What WatchMaker does

WatchMaker, operated by the UK private limited company Watch Faces & Widgets Ltd (registered in London), is a watch face distribution and design platform for consumer smartwatches. The company provides a marketplace containing 150,000+ watch faces spanning digital, classic, sports, minimal, luxury, military, futuristic, AMOLED, weather, hybrid, and colorful categories, all freely browsable on the web and installable on supported devices via Bluetooth sync or QR code. The platform supports 101+ smartwatch models across Apple Watch (Series 3 through Series 10, Ultra, SE) and Wear OS by Google devices (Samsung, Google Pixel, Ticwatch, Fossil, Xiaomi, OnePlus, Oppo), with additional support noted for RTOS and VEE Wear platforms.

WatchMaker's technology stack centers on the proprietary WatchMaker Studio editor (free desktop and web tool) that allows designers to author custom faces with complications, animations, tap actions, and sensor integrations (weather, heart rate, step counter, gyroscope, moon phase, battery). Design is published to a community marketplace where users discover and sync faces directly to their smartwatch via one-tap Bluetooth pairing. Community engagement features include a weekly 8-face WatchMaker Battles tournament with user voting and Perfect Run streaks, and a curated Watch Face of the Week program overseen by the WatchMaker team.

The business model is a freemium consumer app monetized through two primary streams: a paid WatchMaker Premium Year Pass subscription (promotional summer pricing at £8.99/year) that removes advertising and unlocks premium features, and Google AdMob advertising on the free tier. Distribution occurs through the Apple App Store and Google Play globally, with go-to-market centered on product-led growth (self-serve app download) plus community-led growth driven by designer partnerships, social channels (Reddit, Facebook, MeWe, Instagram), a community forum, and a WatchMaker Partner Program for top creators.

Name

WatchMaker

Legal name

Watch Faces & Widgets Ltd

Website

https://getwatchmaker.com

Company type

Private

Operating status

Operating

Short description

WatchMaker (Watch Faces & Widgets Ltd) is a London-based freemium marketplace and design platform offering 150,000+ watch faces plus a free Studio editor for consumers customizing Apple Watch and Wear OS smartwatches, monetized via subscription and advertising.

Ownership category

akta.pro rank

Product category

Smartwatch Watch Face Marketplace

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873)

akta.pro primary industry

Smartwatches & Connected Wearables (CRAKADAC)

akta.pro secondary industry

Smartwatches (CRACAIAA)

Keywords

• Smartwatch watch faces
• Wearable customization platform
• Watch face marketplace
• Wear OS app
• Apple watch faces

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Premium Subscription: WatchMaker Premium removes advertisements from the mobile app and provides additional premium features. Year Pass offered at promotional pricing.
2. Advertising: Google AdMob and advertising partners serve ads in the free mobile app tier. Ad partners collect device data including mobile Advertising ID, IP address, location, and ad interaction data for delivery and measurement.
3. Designer Commission (Platform): Platform hosts community-created watch faces, enabling designer ecosystem that drives user engagement and platform stickiness.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WatchMaker operates a smartwatch watch-face marketplace and mobile app offering 150,000+ free and premium watch faces for Apple Watch and Wear OS by Google devices, synced to watches via Bluetooth. The platform bundles a free desktop design tool (WatchMaker Studio) for community designers to create and publish faces, and a freemium Premium Year Pass subscription that removes ads and unlocks premium features.

Product overview

WatchMaker is a watch-face marketplace and design ecosystem consisting of the WatchMaker mobile app/marketplace (offering 150,000+ watch faces across Apple Watch and Wear OS platforms), the free WatchMaker Studio desktop editor for creating custom watch faces, and WatchMaker Premium (Year Pass) subscription for ad-free access. The platform also includes community features such as WatchMaker Battles (a weekly watch-face tournament) and a designer community where creators publish and sell watch faces.

Differentiator

Problem solved

Functional benefit

Products and services

• WatchMaker Mobile App and Watch Face Marketplace Mobile app and web marketplace offering thousands of free and premium watch faces for Apple Watch, Samsung Galaxy Watch, and Wear OS by Google devices; users browse, install, and sync watch faces directly to their smartwatches via Bluetooth.
• WatchMaker Studio Free desktop and web-based watch face design editor that lets users create custom watch faces with complications, animations, tap actions, weather, heart rate, step counter, gyroscope, and moon-phase data; designed faces can be published to the WatchMaker marketplace.
• WatchMaker Premium Year Pass Paid annual subscription that removes advertisements from the WatchMaker mobile app and unlocks premium features; summer promotional pricing of £8.99 noted as best price of the year.
• WatchMaker Battles Weekly 8-face tournament where users vote on watch face matchups; users with a Perfect Run streak — correctly predicting every winner — unlock the winning face for free.

Quantifiable outcome

• Access to 150,000+ watch faces
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• FSWatchminorOthersWatchMaker Partner - designer who creates watch faces for the platform. FSWatch is listed as a WatchMaker Partner with collection My Awesome Collection.
• Alba_TimeminorOthersWatchMaker Partner - designer behind Alba Time Pieces, creating unique digital watch faces inspired by color, elegance, and everyday joy. Creator of HELLOLOVE collection.
• Google AdMobcoreTechnology or IntegrationAd serving platform integrated into WatchMaker mobile app. Serves advertisements from Google and advertising partners including third-party vendors registered under IAB TCF v2.2 for ad delivery, frequency capping, attribution, fraud prevention, and audience measurement.
• Google (Wear OS)coreTechnology or IntegrationOfficial Wear OS platform support, allowing WatchMaker to serve watch faces to all Wear OS by Google smartwatches including Google Pixel Watch series.
• Apple (watchOS)coreTechnology or IntegrationApple Watch support across all models from Series 3 through Series 10, Ultra, and SE variants.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pujie (formerly Watchface): Pujie offers a watch face design app and library for Wear OS, Tizen, and Apple Watch with complications and premium customization, competing head-to-head with WatchMaker.
• Clockology: Clockology is a watch face design and sharing app focused on Apple Watch with a creator community, closely mirroring WatchMaker's design-and-share thesis.
• Facer: Facer is a smartwatch watch face marketplace and creator platform for Wear OS and Apple Watch, the closest direct competitor to WatchMaker's marketplace and design model.

Emerging players

• TimeCanvas: TimeCanvas is a newer Wear OS watch face creation and sharing service with a design editor, positioning it as an emerging competitor in the same watch face tooling niche.
• Garmin (Connect IQ): Garmin's Connect IQ store delivers third-party watch faces, widgets, and apps for Garmin smartwatches, comparable as a creator-facing smartwatch content marketplace in a different device ecosystem.

Broad incumbents

• Google (Wear OS Watch Faces): Google supplies the underlying Watch Face Format on Wear OS by Google, including Pixel Watch and partner devices, and is a broad incumbent whose platform decisions shape WatchMaker's market.
• Samsung (Galaxy Watch faces): Samsung offers its own Galaxy Watch face ecosystem and store on Wear OS and One UI Watch, overlapping with WatchMaker's smartwatch content distribution.
• Apple (watchOS Face Gallery): Apple's native watchOS provides built-in watch face galleries, share links, and complication tooling on Apple Watch, serving as the broadest incumbent and a baseline alternative to third-party platforms.

Others

• Timex (hybrid watch / digital brand): Timex has a hybrid smartwatch line with branded digital faces and an emerging connected wearables presence; relevant as an adjacent brand-driven smartwatch and watch face ecosystem rather than a direct app competitor.
• T-Mobile (TIME watch app, formerly Timing): Timing was a popular multi-watch face sync service for Apple Watch and Wear OS; it operates in an adjacent sync/management category that competes for the same end user's attention.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/446612466112266
• Instagraminstagram.com/getwatchmaker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WatchMaker