What Slurrp Farm does

Slurrp Farm (legally Wholsum Foods Pvt. Ltd.) is a Gurugram-based direct-to-consumer food brand founded in 2016 by Meghana Narayan and Shauravi Mali

Name

Slurrp Farm

Legal name

Wholsum Foods Pvt. Ltd.

Website

https://slurrpfarm.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Children's Packaged Food

NAICS

Breakfast Cereal Manufacturing (31123), Cookie and Cracker Manufacturing (311821), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Other Snack Food Manufacturing (311919)

SIC

Grain Mill Products (2040), Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Functional Baby & Kids Foods Manufacturing (Fortified Infant/Toddler Foods, Kids Nutrition) (AFAKAJAJ)

akta.pro secondary industry

Baby Cereals & Grain-Based Foods (CRADAEAD)

Keywords

• Millet-based children's food
• Healthy kids snacks
• D2C packaged food
• Clean-label infant cereals
• Toddler meal products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. DTC E-commerce Sales: Direct-to-consumer sales through the company's owned e-commerce storefront (slurrpfarm.com), offering individual products, bundle packs, and subscription-style bulk orders. Revenue is generated through one-time product transactions with tiered bundle discounts.
2. Marketplace Sales: Sales through third-party online marketplaces including Amazon, Flipkart, FirstCry, BigBasket, JioMart, and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart). Revenue generated through wholesale/fulfillment arrangements with these platforms.
3. Offline / Modern Trade: Distribution through leading modern trade and health food retail stores across major Indian cities, reaching customers who prefer in-person purchasing for children's food products.
4. Bulk / Corporate Orders: Bulk orders for corporate gifting, employee wellness programs, schools, daycares, festive gifting, return gifts, community events, and retailers/distributors. 100% advance payment required; pan-India delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Slurrp Farm manufactures and sells millet-based, clean-label packaged food products (cereals, pancake and dosa mixes, noodles, pasta, cookies, crunch cereals, natural sweeteners, fruit strips, milk mixes, and protein powders) targeted primarily at infants, toddlers, and young children in India. The brand is sold through its own D2C website, major online marketplaces, quick-commerce platforms, and modern trade retail outlets, with a sub-brand (Mille) extending millet-based protein products to families and adults.

Product overview

Slurrp Farm is a millet-based children's food brand and D2C startup founded by two mothers, offering a diversified portfolio of healthy snacks and meals for infants, toddlers, and young children. The portfolio spans multiple product lines: (1) cereals for little ones including ragi, rice, and fruit-based instant cereals (Strawberry, Banana, Mango, Wheat-Apple-Banana varieties); (2) toddler-specific cereals such as Ragi-Almond-Banana porridge; (3) porridge mixes including Moong Dal Khichdi and Sathu Maavu; (4) pancake and dosa mixes in multiple flavours (Banana Choco-Chip, Classic, Chocolate, Blueberry, Beetroot, Spinach); (5) millet noodles and pastas (Mild Masala, Classic Masala, Magic Masala, Curry Masala noodles; Fusilli, Macaroni, and Jungle Pasta); (6) cookies and cakes (Choco Ragi Cookies, Banana Oat Cookies, Milky Choco Chip Cookies, Choco Mug Cake Mix); (7) crunch cereals (Choco Crunch and Berry Crunch ragi stars and moons); (8) natural sweeteners (Jaggery Powder, Date Powder, Coconut Sugar); (9) superfoods and milk mixes (Nut Powder, Date Powder, Raw Banana Powder, Magic Milk Mix - Millet Chocolate); (10) fruit snacks (FruitFull Strips - made with 99% fruit); and (11) a family-level sub-brand Mille offering plant-based and buttermilk yeast protein powders for adults. The entire portfolio emphasises millet and supergrain bases (ragi, jowar, foxtail millet, oat, little millet), clean-label ingredients with no maida, no refined sugar, no preservatives, and no trans fats, with many products also marketed as gluten-free, dairy-free, nut-free, and salt-free. Distribution spans the company's own D2C e-commerce platform as well as major marketplaces (Amazon, Flipkart, FirstCry, BigBasket) and quick commerce channels (Blinkit, Zepto, Swiggy Instamart, JioMart).

Differentiator

Problem solved

Functional benefit

Brands

• Mille: A sub-brand focused on protein products for the whole family, including plant proteins, millet grains, and buttermilk yeast protein supplements.

Products and services

• Instant Cereals for Little Ones Range of instant millet-based cereals (Strawberry Ragi & Rice, Banana Ragi & Rice, Mango Ragi & Rice, Multigrain Millets & Mixed Fruit, Wheat Apple & Banana, Sprouted Ragi) formulated for infants and toddlers starting solids. Made with ragi, rice, jowar, and sprouted grains; no refined sugar, no preservatives, rich in calcium and fibre. Packaged in travel-friendly formats.
• Toddler Porridge Mixes Toddler-specific porridge and cereal mixes including Ragi Almond & Banana Porridge, Moong Dal Khichdi Porridge, Sathu Maavu Porridge (7 supergrains), and Millet Oat Porridge (daliya/suji substitute). No salt, no added sugar, no milk, no preservatives; ready in 2 minutes.
• Millet Pancake Mixes Instant breakfast pancake mixes in multiple flavours: Banana Choco-Chip, Classic, Chocolate, and Blueberry. Made with supergrain millets (jowar, oat, foxtail millet), no maida, no preservatives, no artificial flavours; ready in minutes and 100% vegetarian.
• Multigrain Millet Dosa Mixes Instant millet dosa mixes in Beetroot and Spinach variants, made with 5 supergrains. No maida; designed as a wholesome breakfast or tiffin option for children.
• Millet Noodles Sun-dried (not fried) foxtail-millet based noodles in Mild Masala, Classic Masala, Curry Masala, and Magic Masala (instant) variants. Zero maida, no MSG, no preservatives, no artificial colours or flavours, no trans fat or cholesterol; rich in vitamin A.
• Multigrain Pasta Gluten-free multigrain pasta made with brown rice and corn, available as Fusilli, Macaroni, and Jungle Pasta (animal-shaped). Zero maida/wheat, no trans fat, no preservatives, no artificial colours; vegan and low fat.
• Children's Cookies Multigrain biscuits in Choco Ragi, Banana Oat, and Milky Choco Chip variants. Made with whole wheat, jowar, ragi, jaggery, and natural flavours; no maida, no refined sugar; 80g pack.
• Ragi Crunch Cereals Ragi-based breakfast crunch cereals in Choco Crunch and Berry Crunch (ragi stars and moons) formats. No refined sugar, no added colours.
• Choco Mug Cake Mix Instant chocolate mug cake mix without maida, designed as a quick dessert for children.
• Natural Sweeteners Range of unrefined natural sweeteners: Jaggery Powder, Date Powder, and Coconut Sugar. Positioned as substitutes for refined sugar; no chemicals, bleaching, preservatives, or artificial colours.
• Superfood Powders Nut Powder (100% natural real nuts for healthy weight gain) and Raw Nendran Banana Powder (easy-to-digest natural porridge mix). No added sugar, no salt.
• Magic Milk Mix - Millet Chocolate Instant millet chocolate milk mix; no refined sugar, no maida; mixes into milk for a nutritious drink for kids.
• FruitFull Strips Travel-friendly fruit strips made with 99% real strawberry and mango fruit; no added sugar. Available in packs of 5, 10, and 15 strips.
• Jumbo Rolled Oats Jumbo rolled oats for kids and families; no added sugar, no salt, no preservatives; available in 1000g, 1500g, and 2000g packs.
• Mille Sub-brand Protein Powders Mille Plant Protein (vegan fermented yeast protein, 24-31g protein per scoop, chocolate and unflavoured variants) and Mille Buttermilk Yeast Protein (savory bio-fermented yeast protein, gut-friendly, PDCAAS 1.0, 25g per scoop, no added sugar). Targets adult and family nutrition.

Quantifiable outcome

• Products are free from: maida, refined sugar, preservatives, artificial colors, artificial flavors, trans fats, and MSG — as verified by product labels and confirmed across all SKUs.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Google IndiaminorGTM or Marketing Partner · 7 May 2026Slurrp Farm collaborated with Google India to launch a 140-second Mother's Day digital film titled 'A Mother Is Always Searching,' showcasing a mother using Google's AI Mode in Search to find nutritional answers for her children. The film is part of Slurrp Farm's 'Real Food. Really Easy.' platform and features Google's AI search technology integrated into parenting scenarios.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yoga Bar: Indian D2C brand selling nutrition bars, breakfast cereals, and high-protein snacks through its own site, marketplaces, and quick commerce. Comparable as a clean-label, digitally native packaged food brand with overlapping millet/oat-based breakfast and kids' snack SKUs.
• Two Brothers Organic Farms: Indian D2C and offline brand focused on millets, organic grains, jaggery, and traditional staples. Directly comparable on the millet-anchored, no-preservative, premium-positioning playbook and on natural sweetener and millet-cereal SKU overlap.
• Country Delight: Indian D2C subscription brand for milk, dairy, and bakery staples delivered daily. Comparable as a digitally native, premium-quality food brand with strong modern-trade and quick-commerce presence serving urban Indian households.
• True Elements: Indian D2C healthy-snacks brand selling breakfast cereals, muesli, granola, oats, and millets online and offline. Directly comparable as a clean-label, millet-and-oat-anchored brand targeting health-conscious urban parents with overlapping SKU categories.
• Mamaearth (Honasa Consumer): Listed Indian D2C brand (Honasa Consumer) selling toxin-free baby and mom-care products online and offline. Directly comparable as a digitally native brand targeting health-conscious millennial mothers, sharing the same primary buyer persona and omni-channel playbook.
• OZiva: Indian plant-based nutrition D2C brand selling protein powders, meal replacements, and functional foods. Comparable as a digitally native wellness/nutrition brand that has expanded from one category (kids) into broader family nutrition, mirroring Slurrp Farm's Mille extension.
• The Baker's Dozen: Premium Indian D2C packaged bakery brand selling cookies, rusks, and breads via DTC and modern trade. Comparable on premium positioning, clean-label ingredient claims, and family-focused cookie/biscuit SKUs that overlap Slurrp Farm's cookie line.

Emerging players

• Conscious Food: Indian organic and natural foods brand selling millets, ancient grains, and unprocessed staples through modern trade and online channels. Comparable on the millet/organic ingredient base and clean-label promise but with a narrower, less kids-focused portfolio.

Broad incumbents

• Nestlé India: Large Indian FMCG incumbent selling Cerelac, Nestlé infant cereals, and kids' nutrition products through extensive distribution. Comparable as the mass-market incumbent in baby/toddler cereals that Slurrp Farm directly challenges on the premium clean-label end.
• Hindustan Unilever (HUL): India's largest FMCG with broad kids' nutrition, snack, and breakfast portfolio including Horlicks and Annapurna. Comparable as the dominant incumbent against which Slurrp Farm must compete for shelf space, marketing share, and modern-trade mindshare.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/slurrpfarm
• LinkedInlinkedin.com/company/wholsum-foods-pvt-ltd-slurrp-farm
• Instagraminstagram.com/slurrpfarm?utm_medium=copy_link
• Xx.com/SlurrpFarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds7 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slurrp Farm