What RAYA does

RAYA is a privately held professional skincare manufacturer operating as Rosa West Laboratories, Inc. Founded in 1979 by European-trained aesthetician Raya Taver and former NASA engineer Norman, the company designs, formulates, and produces over 150 professional skincare products spanning cleansers, creams, serums, masks, exfoliators, toners, spot treatments, and body care. All manufacturing is conducted in-house at a 100,000 sq. ft. facility in Los Angeles, with an adjacent 10,000 sq. ft. flagship day spa that doubles as a real-world product validation environment. The catalog uses pharmaceutical-grade ingredients including glycolic acid in multiple concentrations (5-50%), multi-fruit AHA blends, seaweed extracts (Fucus, Laminaria Digitata, Spirulina, Lithothamnion), marine collagen, peptides, probiotics, and a broad vitamin complex, with all products FDA-registered for cosmetic compliance.

The company operates a four-pillar private label program—stock products with silk-screened labels for licensed professionals, unprinted prefilled containers for custom branding (24-unit minimum), high-volume bulk in 1 lb to 5,000 gallon formats with tiered quantity discounts up to 25%, and custom filling services (200-unit minimum)—that serves three distinct customer segments: (1) licensed skincare professionals (aestheticians, cosmetologists, dermatologists, plastic surgeons) who purchase direct via rayalab.com after business license approval; (2) wholesale distributors and private-label brands supplied through a dedicated Pro-Portal for export and large-volume reselling; and (3) at-home retail consumers who purchase guided skincare routines directly through the website. Orders ship from Los Angeles with 48-72 business hour fulfillment.

The business is family-owned with no disclosed institutional investors, venture funding, or public listing. Recent strategic activity includes three product launches in 2024-2025 (Royal Matcha Soufflé, Ginseng & Petal Masque, Cucumber Ice Sorbet), maintenance of four industry trade awards (American Choice Awards 2019, Dermascope Award 2022, Dayspa Professional's Choice Awards 2019, LNE Best Winner), and a publicly announced forthcoming fifth purchase option ("Option 5 Coming Soon"). Distribution is direct-to-professional domestically via UPS Ground and internationally through US-affiliated shipping partners.

Name

RAYA

Legal name

Rosa West Laboratories, Inc.

Website

https://rayalab.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

RAYA is a privately held, family-owned professional skincare manufacturer founded in 1979, operating a 100,000 sq. ft. in-house facility in Los Angeles to produce 150+ FDA-registered formulations sold to licensed aestheticians, dermatologists, salons, and wholesale distributors via direct sales, private label, and bulk channels.

Ownership category

akta.pro rank

Product category

Professional Skincare Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Professional skincare manufacturing
• Private label cosmetics
• Contract manufacturing skincare
• Aesthetic spa products
• Skincare private label

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Product Sales: Direct sales of 150+ professional skincare products to licensed professionals including aestheticians, cosmetologists, dermatologists, and plastic surgeons. Products sold in retail, professional (backbar), and high-volume sizes.
2. Private Label / Unprinted Products: Sale of unprinted, pre-filled containers to distributors and brands for re-sale under their own brand names. Minimum 24 containers per product. Distributors must comply with FDA labeling requirements.
3. Bulk/High Volume Formulation Sales: Sale of formulations in high volumes (1 gallon to 50+ US gallons) for repacking into custom containers. Includes quantity discounts ranging from 5% (2-4 gallons) up to 25% (25-29 gallons).
4. Custom Filling Services: Machine filling of stock formulations into customer-supplied containers. Minimum 200 containers per product. Requires verification for orders exceeding 50 US gallons.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

RAYA manufactures and sells 150+ professional skincare products (including cleansers, toners, moisturizers, exfoliants, peels, masques, serums, sunscreens, body care and specialty treatments) to licensed skincare professionals. The company also operates a private-label program that lets spas, salons, distributors and emerging brands purchase the same formulations in stock, unprinted, bulk, or custom-filled formats with their own labeling, packaging and minimum-order quantities.

Product overview

RAYA is a professional skincare manufacturer offering over 150 professional-grade formulations for spas, salons, dermatologists, and aesthetic professionals. The company operates a comprehensive Private Label Program with four purchase options: Stock Products (silk-screened retail sizes for licensed professionals), Unprinted Products (blank containers for custom branding), High Volume Bulk (1 lb to 50 gallon sizes for large-scale distribution), and Custom Filling services. Their product portfolio includes cleansers (soufflés, gels, milks), treatments/serums (vitamin, probiotic, enzyme-based), moisturizers/creams (collagen, hyaluronic acid, seaweed, glycolic), masks (volcanic mud, peppermint, enzyme-based), exfoliators (glycolic acid, enzyme peels, micro-dermabrasion), toners/astringents (azulen, eucalyptus, calendula), spot treatments, and body care products. The company recently launched new products including the Ginseng & Petal Masque (2025) featuring ginseng extract with fermented pumpkin enzymes, and the Royal Matcha Soufflé (2024) a whipped cleanser with ceremonial grade Matcha. All products are manufactured in their 100,000 sq. ft. Los Angeles facility and are FDA registered.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Program Service for spas, salons, distributors and emerging skincare brands to put their own label and branding on RAYA's professional skincare formulations, with fulfillment across Stock, Unprinted, Bulk and Custom Filling options.
• Stock Products Option Off-the-shelf purchase of RAYA's professional skincare line, available to licensed professionals and qualifying buyers, with reorder-ready SKUs.
• Unprinted Products Option Bulk supply of RAYA formulations in unprinted/unbranded packaging so resellers can apply their own labeling downstream.
• High Volume Bulk Option Large-batch manufacturing of RAYA formulations for distributors and brands needing volume supply, leveraging the company's 100,000 sq ft Los Angeles facility.
• Custom Filling Option Contract service where RAYA fills customer-supplied or RAYA-formulated products into customer-specified containers with custom labeling and low minimum order quantities.
• Ginseng & Petal Masque Professional-grade facial masque featuring ginseng and petal ingredients, part of RAYA's masque category and sold through the professional and private-label channels.
• Royal Matcha Soufflé Matcha-based souffle masque positioned within RAYA's masque category, available to licensed professionals and through private-label channels.
• Cucumber Ice Sorbet Cucumber-themed sorbet-format facial treatment in RAYA's masque line, sold through professional and private-label channels.
• Professional Cleansers (RAYA Cleanser line) Professional facial cleansers formulated for esthetician and dermatologist use, sold to licensed professionals and via private-label channels.
• Professional Toners (RAYA Toner line) Professional toners used in facial treatment protocols and sold through the professional and private-label channels.
• Professional Moisturizers (RAYA Moisturizer line) Professional moisturizers sold to licensed skincare professionals for in-treatment use and client retail, available via private label.
• Chemical Peels (RAYA Peel line) Professional chemical peel formulations targeted at licensed skincare professionals, dermatologists and plastic surgeons, sold through professional and private-label channels.
• Professional Serums (RAYA Serum line) Professional facial serums sold to licensed skincare professionals for treatment room use and client retail, available via private label.
• Professional Sunscreens (RAYA Sunscreen line) Professional sun protection products sold to licensed skincare professionals and via private label.
• Body Care (RAYA Body line) Professional body care products sold through professional and private-label channels.
• Specialty / Targeted Treatments (RAYA Specialty line) Targeted specialty treatments (e.g., eye, lip, neck, acne-oriented and other concern-specific formulas) sold to licensed skincare professionals and via private label.

Quantifiable outcome

• 48-hour standard order processing from receipt
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PCA Skin: Professional skincare brand formulated for aestheticians, dermatologists, and plastic surgeons with a focus on chemical peels and corrective treatments. Comparable to RAYA on professional-channel distribution and acid-based formulation expertise.
• Mana Products: Large-scale private label cosmetics and skincare manufacturer serving brand owners across color cosmetics and skincare. Comparable to RAYA's bulk and contract manufacturing model, though at a larger scale and broader category footprint.
• Jan Marini Skin Research: Professional skincare brand sold through licensed practitioners and medspas with proprietary topical formulations and growth-factor products. Comparable to RAYA on professional channel, science-backed positioning, and premium formulation depth.
• Cosmetic Solutions: Private label cosmetic and skincare manufacturer offering turnkey product development, custom formulation, and filling services. Closely comparable to RAYA on its private label and bulk contract manufacturing capabilities serving emerging skincare brands.
• McKenna Labs: Private label skincare and personal care contract manufacturer with formulation and filling capabilities. Comparable to RAYA in serving brand owners, spas, and salons with white-label skincare production.
• Dynamic Blending: Private label and contract manufacturer of skincare, haircare, and personal care products with turnkey formulation and filling services. Directly comparable to RAYA's Private Label Program offering stock, bulk, unprinted, and custom-filling options for indie and professional brands.
• Image Skincare: Professional skincare brand sold through spas, medspas, and licensed professionals with a manufacturing arm and private label offerings. Highly comparable to RAYA on professional-channel go-to-market, formulation depth, and aesthetician-targeted positioning.
• CoValence Laboratories: Custom skincare manufacturer offering private label, contract manufacturing, and bulk formulation services with low minimums. Overlaps with RAYA on private label and bulk formulations for the professional beauty market.

Broad incumbents

• Dermalogica: Global professional skincare brand sold through licensed skin therapists and spas with a much larger international distribution footprint. Comparable to RAYA on the professional salon/spa channel, but at a far larger scale and with broader consumer awareness.

Others

• SalonCentric: Leading professional beauty distributor supplying salons and spas with products from multiple brands. Functions as a potential distribution channel for RAYA and serves the same licensed-professional customer base, making it an ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYTOdyEI_oMjE6Quc3lyYOw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAYA