Pie Funds Management Ltd
Pie Funds Management Ltd is a New Zealand-owned boutique investment manager founded in 2007, managing $2.5B across KiwiSaver, managed funds, and wealth management services for retail and HNW clients.
- Company typePrivate
- Founded2007
- HeadquartersAuckland, New Zealand
- Headcount—
- GTM typeB2C
- OfferingServices
What Pie Funds Management Ltd does
Pie Funds Management Ltd is a New Zealand-owned boutique investment manager founded in 2007 and headquartered in Auckland, with additional offices in Sydney, London, and Hawke's Bay. The firm operates three core product lines: a KiwiSaver Scheme, a suite of Investment Funds, and a Wealth Management service for higher-net-worth clients. Pie's investment approach is built around in-house research and portfolio management by teams based locally across New Zealand, Australia, and the United Kingdom, supplemented by independent research IP for which the firm has been recognised. The business model is asset-management fee based: revenue is generated primarily through management fees charged on Funds Under Management (FUM), which stood at $2.5 billion as at 30 June 2026, with additional economics from performance fees where applicable and wealth management advisory mandates. Go-to-market has historically been retail-direct via KiwiSaver and direct investor channels, with a more recent push into the licensed financial adviser channel and a founder-focused wealth segment via a partnership with Altered Capital.
Pie Funds Management Ltd firmographics
Firmographics- Name
- Pie Funds Management Ltd
- Legal name
- Pie Funds Management Limited
- Website
- https://piefunds.co.nz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Short description
- Pie Funds Management Ltd is a New Zealand-owned boutique investment manager founded in 2007, managing $2.5B across KiwiSaver, managed funds, and wealth management services for retail and HNW clients.
- Ownership category
- akta.pro rank
Pie Funds Management Ltd industry classification
Industry- Product category
- Investment Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Target-Risk / Risk-Managed Allocation Funds (FSAAAEAG)
- akta.pro secondary industry
- Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)
Keywords
Where Pie Funds Management Ltd is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices4 records
Markets served
Pie Funds Management Ltd business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Management Fees: Pie Funds receives fees determined by client balance. As manager of the Schemes, they benefit financially if clients invest in their products. This creates aligned interests between the company and clients.
- Investment Management: Fees from managing KiwiSaver Scheme and Investment Funds based on funds under management. The company discloses they receive fees determined by balance and benefit when clients invest in their products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | KiwiSaver Scheme - Conservative, Balanced, Growth, and Aggressive funds |
| Subscription | Annual | Investment Funds - minimum $25,000 to invest |
| Subscription | Annual | Wealth Management - minimum $1 million or more to invest |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Pie Funds Management Ltd product offering
Product offeringCore offering
Pie Funds Management Limited is a boutique, New Zealand-owned investment manager that operates the Pie KiwiSaver Scheme (Conservative, Balanced, Growth, and Aggressive funds), a suite of actively managed Investment Funds (Australasian, Global, and Diversified options with a $25,000 minimum), and a personalised Wealth Management advisory service for individuals, family trusts, and entities with $1 million or more to invest. The firm invests alongside clients, with over $100 million of staff and shareholder money in the funds, and earns management fees based on funds under management.
Product overview
Pie Funds Management Ltd is a New Zealand-owned boutique investment manager offering three core product lines: the Pie KiwiSaver Scheme (with four actively managed fund options: Conservative, Balanced, Growth, and Aggressive), a suite of Investment Funds (including Australasian equity funds, global equity funds, regional funds like Growth UK & Europe, fixed income, property & infrastructure, and diversified funds), and Wealth Management advisory services for high-net-worth individuals. The Investment Funds require a $25,000 minimum investment while Wealth Management targets clients with $1 million or more. The company operates offices in Auckland, Sydney, London, and Hawke's Bay, managing $2.5 billion in funds under management as of June 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Pie KiwiSaver Scheme Actively managed KiwiSaver scheme for New Zealand residents offering four fund options (Conservative, Balanced, Growth, and Aggressive) designed for saving toward a first home or retirement. Investable via the Pie Funds online investor portal.
- Pie Investment Funds A range of actively managed Australasian, Global, and Diversified investment funds (including Australasian Growth, Australasian Dividend Growth, Australasian Emerging Companies, Property & Infrastructure, Global Growth, Growth UK & Europe, Fixed Income, Conservative, and Chairman's Fund options) for investors with a minimum of $25,000 to invest.
- Pie Wealth Management Personalised wealth management and investment advisory service that tailors an investment portfolio to the client's lifestyle and requirements. Best suited for individuals, family trusts, and entities with $1 million or more to invest, and accessed via the Consilium wealth login.
Quantifiable outcome
- $2.5 billion funds under management
- +3 more outcomes
Companies that use Pie Funds Management Ltd
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Pie Funds Management Ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pie Funds Management Ltd partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Altered CapitalcorePie Funds partners with Altered Capital to help unlock the potential of New Zealand's next generation of founders. This partnership aims to provide opportunities for New Zealand founders and early-stage companies.
- MarloocorePie Funds announces partnership with AI assistant Marloo to boost adviser efficiency and client experience. This is an AI-powered solution to enhance the adviser channel.
- NZ Herald / New Zealand HeraldflagshipMarket Watch video series is produced in association with NZ Herald. The partnership features Pie Funds CIO Mike Taylor and Business Editor Liam Dann discussing market insights, creating broad media reach and brand awareness.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pie Funds Management Ltd competitors and assessment
Company assessmentDirect peers
- Devon Funds Management: New Zealand boutique fund manager focused on active Australasian and global equity management for KiwiSaver and retail investors. Closely comparable on strategy, scale, and target market.
- Salt Funds Management: NZ-based active equity fund manager offering KiwiSaver and investment funds with a focus on Australasian and global equities. Boutique competitor with similar active-management philosophy and KiwiSaver product suite.
- Booster Financial Services: NZ-owned KiwiSaver and investment fund manager with multiple risk-graded funds and personalised wealth services. Operates in the same product categories as Pie Funds and competes directly for Australasian retail and HNW investors.
- Fisher Funds Management: One of New Zealand's largest boutique fund managers, offering KiwiSaver, Investment Funds, and Wealth Management with an active investment approach. Most direct comparable to Pie Funds given similar product set, KiwiSaver focus, and NZ-Australasian equity specialisation.
- Milford Asset Management: New Zealand-based active fund manager offering KiwiSaver schemes, investment funds, and wealth management. Direct competitor with overlapping products, similar boutique positioning, and strong emphasis on active management.
- Generate Investment Management: NZ-based KiwiSaver and managed fund provider offering actively managed funds targeting growth and income outcomes. Comparable in product breadth, KiwiSaver focus, and NZ-based boutique positioning.
Broad incumbents
- ANZ Investments: One of New Zealand's largest KiwiSaver and investment fund providers, owned by ANZ Bank. Major incumbent that competes with Pie Funds in KiwiSaver and managed funds, with significantly greater scale and distribution.
- ASB Investments: Established NZ KiwiSaver and investment fund provider through a major bank distribution platform. Competes with Pie Funds for retail KiwiSaver and managed fund clients, particularly through adviser channels.
Regional players
- Magellan Asset Management: Australian-based global investment manager with active equities and global equity strategies. Comparable in active investment philosophy and global equity focus, though larger and primarily serves Australian institutional and retail clients.
Emerging players
- Kernel Wealth: NZ-based investment platform offering managed funds and KiwiSaver with a tech-enabled, lower-fee approach. Partial competitor in KiwiSaver and managed funds, particularly for younger and cost-conscious investors, though more passive-leaning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pie Funds Management Ltd social profiles
Digital presencePie Funds Management Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pie Funds Management Ltd leadership team
Management profileNumber of profiles
Profiles4 records
Pie Funds Management Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pie Funds Management Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pie Funds Management Ltd
What does Pie Funds Management Ltd do?
Pie Funds Management Limited is a boutique, New Zealand-owned investment manager that operates the Pie KiwiSaver Scheme (Conservative, Balanced, Growth, and Aggressive funds), a suite of actively managed Investment Funds (Australasian, Global, and Diversified options with a $25,000 minimum), and a personalised Wealth Management advisory service for individuals, family trusts, and entities with $1 million or more to invest. The firm invests alongside clients, with over $100 million of staff and shareholder money in the funds, and earns management fees based on funds under management.
Is Pie Funds Management Ltd a public or private company?
Pie Funds Management Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pie Funds Management Ltd founded?
Pie Funds Management Ltd was founded in 2007.
Where is Pie Funds Management Ltd based?
Pie Funds Management Ltd is headquartered in Auckland, New Zealand, in the Oceania region.
How does Pie Funds Management Ltd make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are investment Management.
Who are Pie Funds Management Ltd's main competitors?
Direct peers on record are Devon Funds Management, Salt Funds Management, Booster Financial Services, Fisher Funds Management, Milford Asset Management and Generate Investment Management. Broad incumbents are ANZ Investments and ASB Investments. Magellan Asset Management is listed as a regional player. Kernel Wealth is listed as an emerging player.
Does Pie Funds Management Ltd have an API?
No public API is recorded for Pie Funds Management Ltd.
What industry is Pie Funds Management Ltd in?
Pie Funds Management Ltd's product category is Investment Management Services. Its primary akta.pro industry code is FSAAAEAG, Target-Risk / Risk-Managed Allocation Funds, with a secondary code of FSAAABAH, Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments). Its NAICS code is 523940 and its SIC code is 6282.