What Mozzart does

Mozzart d.o.o. Beograd, founded in 2001 and headquartered in Belgrade, Serbia, is a privately held multi-product gambling and sports betting operator serving consumer markets across five countries: Serbia, Bosnia and Herzegovina (Republic of Srpska), North Macedonia, Romania, and Kenya. The company operates sports betting (pre-match and live, producing approximately 250,000 odds on 1,600+ daily events), live betting with cashout and live-betting jackpot features, the proprietary Mozzart Lucky Super 6 number lottery (draws every 5 minutes, 24/7, 35 from 48 numbers, with progressive jackpots), an online casino, virtual sports, slot/gaming machines (3,838 positions across ~450 Serbia venues, integrating Novomatic, IGT, EGT, Merkur, and Konami hardware), approximately 100 roulette tables, and 201 self-service betting terminals (kladomati). Distribution is multi-channel: roughly 1,000 owned points of sale, over 700 Mozzart bars (described as the largest HoReCa chain in Southeast Europe, with the premium Mozzart Space bar designed by Karim Rashid), 461 franchises (367 in Croatia, 54 in Romania, 40 in Kenya), dedicated retail betting shops, and online portals mozzartbet.com and mozzartsport.com available on Android and iOS. The technology stack is built largely in-house, including a proprietary Casino Management System (SIQ-certified), the certified Mozzart Lucky Super 6 engine, and a sports-betting IT system scaled across thousands of retail sites. Revenue is generated predominantly through transaction-fee economics on each wager (handle-margin / GGR) across the product lines, supplemented by franchise and affiliate fee flows. The company holds Serbian Ministry of Finance operating licenses for betting, gaming machines, and electronic communications media (most recently issued March 2025), ISO 9001/14001/27001 certifications, and PCI DSS compliance, and operates a foundation (Mozzart Fondacija, established January 2023) that institutionalizes CSR activities across healthcare, education, sports, and gender equality.

Name

Mozzart

Legal name

MOZZART DOO BEOGRAD

Website

https://mozzart.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mozzart is a privately held multi-product gambling and sports betting operator founded in 2001 in Belgrade, serving consumers in Serbia, Bosnia and Herzegovina, North Macedonia, Romania, and Kenya via ~1,000 retail outlets, 700+ bars, 461 franchises, online portals, and proprietary certified lottery and casino management systems.

Ownership category

akta.pro rank

Product category

Sports Betting and Gambling

NAICS

Gambling Industries (7132), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Retail Sportsbooks (On-Premise, Kiosks & In-Venue) (MPAEACAB), Kiosks & Self-Service Terminals (TITO, Loyalty, Cashless, Sportsbook Kiosks) (MPAEANAG), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Sports betting
• Online casino
• Gaming machines
• Number lottery
• Virtual sports betting

Headquarters

HQ city

Belgrade

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sports Betting: Mozzart generates revenue through sports betting on live and pre-match events. The company produces approximately 250,000 odds on more than 1,600 events daily, with over 400 standard games for football matches and more than 500 special games for other sports.
2. Gaming Machines (Slots): Mozzart operates over 3,838 gaming machines across approximately 450 locations in Serbia, using the proprietary Casino Management System. Machines from manufacturers including Novomatic, IGT, EGT, Merkur, and Konami are deployed with a jackpot (JP) system including three local and two global progressive jackpots.
3. Roulette: Mozzart operates approximately 100 roulette tables from Faz and AGT+ manufacturers with 6 and 8 player positions each, featuring a progressive jackpot system.
4. Number Lottery (Mozzart Lucky Super 6): A proprietary number lottery product with draws every 5 minutes, 24/7, featuring a jackpot. Sold via online portal, land-based retail, and POS terminals.
5. Online Casino: Online casino games from various gaming providers offered through Mozzart's internet portals, including bonuses, jackpot wins, free spins, and promotions.
6. Virtual Sports Betting: Betting on virtual sports and races available 24 hours a day, with 15 different matches or races, over 180 betting events per race and over 100 events per match, with results every few minutes.
7. Mozzart Bars (Hospitality): Over 700 bars operating within Mozzart retail locations across five countries, representing the largest HoReCa chain in Southeast Europe. Mozzart Space is a premium bar designed by world-renowned designer Karim Rashid.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mozzart operates an integrated gambling and sports betting business spanning pre-match and live sports betting (250,000 odds on 1,600+ daily events), a proprietary number lottery (Mozzart Lucky Super 6), online casino, gaming machines (slots), roulette, virtual sports, and a chain of 700+ Mozzart bars. Offerings are delivered through owned retail outlets, franchises, self-service betting machines, and online portals across Serbia, Bosnia and Herzegovina (Republic of Srpska), North Macedonia, Romania, and Kenya.

Product overview

Mozzart operates as a diversified gambling and sports betting company with a multi-product portfolio spanning retail and digital channels. The core offering includes Sports Betting (with pre-match and live betting), Mozzart Lucky Super 6 (proprietary number lottery), Virtual Sports, Online Casino, Gaming Machines (slots), Roulettes, and Betting Machines. These products are distributed through owned retail locations, Mozzart Bars (premium venues), and franchise networks across Serbia, Romania, Croatia, Bosnia and Herzegovina, and Kenya. The company has developed proprietary IT systems for betting production, risk management, and casino operations, with its own Casino Management System platform.

Differentiator

Problem solved

Functional benefit

Brands

• Mozzart Lucky Super 6: Number betting product with draws every 5 minutes, 24 hours a day, 7 days a week, with 35 numbers drawn from 48, featuring a jackpot system and supplementary award systems.
• Mozzart Space
• Mozzart Foundation
• Mo zzart Bars

Products and services

• Sports Betting Pre-match sports betting across football (more than 400 standard games), plus more than 500 special games for other sports, offering live odds, jackpots, and cashout on live bets. Available through retail shops, online portals (mozzartbet.com, mozzartsport.com), Android and iOS apps, and self-service betting machines. Targeted at adult sports bettors in Southeast Europe and Kenya.
• Mozzart Lucky Super 6 Proprietary number lottery product with draws every 5 minutes, 24 hours a day, 7 days a week, 365 days a year. Players select 35 numbers from 48, with sub-games, win multipliers, supplementary reward systems, and a jackpot. Distributed through online portal, land-based retail, and POS terminals. Targeted at lottery and number-betting players.
• Virtual Sports Betting on computer-generated virtual sports and races available 24 hours a day, with rapid outcomes every few minutes. Offers 15 different matches or races with 180+ betting events per race and 100+ events per match. Targeted at bettors seeking continuous, non-live event availability.
• Online Casino Online casino offering slots, table games, and live-dealer experiences from multiple gaming providers, with bonuses, free spins, jackpots, and ongoing promotions delivered via Mozzart's internet portals. Targeted at online casino players.
• Gaming Machines (Slots) Slot machine network of over 3,838 gaming positions across approximately 450 locations in Serbia, with machines from Novomatic, IGT, EGT, Merkur, and Konami, and a progressive jackpot (JP) system comprising three local and two global progressive jackpots. Targeted at gaming machine and casino-style players.
• Roulette Roulette tables from Faz and AGT+ manufacturers featuring 6 and 8 player positions, with a progressive jackpot system, operated at Mozzart's casino venues. Targeted at roulette players.
• Betting Machines (Kladomati) Self-service betting terminals with modern design that allow users to place bets and deposit/withdraw funds. Currently 201 betting machines in operation across Mozzart's retail network. Targeted at consumers preferring self-service interactions over counter service.
• Mozzart Bars Premium bar chain integrated with Mozzart's betting locations, described as the largest HoReCa chain in Southeast Europe with more than 700 bars across 5 countries. Mozzart Space is the premium bar designed by Karim Rashid. Targeted at consumers combining on-premise hospitality with betting/gaming entertainment.

Quantifiable outcome

• Approximately 250,000 odds on more than 1,600 events offered daily
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

24 partnerships are on record, tiered core, minor and flagship.

• Ministry of Finance - Directorate for Games of Chance (Serbia)coreOthers · 3 July 2023The Serbian Ministry of Finance's Directorate for Games of Chance issued Mozzart operating licenses for betting (Resolution No. 424-01-00129/2023-02) and electronic gaming machines (Resolution No. 424-01-00128/2023-02), along with electronic communications media license (Resolution No. 003274747 2024 10529 001 000 450 005 dated 03.03.2025).
• Military Technical Institute (Serbia)coreTechnology or Integration · 23 December 2019The Military Technical Institute (Vojnotehnicki institut) issued Supplementary Certificate No. 12/1801-1 for the Mozzart Lucky Super 6 number lottery product.
• SIQ (Slovenian Institute of Quality and Metrology)coreTechnology or Integration · 20 August 2018SIQ issued Certificate of Conformity No. C-J0002-I0286 for Mozzart's Casino Management System, validating the software's compliance with applicable standards for casino management systems.
• ITC (Institute for Testing and Certification)coreTechnology or Integration · 25 July 2018ITC issued Certification Report No. 180700210 for the Mozzart Lucky Super 6 number lottery product, certifying compliance with industry standards for lottery/gaming products.
• Ministry of Health (Serbia)minorOthersMozzart organizes CSR campaigns in cooperation with the Serbian Ministry of Health, including healthcare facility support and donations to medical institutions.
• Ministry of Defense and Education (Serbia)minorOthersMozzart collaborates with the Serbian Ministries of Defense and Education through its social responsibility programs.
• Coordination Body for Gender Equality (Serbia)minorOthersMozzart signed a Protocol on Cooperation with the Coordination Body for Gender Equality in late 2019 for joint action on the 'Stop Violence Against Women' campaign.
• Special Hospital for Addiction Diseases (Drajzerova, Belgrade)minorOthersIn 2010, Mozzart and the Association of Gaming Operators launched the 'It is Possible to Stop' project in cooperation with the Special Hospital for Addiction Diseases. Employees received training in recognizing symptoms of gambling addiction and obtained individual certificates.
• Special Hospital for Addiction Diseases (Drajzerova)minorOthersMozzart and the Association of Gaming Operators created a cooperation with the Special Hospital for Addiction Diseases from Drajzerova and launched the 'It is Possible to Stop' project in 2010, including employee education on gambling addiction symptoms.
• University of BelgrademinorStrategic or Co-development PartnerMozzart partnered with the University of Belgrade to create the Univerzum startup accelerator program, providing support for innovative ideas at all stages of development. The basketball court renovation program (Hundred Basketball Courts) has been included in university textbooks.
• FK Crvena Zvezda (Red Star Belgrade)flagshipStrategic or Co-development PartnerExclusive betting partner of FK Crvena Zvezda, one of Serbia's most prominent football clubs.
• KK PartizanflagshipStrategic or Co-development PartnerGeneral sponsor of KK Partizan Mozzart Beta, one of Serbia's leading basketball clubs.
• Football Association of SerbiaflagshipStrategic or Co-development PartnerMozzart is sponsor of the Football Association of Serbia.
• Basketball Federation of Serbia (KSS)flagshipStrategic or Co-development PartnerMozzart is sponsor of the Basketball Federation of Serbia.
• MoZZART Bet Super League and MoZZART Bet First League of SerbiaflagshipStrategic or Co-development PartnerMozzart is the title and exclusive betting partner of both the Mozzart Bet Super League and Mozzart Bet First League of Serbia.
• Faculty of Organizational Sciences (FON), BelgrademinorOthersMozzart's Hundred Basketball Courts for One Game CSR program has been featured as a case study in textbooks at the Faculty of Organizational Sciences.
• Faculty of Technical Sciences, Novi SadminorOthersMozzart's CSR program has been included in university curriculum at the Faculty of Technical Sciences in Novi Sad.
• SUMA (Student Association, Faculty of Mathematics, Belgrade)minorOthersMozzart cooperates with SUMA, the student association at the Faculty of Mathematics in Belgrade, through student organizations and partnerships.
• BEST (Board of European Students of Technology)minorOthersMozzart cooperates with BEST across all technical faculties through student organizations.
• EEESTEC (Electrical Engineering Students' European Association)minorOthersMozzart cooperates with EEESTEC at the Faculty of Electrical Engineering in Belgrade.
• ESTIEM (European Students of Industrial Engineering and Management)minorOthersMozzart cooperates with ESTIEM (FON) through student organizations.
• Faculty of Technical Sciences, Novi SadminorOthersMozzart has a cooperation agreement with the Faculty of Technical Sciences in Novi Sad, and also cooperates with FEFA Faculty and the Faculty of Organizational Sciences on the FONBOARDING project.
• Karim Rashid (World-renowned Designer)minorOthersMozzart Space is the premium bar of Mozzart designed by world-renowned designer Karim Rashid.
• Association of Gaming Operators (Serbia)minorStrategic or Co-development PartnerMozzart and the Association of Gaming Operators jointly launched the 'It is Possible to Stop' project in 2010 with the Special Hospital for Addiction Diseases to address gambling addiction.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Superbet: Romania-headquartered sports betting and gaming group with both retail and online operations across Central and Eastern Europe. Directly comparable given overlapping product portfolio (sportsbook, casino, retail shops) and SEE/CEE operating footprint.
• Meridianbet: Balkans-origin betting operator with retail and online operations across SEE, including Serbia, Bosnia, North Macedonia and emerging African markets. Comparable given overlapping product mix and regional geographic overlap.
• STS (Star-Typ-Sport): Leading Polish sports betting operator with retail shops and an online sportsbook across CEE. Comparable as a multi-channel sportsbook operator in an emerging European market with similar product breadth (pre-match, live, casino, virtuals).
• Fortuna Entertainment Group: Central European sports betting operator with retail and online presence in Poland, Czechia, Slovakia, Romania and Croatia. Closely comparable given its franchised retail model and multi-jurisdiction expansion strategy in SEE/CEE.
• MaxBet: Serbia-based sports betting and casino operator with retail shops across SEE. Directly comparable as a domestic Serbian competitor offering the same sportsbook, casino, slots and gaming machine stack in overlapping markets.

Broad incumbents

• Entain plc: Multi-brand sports betting and gaming operator (bwin, Ladbrokes, Coral, PartyPoker). Comparable as a global operator offering online sportsbook and casino products overlapping with Mozzart's online portfolio.
• Flutter Entertainment: Owner of Paddy Power, Betfair, PokerStars and other leading sportsbook/gaming brands globally. Relevant peer given its dominance in online sports betting and increasing push into emerging European markets.
• Bet365: Global online sportsbook and gaming giant. Comparable as a competing sportsbook provider across Mozzart's European and African online markets, though Bet365 has negligible retail exposure.
• Kindred Group (Unibet): Operator of Unibet, 32Red and other sportsbook/casino brands across Europe. Comparable as a multi-jurisdiction online operator with the same sportsbook, casino and live betting product set.

Regional players

• Admiral (Novomatic Group): Austria/Central Europe-based sportsbook and slot route operator with retail presence in Austria, Croatia and other neighbouring markets. Comparable given its retail sportsbook and gaming machine (slots) focus with overlap in Adriatic/SEE markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mozzartbet
• YouTubeyoutube.com/user/SportMOZZART
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mozzart-bet
• Instagraminstagram.com/mozzartbet/?hl=en

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mozzart