foundersfcuinsurance.com

What foundersfcuinsurance.com does

Founders Insurance Services (legal entity: Founders Financial Group, LLC) operates as the dedicated insurance agency subsidiary of Founders Federal Credit Union, headquartered in Lancaster, South Carolina. The agency sells a broad portfolio of insurance products spanning individual lines (term, whole, and universal life; individual health through Blue Cross Blue Shield; cancer; disability; dental; vision; Medicare Supplement and Medicare Advantage; auto; homeowners; renters; condo; landlord; mobile home; flood; pet) and group/employee benefits (group health, group term life, group dental, group vision, long-term disability, and supplemental accident/cancer/critical illness coverage). It also provides a complimentary $1,000 AD&D policy to credit union members, underwritten by Minnesota Life Insurance Company and funded by the parent credit union.

The business operates through a sales-led model combining dedicated phone lines (1-855-385-7977 for individual, 1-844-879-3274 for group/employee benefits) with over 40 physical office locations across South Carolina and North Carolina, many co-located with Founders Federal Credit Union branches. Distribution is augmented by a GEICO local agent partnership for auto, online quote tools (LG America, AgentInsure, TruStage), and an Employee Navigator integration for employer benefits administration. Carrier partnerships include TruStage, GEICO, Blue Cross Blue Shield, Liberty Mutual, Travelers, VSP, Nationwide, Minnesota Life, and LG America, collectively offering 52 products across five organizations.

Revenue is generated through insurance commissions paid by carrier partners on policies placed; pricing is quote-based and not publicly disclosed, with the exception of the member-only Short Term Disability product starting at $20.90/month and the complimentary AD&D coverage. The company is privately held under the credit union's umbrella and discloses no financial performance data. Its customer base is segmented into individual credit union members, small-to-large employers seeking benefits packages, and Medicare beneficiaries, with all segments served primarily through local-agent relationships rather than digital channels.

Name

foundersfcuinsurance.com

Legal name

Founders Financial Group, LLC

Website

https://foundersfcuinsurance.com

Company type

Private

Operating status

Operating

Short description

Founders Insurance Services is the insurance agency subsidiary of Founders Federal Credit Union, selling life, health, auto, home, Medicare, and employee benefits insurance across 40+ offices in South Carolina and North Carolina through licensed agents and carrier partnerships.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Fully Insured Group Health Plans (Employer-Sponsored) (FSAIAFAA)

akta.pro secondary industries

Basic Group Term Life (Employer-Paid) (FSAIADAA), Commercial Vision Insurance Plans (Employer-Sponsored) (HLAEAJAA), Large Group Health Insurance (Mid-Market & National Accounts) (FSAIAFAE)

Keywords

• Personal insurance brokerage
• Group employee benefits
• Medicare supplement plans
• Property and casualty insurance
• Life and health insurance

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices37 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Founders Insurance Services earns commissions from insurance carriers for policies sold to members. Products include life, health, auto, homeowners, dental, vision, and employee benefits insurance. The agency represents multiple carriers including TruStage, GEICO, Travelers, Liberty Mutual, Blue Cross Blue Shield, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Founders Insurance Services operates as a multi-line insurance agency offering personal insurance products (auto, home, life, health, dental, vision, and Medicare supplement plans) and group employee benefits to individuals and employers. The agency is affiliated with Founders Federal Credit Union and operates under Founders Financial Group, LLC, placing coverage with multiple carriers through more than 40 branch locations across the Carolinas.

Product overview

Founders Insurance Services is an insurance services company that operates as a subsidiary of Founders Federal Credit Union. The company offers a comprehensive portfolio of insurance products organized into three main categories: Individual Insurance Benefits (Life, Health, Auto/Home, Medicare, Dental, Vision, Cancer, and Disability insurance), Employee Benefits (Group Health, Group Term Life, Dental, Vision, Long Term Disability, and Supplemental Insurance for employers), and Additional Products (AD&D, Pet Insurance, Vision Care through VSP, and Accident Insurance). The company serves both individual members of Founders Federal Credit Union and business clients seeking employee benefits coverage. The product offering includes both proprietary insurance products as well as partner brand products from carriers including TruStage, GEICO, Blue Cross Blue Shield, Nationwide, VSP Vision Care, and Minnesota Life Insurance Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance coverage placed with multiple carriers, designed for individual drivers and households in the Carolinas. Offered as a standalone policy and as part of multi-line bundles with home and life.
• Home Insurance Homeowners and property insurance coverage for primary residences, placed with multiple carriers and typically bundled with auto for multi-policy discounts. Targeted at homeowners and renters in South Carolina and North Carolina.
• Life Insurance Individual life insurance coverage (term and permanent options) underwritten by partner carriers, designed to protect families and households against loss of income. Marketed to individual members and bundled with other personal lines where appropriate.
• Health Insurance Individual health insurance coverage placed through partner carriers for individuals and families not covered by employer group plans. Includes major medical and supplemental health products.
• Dental and Vision Insurance Standalone and bundled dental and vision insurance plans for individuals and families, underwritten by partner carriers. Designed for retail consumers who want affordable preventive and basic coverage.
• Medicare Supplement Plans Medicare Supplement (Medigap) and related Medicare products for individuals approaching or in retirement, placed with partner carriers. Targeted at credit-union members and regional consumers aging into Medicare eligibility.
• Employee Benefits / Group Benefits Group employee benefits brokerage for small and mid-sized employers, including group health, dental, vision, life, and disability coverage placed with multiple carriers. Includes plan design, renewal negotiation, and ongoing servicing.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• TruStage Insurance AgencycoreGTM or Marketing PartnerTruStage life insurance and auto/home insurance programs offered through Founders Insurance Services. TruStage policies are underwritten by CMFG Life Insurance Company. Designed specifically for credit union members with budget-friendly coverage options.
• GEICOcoreChannel Partner/ Reseller/ DistributorFounders Insurance Services is a local GEICO agent offering auto insurance to members. GEICO provides affordable coverage options with fast, easy claims process and discounts for drivers, students, and military.
• Blue Cross Blue ShieldcoreGTM or Marketing PartnerIndividual health insurance offered through Blue Cross Blue Shield, providing comprehensive coverage for Founders members.
• Travelers InsuranceminorGTM or Marketing PartnerExclusive savings on property and casualty insurance for Founders Federal Credit Union members through Travelers affinity program.
• Liberty MutualcoreGTM or Marketing PartnerAuto and home insurance underwritten by Liberty Mutual and affiliates, available through TruStage Auto & Home Insurance Program. Provides affordable top-quality protection with 24/7 claims service.
• VSP Vision CarecoreGTM or Marketing PartnerVision coverage through VSP provides affordable eye care, exams, and eyewear savings for Founders members. Access to thousands of in-network doctors.
• Minnesota Life Insurance CompanycoreGTM or Marketing PartnerUnderwriter for complimentary AD&D coverage ($1,000 benefit) provided to members at no cost, paid for by Founders Federal Credit Union.
• NationwideminorGTM or Marketing PartnerPet insurance through Nationwide offering discount pet insurance for Founders members.
• LG AmericaminorGTM or Marketing PartnerOnline term life insurance quotes available through LG America portal for free personalized term life quotes.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Erie Insurance: Erie Insurance is a regional mutual insurer with a strong Mid-Atlantic and Southeast agency footprint. It is a regional incumbent comparable to Founders Insurance Services in target market (personal + small commercial lines via independent/captive agents) and geographic overlap in the Carolinas.
• Country Financial: Country Financial is a regional multi-line insurance and financial services company serving rural and mid-sized markets. It is comparable to Founders Insurance Services in offering personal, life, and group benefits through a local agent network in overlapping geographies.
• Auto-Owners Insurance: Auto-Owners is a regional mutual P&C carrier with an independent agency distribution model. It is comparable in that it sells through agents (rather than direct) across personal and commercial lines, operating in overlapping Southeast geographies.

Broad incumbents

• Allstate: Allstate is a national personal lines carrier with a large exclusive agent footprint. It competes on the same product categories (auto, home, life) as Founders Insurance Services within the Carolinas, but at vastly greater scale and brand recognition.
• State Farm: State Farm is the largest U.S. personal lines insurer with a captive agent distribution model. Founders Insurance Services competes with State Farm agents in SC/NC for personal lines (auto, home, life) but is a niche credit-union-affiliated agency rather than a national carrier.
• Nationwide: Nationwide is a national multi-line carrier offering personal, commercial, and pet insurance. Founders Insurance Services distributes Nationwide pet insurance and would compete with Nationwide agents across P&C and pet lines in the Carolinas.

Others

• Blue Cross Blue Shield of South Carolina: Blue Cross Blue Shield of South Carolina is the dominant regional health insurer and a key carrier partner for Founders Insurance Services' individual health and group health products. It is comparable as the underlying carrier whose products the agency distributes, and is a peer in the SC health insurance ecosystem.
• Securian Financial: Securian provides accident insurance and other specialty products that Founders Insurance Services distributes to its members. It is a carrier partner (e.g., Injury Care Accident Insurance) and an adjacent comparable for how specialty products are brought to market through credit-union affinity channels.

Emerging players

• USAA: USAA serves military families with affinity-based personal lines, similar in concept to Founders Insurance Services' credit-union-affinity model. While geographic and eligibility overlap is limited, the affinity-member distribution approach is structurally analogous.

Direct peers

• TruStage Insurance Agency: TruStage is a credit-union-focused insurance program (formerly CUNA Mutual) that offers life, auto, and home policies to credit union members through partner agents. Founders Insurance Services distributes TruStage products, making it the closest direct analogue — a multi-line insurance offering built around credit union member relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foundersfcuinsurance
• LinkedInlinkedin.com/company/foundersinsurance
• Instagraminstagram.com/foundersinsuranceservices

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about foundersfcuinsurance.com