What Argentina/12 does

Página|12 is an Argentine newspaper and digital media publication operated by Editorial La Página S.A., a privately held subsidiary of the Grupo Octubre media conglomerate. Founded in 1987 and headquartered at Venezuela 356, Buenos Aires, the company runs a multi-channel news platform spanning politics, economy, society, culture, sports, and international affairs from a progressive, investigative-journalism editorial stance. Distribution includes the pagina12.com.ar website, native iOS and Android applications, RSS syndication, a physical print edition, and a digital PDF edition; the portfolio also extends into audio via AM 750 (news/talk) and Radio Malena (tango streaming). The brand operates multiple editorial supplements including Cash (economics), Radar (culture), Las12 (feminist), NO (youth culture), and Soy (LGBTQI+), and maintains active accounts across X, Facebook, Instagram, YouTube, Telegram, and Bluesky.

The underlying technology stack is conventional web and mobile media infrastructure: a CMS-driven publishing platform, native mobile apps distributed through Apple App Store and Google Play, RSS feed infrastructure for content syndication, and streaming audio for radio. The company does not disclose any proprietary APIs, integrations, AI/ML capabilities, or differentiated technical architecture. Compliance is governed by Argentina's Ley 25.326 personal data protection law, with database registration under the National Registry of Databases.

The business model combines three revenue streams: print edition sales (including PDF access for subscribers), advertising on owned digital properties (implied, not quantified), and the monthly-billed Socios membership program. The Socios tier bundles six newsletters, a 25% discount on Editorial Octubre books, a 10% discount on other publishers, and access to subscriber-only content. The customer base is a horizontal, long-tail segment of Spanish-speaking Argentine readers seeking independent and progressive journalism, with no enterprise contracts or concentrated B2B accounts disclosed. Cross-promotion with sister assets Editorial Octubre (publishing) and Librería Caras y Caretas (book retail) under the Grupo Octubre umbrella supports ecosystem monetization beyond the core news subscription.

Name

Argentina/12

Legal name

Editorial La Página S.A.

Website

https://pagina12.com.ar

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

51–100 employees

Short description

Página|12 is an Argentine newspaper and digital media platform operated by Editorial La Página S.A. under Grupo Octubre, serving Spanish-speaking Argentine readers with progressive investigative journalism across web, mobile, print, radio (AM 750, Radio Malena), and a paid Socios membership.

Ownership category

akta.pro rank

Product category

Online News Publishing

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

akta.pro secondary industries

Long-Form Writing & Article Platforms (MPACAIAC), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Digital news media
• Investigative journalism
• Online newspaper
• News subscription
• Editorial content

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels5 records

Marketing channels4 records

Core offering

Página|12 is an Argentine digital and print newspaper that publishes daily news coverage across national politics, economy, society, culture, sports, and international events. The publication operates a news website, a print edition, multiple specialized content supplements (Cash, Radar, Las12, NO, Soy), and is accompanied by radio operations including AM 750 and Radio Malena (tango streaming). A paid Socios membership program offers exclusive newsletters and member benefits including book discounts at Librería Caras y Caretas.

Product overview

Página|12 is an online Argentine newspaper operated by Editorial La Página S.A., offering a digital news platform with multiple content sections (El País, Economía, Sociedad, Cultura, El Mundo, Deportes) and specialized supplements (Cash, Radar, Las12, NO, Soy). The publication also provides RSS syndication feeds, a subscription membership program (Socios) with exclusive benefits, and live radio streaming through Radio Malena. The product portfolio represents a unified digital media platform with core news content supplemented by subscription services and audio broadcasting.

Differentiator

Problem solved

Functional benefit

Brands

• Cash: Economic supplement covering business and finance news
• Radar
• Las12
• NO
• Soy
• AM750
• Radio Malena

Products and services

• Página|12 Online Newspaper Primary digital news product providing daily coverage of national and international news across politics, economy, society, culture, and sports for Argentine readers.
• Página|12 Print Edition Physical newspaper edition distributed across Argentina, with complementary PDF digital version available to print subscribers.
• Socios Subscription Program Paid membership program providing exclusive newsletters, book discounts at Librería Caras y Caretas, and subscriber-only content for engaged Argentine readers.
• AM 750 Radio News and talk radio station under the Grupo Octubre umbrella providing programming such as Mejor que mañana, La mañana, and Lo viejo funciona.
• Radio Malena Live-streaming radio station focused on tango music programming, accessible globally via the Página|12 website.
• Cash Supplement Specialized economic supplement providing business and finance news coverage as part of the Página|12 editorial offering.
• Radar Supplement Specialized cultural supplement providing arts and culture coverage as part of the Página|12 editorial offering.
• Las12 Supplement Specialized feminist supplement covering gender issues and women's perspectives as part of the Página|12 editorial offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• IndiacoreOthers · 1 January 2026Argentina emerged as a key LPG supplier to India, exporting approximately 50,000 tonnes in Q1 2026 (more than double the 22,000 tonnes shipped in all of 2025) after disruptions in the Strait of Hormuz. Shipments arrive from Argentina's Bahia Blanca port to India's Dahej port.
• Sinergium BiotechmajorStrategic or Co-development Partner · 1 January 2025Argentina-based biotech company partnered with Pfizer and PAHO to boost regional manufacturing of the PCV20 pneumococcal vaccine in Latin America as part of a major public health agreement.
• PAHO (Pan American Health Organization)majorStrategic or Co-development Partner · 1 January 2025PAHO signed a major agreement with Argentina, Sinergium Biotech, and Pfizer to boost regional manufacturing of the PCV20 pneumococcal vaccine, representing significant regional healthcare cooperation.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Clarín: Argentina's largest-circulation national newspaper with print, digital (clarin.com), and a broad multimedia portfolio. Direct competitor for general-interest Argentine news readers and national advertising budgets.
• Infobae: Argentina's leading digital-first news outlet with strong national politics, business, and entertainment coverage. Competes directly for the same advertiser pool and online reader attention.
• La Nación (Argentina): Long-established Argentine national newspaper competing in the same print + digital + subscription space. Historically center-right editorial stance makes it the natural counter-position to Página|12's progressive voice.
• Perfil: Argentine newspaper group publishing Perfil and Cronos with print and digital editions. Competes in national news, opinion, and supplements, with overlapping print-distribution and subscription mechanics.
• Ámbito Financiero: Argentina's flagship financial daily. Competes most directly with Página|12's Cash supplement for business/economics readers and financial-sector advertisers.
• Tiempo Argentino: Buenos Aires-based cooperative national newspaper with similarly progressive editorial positioning; competes for the same left-leaning readership, cooperative-news audience, and political coverage beats.

Broad incumbents

• The New York Times: Reference incumbent for a national newspaper transitioning to a digital subscription-first business with multiple supplements and podcasts. Comparable in product breadth and premium-news positioning.
• The Guardian: Global progressive-leaning outlet with a strong opinion and investigative-journalism brand and a reader-funded (membership) revenue model analogous to Página|12's Socios program. Useful benchmark for digital subscription / member economics.

Regional players

• El País (Uruguay): Uruguay's leading national newspaper, similar print + digital + paid-subscription model across the Río de la Plata region. Comparable general-interest positioning for Spanish-speaking Southern Cone readers.

Emerging players

• ElDiarioAR: Argentine digital-only progressive outlet launched by the Spanish group elDiario.es. Competes with Página|12 for politically engaged left-leaning online readers and member/subscription revenues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pagina12
• YouTubeyoutube.com/channel/UCJNDedOnljCssaiRZqg8-Dg
• Facebookfacebook.com/Pagina12ok
• Instagraminstagram.com/pagina12
• LinkedInlinkedin.com/company/p-gina-12

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Argentina/12