Frasers Property Australia
Frasers Property Australia is a diversified property developer founded in 1924, delivering masterplanned residential communities, retail centres, and commercial precincts across NSW, VIC, QLD, and WA. It serves home buyers, retail and commercial tenants, and property investors as a wholly-owned subsidiary of Frasers Property Limited.
- Company typePrivate
- Founded1924
- HeadquartersRhodes, Australia
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Frasers Property Australia does
Frasers Property Australia is a diversified property developer and wholly-owned subsidiary of Singapore-listed Frasers Property Limited, operating across residential, retail, and commercial real estate in NSW, Victoria, Queensland, and Western Australia. Founded in 1924 and headquartered in Rhodes (Sydney), the company has delivered over 145,000 homes across masterplanned communities including The Waterfront Shell Cove, Mambourin, Bradmill Yarraville, Wallara Waters, and Berwick Waters. Its portfolio also includes award-winning retail centers (Ed.Square, Burwood Brickworks, Mambourin Marketplace) and commercial precincts (Rhodes Quarter), with industry-leading sustainability credentials including GRESB 5-star rating maintained since 2018, Carbon Neutral certification, 6 Star Green Star community ratings, and Living Building Challenge certification.
The company generates revenue through multiple streams: one-time residential land and dwelling sales (townhouses from A$1.15M to A$1.8M, apartments up to A$3.5M), recurring retail and commercial leasing income, subscription-based rental income, and property management services. Distribution occurs via physical sales centers and display villages at each development, an online property portal, and partnerships with volume builders including Carlisle Homes, Henley Homes, Simonds, Metricon, and JG King Homes. Supporting ecosystem products include the Care & Rewards loyalty program, Property Tracker construction monitoring tool, and the Live Proud content brand.
Strategic positioning centers on sustainability-led placemaking, integrated community ecosystems (schools, childcare, retail, commercial), and capital recycling to expand the residential development pipeline. Recent moves include the A$400M divestiture of Eastern Creek Quarter to Vicinity Centres (2026), acquisitions in Geelong and Gold Coast (2026), a Mitsui Fudosan joint venture at Midtown (2023), and a $600M sustainability-linked loan facility (2022). CEO Cameron Leggatt leads operations with CFO Anita Hoskins overseeing financial strategy, following Anthony Boyd's transition to and subsequent departure from Group COO role.
Frasers Property Australia firmographics
Firmographics- Name
- Frasers Property Australia
- Legal name
- Frasers Property Australia Pty Limited
- Website
- https://frasersproperty.com.au
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Frasers Property Australia is a diversified property developer founded in 1924, delivering masterplanned residential communities, retail centres, and commercial precincts across NSW, VIC, QLD, and WA. It serves home buyers, retail and commercial tenants, and property investors as a wholly-owned subsidiary of Frasers Property Limited.
- Ownership category
- akta.pro rank
Frasers Property Australia industry classification
Industry- Product category
- Real Estate Development
- NAICS
- Real Estate and Rental and Leasing (53), Real Estate Property Managers (53131), Residential Property Managers (531311)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
- akta.pro secondary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Frasers Property Australia is headquartered
LocationHeadquarters
- HQ city
- Rhodes
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Frasers Property Australia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Residential Property Sales: Revenue from sale of residential land, house and land packages, townhouses, and apartments across masterplanned communities in NSW, VIC, QLD, and WA.
- Retail Property Management and Leasing: Revenue from retail centers including Ed.Square, Burwood Brickworks, and Mambourin Marketplace through tenant leasing and property management.
- Commercial Property Leasing: Revenue from commercial office spaces including Rhodes Quarter with carbon neutral NABERS and Platinum WELL certified offices.
- Property Management Services: Property management services for residential investors and owners through dedicated property management division.
- Rental Income: Rental properties available across completed developments in NSW, QLD, VIC, and WA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bradmill Yarraville townhomes ranging from $1,150,000 to $1,805,000 |
| Unit Pricing | Pay-as-you-go | The Waterfront Shell Cove properties from $1,030,000 to $3,485,000 |
| Unit Pricing | Pay-as-you-go | Mambourin land lots from $297,500 to $470,000 |
| Unit Pricing | Pay-as-you-go | Wallara Waters land with $25K bonus offer available |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Frasers Property Australia product offering
Product offeringCore offering
Frasers Property Australia is a diversified property developer that designs, builds and sells residential masterplanned communities (land, house and land packages, townhouses and apartments), develops and leases retail shopping centres, and creates and leases commercial office space. The group operates across NSW, VIC, QLD and WA, and complements developments with an in-house property management service for investors and tenants.
Product overview
Frasers Property Australia is a diversified property group operating since 1924, offering residential development (land, house & land, townhouses, apartments with over 145,000 homes built), retail (shopping centres and town centres), and commercial (office spaces and assets) segments. The company operates across NSW, VIC, QLD, and WA. Key sub-brands and projects include Ed.Square Town Centre, Burwood Brickworks Shopping Centre, Rhodes Quarter commercial precinct, and masterplanned communities such as Mambourin, The Waterfront Shell Cove, Bradmill Yarraville, Wallara Waters, and Berwick Waters. Supporting services include Property Management, Care & Rewards loyalty program, Property Tracker tool for construction progress, and the Live Proud Podcast.
Differentiator
Problem solved
Functional benefit
Brands
- Live Proud: Brand philosophy and lifestyle platform focused on community connection and belonging, including the Live Proud Podcast and Live Proud Magazine.
- Care & Rewards
- myFrasersProperty
Products and services
- Residential Property Development Masterplanned residential communities offering land, house and land packages, townhouses and apartments for owner-occupiers and investors across NSW, VIC, QLD and WA, including integrated amenities such as schools, childcare, retail and community facilities.
- Retail Property Centres Shopping centres and town centres operated by Frasers Property Australia that serve as the heart of its communities, offering leasing opportunities to retail tenants and casual leasing options. Key centres include Ed.Square Town Centre (6 Star Green Star), Burwood Brickworks (Living Building Challenge certified), and Mambourin Marketplace.
- Commercial Office Property Commercial office spaces and assets featuring best-in-class design, amenity, technology and wellbeing initiatives. Assets include Rhodes Quarter in Sydney, offering leased and coworking (WOTSO) space to corporate tenants.
- Property Management Services Ongoing property management services for residential property investors, owners and tenants across NSW, QLD, VIC and WA, providing portfolio and tenancy administration.
- ECQ Outlet Retail Destination Outlet retail destination at Eastern Creek Quarter in Western Sydney offering up to 100 brands at minimum 70% off recommended retail price, developed by Frasers Property Australia with approximately 500 development jobs and 500 long-term jobs created.
Quantifiable outcome
- 5-star GRESB rating maintained since 2018
- +4 more outcomes
Companies that use Frasers Property Australia
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Frasers Property Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Frasers Property Australia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered major, core and minor.
- Vicinity CentresmajorVicinity Centres purchased Eastern Creek Quarter (ECQ) from Frasers Property Australia for A$400 million. ECQ is a three-stage retail development in Western Sydney.
- WOTSOcoreLeading coworking operator WOTSO partnered with Frasers Property Australia on a new 1,000sqm coworking space at Rhodes Quarter in Sydney's north-west, providing flexible workspace options within the commercial precinct.
- Active UtilitiescoreActive Utilities acquired Real Utilities from Frasers Property Australia, strengthening Active Utilities' position as Australia's largest independent embedded network platform.
- Mitsui FudosancoreFrasers Property Australia and Mitsui Fudosan established a new joint venture at Midtown, a mixed-use development in Sydney, representing a significant strategic partnership for residential development.
- Carlisle Homes, Henley Homes, Simonds, Metricon, JG King HomescoreBuilder partnerships at display villages for house and land packages. Berwick Waters features 34 homes from 13 of Melbourne's top builders including these major volume home builders.
- Good News Lutheran CollegecoreGood News Lutheran College opened its Mambourin campus at Frasers Property Australia's Mambourin community in February 2025, accommodating 362 initial students with capacity for 1500.
- Aspire Early LearningcoreAspire Early Learning childcare centre opened at Mambourin community, providing early childhood education services to residents.
- Relationships AustraliaminorFrasers Property Australia partnered with Relationships Australia to support community wellbeing initiatives across their developments.
- Ending Loneliness TogetherminorPartnership with Ending Loneliness Together to address social isolation and build community connection in Frasers Property developments.
- A Home for All FoundationminorFrasers Property joined the property industry united initiative tackling homelessness through the A Home for All Foundation.
Scale indicators21 records
Recent moves8 records
Expansion highlights6 records
Frasers Property Australia competitors and assessment
Company assessmentDirect peers
- Stockland Corporation Limited: Australia's largest diversified property developer covering masterplanned residential communities, retail town centres and commercial/logistics. Highly comparable to Frasers Property Australia's residential-led masterplanning model across NSW, VIC, QLD and WA.
- Lendlease Corporation Limited: Diversified Australian/international developer and asset manager with masterplanned residential communities, retail (e.g., Lakeside Joondalup, Warwick Farm) and commercial projects. Overlaps directly with Frasers Property Australia's residential, retail and commercial segments.
- Mirvac Group: Australian diversified property group spanning masterplanned residential developments, retail centres and commercial office assets. Closely mirrors Frasers Property Australia's community-focused masterplanned model with retail and commercial exposure.
- Peet Limited: ASX-listed residential property developer specialising in masterplanned communities and land subdivision across Australia. Directly comparable to Frasers Property Australia's residential land development and subdivision business.
- AV Jennings Holdings Limited: Long-established Australian residential land developer and home builder producing masterplanned communities. Comparable in scale and product offering to Frasers Property Australia's house-and-land business.
Broad incumbents
- GPT Group: S&P/ASX 200-listed property trust operating retail, office and logistics portfolios including major shopping centres. While not a residential developer, GPT's retail and commercial operations overlap directly with Frasers Property Australia's retail and commercial segments.
- Scentre Group: Owner and operator of Westfield-branded shopping centres across Australia and New Zealand. Overlaps with Frasers Property Australia's retail shopping-centre operations as a broad incumbent.
- Vicinity Centres: Owner and operator of a national portfolio of Australian shopping centres; recently acquired Eastern Creek Quarter from Frasers Property Australia for A$400M. A direct retail counterparty and broad incumbent in the retail property segment.
- Goodman Group: Global industrial/logistics real estate developer and manager with extensive Australian operations. Overlaps indirectly with Frasers Property Australia's broader property development capabilities via the parent group's Frasers Property Industrial Australia subsidiary.
Regional players
- Development Victoria: Victorian state-owned developer delivering major residential, commercial and community precincts across Victoria. Comparable as a major Melbourne/Victorian masterplanned-community builder, particularly relevant for Frasers Property Australia's Victorian portfolio (Mambourin, Berwick Waters, Bradmill Yarraville).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Frasers Property Australia social profiles
Digital presenceFrasers Property Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frasers Property Australia leadership team
Management profileNumber of profiles
Profiles5 records
Frasers Property Australia subsidiaries and ownership
Company hierarchySubsidiaries2 records
Frasers Property Australia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frasers Property Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frasers Property Australia
What does Frasers Property Australia do?
Frasers Property Australia is a diversified property developer that designs, builds and sells residential masterplanned communities (land, house and land packages, townhouses and apartments), develops and leases retail shopping centres, and creates and leases commercial office space. The group operates across NSW, VIC, QLD and WA, and complements developments with an in-house property management service for investors and tenants.
Is Frasers Property Australia a public or private company?
Frasers Property Australia is a private company. It is classified as corporate owned and is currently operating.
When was Frasers Property Australia founded?
Frasers Property Australia was founded in 1924. It employs 501 to 1,000 people.
Where is Frasers Property Australia based?
Frasers Property Australia is headquartered in Rhodes, Australia, in the Oceania region.
How does Frasers Property Australia make money?
Five revenue lines are on record. Residential Property Sales are the primary driver. The others are retail Property Management and Leasing, commercial Property Leasing, property Management Services and rental Income.
Who are Frasers Property Australia's main competitors?
Direct peers on record are Stockland Corporation Limited, Lendlease Corporation Limited, Mirvac Group, Peet Limited and AV Jennings Holdings Limited. Broad incumbents are GPT Group, Scentre Group, Vicinity Centres and Goodman Group. Development Victoria is listed as a regional player.
Does Frasers Property Australia have an API?
No public API is recorded for Frasers Property Australia.
What industry is Frasers Property Australia in?
Frasers Property Australia's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities), with a secondary code of BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 53 and its SIC code is 6552.