Rubrics Systems

What Rubrics Systems does

Rubrics Systems Private Limited is an Indian AI technology company headquartered in Vijayanagar, Bangalore, Karnataka, building field-ready AI products across four verticals: education, retail, healthcare, and security. The operating entity operates five core offerings: TutorPlatter.com, an AI-powered job-matching platform connecting tutors with students and educational institutions; SnapSellAI, an image-recognition-based self-checkout point-of-sale system bundled with Bluetooth-connected weighing scales and printers; HealthSenseAI, an AI-driven medical imaging and predictive diagnostics system intended for doctors and patients; CCTV AI Alert System, a real-time video analytics solution that pushes WhatsApp alerts for theft, intrusion, violence, and after-hours activity; and AI Model Services, a set of cloud APIs covering image recognition, CCTV analytics, and real-time alert callbacks delivered with developer dashboards and usage logs.

Underlying technology centers on computer vision over image and video modalities, augmented by anomaly detection, predictive analytics for healthcare, and recommendation logic for tutor matching. The company does not disclose proprietary model architectures, patents, research publications, named training datasets, or benchmark performance, and differentiators are articulated only qualitatively as accuracy, speed, and ease of integration.

Commercially, Rubrics appears to monetize through a combination of subscription or usage-based API revenue, software licensing for its vertical products, and hardware resale via SnapSellAI bundles. Go-to-market is enterprise B2B direct sales supplemented by a channel partner network comprising CCTV vendors and SaaS companies. The company is bootstrapped with no disclosed external funding or investors, operates exclusively in India, maintains a single named public contact (Suresh R), and has no publicly disclosed customer logos, case studies, or pricing.

Name

Rubrics Systems

Legal name

Rubrics Systems Private Limited

Website

https://rubricssystems.com

Company type

Private

Operating status

Operating

Short description

Rubrics Systems Private Limited is a Bangalore-based Indian AI company building computer vision and analytics products across education (TutorPlatter), retail (SnapSellAI), healthcare (HealthSenseAI), and security (CCTV AI Alert System), monetizing via cloud APIs, software products, and bundled POS hardware.

Ownership category

akta.pro rank

Product category

Artificial Intelligence Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)

akta.pro secondary industry

Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)

Keywords

• Artificial intelligence software
• Computer vision analytics
• Video surveillance AI
• Retail point-of-sale AI
• Medical imaging diagnostics

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. AI Model Services (APIs): Cloud-based AI services including AI Image Recognition API, AI CCTV Analytics API, and Real-time alert API callbacks. Revenue generated from API usage, developer dashboards, and usage logs.
2. AI Products (SnapSellAI, HealthSenseAI, CCTV AI Alert System, TutorPlatter): Sale of AI-powered software products and platforms across education, retail, healthcare, and security sectors. May include one-time licensing or subscription-based models depending on deployment.
3. Hardware-integrated Solutions: SnapSellAI includes hardware components (Bluetooth-connected weighing scale and printer), suggesting potential hardware sales component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rubrics Systems develops and sells AI-powered software products across four verticals: education (TutorPlatter.com tutor-to-institution matching platform), retail (SnapSellAI image-recognition POS/billing system), healthcare (HealthSenseAI diagnostic tool), and physical security (CCTV AI Alert System for real-time anomaly detection). The company also offers cloud-based AI Model Services via APIs that enable custom AI model training, deployment, and inference for integration into third-party applications.

Product overview

Rubrics Systems is a next-generation technology company building intelligent AI platforms across education, retail, and healthcare industries. Their product portfolio consists of five distinct offerings: TutorPlatter.com (AI-powered education job matching platform), SnapSellAI (retail self-checkout POS with image recognition), HealthSenseAI (healthcare diagnostic system with AI-driven medical image analysis and predictive healthcare), CCTV AI Alert System (security monitoring with real-time CCTV footage analysis and WhatsApp alerts), and AI Model Services (cloud-based APIs for image recognition, CCTV analytics, and real-time alerts). The offerings serve different vertical markets but share underlying AI/ML technology infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• TutorPlatter: AI-powered job matching platform connecting tutors, students, and institutions with top schools, institutions, and families worldwide.
• SnapSellAI
• HealthSenseAI
• CCTV AI Alert System

Products and services

• TutorPlatter.com AI-powered platform that matches students and educational institutions with qualified tutors using an intelligent matching and recommendation engine. It is designed for educational institutions, training centres, and learners seeking scalable, AI-driven tutor discovery and matching.
• SnapSellAI Image-recognition based POS/billing system for retail stores and supermarkets that automates checkout by recognising products visually instead of relying solely on barcode scanning. It targets retail operators seeking fast, low-friction billing automation.
• HealthSenseAI Healthcare AI tool that applies predictive analytics and machine learning to support medical diagnostics and clinical decision-making. It is intended for hospitals, diagnostic centres, and clinics that need AI-assisted diagnostic workflows.
• CCTV AI Alert System Real-time anomaly detection and alerting system that runs AI on existing CCTV feeds to flag suspicious or abnormal events as they occur. It is targeted at CCTV operators, facility security teams, and security integrators who want to convert passive camera estates into proactive alerting systems.
• AI Model Services (APIs) Cloud-based AI Model Services delivered via APIs that enable custom AI model training, deployment, and inference, allowing SaaS companies and developer teams to embed AI capabilities into their own applications without building models from scratch.

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Retail StorescoreOthersRubrics Systems partners with retail stores to enable AI transformation through solutions like SnapSellAI, their AI-powered self-checkout POS system with image recognition and Bluetooth-connected weighing scales.
• Educational InstitutionscoreOthersRubrics Systems works with educational institutions to provide AI-powered solutions like TutorPlatter for tutor-student matching and institutional hiring needs.
• HospitalscoreOthersRubrics Systems partners with hospitals to deploy HealthSenseAI, their advanced AI-powered health diagnostic system for medical image analysis and predictive healthcare.
• CCTV VendorscoreTechnology or IntegrationRubrics Systems collaborates with CCTV vendors to integrate their AI CCTV Analytics API and Real-time Alert System with existing surveillance infrastructure.
• SaaS CompaniescoreTechnology or IntegrationRubrics Systems partners with SaaS companies to provide cloud-based AI Model Services including Image Recognition API, CCTV Analytics API, and Real-time alert API callbacks.

Recent moves5 records

Expansion highlights6 records

Direct peers

• Oosto (formerly AnyVision): Real-time video analytics for security, surveillance, and threat detection, directly overlapping Rubrics's CCTV AI Alert System's theft, intrusion, and violence detection capabilities.
• Landing AI: Enterprise computer vision platform with vertical AI solutions in retail, healthcare, and manufacturing; comparable to Rubrics's verticalised CV portfolio across SnapSellAI and HealthSenseAI.
• Imagga: Cloud-based image recognition and visual analysis APIs with developer tools, comparable to Rubrics's AI Image Recognition API and developer-dashboard delivery model.
• ViSenze: Visual AI platform for retail image recognition and product discovery, comparable to SnapSellAI's image-recognition self-checkout POS in retail stores.
• Clarifai: API-first visual recognition platform offering image, video, and custom model APIs comparable to Rubrics's AI Model Services (AI Image Recognition API, AI CCTV Analytics API, real-time alert callbacks).
• Uncanny Vision Solutions: Indian computer vision startup delivering AI-based surveillance, retail analytics, and face recognition solutions, directly comparable to Rubrics's CCTV AI Alert System and SnapSellAI retail CV offerings.

Broad incumbents

• Observe.AI: Conversation and video intelligence platform using AI for real-time video analysis and alerting, comparable to Rubrics's real-time AI alerting on CCTV streams.
• SenseTime: Large-scale computer vision vendor with offerings across retail, healthcare, surveillance, and education, representing a well-funded incumbent competing with Rubrics across multiple verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubrics Systems