What Pujie does

Pujie is a Netherlands-based, privately held software company founded in November 2018 that develops Pujie Watch Faces, a mobile application for designing, customizing, and sharing watch faces on Wear OS smartwatches. The product centers on a layer-based vector graphics editor (the Watch Element Designer) that allows users to create watch hands, complications, base plates, and custom graphics, augmented by a JavaScript automation engine for dynamic element behavior triggered by time, weather, fitness, calendar, and tap inputs. A cloud-synchronized Watch Face Library provides social discovery and sharing, with thousands of community-created designs accessible through the app. Technical integrations include Google Fit and Health Connect for fitness data, Google Fonts (900+ fonts) for typography, Firebase for backend and analytics, and Google Play In-App Payments for monetization, with compatibility spanning round, square, and rectangular Wear OS devices including Samsung Galaxy Watch 7/Ultra and Pixel Watch 3.

The business operates as a founder-led, consumer-facing product with no disclosed institutional funding, parent company, or M&A activity. Revenue is generated through a freemium model: a limited free trial gives way to either a recurring quarterly or annual subscription or a one-time lifetime purchase unlocking the Cloud Library and premium features, all billed through Google Play. Go-to-market is predominantly product-led and community-led, leveraging the Google Play Store (both phone and watch listings) for distribution, alongside a Reddit community (r/PujieBlack), Discord beta server, YouTube tutorials, Instagram, an in-house documentation site, and earned media coverage from tech outlets such as Android Police, 9To5Google, and Android Central. Customer segments include general Wear OS users seeking personalization, advanced designers using the vector and scripting tools, and fitness-focused users leveraging health data complications.

Name

Pujie

Legal name

Pujie

Website

https://pujie.io

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Pujie is a Netherlands-based company that develops Pujie Watch Faces, a Wear OS smartwatch app letting consumers design, customize, and share watch faces via a vector editor and social cloud library.

Ownership category

akta.pro rank

Product category

Smartwatch Watch Face Design Software

NAICS

Graphic Design Services (54143)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)

Keywords

• Watch face design
• Wear OS apps
• Smartwatch customization
• Vector graphics editor
• Watch face library

Headquarters

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. One-time App Purchase: Premium version with unlimited access to Watch Face Library and premium features is available as a one-time in-app purchase. Provides lifetime access as long as the service continues, with minimum 1-year service guarantee
2. Subscription (Cloud Library): Cloud Library and premium features accessible via recurring subscription billed quarterly or annually. Auto-renews unless cancelled. Users can manage subscriptions through Google Play Store
3. Free Trial: Limited free trial period allowing users to experience the service before purchasing. Company reserves right to modify terms or cancel trials at any time
4. Google Play In-App Payments: Payment processing through Google Play In-App Payments for all paid features including one-time purchases and subscriptions

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pujie Watch Faces is a Wear OS smartwatch application that lets users design watch faces from scratch, customize existing faces, or browse a cloud-synchronized social library of community-created watch faces and watch elements. The app includes a layer-based vector graphics designer, a JavaScript automation engine for dynamic behavior, and integration with fitness, calendar, and weather data sources. Access to the cloud library and premium features is monetized via one-time in-app purchase or recurring subscription.

Product overview

Pujie offers a unified watch face design ecosystem for Wear OS smartwatches. The core product is the Pujie Watch Faces mobile application, which includes the Watch Element Designer (an advanced vector graphics editor for creating custom watch hands, complications, and graphics) and the Watch Face Library (a cloud-based social platform for sharing and discovering watch face designs). Users can design from scratch, customize existing designs, or browse thousands of community-created watch faces. The product supports JavaScript-based automation for dynamic functionality and is compatible with round, square, and rectangular Wear OS watches including Samsung Galaxy Wearables and Google Pixel Watch.

Differentiator

Problem solved

Functional benefit

Products and services

• Pujie Watch Faces Mobile and Wear OS application for designing watch faces from scratch, customizing existing watch faces, and browsing a cloud-synchronized library of community-created faces and elements. Includes the Watch Element Designer, multi-view animations, and integration with Google Fit, Health Connect, calendar, weather, and battery data. Free tier with premium features unlocked via one-time purchase or subscription.
• Watch Face Library (Cloud Library)

Quantifiable outcome

• Thousands of watch faces available in the library
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Google FitcoreTechnology or IntegrationIntegration with Google Fit for retrieving fitness data including daily step count, heart rate, calories burned, exercise information, and distance traveled. Data used solely for displaying fitness statistics on watch faces.
• Health Connect (Google)coreTechnology or IntegrationIntegration with Health Connect API for secure fitness data retrieval. Requires explicit user consent before collecting data. Displays foreground notification during data collection. Adheres to Health Connect Permissions Policy including Limited Use requirements.
• Google Play In-App PaymentscoreTechnology or IntegrationPayment processor for all in-app purchases and subscriptions. PCI-DSS compliant. No payment card details stored by Pujie.
• Firebase (Google)coreTechnology or IntegrationBackend and analytics service provided by Google Inc. Used for monitoring, analysis, and backend infrastructure for the service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Watchfacely: Watchfacely is a community gallery of watch faces for download across smartwatch platforms, comparable in its social-library and discovery mechanics even though it lacks Pujie's full design editor.
• Bitmoji (Snap): Bitmoji offers personalized avatar-based watch faces including for Wear OS, providing consumer watch face personalization through an entirely different (avatar-led) approach that competes for the same end-user attention.
• SpotOn - Smart Alarm Clock & Watch Faces: SpotOn offers customizable Wear OS watch faces with complication support and fitness integrations, competing in the same install base as Pujie but with a more limited design tool set.

Direct peers

• Facer: Facer is the most direct competitor to Pujie, offering a watch face creation and discovery platform for Wear OS, Tizen, and Apple Watch. Android Authority review explicitly compares the two, noting Facer has deeper catalog depth while Pujie is more accessible on-device.
• WatchMaker: WatchMaker is one of the original Wear OS/Android Wear watch face maker apps, cited in Android Police's review of Pujie as a comparable whose interface Pujie is considered easier to use. Targets the same advanced customizer user base.
• Clockology: Clockology is a watch face and clock design app for Apple Watch and iOS, comparable to Pujie in offering deep customization and a community-shared library, though focused on Apple Watch rather than Wear OS.

Broad incumbents

• samsung.com Watch Face Studio: Samsung's Watch Face Studio is a free OEM tool for designing watch faces on Galaxy Watches, threatening Pujie's Samsung/Wear OS TAM with a bundled first-party alternative.
• Mobvoi (TicWatch): Mobvoi is a Wear OS smartwatch OEM that ships its own watch face ecosystem and companion apps, making it both a potential distribution partner and a competitor with vertically integrated watch face offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCL9Iybhv0U3QzUHsBIkGvSw
• Instagraminstagram.com/pujiewatchfaces
• Xx.com/pujiewear
• Facebookfacebook.com/PujieWear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pujie