What Ultimate Table Tennis does

Ultimate Table Tennis (UTT) is India's premier professional table tennis league, operated by 11Sports Private Limited and founded in 2017 by co-promoters Niraj Bajaj (Chairman of Bajaj Auto, former national TT champion) and Vita Dani (ITTF Foundation board member). The company runs a franchise-based competition model where seven city-representative teams (including U Mumba TT, Dabang Delhi TTC, Dempo Goa Challengers, HVR Kolkata ThunderBlades, PBG Pune Jaguars, Ahmedabad APL Pipers, and UP Prometheans) acquire players through a token-based auction system and compete in an annual round-robin and knockout format broadcast on Star Sports Network and streamed on JioHotstar. The league operates under the aegis of the Table Tennis Federation of India (TTFI), positioning it as the sanctioned professional platform for the sport.

UTT's business model is multi-revenue-stream, combining title sponsorship (notably a 5-year deal with Butterfly/Tamasu Co. covering 2026-2030), broadcasting rights licensing, franchise fees from team owners, and event hosting revenue from co-organized international WTT tournaments. The company has built an integrated ecosystem spanning grassroots youth development (Dream UTT Juniors with Dream Sports Foundation), state-level competition (Table Tennis Super League in Maharashtra), amateur tournaments (Butterfly Challenger Cup), national championships (as title sponsor with TTFI, covering 7,000+ entries), and international WTT events in India. The UTT+ initiative supports 9 academies and 400+ children year-round. Underlying technology is conventional sports league management and event organization with no proprietary AI or software product; the core technology stack is administrative rather than technology-led. The company is privately held with 11-50 employees headquartered in Mumbai.

Name

Ultimate Table Tennis

Legal name

11Sports Private Limited

Website

https://ultimatetabletennis.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultimate Table Tennis is India's premier professional table tennis league, operating a seven-franchise annual competition under TTFI aegis, generating revenue through title sponsorship (Butterfly), broadcasting rights, franchise fees, and event hosting, while running an integrated grassroots-to-professional ecosystem.

Ownership category

akta.pro rank

Product category

Professional Table Tennis League Management

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Tennis Leagues & Team Competitions (MPAKAAAJ)

Keywords

• Professional table tennis league
• Franchise sports league
• Table tennis ecosystem
• Athlete development programs
• Sports event management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Title Sponsorship: Long-term title sponsorship deals such as the 5-year agreement with Butterfly (Tamasu Co., Ltd.) from Season 7 through Season 11 (2026-2030). Butterfly provides equipment support, grassroots initiatives, and global exposure in addition to financial sponsorship.
2. Broadcasting Rights: TV broadcasting deals with Star Sports Network and digital streaming partnership with JioHotstar for nationwide access to league matches.
3. Franchise Fees: Teams participate through franchise agreements, with franchise owners like Unilazer Ventures (U Mumba TT), DOIT Sports Management (Dabang Delhi), and others paying for team rights.
4. Event Hosting: Co-hosting international events like WTT Star Contender Chennai 2026 with partners such as Sharath Kamal Academy, generating revenue through event organization and sponsorships.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ultimate Table Tennis operates India's premier professional franchise-based table tennis league (Butterfly UTT), in which seven city-based franchise teams acquire players through a token-based auction and compete in an annual round-robin and playoff season broadcast nationally on Star Sports and streamed on JioHotstar. Surrounding the league, 11Sports Private Limited runs an integrated ecosystem of grassroots (UTT+, nine academies, 400+ children), youth (Dream UTT Juniors), state-level (Table Tennis Super League in Maharashtra), amateur (Butterfly Challenger Cup), national (UTT National Championships and Ranking Tournaments under TTFI), and international (co-hosted WTT events) programs under TTFI aegis.

Product overview

Ultimate Table Tennis operates as a platform with a core franchise-based professional league (Butterfly Ultimate Table Tennis) and multiple supporting programs. The ecosystem includes youth development (Dream UTT Juniors), state-level competition (TTSL), amateur tournaments (Butterfly Challenger Cup), national-level events (partnership with TTFI for Championships and Rankings), and international WTT events in India. UTT+ provides year-round grassroots engagement. The league is organized by 11Sports under the Table Tennis Federation of India (TTFI) aegis, featuring seven franchise teams competing in round-robin and knockout formats.

Differentiator

Problem solved

Functional benefit

Brands

• Dream UTT Juniors: Grassroots initiative by Dream Sports Foundation in collaboration with UTT, aimed at nurturing young U-15 table tennis talent across India.
• Butterfly Challenger Cup
• UTT National Championships

Products and services

• Butterfly Ultimate Table Tennis (UTT) India's premier professional franchise-based table tennis league featuring seven city-based teams (Ahmedabad APL Pipers, Dabang Delhi TTC, PBG Pune Jaguars, U Mumba TT, Dempo Goa Challengers, HVR Kolkata ThunderBlades, UP Prometheans) that acquire players through a token-based auction and compete in a 17-day annual round-robin and knockout season under TTFI aegis. Targets professional paddlers, franchise owners, sponsors, broadcasters, and sports fans.
• Dream UTT Juniors Grassroots youth development initiative by Dream Sports Foundation in collaboration with UTT, integrating U-15 paddlers into the professional league ecosystem, where selected players train alongside UTT professionals and work under franchise coaches. Targeted at aspiring young Indian paddlers.
• Table Tennis Super League (TTSL) State-level league for Maharashtra's paddlers (previously known as the Mumbai Super League), expanded to include all of Maharashtra with categories covering U-13 Boys, U-17 Girls, U-17 Boys, Senior Women, Senior Men, and Veterans. Targeted at Maharashtra-based state and amateur players.
• Butterfly Ultimate Table Tennis Challenger Cup Amateur and semi-professional tournament series hosted by UTT in partnership with Butterfly, providing a structured platform for emerging talent to compete and showcase skills on a larger stage across key cities in India. Targeted at amateur and emerging players outside the professional UTT auction system.
• National Championships and Ranking Tournaments Title-sponsored partnership with the Table Tennis Federation of India (TTFI) covering National Championships (three categories, 1,200+ entries) and National Ranking Tournaments (five zones, 6,000+ participants, 7,000+ entries across both formats). Targeted at India's top national-level paddlers across age and skill categories.
• WTT Events in India World Table Tennis (WTT) international events hosted in India through collaboration with TTFI and ITTF, including WTT Star Contender Chennai 2026 (co-hosted with Sharath Kamal Academy) and WTT Youth Contender tournaments. Targeted at international-caliber professional and youth paddlers competing on the world stage.
• UTT+ Year-round grassroots programs, coaching clinics, and community outreach initiative supporting 9 academies (NSCI-UTT Academy, Boosters UTT Academy, SK-UTT Table Tennis Academy, Somnath Ghosh UTT Academy, UTT Alappuzha YMCA, UTT SKIES, UTT Mizoram, Anshul Garg Academy, UTT Progressive) and 400+ children across India in partnership with the ITTF Foundation. Targeted at community youth and emerging paddlers across India.

Quantifiable outcome

• First Indian men's and women's teams qualified for Paris Olympics
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Butterfly (Tamasu Co., Ltd.)coreStrategic or Co-development Partner · 6 April 2026Butterfly signed a landmark 5-year title sponsorship agreement (Season 7 through Season 11, 2026-2030), rebranding the league as 'Butterfly Ultimate Table Tennis'. Partnership includes equipment support, grassroots development through Butterfly Challenger Cup, local leagues, and academy programs.
• Dream Sports FoundationcoreStrategic or Co-development PartnerDream UTT Juniors initiative, a grassroots talent development program selecting young U-15 paddlers from Dream Sports Championships Table Tennis 2026, integrating them into the professional league ecosystem with franchise teams.
• Table Tennis Federation of India (TTFI)coreStrategic or Co-development PartnerUTT operates under the aegis of TTFI. UTT also serves as title sponsor for National Championships and National Ranking Tournaments, supporting three categories with over 1,200 entries and 6,000+ participants across five zones.
• Star Sports NetworkcoreGTM or Marketing PartnerOfficial broadcast partner for television coverage of league matches, providing national reach to Indian households.
• JioHotstarcoreGTM or Marketing PartnerOfficial digital streaming partner for live match coverage and on-demand content across devices.
• FanCodeminorGTM or Marketing PartnerStreaming partner for Dream UTT Juniors grassroots competition.
• BisleriminorGTM or Marketing PartnerHydration partner for the league, providing beverage products at events.
• ITTF FoundationcoreStrategic or Co-development PartnerPartnership through UTT+ initiative to demonstrate transformative power of table tennis at grassroots level, expanding reach beyond competition to health, education, and community development.
• Sharath Kamal AcademyminorStrategic or Co-development PartnerCo-hosted WTT Star Contender Chennai 2026 with UTT, held at Tamil Nadu Physical Education and Sports University.
• Partner Academies (NSCI-UTT Academy, Boosters UTT Academy, SK-UTT Table Tennis Academy, Somnath Ghosh UTT Academy, UTT Alappuzha YMCA, UTT SKIES, UTT Mizoram, Anshul Garg Academy, UTT Progressive)coreOthers9 academies across India supported by UTT, supporting 400+ children with training, facilities, and development programs.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Tennis Premier League (TPL): India's franchise-based tennis league featuring team-format competition with international and Indian players. Directly comparable to UTT on racquet-sport franchise model, auction mechanics, and Indian sports-league operating context.
• Premier Badminton League (PBL): India's franchise-based professional badminton league featuring international and Indian shuttlers in an auction/team format. Closely comparable to UTT as a racquet-sport franchise league in India targeting similar broadcast, sponsor, and player audiences.
• Indian Super League (ISL): Franchise-based football league in India operated under AIFF aegis with Star Sports broadcast. Comparable to UTT on franchise sports structure, federation backing, broadcasting partners, and Vita Dani's role as co-owner of ISL franchise Chennaiyin FC.
• World Table Tennis (WTT): Commercial arm of the ITTF that operates the global professional table tennis tour (WTT Series, WTT Finals, WTT Contender events). UTT co-hosts WTT Star Contender Chennai 2026 and shares the same sport, player pool, and commercial ecosystem.
• Pro Kabaddi League: India's flagship franchise-based indoor sports league (kabaddi), owned and operated by Mashal Sports with Star Sports as broadcast partner. Directly comparable to UTT on league model (franchise auctions, round-robin + playoffs, city-based teams), broadcast stack, and Indian market dynamics.

Others

• U Mumba (Pro Kabaddi franchise): Pro Kabaddi franchise owned by Unilazer Ventures (Ronnie Screwvala), the same ownership group as U Mumba TT (reigning UTT champions). Comparable as a cross-league franchise operator with shared ownership that signals portfolio thinking around Indian sports properties.
• Chennaiyin FC: ISL football franchise co-owned by UTT co-promoter Vita Dani (alongside Abhishek Bachchan and others). Comparable as another franchise property within the same promoter's sports portfolio, providing cross-league investor perspective.

Broad incumbents

• Indian Premier League (IPL): The dominant franchise T20 cricket league in India, operated by BCCI with Star Sports/JioHotstar broadcast. Comparable to UTT as a franchise-based Indian sports league with the same broadcast stack, but vastly larger in scale, audience, and economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UltTableTennis
• YouTubeyoutube.com/channel/UCv0JTbd7JtrVSpkskexQMJA
• Facebookfacebook.com/UltimateTableTennis
• Instagraminstagram.com/ulttabletennis
• LinkedInlinkedin.com/company/ultimatetabletennis

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultimate Table Tennis