strongnewyork.com

What strongnewyork.com does

Strong New York is a privately held, founder-led event company founded by Kenny Santucci in 2015 that produces an annual single-day fitness and wellness festival at The Glasshouse NYC (660 12th Avenue, Hell's Kitchen, Manhattan). The 2025 edition — the ninth annual — drew more than 5,000 attendees, 100+ brand vendors, 30+ expert speakers, and 50+ workout sessions; the 2026 edition is scheduled for September 26, 2026. Core programming combines live group fitness classes, expert-led panels on performance, recovery, mindset, and longevity, an on-floor vendor marketplace, and brand activations supporting a recovery zone featuring cold plunges, saunas, IV therapy, and other modalities.

The product surface extends beyond the annual festival. Companion offerings include the Strong New York Podcast on YouTube, an official merchandise e-commerce store at shopstrongnewyork.com, and a sister brand called Woof Wellness that hosts rescue-dog yoga. The underlying technology stack is a website-based ticketing and registration platform (hosted on infrastructure branded "Powered by Ignite Entrepreneurs"); there is no disclosed mobile app, API, proprietary AI, or SaaS component.

The business model rests on three revenue streams: (i) tiered ticket sales ranging from $89 General Admission to $1,250 Ultra VIP Industry Pass, plus buddy, group (5+), and family ($300 for two adults and up to three kids) bundles with early-bird pricing incentives; (ii) sponsorship and vendor fees from 40+ brand partners across multiple tiers, with title sponsorships led by CELSIUS, Hydrow, SweatPals, and Impact Kitchen; and (iii) branded merchandise revenue from the online store. GTM is event-driven and community-led, leveraging organic social channels (Instagram, TikTok, YouTube), an email early-access list of 20,000+ subscribers, earned media in fitness industry press, and brand-partner channels. The customer base spans fitness enthusiasts, wellness-focused consumers, fitness industry professionals, and families with children ages 4-12; no enterprise contracts, recurring subscriptions, or institutional investors have been disclosed.

Name

strongnewyork.com

Legal name

Strong New York

Website

https://strongnewyork.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Strong New York is a privately held, founder-led event company that produces an annual single-day fitness and wellness festival at The Glasshouse NYC, serving fitness enthusiasts, wellness-focused consumers, fitness professionals, and families via tiered tickets, title sponsorships, and branded merchandise.

Ownership category

akta.pro rank

Product category

Fitness and Wellness Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Health, Wellness & Fitness Expos (MPAGAFAF)

akta.pro secondary industry

Outdoor, Sportsman & Recreation Shows (MPAGAFAM)

Keywords

• Fitness festivals
• Wellness events
• Group fitness classes
• Brand activations
• Fitness community

Headquarters

HQ city

New York City

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to the annual fitness and wellness festival. Multiple ticket tiers ranging from $89 General Admission to $1,250 Ultra VIP Industry Pass, plus group and family packages. Early bird pricing incentivizes advance purchase.
2. Sponsorship & Vendor Fees: Revenue from title sponsors and brand partners who pay for booth space, brand activations, and marketing exposure at the event. Includes 40+ sponsors across multiple tiers.
3. Merchandise Sales: Online merchandise store (shopstrongnewyork.com) selling branded apparel and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Strong New York organizes and hosts an annual single-day fitness and wellness festival at The Glasshouse NYC, featuring 30+ expert speakers, 50+ live workout classes, 100+ brand activations, and recovery zones. The company also operates a podcast on YouTube and an online merchandise store selling branded apparel and accessories. Ticket sales to the September festival are the primary commercial activity, complemented by multi-tier sponsorship deals and merchandise e-commerce.

Product overview

Strong New York is a fitness and lifestyle brand centered around its flagship annual fitness and wellness festival. The offering consists of the core festival event (featuring workouts, speakers, panels, and brand activations), the Strong New York Podcast (YouTube-based content), and the Strong New York Shop (e-commerce merchandise). The festival is the primary product, while the podcast and shop serve as complementary brand extensions. The event takes place annually at The Glasshouse NYC, bringing together fitness enthusiasts, coaches, athletes, and wellness brands for a day of movement, learning, and community building.

Differentiator

Problem solved

Functional benefit

Products and services

• Strong New York Festival NYC's largest annual single-day fitness and wellness festival held at The Glasshouse NYC, featuring 30+ expert speakers, 50+ live workout classes, 100+ brand activations, recovery zones, and community networking. Designed for fitness enthusiasts, wellness-focused individuals, families, and industry professionals.
• Strong New York Shop Official online merchandise store for Strong New York branded apparel and accessories, sold direct-to-consumer at shopstrongnewyork.com.

Quantifiable outcome

• 5,000+ attendees at single-day event
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• CELSIUScoreGTM or Marketing Partner · 27 September 2025Title sponsor of the Strong New York 2025 festival. Led brand activations including product sampling. CELSIUS provides energy and fitness beverage products to event attendees.
• HydrowcoreGTM or Marketing Partner · 27 September 2025Title sponsor providing rowing machine demonstrations and brand activations at the festival. Hydrow offers premium home rowing equipment.
• SweatPalscoreGTM or Marketing Partner · 27 September 2025Title sponsor of the festival with brand activations. SweatPals is a fitness community and lifestyle brand.
• Impact KitchencoreGTM or Marketing Partner · 27 September 2025Title sponsor providing healthy food offerings and brand activations. Impact Kitchen is a health-focused restaurant brand.
• PvolveminorGTM or Marketing Partner · 27 September 2025Participated in on-floor brand activations at the 2025 festival, showcasing their fitness method and equipment.
• New York CarescoreStrategic or Co-development Partner · 27 September 2025Nonprofit beneficiary of the Strong New York 2025 event. New York Cares organizes volunteer projects for approximately 60,000 New Yorkers annually. The event raised funds and awareness for their programs.
• Special Olympics New YorkminorStrategic or Co-development Partner · 5 October 2024Lift Off event partnership where weightlifting competition proceeds benefited Special Olympics New York. Joint community impact initiative.
• Lift OffminorStrategic or Co-development Partner · 5 October 2024Combined fitness expo with Lift Off weightlifting competition at The Glasshouse in October 2024. Joint event partnership expanding audience reach.
• The Strength ClubcoreStrategic or Co-development Partner · 1 January 2015Founder Kenny Santucci's fitness studio that serves as the origin and ongoing community anchor for Strong New York. The club provides trainer connections and community foundation for the festival.
• Woof WellnessminorGTM or Marketing PartnerSister company founded in 2022, hosting yoga classes with rescue dogs. Participates in festival programming and raises funds for NYC rescue community.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wodapalooza (Miami Fitness Festival): Annual fitness and wellness festival combining CrossFit-style competition, celebrity workouts, wellness programming, and brand activations. Closely comparable to Strong New York in format, audience, and revenue model.
• HYROX: Global fitness racing event series with a strong consumer festival/expo component around each competition. Comparable as a ticketed, sponsor-funded fitness event with significant brand activation footprint.
• Arnold Sports Festival: Multi-sport expo and fitness festival featuring competitions, vendor expo, and celebrity athletes. Directly comparable as a large-scale consumer fitness and wellness expo with sponsor activation and ticketed attendance.
• Wellness Your Way Festival: Consumer-facing wellness and fitness expos featuring workouts, speakers, and a brand marketplace. Overlapping format with Strong New York in combining vendor village, expert programming, and ticketed access.
• IDEA World Fitness Convention: Long-running fitness industry conference and expo featuring workouts, education, and a vendor marketplace. Comparable in combining expert-led programming, consumer/b2b audience, and brand activations.

Broad incumbents

• Barry's Bootcamp: Iconic boutique fitness brand with strong community, events, and brand partnerships. Comparable as a fitness-community brand with event-driven marketing and sponsor relationships, though primarily a fitness studio operator.
• Spartan Race: Large-scale obstacle racing and fitness event brand with a global series and festival-style event weekends. Comparable as a sponsor-driven, fitness-community event business but broader geographic and product scope.
• SoulCycle: National boutique fitness brand with a strong community, content, and event activations. Comparable as a community-centric fitness brand with event-driven consumer engagement and brand partnerships.
• Peloton Events: Connected fitness brand with consumer events and community activations. Comparable as a fitness brand leveraging event-driven experiences and sponsorships to deepen community engagement.

Emerging players

• F45 Training: Global fitness franchise with community events, sponsored activations, and athletic competitions. Comparable in fitness-community branding and event-driven marketing but operates as a franchise rather than a single event.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@strongnewyork
• Instagraminstagram.com/strongnewyork
• TikToktiktok.com/@strongnewyork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about strongnewyork.com