greenbeltins.com

What greenbeltins.com does

Green Belt Insurance Services (GBIS) is an independent insurance agency operating in the state of Iowa and serving as a subsidiary of Green Belt Bank & Trust since 1996. The agency represents approximately 30+ insurance carriers — including Geico, Progressive, Nationwide, Travelers, Chubb, Auto-Owners, Mutual of Omaha, Blue Cross Blue Shield, United Healthcare, Delta Dental, Farmers Mutual Hail, and Wright Flood — and offers a full personal-lines portfolio (auto, homeowners, life, health, dental, vision, Medicare supplements, flood, renters, umbrella, motorcycle, boat, RV, collector car, and golf cart) alongside a commercial-lines portfolio (Business Owners Policy, general liability, commercial auto, workers' compensation, professional liability, cyber liability, commercial property, trucking, non-profit, and group benefits). It also maintains dedicated crop and farm & agribusiness capability, including a dedicated Farm & Crop Specialist, reflecting the rural Iowa customer base.

The business model is sales-led and commission-based: GBIS earns carrier commissions on policies placed and renewed, with all pricing determined through a quote-based process (no publicly disclosed pricing) and billing handled monthly via the carriers. Distribution combines three physical offices (Iowa Falls headquarters, Grundy Center opened 2013, Ackley opened November 2025) with online quote request forms hosted on a third-party form platform. GBIS markets through its website, Facebook, LinkedIn, Google Places, and referrals, and is a Trusted Choice agency.

Over its history, GBIS has grown primarily through acquisition of local books of business: Jennings Insurance Services (2009), Zoske Crop Insurance Services (2017), Finnegan Insurance Agency (2019), Gateway Insurance Agency – Iowa Falls (2023), and Ibeling Insurance Agency (2025). The agency is led by President Jeff Frazier (30+ years of insurance experience) and a team of approximately 17 named staff including Account Executives, Customer Service Representatives, and licensed agents across all three offices, with deep local ties to the Iowa Falls, Grundy Center, Ackley, and surrounding Iowa communities.

Name

greenbeltins.com

Legal name

Green Belt Insurance Services

Website

https://greenbeltins.com

Company type

Private

Founded year

1996

Operating status

Operating

Short description

Green Belt Insurance Services is an independent insurance agency serving Iowa consumers, farms, and small businesses since 1996, offering personal, commercial, farm, and crop coverage through 30+ carrier partnerships across offices in Iowa Falls, Grundy Center, and Ackley.

Ownership category

akta.pro rank

Headquarters

HQ city

Iowa Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Green Belt Insurance Services generates revenue through commissions paid by insurance carriers when policies are sold and renewed. They represent multiple insurance companies, earning commissions on each policy placed with these carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Green Belt Insurance Services is an independent insurance agency that sells personal and business insurance products on behalf of multiple insurance carriers. It places policies in personal lines (auto, home, life, health, recreational vehicles) and commercial lines (BOP, general liability, workers' comp, commercial auto, crop, farm, trucking, group benefits) and earns commissions from carriers. The agency serves individuals, families, farms, and small-to-medium businesses throughout Iowa from three office locations.

Product overview

Green Belt Insurance Services is an independent insurance agency offering a comprehensive portfolio of personal and business insurance products through multiple carrier partnerships. The personal insurance portfolio includes auto, homeowners, motorcycle, boat, RV, life, health, dental, vision, Medicare supplements, flood, renters, umbrella, collector car, and golf cart insurance. The business insurance portfolio includes Business Owners Policy (BOP), general liability, commercial auto, workers' compensation, professional liability, cyber liability, crop insurance, farm & agribusiness insurance, commercial property, trucking, non-profit coverage, and group employee benefits (health, dental, vision, life). The agency operates as a marketing and service platform connecting customers with insurance carriers to provide customized coverage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Coverage for cars, trucks, and SUVs protecting against accidents, theft, and liability for individual drivers and families in Iowa.
• Homeowners Insurance Protection for homes and personal belongings against damage, theft, and covered perils for Iowa homeowners.
• Flood Insurance Protection for homes and belongings from flood damage, offered to personal policyholders.
• Renters Insurance Affordable protection for personal property for renters in Iowa.
• Collector Car Insurance Specialty coverage for treasured cars, including non-daily driver vehicles, through Hagerty and partner carriers.
• Recreational Vehicle Insurance Insurance for RVs, motor homes, ATVs, UTVs, campers, and related recreational vehicles.
• Motorcycle Insurance Coverage for motorcycles providing ride confidence and protection.
• Boat & Watercraft Insurance Protection for boats, watercraft, jet skis, pontoons, and similar vessels.
• Golf Cart Insurance Coverage for golf carts both on and off the golf course.
• Umbrella Insurance Extra personal liability protection providing added peace of mind beyond standard policies.
• Life Insurance Financial security for families to protect their future, offered through life carrier partners.
• Individual Health Insurance Coverage for medical care, prescriptions, and preventive services for individual policyholders.
• Individual Dental Insurance Dental coverage for individual policyholders.
• Individual Vision Insurance Vision coverage for eye care and related services for individual policyholders.
• Medicare Supplements Coverage options for those 65+ to help with healthcare costs including hospital, medical, and prescription drug plans.
• Business Owners Policy (BOP) Package policy combining property protection for buildings and contents, liability coverage, business interruption, plus optional coverages such as equipment breakdown, crime, and signage for small and medium businesses.
• General Liability Insurance Protection for businesses against accidents, injuries, and legal claims.
• Commercial Auto Insurance Coverage for company vehicles and drivers used for business purposes.
• Workers' Compensation Benefits and protection for employees injured on the job, meeting Iowa statutory requirements.
• Employee Benefits & Group Plans Comprehensive benefits packages including group health, dental, vision, disability, and life insurance to help Iowa businesses attract and retain employees.
• Farm & Agribusiness Insurance Coverage tailored to farming operations, including buildings, equipment, livestock, and liability for row crop, livestock, hog, and cow/calf operations.
• Crop Insurance Financial protection for crops against weather, pests, and other risks for Iowa farming operations.
• Professional Liability Insurance Safeguards businesses against errors, omissions, or negligence claims.
• Cyber Liability Insurance Protection from data breaches and cyber threats for businesses.
• Commercial Property Insurance Coverage for commercial buildings and property.
• Truck & Trucking Insurance Insurance coverage tailored for trucking operations and truckers.
• Non-Profit Insurance Coverage tailored for non-profit organizations.
• Commercial Umbrella Insurance Extra liability protection layer for businesses on top of underlying policies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

36 partnerships are on record, tiered core and minor.

• Trusted Choice®coreGTM or Marketing PartnerGreen Belt Insurance Services is a Trusted Choice® agency, part of a network of insurance and financial services firms committed to quality service, competitive pricing, broad product choice, and unparalleled advocacy for clients.
• VSPminorOthersInsurance carrier partner offering vision insurance products through the agency.
• AvesisminorOthersInsurance carrier partner offering vision and dental insurance products.
• Mutual of OmahaminorOthersInsurance carrier partner offering health, life, and supplemental insurance products.
• GeicominorOthersInsurance carrier partner offering auto insurance products.
• Auto-OwnersminorOthersInsurance carrier partner offering auto insurance products.
• United HealthcareminorOthersInsurance carrier partner offering health insurance products.
• NationwideminorOthersInsurance carrier partner offering various property and casualty insurance products.
• ProgressiveminorOthersInsurance carrier partner offering auto insurance products.
• ChubbminorOthersInsurance carrier partner offering high-value property and casualty insurance products.
• TravelersminorOthersInsurance carrier partner offering various commercial and personal insurance products.
• BCBS (Blue Cross Blue Shield)minorOthersInsurance carrier partner offering health insurance products.
• UnumminorOthersInsurance carrier partner offering disability and benefits insurance products.
• PrincipalminorOthersInsurance carrier partner offering retirement and benefits insurance products.
• Delta DentalminorOthersInsurance carrier partner offering dental insurance products.
• GrinnellminorOthersInsurance carrier partner offering property and casualty insurance products.
• Farmers Mutual HailminorOthersInsurance carrier partner specializing in crop insurance for Iowa agricultural operations.
• Wright FloodminorOthersInsurance carrier partner offering flood insurance products.
• HagertyminorOthersInsurance carrier partner specializing in collector car insurance.
• MedicaminorOthersInsurance carrier partner offering health insurance products.
• PekinminorOthersInsurance carrier partner offering various insurance products.
• Assurity LifeminorOthersInsurance carrier partner offering life insurance products.
• AcuityminorOthersInsurance carrier partner offering property and casualty insurance products.
• American ModernminorOthersInsurance carrier partner offering specialty insurance products.
• ColumbiaminorOthersInsurance carrier partner offering insurance products.
• Dairyland CycleminorOthersInsurance carrier partner specializing in motorcycle and powersports insurance.
• Dairyland AutominorOthersInsurance carrier partner offering auto insurance products.
• EMCminorOthersInsurance carrier partner offering property and casualty insurance products.
• ForemostminorOthersInsurance carrier partner offering specialty insurance products.
• Great AmericanminorOthersInsurance carrier partner offering various insurance products.
• Guide OneminorOthersInsurance carrier partner offering various insurance products.
• IMT GroupminorOthersInsurance carrier partner offering property and casualty insurance products.
• RLIminorOthersInsurance carrier partner offering specialty insurance and reinsurance products.
• SafecominorOthersInsurance carrier partner offering auto and home insurance products.
• United FireminorOthersInsurance carrier partner offering fire and property insurance products.
• TASCminorOthersInsurance carrier partner offering various benefit insurance products.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Country Financial: Midwest-headquartered (Bloomington, IL) insurer and financial services company with an exclusive-agent model serving rural and small-town customers in Iowa and surrounding states. Comparable to GBIS in rural Midwest customer base, multi-line P&C/life/health offering, and local-agent distribution model.
• Holmes Murphy & Associates: Iowa-headquartered independent insurance brokerage founded in Des Moines, offering commercial P&C, benefits, and personal lines across the Midwest. Comparable to GBIS as an Iowa-rooted independent agency with multi-carrier representation and a regional roll-up history.
• Farm Bureau Financial Group: Mutual insurance company with a captive/exclusive-agent distribution model focused on rural and farm customers across Iowa, Nebraska, and the Midwest. Comparable to GBIS in target customer (Iowa farms, small towns) and product mix (crop, farm, auto, home), though distribution is captive rather than independent.
• TrueNorth Companies: Cedar Rapids, Iowa-based independent insurance and financial services firm serving commercial and personal clients. Closely comparable to GBIS as a multi-line independent Iowa agency with carrier-neutral placement and commercial-broker capabilities.

Emerging players

• GEICO: Direct-to-consumer auto insurer that is also a GBIS carrier partner. Comparable as the most prominent disintermediation threat to GBIS's personal-auto book, where GEICO's direct-channel economics compete with GBIS's commissioned placement of GEICO policies.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk-management firm with a large Midwest retail-brokerage operation. Comparable to GBIS as a multi-carrier insurance intermediary serving commercial and personal clients, though at vastly greater scale and product breadth.
• State Farm: Largest U.S. personal-lines insurer with a captive exclusive-agent distribution model and a strong Iowa agent presence. Comparable to GBIS as a competitor for the same personal auto/home and small-commercial customers in Iowa towns.
• Brown & Brown, Inc. National insurance brokerage that has built scale through acquiring independent agencies across the U.S. Comparable to GBIS in product offering and customer segments; also a likely acquirer type for agencies of GBIS's profile given its tuck-in M&A model.
• Marsh McLennan Agency: Middle-market-focused U.S. brokerage arm of Marsh McLennan with strong Midwest presence. Comparable to GBIS in serving small-to-mid commercial accounts with multi-carrier placement, though operating at much larger scale and with broader consulting capabilities.

Regional players

• NCMIC Group: Iowa-based (Clive, IA) insurance company historically focused on chiropractic malpractice but expanding into broader professional and commercial lines. Comparable as another Iowa-headquartered insurance organization operating in the same regional footprint, though in a more specialized niche than GBIS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenbeltinsurance
• LinkedInlinkedin.com/company/green-belt-insurance-services-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about greenbeltins.com