. IZEA Worldwide is listed as a regional player. Grin is listed as an emerging player.
Does Talentrack have an API?
No public API is recorded for Talentrack.
What industry is Talentrack in?
Talentrack's product category is Content Marketing Marketplace. Its primary akta.pro industry code is MPAAAHAB, Creator Talent Management & Representation, with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114 and its SIC code is 7311.