KK Partizan
- Company typePrivate
- Founded1945
- HeadquartersBelgrade
- Headcount11–50
- GTM typeB2C
- OfferingServices
KK Partizan firmographics
Firmographics- Name
- KK Partizan
- Legal name
- KK Partizan Mozzart Bet
- Website
- https://partizan.basketball
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
KK Partizan industry classification
Industry- Product category
- Professional Basketball
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Basketball Leagues (MPAKAAAD)
- akta.pro secondary industry
- Team Sports Matches (Club & National) (MPAGAMAB)
Keywords
Where KK Partizan is headquartered
LocationHeadquarters
- HQ city
- Belgrade
Offices1 record
Markets served
KK Partizan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Ticket Sales: Revenue from selling tickets for home games at Beogradska Arena and Štark Arena through official services SixTix and Efinity
- Merchandise Sales: Online shop selling official team merchandise including jerseys, apparel, and accessories through kkpartizanshop.com
- Sponsorships: Multi-tiered sponsorship structure including general sponsor (Mozzart), proud sponsors (NIS, MTS, AIK Banka, etc.), technical sponsor (Nike), and gold sponsors/partners
- Broadcast Rights: Revenue from participation in Euroleague and ABA Liga with broadcast rights shared among league participants
- Player Transfers: Revenue from transfer of players to other clubs
- Summer Basketball Camp: Annual summer basketball camp program for youth participants
- Part+ Content Platform: Online TV platform offering exclusive club content to subscribers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Daily match tickets with multiple price categories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
KK Partizan product offering
Product offeringCore offering
KK Partizan is a professional basketball club based in Belgrade, Serbia, that competes in elite European competitions including the EuroLeague and the Adriatic Basketball Association (ABA) League. Beyond on-court competition, the club operates commercial activities including ticket sales, an official online merchandise shop, a subscription-based content streaming platform (Part+), and a youth summer basketball camp. The club also engages in player trading, sponsorship deals, and licensing of broadcast rights.
Product overview
KK Partizan Mozzart Bet is a professional basketball club that operates several customer-facing products and services: an official online merchandise shop (kkpartizanshop.com) selling branded apparel and accessories; Part+ (Part Plus), an online TV streaming platform providing exclusive club content; an annual summer basketball camp for youth; commemorative publications such as the 80th anniversary monograph; and a ticket sales platform for match admissions at Beogradska Arena. The club also provides photo gallery and video content through its media center.
Differentiator
Problem solved
Functional benefit
Brands
- Part+ (Part Plus): Online TV platform for KK Partizan content and coverage
- Letnji Kamp KK Partizan
Companies that use KK Partizan
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
KK Partizan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KK Partizan partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Mozzart (General Sponsor)coreGeneral and main sponsor of KK Partizan. The club carries the sponsor name 'KK Partizan Mozzart Bet' in official communications and competitions.
- NIS (Naftna Industrija Srbije)coreMajor energy company and proud sponsor of KK Partizan
- MTScoreTelecommunications company and proud sponsor of the club
- AIK BankacoreBanking institution and proud sponsor
- NikecoreTechnical sponsor providing official sports apparel and equipment
- Admiral BetmajorGold sponsor and naming partner for ABA League (AdmiralBet ABA Liga)
- SixTix and EfinitycoreOfficial ticket sales partners for all home games
- Faculty of Sport (Fakultet za sport)minorAcademic partner for sports science and youth development
- ChanganmajorProud sponsor - automotive manufacturer
- MilšpedmajorProud sponsor - logistics and transport company
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
KK Partizan competitors and assessment
Company assessmentBroad incumbents
- Olympiacos B.C. Greek EuroLeague giant with multiple continental titles; relevant comparable for elite-tier European basketball economics, multi-tier sponsorship structures, and arena-driven matchday revenue at a major-market scale.
- Panathinaikos B.C. Greek EuroLeague mainstay with comparable brand heritage, passionate fan base, and similar reliance on naming-rights sponsors and ticket-driven matchday revenue at a major Athens arena.
- Anadolu Efes S.K. Istanbul-based EuroLeague competitor and former champion; comparable as a regional basketball incumbent with deep sponsorship depth and a content/media strategy paralleling Partizan's Part+ platform.
- Real Madrid Baloncesto: Top-budget EuroLeague franchise with global brand reach; relevant as the ceiling benchmark for European basketball commercial operations, including broadcast, sponsorship, and arena monetization.
- FC Barcelona Basketball: EuroLeague elite club embedded in a global multi-sport brand; comparable in terms of layered sponsorship tiers, international fan base monetization, and operating a high-capacity arena (Palau Blaugrana).
- Fenerbahçe Beko (Fenerbahçe Basketball): Istanbul-based EuroLeague powerhouse with significantly larger budget; comparable as a regional basketball club whose commercial scale (sponsorship, arena revenue, brand) represents the upper-bound trajectory for an ambitious Serbian club like Partizan.
Direct peers
- Dubai Basketball: ABA J.T.D. Liga rival that finished 21-3 ahead of Partizan (21-3) in 2025/2026 standings and beat Partizan in the ABA finals; competes directly for the regional title, sponsors, and player transfer market with a distinctively well-capitalized ownership model.
- Budućnost VOLI Podgorica: Long-standing ABA League competitor finishing 18-6 in the 2025/2026 standings; comparable as a regional basketball franchise operating in a smaller home market with similar sponsorship and ticket-driven revenue mix.
- Crvena zvezda MeridianBet (Red Star Belgrade): The historic Belgrade rival that competes in the same EuroLeague and ABA Liga, shares the Serbian domestic championship, and is the focal point of the 'Eternal Derby' — the most direct comparable in terms of city, market, league participation, and revenue model.
- Cedevita Olimpija: ABA League competitor based in Ljubljana; directly comparable as a multi-national regional basketball club with a similar tiered sponsorship model and EuroLeague-adjacent ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KK Partizan social profiles
Digital presenceKK Partizan financial estimates
Financial estimateRevenue estimate
Valuation estimate
KK Partizan leadership team
Management profileNumber of profiles
Profiles9 records
KK Partizan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KK Partizan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KK Partizan
What does KK Partizan do?
KK Partizan is a professional basketball club based in Belgrade, Serbia, that competes in elite European competitions including the EuroLeague and the Adriatic Basketball Association (ABA) League. Beyond on-court competition, the club operates commercial activities including ticket sales, an official online merchandise shop, a subscription-based content streaming platform (Part+), and a youth summer basketball camp. The club also engages in player trading, sponsorship deals, and licensing of broadcast rights.
Is KK Partizan a public or private company?
KK Partizan is a private company. It is classified as unknown and is currently operating.
When was KK Partizan founded?
KK Partizan was founded in 1945. It employs 11 to 50 people.
Where is KK Partizan based?
KK Partizan is headquartered in Belgrade.
How does KK Partizan make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, sponsorships, broadcast Rights, player Transfers, summer Basketball Camp and part+ Content Platform.
Who are KK Partizan's main competitors?
Broad incumbents on record are Olympiacos B.C., Panathinaikos B.C., Anadolu Efes S.K., Real Madrid Baloncesto, FC Barcelona Basketball and Fenerbahçe Beko (Fenerbahçe Basketball). Direct peers are Dubai Basketball, Budućnost VOLI Podgorica, Crvena zvezda MeridianBet (Red Star Belgrade) and Cedevita Olimpija.
Does KK Partizan have an API?
No public API is recorded for KK Partizan.
What industry is KK Partizan in?
KK Partizan's product category is Professional Basketball. Its primary akta.pro industry code is MPAKAAAD, Basketball Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.