What Pruthvi E-Recylce does

Pruthvi E-Recycle Pvt. Ltd. is a Gujarat, India-based private e-waste recycling company founded in 2011 and headquartered in Rajkot. It operates under a regulatory framework that includes Government of India approval and GPCB (Gujarat Pollution Control Board) certification, authorizing it to collect, store, transport, handle, process, segregate, recycle, and sell recycled electronic waste. The firm maintains a two-site footprint in Rajkot — a corporate office on Kothariya Main Road and a manufacturing/processing facility in the Tirupati Industrial Area at Lothada — and is described as serving both large and small enterprise clients as well as government entities on a domestic India basis.

The company's core offering spans four service lines: E-Waste Collection Services (purchasing and picking up CPUs, monitors, keyboards, UPS units, printers, power chords, and similar equipment); E-Waste Processing and Recycling (converting WEEE into Metals, Plastics, and Glass via a hybrid manual-automated process); Data Security and Destruction Services (wiping, degaussing, and physical destruction of hard disks and tapes with destruction certificates and photographic evidence for IPR protection); and Documentation and Compliance Services (certificates and regulatory guidance). Operational emphasis is placed on preventing release of toxic substances (lead, mercury, cadmium, lithium, bromine, etc.) into ecosystems and recovering non-renewable resources.

Revenue is generated through two streams: sale of recovered raw materials and fees for collection, transportation, recycling, and certification/data-destruction services. Pricing is bespoke and quote-based, varying by e-waste type, volume (in Kgs), and selected service (membership, collection, transportation, recycling), with lead capture routed through a website inquiry form. No revenue, headcount, funding, or partnership figures are disclosed, and the firm operates without disclosed institutional investors, acquisitions, or AI/ML capabilities.

Name

Pruthvi E-Recylce

Legal name

Pruthvi E-Recycle Pvt. Ltd.

Website

https://pruthvierecycle.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Pruthvi E-Recycle is a Gujarat, India-based, government-approved and GPCB-certified e-waste recycler (founded 2011) that collects, processes, and recycles WEEE into Metals, Plastics, and Glass, serving large and small enterprises and government entities with bespoke, quote-based pricing.

Ownership category

akta.pro rank

Product category

E-Waste Recycling Services

NAICS

Materials Recovery Facilities (56292), Materials Recovery Facilities (562920), Waste Collection (56211), Recyclable Material Merchant Wholesalers (42393)

SIC

Refuse Systems (4953), Hazardous Waste Management (4955)

akta.pro primary industry

Electronics Recycling & Material Recovery (Dismantling/Separation) (BPALAIAE)

akta.pro secondary industries

E-Waste (WEEE) Collection, Refurbishment & Recycling (IMAIAFAH), Consumer Electronics Recycling (TVs, AV, Small Electronics) (BPALAIAH), Recycling & E-Waste Collection/Hauling (HSAKALAJ)

Keywords

• E-waste recycling
• Electronic waste management
• WEEE processing
• Data destruction services
• Recycled raw materials

Headquarters

HQ city

Rajkot

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Others

Revenue model

1. E-Waste Purchase and Processing: Pruthvi E-Recycle purchases electronic waste (CPU, monitors, keyboards, UPS, printers, power chords, etc.) from waste generators, processes the materials to recover Metals, Plastics, and Glass, and sells the recycled raw materials commercially. Revenue is generated from the sale of recovered materials and from fees charged for collection, processing, certification, and data destruction services.
2. Certification and Compliance Documentation Services: The company provides compliance certificates and destruction documentation to clients, maintaining regulatory standards as required by the Government of India and GPCB.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pruthvi E-Recycle purchases, collects, transports, and processes electronic waste (WEEE) such as CPUs, monitors, keyboards, mice, UPS units, printers, and power chords from enterprise and government clients. The company uses a hybrid manual and automated recycling process to convert e-waste into recoverable raw materials including Metals, Plastics, and Glass, and provides data destruction, degaussing, and regulatory compliance documentation services.

Product overview

Pruthvi E-Recyle is an e-waste recycling company offering a comprehensive suite of services for managing electronic waste. The core offering consists of E-Waste Collection Services (purchasing, collecting, and transporting electronic equipment such as CPUs, monitors, keyboards, UPS, and printers), E-Waste Processing and Recycling (converting WEEE into raw materials like Metals, Plastics, and Glass using manual and automated processes), Data Security and Destruction Services (data wiping, degaussing, and destruction with certificates), and Documentation and Compliance Services (certificates and guidance on regulatory compliance). The company is government-approved and maintains international norms for e-waste processing.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Waste Collection Services Collection, inspection, and purchase of electronic waste from clients, including used equipment such as CPUs, monitors, keyboards, mice, UPS units, printers, and power chords. Service is available for both large and small clients with logistics support provided.
• E-Waste Processing and Recycling Processing and recycling of electronic waste using a combination of manual and automated processes to convert Waste Electrical and Electronic Equipment (WEEE) into raw materials including Metals, Plastics, and Glass.
• Data Security and Destruction Services Comprehensive data destruction services including data wiping, degaussing of hard disks and data tapes, and complete physical material destruction. Destruction certificates and pictures are provided upon request to ensure compliance with E-Waste regulations and IPR protection.
• Documentation and Compliance Services Provision of compliance certificates and documentation to maintain regulatory compliance with control boards and other authorities. Includes guidance for customers on legal procedures related to e-waste management.

Quantifiable outcome

• E-waste converted into reusable raw materials including Metals, Plastics, and Glass
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• MBA Polymers: Global recycler producing high-quality recycled plastics from end-of-life electronics and appliances. Comparable downstream as a buyer of recovered plastics streams, an output Pruthvi generates from its WEEE processing.

Direct peers

• Attero Recycling: India's largest authorized e-waste recycler, offering collection, dismantling, and material recovery for WEEE including consumer and IT electronics. Directly comparable as an authorized Indian e-waste recycler serving enterprise and government clients with end-to-end processing.
• Ecorex Recycling: Authorized Indian e-waste recycler providing collection, processing, and material recovery for IT and consumer electronics, with a focus on compliant disposal and data destruction. Closely matches Pruthvi's offering across collection, recycling, and certified data destruction.
• TES-AMM (Tes-Asset Management Malaysia / Singapore): Global IT Asset Disposition (ITAD) provider offering secure data destruction, refurbishment, and e-waste recycling for enterprise clients. Comparable on the data-destruction plus electronics recycling combination Pruthvi markets to enterprise and government buyers.

Broad incumbents

• Veolia Environmental Services: Global waste management major with e-waste and WEEE processing operations across multiple geographies. Comparable as an authorized e-waste processor serving enterprise and government clients with end-to-end recycling services.
• Sims Lifecycle Services: Global ITAD and electronics recycling division of Sims Metal Management, serving large enterprises with secure data destruction and material recovery. Comparable service mix (ITAD + e-waste recycling) at much larger scale, providing a benchmark for what scaled authorized ITAD looks like.
• Umicore (Precious Metals Recycling): Global materials technology and recycling group with operations recovering precious and specialty metals from end-of-life electronics. Comparable downstream as a high-value metals recovery player that Pruthvi's recovered metals could supply into.
• Electronic Recyclers International (ERI): Large US-based e-waste recycler offering certified data destruction and material recovery for IT assets and consumer electronics. Comparable as a vertically integrated authorized recycler with a strong focus on data security services for enterprise clients.

Regional players

• Karwars Eco Ventures (India e-waste): Authorized Indian e-waste recycler with collection and processing operations serving enterprise clients. Comparable regional authorized recycler competing for similar Indian enterprise and government mandates.

Emerging players

• Cropster / GreenDust (India reverse logistics): India-based reverse logistics and refurbished electronics company that handles end-of-life consumer electronics. Comparable as an Indian e-waste/refurbishment player, though more focused on resale of refurbished devices than material recovery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pruthvi E-Recylce