agentboost.com

What agentboost.com does

Agent Boost Marketing (legal entity Integrity Insurance Services Inc, founded 2010) is a privately held Field Marketing Organization (FMO) that supports independent insurance agents across all 50 states. The company contracts agents into a portfolio of Medicare Advantage, Medicare Supplement, Part D, ACA Marketplace, life, annuity, and ancillary carriers, and equips them with a free tool stack (Rocket CRM, Sunfire for compliant enrollment, HealthSherpa for ACA quoting), a dedicated Agent Success Manager, a Slack community, E&O insurance coverage paid by ABM, co-op marketing funds, and recurring sales and certification training. Operations are headquartered in Lehi, Utah (with a South Jordan mailing address), and the company operates under additional DBAs Medicare Pros and Health Plan Advocates.

The core technology stack is a web-based platform combining Rocket CRM (proprietary pipeline, commission, and book-of-business analytics), Sunfire (Medicare/ACA enrollment), HealthSherpa (ACA quoting), and an internal lead dialer system that sources leads from carrier sponsors, internal generation, and partners — collectively marketed as providing roughly 1 million leads at any given time. The lead generation program is offered as a $199/month subscription with delivery within 24 hours of activation, and AHIP certification is available at a $50 discount. The combination of free operational tools, subsidized compliance costs, and a paid lead feed is the principal value proposition for agents.

Revenue is generated primarily through carrier overrides on policies sold by contracted agents, supplemented by the $199/month lead subscription and ancillary services. Go-to-market is sales-led with significant event-driven and community-led components: agents are recruited via the 'Get Contracted' online form, in-person boot camps (ACA Boot Camp National, Agent BoostCAMP Medicare in Utah), content marketing, social channels, and a podcast. Internal marketing programs are credited with a projected 12x increase in policies written and a ~90% reduction in cost per policy since the digital marketing lead joined, supporting the company's self-described status as one of the fastest-growing health insurance FMOs in the US. No external funding, institutional investors, or material M&A activity is disclosed.

Name

agentboost.com

Legal name

Integrity Insurance Services Inc

Website

https://agentboost.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Agent Boost Marketing is a privately held Field Marketing Organization that contracts independent insurance agents across all 50 states into Medicare, ACA, life, and ancillary carriers, providing free CRM/enrollment tools, lead subscriptions, training, and compliance support.

Ownership category

akta.pro rank

Product category

Insurance Field Marketing Organization

NAICS

Advertising Agencies (54181)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Outbound Lead Generation & Prospecting (BPAAADAB)

Keywords

• Insurance lead generation
• Field marketing organization
• Health insurance agents
• Medicare insurance sales
• Insurance agent CRM

Headquarters

HQ city

Lehi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Lead Subscription Services: AgentBoost offers a monthly subscription service providing leads from their dialer system. Each subscription delivers vetted leads to support and enhance the sales efforts of clients. Delivery begins within 24 hours of activation and continues monthly until cancellation.
2. Agent Contracting and Carrier Commissions: Agents contract with Agent Boost Marketing to gain access to multiple insurance carriers. Agent Boost acts as an FMO, facilitating agent appointments with carriers. Agents earn commissions directly from carriers on insurance policies sold. Agent Boost generates revenue through overrides from carriers rather than directly from agent commissions based on the value proposition of 'ABM pays for E&O' included in agent benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Agent Boost Marketing is a Field Marketing Organization (FMO) that recruits independent health insurance agents and equips them with carrier contracts across Medicare, ACA, and ancillary lines, a proprietary Rocket CRM platform, subscription-based lead generation, the Sunfire quoting tool, HealthSherpa ACA enrollment integration, dedicated Agent Success Manager support, and compliance resources. The company monetizes primarily through carrier override commissions on agent-produced business and through monthly lead subscription fees charged to contracted agents.

Product overview

Agent Boost Marketing is a Field Marketing Organization (FMO) providing a unified platform for health insurance agents. The offering combines Rocket CRM (sales pipeline management), Sunfire (quoting/enrollment), and a lead generation program ($199/month) as core tools, alongside Medicare, ACA, and ancillary/life insurance products through partnered carriers. Additional services include Agent Success Manager support, compliance oversight, Slack community, and co-op marketing funds. The platform is designed to support independent agents across all 50 states with contracting, certification support (AHIP/FFM), training, and leads.

Differentiator

Problem solved

Functional benefit

Brands

• Rocket Sales CRM: Free CRM tool provided to agents for managing pipeline and client relationships
• Medicare Pros
• Health Plan Advocates

Products and services

• Rocket CRM
• Lead Generation Program
• Sunfire Quoting Platform
• HealthSherpa Integration
• Carrier Contracting Services
• Agent Success Manager Support

Quantifiable outcome

• 12x increase in policies written through internal marketing programs
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• NAHU (National Association of Health Underwriters)minorOthersAgent Boost Marketing displays the NAHU logo in its footer as a partner/organizational affiliation. NAHU is the professional association for health insurance agents and brokers.
• BBB (Better Business Bureau)minorOthersAgent Boost Marketing displays the BBB logo in its footer, indicating BBB accreditation or affiliation. This provides credibility assurance to agents considering partnership.
• HealthSherpacoreTechnology or IntegrationHealthSherpa is integrated as the ACA quoting and enrollment tool within Agent Boost's technology stack. Agents use HealthSherpa to compare plans and enroll clients in Affordable Care Act health insurance plans compliantly in-person, online, and over the phone.
• SunfirecoreTechnology or IntegrationSunfire is the primary enrollment platform used by Agent Boost agents for Medicare and ACA plan enrollment. The platform enables compliant enrollment through multiple channels (in-person, online, over the phone).
• StripecoreTechnology or IntegrationStripe is the PCI-DSS compliant payment processor used for subscription services. Agent Boost adheres to industry-standard PCI-DSS compliance protocols, with all payment data encrypted and securely processed through Stripe.
• Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAgent Boost Marketing partners with a diverse portfolio of top, trusted insurance carriers across the nation for Medicare Advantage, Medicare Supplement, Part D, ACA Health Insurance, Life Insurance, and ancillary products. Agents gain access to these carriers through single-point contracting with Agent Boost.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SelectQuote: Public, scaled insurance distribution platform with a large Medicare-focused agent sales force. Operates the same core Medicare-distribution business as Agent Boost but at materially greater scale and with DTC marketing capabilities.
• eHealth: Established online health insurance marketplace and licensed agency offering Medicare and ACA plans through both direct and agent channels — a broad incumbent competing for the same carrier contracts and end customers.
• GoHealth: Public Medicare insurance marketplace leveraging a large agent call-center operation and carrier partnerships. Competes with ABM for Medicare policies and agent talent but operates at a fundamentally larger scale.

Emerging players

• Medicareful: Smaller Medicare-focused marketing organization and agent-recruitment platform serving independent Medicare advisors; comparable agent-centric FMO model but narrower product breadth and scale than Agent Boost.

Direct peers

• Brokers International: Insurance marketing organization offering contracting, leads, training, and technology to independent agents across Medicare, ACA, life, and ancillary lines — closely comparable business model to Agent Boost Marketing.
• ClearMatch Medicare: Medicare-focused distribution platform and FMO that connects consumers and agents with Medicare plans through carrier partnerships and a tech-enabled quoting tool — overlapping ABM's core Medicare contracting and lead flow.
• HealthPlanOne: Insurance brokerage and distribution company specializing in Medicare and individual health plans sold through agent and direct channels; competes with Agent Boost for carriers, agents, and end-customers.
• Benefytt Technologies: Health insurance distribution platform operating both consumer-facing and agent-channel ACA and Medicare businesses, with carrier relationships and lead-generation capabilities that parallel Agent Boost's Medicare/ACA agent value chain.
• Senior Market Sales: National FMO serving independent agents with Medicare, individual health, life, and annuity products. Operates a similar carrier-aggregation, agent-services, and lead-generation model to Agent Boost Marketing.
• Ritter Insurance Marketing: One of the largest independent FMOs in the U.S., offering Medicare, ACA, life, and annuity contracts to independent agents with multi-carrier appointments, technology tools, and lead generation — a direct comparable to Agent Boost Marketing's model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/agentboost
• YouTubeyoutube.com/@agentboostmarketing
• Facebookfacebook.com/agentboost
• LinkedInlinkedin.com/company/agent-boost-marketing
• Instagraminstagram.com/agentboost

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agentboost.com