What Pro Kabaddi League does

Pro Kabaddi League (PKL), branded commercially as 'vivo Pro Kabaddi', is India's professional kabaddi league founded in 2014 and operated by Mashal Sports Private Limited, a privately held Mumbai-domiciled company. The league runs annual seasonal tournaments featuring 12 city-based franchise teams; Season 12 (2025) comprised 117 matches. Its core product is a multi-platform digital sports entertainment ecosystem anchored by the official website prokabaddi.com and native iOS and Android applications, delivering live match streaming, on-demand video, a comprehensive Stats Center, schedule/standings, Team Profiles, Player Auction coverage, Fan's Choice interactive voting, and the exclusive PKL Unplugged behind-the-scenes content series.

The underlying technology consists of a streaming video service, mobile applications, and a player statistics tracking system powered in partnership with Sportz Interactive, distributed through Star Sports for television and JioHotstar for digital streaming. PKL's customer base is a horizontal segment of Indian sports entertainment consumers accessing the league via broadcast, OTT, web, and mobile; the property is sanctioned by the Amateur Kabaddi Federation (AKF), Amateur Corporation of India, and Indian Kabaddi Federation (IKF), and includes both Indian and international players (Iran, Korea).

PKL's revenue model is a combination of three streams: (1) broadcasting and digital rights licensing to Star Sports and JioHotstar, (2) multi-tier sponsorship — vivo as title sponsor, Shriram Finance as associate partner, Red Bull as energy drink partner, Pace International as apparel partner, and additional partner brands including Birla, Ultratech, Tata Ace, and SBI — and (3) territory-specific subscription fees for premium streaming content processed via BillDesk and PayPal payment gateways. Operations remain single-country/domestic (India), with no disclosed geographic expansion, headcount, funding history, or financial results available.

Name

Pro Kabaddi League

Legal name

Mashal Sports Private Limited

Website

https://prokabaddi.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Pro Kabaddi League is India's professional kabaddi league, founded in 2014 and operated by Mashal Sports Private Limited. It runs a 12-team seasonal tournament distributed via Star Sports, JioHotstar, owned apps, and a vivo title sponsorship.

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional sports league
• Live sports streaming
• Sports broadcasting rights
• Kabaddi tournament
• Digital sports entertainment

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Infrastructure

Revenue model

1. Broadcasting Rights: Television broadcast rights sold to Star Sports and digital streaming rights to JioHotstar for live match coverage and video content
2. Sponsorship: Title sponsorship (vivo Pro Kabaddi), associate partnerships (Shriram Finance), partner sponsorships (Birla, Ultratech, Tata Ace, SBI), energy drink partnership (Red Bull), and apparel partnership (Pace International)
3. Subscription/Streaming Services: Subscription fee-based access to premium video content, live streaming, and exclusive features through the website and mobile applications

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Pro Kabaddi League organizes and operates a seasonal professional kabaddi competition featuring 12 franchise teams across India, delivering live sports entertainment through television broadcasting (Star Sports), digital streaming (JioHotstar), and proprietary digital platforms (official website and iOS/Android apps). The league monetizes through broadcasting rights licensing, title and associate sponsorships (vivo, Shriram Finance, Birla, Ultratech, Tata Ace, SBI, Red Bull, Pace International), and subscription-based access to premium video content and statistics.

Product overview

Pro Kabaddi League operates a multi-platform digital media ecosystem centered on its official website and mobile applications. The core offering is live and on-demand video streaming of kabaddi matches through prokabaddi.com and native iOS and Android apps. Supporting the streaming service are integrated sub-products including Video Hub (for match highlights and exclusive content like PKL Unplugged), Stats Center (for comprehensive player and team statistics), Match Schedule & Results, Standings/Points Table, Team Profiles with player rosters, Fan's Choice (interactive voting), Player Auction coverage, and News & Features editorial content. The platform is operated by Mashal Sports Private Limited and distributes content through digital streaming partners including JioHotstar and broadcast partner Star Sports.

Differentiator

Problem solved

Functional benefit

Brands

• PKL Unplugged: Exclusive content series featuring player challenges, interviews, and behind-the-scenes moments from the Pro Kabaddi League.

Products and services

• Pro Kabaddi Official Website Primary digital platform for Pro Kabaddi League offering live streaming, on-demand video content, match schedules, team profiles, statistics, standings, and interactive fan engagement features for Indian kabaddi fans.
• Pro Kabaddi Official iOS App Official mobile application for iOS devices providing access to live streaming, match highlights, exclusive content, and real-time statistics for kabaddi fans.
• Pro Kabaddi Official Android App Official mobile application for Android devices providing access to live streaming, match highlights, exclusive content, and real-time statistics for kabaddi fans.
• Pro Kabaddi League Season Tournament Annual professional kabaddi competition featuring 12 franchise teams. Season 12 (2025) includes 117 matches, 14 tie breakers, 308 all-outs, and 8,393 total points across multiple city venues in India.
• PKL Unplugged Exclusive behind-the-scenes content series featuring player challenges, interviews, emoji challenges, rapid-fire raids, and fun moments from players for kabaddi fans.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

14 partnerships are on record, tiered core, flagship and associate.

• Star SportscoreChannel Partner/ Reseller/ DistributorOfficial broadcast partner for television coverage of Pro Kabaddi League matches. Star Sports distributes PKL content across their television network in India.
• JioHotstarcoreChannel Partner/ Reseller/ DistributorDigital streaming partner providing online live match streaming and on-demand video content access for Pro Kabaddi League viewers.
• Mashal SportscoreStrategic or Co-development PartnerMashal Sports Private Limited is the operating company that manages and operates the Pro Kabaddi League, handling all league operations, content production, and business management.
• vivoflagshipGTM or Marketing PartnerTitle sponsor of Pro Kabaddi League. The league is officially branded as 'vivo Pro Kabaddi' with vivo as the principal title sponsor.
• Shriram FinanceassociateGTM or Marketing PartnerAssociate partner of Pro Kabaddi League providing financial services branding association with the league.
• BirlaassociateGTM or Marketing PartnerPartner brand with logo displayed on PKL official website as part of sponsorship program.
• Ultratech CementassociateGTM or Marketing PartnerPartner brand (Ultratech) with logo displayed on PKL official website as part of sponsorship program.
• Tata AceassociateGTM or Marketing PartnerPartner brand (Tata Ace) with logo displayed on PKL official website as part of sponsorship program.
• State Bank of India (SBI)associateGTM or Marketing PartnerPartner brand (SBI) with logo displayed on PKL official website as part of sponsorship program.
• Red BullassociateGTM or Marketing PartnerEnergy Drink Partner of Pro Kabaddi League, providing branding association as the official energy drink sponsor.
• Pace InternationalassociateGTM or Marketing PartnerApparel Partner providing official merchandise and apparel for Pro Kabaddi League.
• Amateur Kabaddi Federation (AKF)coreOthersGoverning body that sanctions the Pro Kabaddi League along with other kabaddi federations.
• Amateur Corporation of IndiacoreOthersNational sports federation that sanctions professional kabaddi competitions in India including the Pro Kabaddi League.
• Indian Kabaddi Federation (IKF)coreOthersNational federation that sanctions and regulates professional kabaddi in India.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Premier Badminton League: The Premier Badminton League is an Indian franchise-based professional badminton league with comparable league structure (city-franchise teams, season format, sponsor tiers) and a similar go-to-market of monetizing Indian sports fans via broadcast and sponsorship.
• Ultimate Table Tennis: Ultimate Table Tennis is an Indian franchise-based table tennis league with the same structural DNA as PKL — city franchises, season format, multi-tier sponsorships, and broadcast deals with Indian sports networks.
• Indian Premier League (IPL): The Indian Premier League is the benchmark Indian franchise-based T20 cricket league operated by the BCCI, with identical structural mechanics to PKL: city-franchise model, title sponsorship, multi-tier associate sponsors, and broadcast through Star Sports/JioHotstar.
• Hockey India League: The Hockey India League is the franchise-based Indian professional field hockey league, sharing PKL's model of city-based teams, seasonal tournament format, sponsorship-driven revenue, and broadcast through major Indian sports networks.
• Indian Super League (ISL): The Indian Super League is the franchise-based professional football league in India, sharing PKL's broadcast partner (Star Sports), franchise city model, multi-tier sponsor structure, and digital streaming on JioHotstar.
• Ultimate Kho Kho: Ultimate Kho Kho is an Indian professional franchise-based league for the indigenous sport of kho kho, modeled directly on PKL's structure with city-franchise teams, broadcast on Indian sports networks, and a similar target audience of Indian sports fans.
• Pro Wrestling League: The Pro Wrestling League is an Indian franchise-based professional wrestling league sharing PKL's contact-sport positioning, city-franchise structure, season-based format, and broadcast on Indian sports networks.

Regional players

• Major League Cricket: Major League Cricket is a US-based franchise T20 cricket league that mirrors PKL's franchise-based professional sports model (city teams, season format, title and associate sponsors), but operates in a different geography (North America) and does not directly compete in India.

Broad incumbents

• NBA India: NBA India is the India-facing arm of the global NBA basketball league. It competes with PKL for Indian sports advertising spend and viewer attention, and represents an established global sports IP expanding into the same Indian market PKL dominates domestically.
• WWE India: WWE is the global professional wrestling entertainment promotion with a significant India presence (broadcast, live events, digital content). It occupies adjacent combat-sports entertainment mindshare in India and competes for the same viewer and sponsor wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ProKabaddi
• YouTubeyoutube.com/ProKabaddi
• Facebookfacebook.com/ProKabaddi
• Instagraminstagram.com/prokabaddi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Kabaddi League