birchroad.com

What birchroad.com does

Birch Road Clubhouse is a women-owned, members-only social and beverage-storage clubhouse concept founded in 2013 by childhood friends Kim Bosse and Sharon Provins, and previously operating under the name Birch Road Cellar. The company runs a BYOB ("Bring Your Own Bottle") model in which members supply their own wine and spirits for on-premises consumption, eliminating the need for bartenders, servers, or liquor licensing infrastructure that would typically burden a hospitality venue. Each clubhouse offers private wine and spirit cellar storage, co-working space, meeting rooms, member events, and small interest-based "miniclubs," with all beverage service handled entirely by members themselves.

The company opened its flagship location in Lincoln Park, Chicago in 2014 and has since expanded to four locations across three U.S. metropolitan areas: Lincoln Park and Roscoe Village in Chicago, First Hill in Seattle (opened 2019), and The Highlands in Denver (opened 2022). The business is bootstrapped and privately held with no disclosed venture capital or private equity funding, and there is no proprietary technology platform, mobile application, or public API — the product is fundamentally a physical real estate and community service.

Revenue is generated through direct-to-consumer subscriptions priced at $145-$175 per month plus a one-time $60 enrollment fee, billed month-to-month with no annual contracts. The customer base consists of individual members rather than enterprise accounts, with pricing and unit economics consistent with a lifestyle-oriented hospitality concept rather than a software or technology-enabled business.

Name

birchroad.com

Legal name

Birch Road Clubhouse

Website

https://birchroad.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Birch Road Clubhouse operates a women-owned, members-only BYOB clubhouse concept with four locations across Chicago, Seattle, and Denver. Members pay $145-$175 monthly for private social space, beverage storage, and community events.

Ownership category

akta.pro rank

Product category

Private Social Club Membership

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• BYOB social club
• Private membership clubhouse
• Wine cellar storage
• Co-working members club
• Neighborhood social club

Headquarters

HQ city

Chicago - Lincoln Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees ranging from $145-$175 per month. Includes one-time $60 enrollment fee. Revenue is subscription-based with month-to-month terms (no annual contract required). Membership provides access to clubhouse spaces, cellar storage, events, and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Birch Road operates BYOB (Bring Your Own Bottle) neighborhood clubhouses as a subscription-based social club. Members pay a monthly fee to access physical clubhouse locations equipped with temperature-controlled personal wine lockers, co-working amenities, complimentary meeting rooms, fully-stocked barware and mixers, and curated member events. The model combines elements of a private social club, co-working space, and wine storage, centered on member-hosted entertaining rather than food and beverage sales.

Product overview

Birch Road is a BYOB (Bring Your Own Bottle) Neighborhood Clubhouse operating as a single unified membership product with multiple physical locations. The core offering is membership access to clubhouses where members store their own beverages in temperature-controlled personal lockers and host their own gatherings without bartenders or servers. Four clubhouses serve Chicago (Lincoln Park, Roscoe Village), Seattle (First Hill), and Denver (The Highlands). Membership includes cellar storage, co-working space access, complimentary meeting rooms, stocked bar amenities, and invitations to exclusive member events. The model combines elements of a gym membership, co-working space, and private social club, centered entirely around the member's social life rather than food and beverage sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Birch Road Clubhouse Membership A monthly subscription membership to Birch Road's BYOB clubhouses, granting members 8AM-1AM fingerprint entry access to clubhouse spaces, a personal temperature-controlled wine locker, co-working amenities (Wi-Fi, printer, coffee), complimentary meeting rooms, fully-stocked glassware and mixers, and invitations to curated member events and interest-based miniclubs. Targeted at urban adults seeking community, wine/spirits enthusiasts, and remote workers.
• Lincoln Park Clubhouse The flagship Birch Road clubhouse in Chicago's Lincoln Park neighborhood, featuring more than 3,000 square feet with a tasting bar, studio space, and cellar storage. Hidden along the Armitage Avenue boutiques and serving as a haven for wine/spirits enthusiasts, co-workers, and community seekers.
• Roscoe Village Clubhouse Birch Road's second Chicago clubhouse located in the heart of Roscoe Village at 2002 W. Roscoe Street. Features a tasting bar, cave room, cellar, and private garden, serving as a social hub for Northside neighborhoods including Roscoe Village, Lincoln Square, and Lakeview.
• First Hill Clubhouse Birch Road's Seattle location inside the historic carriage house of the Stimson-Green Mansion, featuring a tasting bar, cellar, and dining room with original brick and wood details. Opened in 2019 as a private escape in the middle of the city for working, gathering, and socializing.
• The Highlands Clubhouse Birch Road's Denver location nestled between The Highlands and Sunnyside neighborhoods. Located in a former brewery space with soaring ceilings and an expansive xeriscape yard, it is one of the largest clubhouses and transitions from work-from-home alternative during the day to casual social club in evenings.
• Private Event Rentals Private party and event rental inquiries available through website forms at the clubhouse locations. Both members and non-members can inquire about hosting events at clubhouses, extending the clubhouse space to corporate functions, celebrations, and private gatherings.

Quantifiable outcome

• Members save significantly compared to traditional bar/nightclub outings - one night out can cost more than an entire month of membership
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Soho House: Global private members' club network with 40+ houses worldwide. Overlaps with Birch Road in the subscription-membership, social-club, food-and-drink-access category but at vastly greater scale, broader geographic reach, and a more premium price point; not a direct competitor on price or geography.

Direct peers

• The Britely: Members-only private social club in Austin with monthly dues, curated events, and a hospitality-driven physical space. Closely comparable to Birch Road's model of subscription membership plus programming and amenities for urban professionals.
• NeueHouse: Members-only workspace and cultural community with locations in NYC, LA, and London. Overlaps with Birch Road on the membership model, monthly dues, and hybrid work-social positioning, though more design- and creative-industry focused and at a higher price point.
• Common House: Modern private social club operating clubhouses across several US cities with monthly memberships, food and beverage, events, and coworking amenities. Highly comparable to Birch Road across all dimensions including the social-plus-workspace hybrid positioning.
• The Wing: Members-only club originally targeting professional women with co-working, events, and community across multiple US cities. Comparable subscription model and social-plus-workspace value proposition, though distinct in target audience and now operating under reformed ownership.
• Spring Place: Private members' club and coworking space in NYC and LA combining hospitality, workspace, and curated social programming on a monthly subscription. Comparable to Birch Road's stack of co-working, events, and social amenities behind a membership paywall.
• The Gathering Spot: Private membership social club operating physical clubhouses across multiple US cities (Atlanta, DC, LA). Directly comparable to Birch Road: subscription-based membership, mixed social/coworking/event programming, monthly dues, no equity requirements — the closest pure-play peer.

Emerging players

• Remedy Place: Social wellness club with physical locations offering a mix of wellness amenities, social space, and programming on a membership basis. Comparable to Birch Road in the social-club-as-third-place thesis, though differentiated by a wellness rather than wine/spirits focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/birchroadclub
• Instagraminstagram.com/birchroadclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about birchroad.com