What sheargold.co does

Sheargold Property Developments Pty Ltd is a privately held Australian family office headquartered in Brookvale, New South Wales, operating since its founding in 1963 by Roy Sheargold. After six decades and more than 70 completed property projects spanning residential, commercial, industrial, and retail sectors across Sydney, Newcastle, Taree, the Central Coast, Nowra, Ulladulla, and Wollongong, the company formally transitioned in 2023 to a family office and passive investor model under Managing Director Michael Sheargold. The core operating activity is the identification, development, and enhancement of assets within the company's owned property portfolio, alongside the management of residential, commercial, and industrial tenancies through direct leasing relationships.

The business is organized across four interconnected entities: the Sheargold Family Office (the core property investment and asset management platform), Sheargold Capital (the diversified investment arm covering Australian and international equities, private equity, and venture capital under an ethical and sustainable mandate), Sheargold Connect (a centralized digital portal that streamlines interactions for residents, tenants, and contractors), and the Sheargold Foundation (the philanthropic arm established in 2013 by Michael and Lauren Sheargold). Revenue mechanics are not publicly disclosed, consistent with a private family office; cash flow is generated through rental income, asset appreciation, and investment returns across property and financial asset classes. Customer segments are horizontal — residents and tenants occupying portfolio properties, plus contractors and service partners engaged for development, maintenance, and management activities — with no named enterprise anchors.

The company's competitive position is grounded in six decades of NSW-focused property development experience, a diversified multi-sector and multi-region asset base, and the patient capital profile of a family-owned vehicle. Distribution and stakeholder management occur through direct B2B and B2C relationships, supported by the Sheargold Connect portal and a modest organic social presence on LinkedIn, Facebook, and Instagram. There is no disclosed external institutional ownership, no public listing, no funding rounds, and no disclosed headcount, consistent with the scale and opacity typical of a multigenerational family office.

Name

sheargold.co

Legal name

Sheargold Property Developments Pty Ltd

Website

https://sheargold.co

Company type

Private

Founded year

1963

Operating status

Operating

Short description

Sheargold is a privately held Australian family office that owns and manages a diversified NSW property portfolio across residential, commercial, industrial, and retail sectors, and runs a diversified investment arm (Sheargold Capital) covering equities, private equity, and venture capital. The company transitioned from active development to a passive investor model in 2023 under Managing Director Michael Sheargold.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookvale

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Property Development: Property development remains a core focus, identifying investment opportunities and developing or enhancing assets in the portfolio across residential, commercial, industrial, and retail sectors.
2. Property Investment and Management: Investment and management of industrial, commercial, and residential properties generating rental income and asset appreciation.
3. Sheargold Capital: Diversified investments outside property including Australian and International Equities, Private Equity and Venture Capital, made with an ethical and sustainable approach.

Distribution channels2 records

Marketing channels4 records

Core offering

Sheargold is a property-based family office that identifies investment opportunities and develops or enhances assets within its property portfolio, spanning industrial, commercial, retail, and residential sectors across New South Wales. Through Sheargold Capital, it diversifies investments outside property into Australian and international equities, private equity, and venture capital under an ethical and sustainable approach. Sheargold Connect, a centralised digital portal, streamlines ongoing interactions with residents, tenants, and contractors across the portfolio.

Product overview

Sheargold Family Office is a property-based family office that serves as the core business, managing a diverse portfolio spanning industrial, commercial, retail, and residential property sectors. The offering consists of several integrated components: Sheargold Family Office (the core platform managing property investments and development), Sheargold Connect (an internal tenant/resident portal for streamlined interactions), Sheargold Capital (an investment arm for diversification into equities, private equity, and venture capital), and Sheargold Foundation (the company's charitable arm). The company transitioned to a family office and passive investor model in 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheargold Family Office A property-based family office that identifies investment opportunities and develops or enhances assets within the portfolio across industrial, commercial, retail, and residential sectors, while diversifying investments across asset classes.
• Sheargold Connect A centralised digital portal that streamlines interactions and services for residents, tenants, and contractors across Sheargold's property portfolio.
• Sheargold Capital An investment arm that diversifies the portfolio with investments outside property, including Australian and International Equities, Private Equity and Venture Capital, made with an ethical and sustainable approach.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tiecks and Cornocks Familieshistorical/foundationalStrategic or Co-development Partner · 1 January 1971Pioneering families behind the Franklins supermarket chain who partnered with Sheargold in the early years. Together they delivered large-scale housing subdivisions, apartment complexes, and shopping centres, laying the foundation for communities and commercial hubs.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Stockland: ASX-listed Australia's largest residential developer with diversified retail, commercial, and logistics portfolios. Comparable on multi-sector property exposure across Australia; differs as a publicly traded entity with active development pipeline.
• Lendlease: ASX-listed Australian-founded global property and investment group with deep NSW roots in residential, commercial, and retirement living. Compares on sector mix and geographic overlap, but operates at significantly larger scale and is publicly listed.
• GPT Group: ASX-listed Australian property trust investing in office, retail, and logistics assets. Comparable as a long-horizon Australian property investor with multi-sector exposure, but operates as a listed REIT rather than a private family office.
• DEXUS: ASX-listed Australian commercial property group focused on office and industrial assets. Comparable to Sheargold's commercial and industrial holdings in NSW, but operates as a listed REIT with institutional capital sources.
• Charter Hall Group: ASX-listed Australian property fund manager and investor across commercial, industrial, retail, and social infrastructure. Compares on diversified property exposure and capital allocation discipline, but at materially larger fund-management scale.
• Mirvac: ASX-listed Australian integrated property group spanning residential, office, industrial, and retail. Closely comparable to Sheargold's diversified property portfolio across NSW and is a direct competitor for residential and commercial tenants.
• Goodman Group: ASX-listed global industrial and logistics property specialist with significant Australian portfolio. Comparable on the industrial property segment that Sheargold entered after relocating its HQ to Brookvale, though operating at global scale.

Direct peers

• Gandel Group: Privately held, family-controlled Australian property investment and development group with a multi-decade track record in retail, office, and residential assets. Closely comparable to Sheargold in family-office structure, long holding periods, and diversified Australian property exposure.
• Walker Corporation: Privately held, family-controlled Australian property developer and investor with a multi-decade track record across residential, commercial, and industrial assets. Most directly comparable to Sheargold given its family-owned structure, NSW focus, and long operating history.

Regional players

• Frasers Property Australia: Australian arm of Singapore-listed Frasers Property, active in residential, commercial, industrial, and retail across the country. Compares on multi-sector Australian property exposure but is backed by a Singapore-listed parent rather than family ownership.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat3 records

Key risks3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sheargold.co
• LinkedInlinkedin.com/company/sheargold
• Instagraminstagram.com/sheargold.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sheargold.co