Timbs Foods

What Timbs Foods does

Timbs Foods is a privately held Indian packaged-foods brand that sells suji (semolina)-based pasta and vermicelli products directly to Indian consumers through a single Shopify-powered e-commerce storefront at timbsfoods.com. The catalog comprises 17 SKUs organized into two layers: individual products (Vermicelli Plain and Roasted in 375g pouches and 500g reusable jars, Macaroni, Penne Pasta, and Spiral Pasta, all positioned as 100% suji, maida-free, and preservative-free) and combo/bundle packs (Taste Box Rs. 99 trial, Pasta Lover's Trio, Family Feast 5-in-1, Premium 6-Pack, and various pasta duos priced Rs. 99–612) intended to lift average order value. The technology stack is minimal: a self-serve Shopify storefront, Razorpay for online payments with COD support, and third-party logistics for India-wide delivery within 7–10 business days. There is no proprietary technology, no mobile app, no API surface, and no AI or ML components.

The business model is direct-to-consumer only, with revenue generated purely through one-time online transactions at unit prices of Rs. 60–120 and bundle prices up to Rs. 612, with promotional levers including an EXTRA5 code (5% off orders above ₹599) and up to 15% off on combo packs. Distribution is single-channel — no marketplace listings on Amazon or Flipkart, no offline retail, no HoReCa, and no B2B or institutional accounts are disclosed. Marketing is limited to the website itself (product pages acting as both storefront and content), with no documented paid search, SEO content, email, or social programs. Customer support is handled via a single email ([email protected]) and a single phone/WhatsApp line (+91-9070221888). The company is privately held with no institutional investors, no parent company, no disclosed cap table, and no headcount data; it appears to be founder- or family-owned.

Name

Timbs Foods

Legal name

Timbs Foods

Website

https://timbsfoods.com

Company type

Private

Operating status

Operating

Short description

Timbs Foods is a privately held Indian direct-to-consumer packaged-foods brand selling 100% suji (semolina) pasta and vermicelli products to health-conscious Indian households through a single Shopify e-commerce storefront shipping nationwide.

Ownership category

akta.pro rank

Product category

Packaged Food — Pasta and Vermicelli

NAICS

Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pasta Manufacturing (dry, fresh, filled) (AFAKABAB)

Keywords

• Suji pasta
• Semolina vermicelli
• Packaged food
• Maida-free pasta
• Indian pasta brand

Headquarters

HQ city

Not specified

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales (B2C E-commerce): Timbs Foods generates revenue through direct-to-consumer online sales of packaged suji pasta, macaroni, and vermicelli products. Customers purchase individual units or combo packs via the company's Shopify e-commerce store. Revenue is one-time per transaction, with no recurring subscription component visible. Upsell dynamics exist through combo packs and bundle offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Timbs Foods manufactures and sells packaged suji (semolina)-based pasta and vermicelli products — including macaroni, penne pasta, spiral pasta, and plain/roasted vermicelli in pouches and resealable jars — directly to consumers in India through its Shopify e-commerce storefront. The range is complemented by bundled combo packs (duos, trios, and 5-in-1/6-pack bundles) and is positioned as a healthier, maida-free, preservative-free alternative to conventional Indian pasta and vermicelli.

Product overview

Timbs Foods is a packaged food company offering a portfolio of suji (semolina)-based pasta and vermicelli products. The product line consists of core individual products—Ververm vermicelli in Plain and Roasted variants (available in 375g pouches and 500g jars), Macaroni (450g), Penne Pasta (450g), and Spiral Pasta (400g)—all made from 100% suji with no maida. These are complemented by combination packs including the Taste Box (5-in-1 trial), Pasta Lover's Trio (3 pasta shapes), Signature/Classic/Everyday Pasta Duos (various pasta shape pairs), Vermicelli Duo Packs, and Family Feast/Value Combos. The company operates as a direct-to-consumer e-commerce brand via Shopify, with 17 total products in their catalog. No AI or technology integrations are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Timbs Vermicelli Roasted | 100% Suji | 375g Pre-roasted semolina vermicelli made from 100% suji with no maida, no preservatives, and not fried; sold in a 375g pouch for Indian recipes such as upma, pulao, kheer, and seviyan.
• Timbs Vermicelli Roasted Jar | 100% Suji | 500g Pre-roasted semolina vermicelli in a hygienic resealable 500g jar; 100% suji, dry-roasted (not fried), ready to cook for upma, kheer, pulao, and seviyan.
• Timbs Spiral Pasta | 100% Suji | Boils in 5 mins | 400g Spiral-shaped pasta made from 100% suji with no maida; boils in 5 minutes with a smooth, fluffy texture suitable for creamy, tomato, and desi masala recipes.
• Timbs Macaroni | 100% Suji | Boils in 3 Mins | 450g Elbow-shaped macaroni made from 100% suji with zero maida; boils in 3 minutes with a smooth firm texture and no preservatives or artificial colors, for Indian, Italian, and fusion recipes.
• Timbs Vermicelli Plain | 100% Suji | 375g Unroasted plain vermicelli made from 100% suji with no maida, preservatives, or artificial colors; fine texture suited to kheer, upma, seviyan, and vermicelli pulao.
• Timbs Penne Pasta | 100% Suji | Boils in 7 Mins | 450g Tube-shaped penne pasta made from 100% suji, completely maida-free; boils in 7 minutes and is suited to sauces in Italian and Indian-style recipes.
• Timbs Vermicelli Plain Jar | 100% Suji | 500g Unroasted plain vermicelli in a hygienic resealable 500g jar; 100% suji, allowing the user to roast it to taste preference before cooking.
• Timbs Taste Box — Rs99 Trial Combo Trial combo priced at ₹99 containing all 5 Timbs favorites — Macaroni, Penne Pasta, Spiral Pasta, Vermicelli Plain, and Vermicelli Roasted (375g each) — all made from 100% suji with no maida.
• Timbs Pasta Lover's Trio — 3 in 1 Suji Pasta Pack Combo pack of three pasta shapes — Macaroni (450g), Spiral Pasta (400g), and Penne Pasta (450g) — all made from 100% suji with no maida, priced at ₹306 (MRP ₹360).
• Timbs Vermicelli Jar Combo — Plain & Roasted Combo of 500g Plain and 500g Roasted vermicelli in reusable jars; 100% suji, dry-roasted (not fried) for a healthier option, priced at ₹199.50 (MRP ₹210).
• Timbs Signature Suji Pasta Duo — Spiral & Penne Premium duo combo of Spiral and Penne pasta, both made from 100% suji and completely maida-free, priced at ₹216 (MRP ₹240).
• Timbs Classic Suji Pasta Duo — Macaroni & Spiral Duo combo of Macaroni and Spiral pasta, both made from 100% suji with no maida; suited to Indian-style pasta, kids' tiffins, and cheesy bakes, priced at ₹216 (MRP ₹240).
• Timbs Premium Suji Pasta Combo — 6 Pack Six-pack combo with 2 each of Macaroni (450g), Spiral Pasta (400g), and Penne Pasta (450g); all made from 100% suji and maida-free, priced at ₹612 (MRP ₹720).
• Timbs Vermicelli Duo Pack — Plain & Roasted (375g x 2) Duo pack of 375g Plain and 375g Roasted vermicelli, both made from 100% suji with no maida; Roasted variant is dry roasted, not fried, priced at ₹118.75 (MRP ₹125).
• Family Feast Pack — 5-in-1 Meal Combo 5-in-1 family combo including Roasted Vermicelli Jar (500g), Plain Vermicelli Jar (500g), Macaroni, Spiral Pasta, and Penne Pasta; all from 100% suji with no maida, priced at ₹485 (MRP ₹570).
• Timbs Everyday Suji Pasta Duo — Macaroni & Penne Duo combo of Macaroni and Penne pasta, both made from 100% suji with no maida; suited to white sauce, red sauce, baked pasta, or desi-style masala, priced at ₹216 (MRP ₹240).
• Timbs Value Combo — 5-in-1 Pack 5-in-1 value combo of Timbs bestsellers, all made from 100% suji with no maida; includes pasta varieties and vermicelli suited to families and pasta lovers, priced at ₹412.25 (MRP ₹485).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• True Elements: Indian DTC packaged food brand selling healthier pasta, muesli, and breakfast items online with a clean-label positioning parallel to Timbs' suji-based 'no maida' stance. Directly comparable on health-positioned pasta, D2C e-commerce motion, and target Indian health-conscious family segment.
• Bambino Agro Industries: India's largest domestic pasta and vermicelli manufacturer (listed on BSE), with overlapping product formats (macaroni, vermicelli, noodles) and a broadly similar target customer of Indian households. Directly comparable on category, ingredient base (semolina/wheat), and retail distribution footprint.
• Open Secret: Indian DTC brand offering healthier pasta and snacks targeting kids and families, with a clean-label, no-maida/no-preservative positioning that closely mirrors Timbs' value proposition. Directly comparable on product (healthy pasta), channel (Shopify-style D2C), and target segment (Indian mothers, kids' tiffins).
• Anil Vermicelli: India-based packaged vermicelli brand competing in the same suji/semolina vermicelli category that Timbs anchors its portfolio with. Directly comparable on product format, Indian-occasion use cases (upma, kheer), and price-sensitive mass-market positioning.

Emerging players

• Slurrp Farm: Indian D2C packaged food brand focused on millet-based and clean-label kids' food (pasta, noodles, cereals), targeting health-conscious parents. Highly comparable on the no-maida, clean-label, mother-and-child positioning, and on the DTC Shopify-led go-to-market, though it leads with millets rather than suji.
• Yoga Bar: Indian D2C health-food brand selling protein bars, muesli, breakfast cereals, and related pantry staples online. Comparable as a peer Indian clean-label DTC food brand targeting urban health-aware households, though its category focus is breakfast/snacking versus Timbs' pasta-and-vermicelli dinner/meal-occasion focus.

Broad incumbents

• MTR Foods: Established Indian packaged foods brand (part of Orkla) with a wide portfolio including pasta, vermicelli, ready-to-eat meals, and spices. Comparable on product overlap (pasta, vermicelli) and Indian consumer targeting, but MTR operates with deep offline retail and export distribution well beyond Timbs' DTC footprint.
• Saffola Foods (Marico): Health-positioned packaged food brand from Marico covering oats, honey, masala, and healthy kitchen staples targeting the same health-conscious Indian family segment Timbs addresses. Comparable on health-led positioning and household-occasion pantry foods, with vastly broader distribution and marketing scale.
• Maggi (Nestlé India): The dominant branded pasta and noodles player in India with massive household penetration and omnipresent retail distribution. Comparable on product category (pasta) and target consumer, but Maggi's portfolio is far broader, its maida-based formulation lacks Timbs' clean-label angle, and its scale dwarfs any D2C upstart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Timbs Foods