PayDirect
PayDirect is a Bengaluru-based cross-border payment platform for Indian SMEs and enterprises engaged in global trade, combining DBS Bank and JP Morgan banking rails, real-time FX visibility, and automated FEMA compliance workflows to enable payments across 60+ countries.
- Company typePrivate
- Founded2024
- HeadquartersBengaluru, India
- Headcount—
- GTM typeB2B
- OfferingSoftware
What PayDirect does
PayDirect is a cross-border account-to-account payment platform operated by ProductStackArray Technologies Private Limited, a private limited company incorporated in India in 2024 (CIN U66190KA2024PTC188616) and headquartered in Bengaluru. The platform is purpose-built for Indian SMEs and large businesses engaged in global trade, combining compliant banking rails (via DBS Bank and JP Morgan & Co), a real-time FX visibility engine covering INR, USD, EUR, GBP, CHF, and JPY, and automated FEMA-aligned regulatory and compliance workflows. Its product surface spans Send Money Instantly, Receive Payments Effortlessly, and GIFT City add-on modules — Payment Links, Recurring Payments, and Payouts — supporting transfers to 60+ destination countries. The company is incubated by the RBI Innovation Hub and recognized by NPCI, lending institutional credibility within India's fintech ecosystem.
The business model is transaction-fee based, capturing revenue through two streams: (1) FX margin on the spread between interbank and customer-facing exchange rates, and (2) per-transaction cross-border payment fees covering transfer, compliance processing, and settlement costs. Pricing is not publicly disclosed; prospective customers must request a demo or contact sales for commercial terms, consistent with an enterprise field-sales motion targeting exporters, importers, IT services/SaaS businesses, and broader Indian SMEs engaged in international trade. Distribution is primarily direct via the paydirectgo.com web platform, supplemented by embedded channels on DBS Bank and JP Morgan rails and the GIFT City corridor.
Strategically, PayDirect's model is a regulatory-and-rails-aggregator play rather than a balance-sheet-heavy cross-border fintech — it leverages tier-1 bank infrastructure and Indian institutional validation (RBI Innovation Hub, NPCI, GIFT City IFSC) to position against traditional bank wire processes. No funding rounds, headcount figures, management team details, or revenue disclosures are available in the input data, and there is no evidence of proprietary AI/ML capability. The disclosed customer base comprises a handful of named SMB logos across EdTech, travel, visa services, manufacturing, and creative verticals, with no enterprise anchor contracts disclosed.
PayDirect firmographics
Firmographics- Name
- PayDirect
- Legal name
- ProductStackArray Technologies Private Limited
- Website
- https://paydirectgo.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- PayDirect is a Bengaluru-based cross-border payment platform for Indian SMEs and enterprises engaged in global trade, combining DBS Bank and JP Morgan banking rails, real-time FX visibility, and automated FEMA compliance workflows to enable payments across 60+ countries.
- Ownership category
- akta.pro rank
PayDirect industry classification
Industry- Product category
- Cross-Border Payments (B2B)
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Cross-Border Payouts & Mass Disbursements (Pay-outs) (FSAMAIAJ)
- akta.pro secondary industries
- Merchant Cross-Border Collections (Pay-ins) & Local Payment Methods (FSAGAKAD), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Cross-Border Collections & Local Receiving (Pay-ins) (FSAMAIAI)
Keywords
Where PayDirect is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PayDirect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- FX Margin on Currency Exchange: PayDirect earns revenue through the spread between the interbank exchange rate and the rate offered to customers, providing best exchange rates while capturing margin on each cross-border currency conversion.
- Cross-Border Transaction Fees: Fees charged per international payment transaction processed through the platform, covering transfer costs, compliance processing, and settlement across the DBS Bank and JP Morgan rails network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based / not publicly disclosed |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
PayDirect product offering
Product offeringCore offering
PayDirect operates a cross-border account-to-account payment platform built for Indian SMEs and large businesses engaged in global trade. The platform enables instant international money sending and inbound payment receipt through banking rails provided by DBS Bank and JP Morgan & Co, with a real-time FX engine covering INR, USD, EUR, GBP, CHF, and JPY, plus automated FEMA compliance workflows. GIFT City infrastructure adds payment links, recurring payments, and global payouts to 60+ countries.
Product overview
PayDirect is a unified cross-border account-to-account payment platform for Indian businesses, combining compliant banking rails, real-time FX visibility, and automated regulatory workflows. The core offering consists of Send Money Instantly and Receive Payments Effortlessly capabilities, supplemented by GIFT City features including Payment Links, Recurring Payments, and Payouts. The platform enables Indian SMEs and large businesses to move money worldwide quickly, securely, and without hidden friction, supporting payments to/from 55+ countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Send Money Instantly Enables Indian businesses to transfer funds internationally to anyone, anytime using the cross-border payment platform, leveraging automated compliance workflows and real-time FX rate locking.
- Receive Payments Effortlessly Allows Indian businesses to receive international payments directly into their account with automated compliance workflows handling regulatory and documentation requirements.
- Payment Links (GIFT City) Allows businesses to create secure payment links, share them with payers, and receive instant payments through GIFT City-compliant rails.
- Recurring Payments (GIFT City) One-time setup for automated recurring international payments, eliminating manual processing and ensuring consistent cross-border cash flows.
- Payouts (GIFT City) Sends money instantly worldwide through a real-time global payment network powered by DBS Bank and JP Morgan & Co banking rails.
Quantifiable outcome
- Real-time FX rate visibility and locking helps businesses reduce uncertainty caused by currency fluctuations
- +2 more outcomes
Companies that use PayDirect
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
PayDirect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PayDirect partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- RBI Innovation HubcorePayDirect is incubated by the RBI Innovation Hub, indicating strategic institutional backing and regulatory credibility. This association signals that the platform has undergone scrutiny and validation within India's central banking ecosystem, providing a strong trust signal for compliance-conscious customers.
- NPCI (National Payments Corporation of India)corePayDirect is NPCI recognized, indicating integration with or recognition from India's national payments infrastructure. This provides regulatory credibility and access to established payment system standards and interoperability frameworks.
- DBS BankcorePayDirect is powered by DBS Bank's global payment network, using the bank's international banking rails and correspondent network to enable cross-border fund transfers. DBS provides the underlying settlement and transfer infrastructure that PayDirect wraps with its compliance, FX, and user experience layer.
- JP Morgan & CocorePayDirect is powered by JP Morgan & Co's global payment infrastructure, leveraging the bank's extensive international correspondent banking network and settlement capabilities for cross-border transaction processing across multiple currency corridors.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PayDirect competitors and assessment
Company assessmentEmerging players
- Skydo: Skydo is an India-focused cross-border payments platform for SMBs and freelancers, offering virtual accounts and FX services. It is a direct emerging competitor to PayDirect in the same Indian SMB cross-border payments niche.
- Instamojo: Instamojo is an Indian SMB-focused fintech offering payment gateways and business banking tools. It serves a similar Indian SMB customer base as PayDirect, with some overlap in cross-border and B2B payment use cases.
- Niyo: Niyo is an Indian fintech offering digital banking accounts with multi-currency and forex card services for salary and travel. Comparable to PayDirect in serving Indian consumers and SMBs with cross-border payment and FX needs, though Niyo focuses more on cards while PayDirect focuses on A2A transfers.
- Cashfree Payments: Cashfree Payments offers payment infrastructure including cross-border payouts for Indian businesses, similar to PayDirect's payout product. Comparable as a fellow India-focused payments infrastructure player serving business customers.
Direct peers
- Payoneer: Payoneer provides cross-border payment solutions for SMBs, freelancers, and marketplaces, particularly for receiving international payments. Comparable to PayDirect's 'Receive Payments Effortlessly' product targeting Indian exporters, IT services, and SaaS businesses.
- Wise: Wise is a global leader in cross-border account-to-account payments for businesses and individuals, offering transparent FX and multi-currency accounts. It is directly comparable to PayDirect in serving SMEs moving money internationally, though Wise is a broader global player while PayDirect focuses on India-outbound flows.
Broad incumbents
- Razorpay: Razorpay is one of India's largest payment aggregators, increasingly expanding into cross-border payouts and business banking. As a broader fintech incumbent, it competes with PayDirect in serving Indian SMBs needing cross-border capabilities, though Razorpay's core is domestic payments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PayDirect social profiles
Digital presencePayDirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayDirect leadership team
Management profileNumber of profiles
PayDirect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayDirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayDirect
What does PayDirect do?
PayDirect operates a cross-border account-to-account payment platform built for Indian SMEs and large businesses engaged in global trade. The platform enables instant international money sending and inbound payment receipt through banking rails provided by DBS Bank and JP Morgan & Co, with a real-time FX engine covering INR, USD, EUR, GBP, CHF, and JPY, plus automated FEMA compliance workflows. GIFT City infrastructure adds payment links, recurring payments, and global payouts to 60+ countries.
Is PayDirect a public or private company?
PayDirect is a private company. It is classified as unknown and is currently operating.
When was PayDirect founded?
PayDirect was founded in 2024.
Where is PayDirect based?
PayDirect is headquartered in Bengaluru, India, in the Asia region.
How does PayDirect make money?
Two revenue lines are on record. FX Margin on Currency Exchange is the primary driver. The others are cross-Border Transaction Fees.
Who are PayDirect's main competitors?
Emerging players on record are Skydo, Instamojo, Niyo and Cashfree Payments. Direct peers are Payoneer and Wise. Razorpay is listed as a broad incumbent.
Does PayDirect have an API?
No public API is recorded for PayDirect.
What industry is PayDirect in?
PayDirect's product category is Cross-Border Payments (B2B). Its primary akta.pro industry code is FSAMAIAJ, Cross-Border Payouts & Mass Disbursements (Pay-outs), with a secondary code of FSAGAKAD, Merchant Cross-Border Collections (Pay-ins) & Local Payment Methods. Its NAICS code is 52232 and its SIC code is 6199.