Home Care Association of America

What Home Care Association of America does

Home Care Association of America (HCAOA) is a nonprofit trade association founded in 2002 and headquartered in Washington, D.C., that represents the non-medical home care industry in the United States. The association's stated mission positions it as "the voice of non-medical home care," serving approximately 4,500-5,000+ member agencies across all 50 states and representing more than 1 million caregivers. Member agencies provide personal assistance services such as bathing, dressing, meal preparation, light housekeeping, transportation, companionship, and medication reminders to seniors, veterans, and people with disabilities — distinct from skilled home health services. HCAOA addresses industry fragmentation by offering its members a single coordinating body for advocacy, training, and standards.

The association's product surface is organized around four functional areas: (1) membership resources — an exclusive member portal, code of conduct, newsletters, product & services guide, and a member-get-a-member program; (2) education and events — an annual National Home Care Conference (with sponsorship and exhibitor tiers) and an on-demand video library; (3) advocacy and policy — an Advocacy Fund, Issues & Positions, Legislative Action Network, and a federal/state legislative tracker; and (4) member-recognition programs — notably the Caregiver of the Year Award, which selects regional finalists and a national winner carrying a $2,500 cash prize. Supporting resources include data products (Home Care by the Numbers, Industry Reports) and member discount programs through the HCAOA Perks Marketplace and partnerships with Dell Technologies, ADP, CareAcademy, Relias, In the Know, ACHC, CHAP, Joint Commission, CareerPlug, and Constant Contact.

HCAOA operates a community-led go-to-market that monetizes almost entirely through recurring annual membership dues ($888 per agency), augmented by conference sponsorships/exhibitor fees, advertising, and possibly ancillary revenue from partner programs. The organization markets to non-medical home care agencies horizontally rather than by segment, leveraging grassroots channels — state chapters, annual Advocacy Day on Capitol Hill, and social media — alongside a public-facing Find a Provider directory that drives consumer traffic to members. With a small internal team (1-10 employees) overseeing a national footprint, HCAOA functions as a high-leverage association whose competitive position rests on brand recognition, the breadth of its member network, and its ability to aggregate industry lobbying power rather than on technology differentiation.

Name

Home Care Association of America

Legal name

Home Care Association of America

Website

https://hcaoa.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Home Care Association of America is a Washington, D.C.-based nonprofit trade association founded in 2002 that represents 5,000+ non-medical home care agencies and 1M+ caregivers across all 50 U.S. states, providing advocacy, training, conferences, and member discount programs through annual dues of $888 per agency.

Ownership category

akta.pro rank

Product category

Home Care Industry Trade Association

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)

akta.pro secondary industry

HR Compliance, Policy, EEO & Labor Law (BPACAPAM)

Keywords

• Home care trade association
• Industry advocacy services
• Professional membership organization
• Caregiver training resources
• Non-medical home care

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Annual Membership Dues: HCAOA generates revenue through annual membership fees from home care agencies. The membership fee is $888 per year and provides access to resources, training, advocacy, and discounted partner programs. Member agencies generate 45% more revenue than non-members according to HCAOA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HCAOA is a membership-based trade association representing approximately 4,500-5,000+ non-medical home care agencies across all 50 states. The organization sells annual agency memberships that bundle federal and state advocacy, training resources, an annual national conference, an advocacy day on Capitol Hill, state chapter networking, and discounted third-party vendor programs (Dell, ADP, training platforms, accreditation discounts). Its mission centers on being the recognized voice for the non-medical home care industry.

Product overview

HCAOA is a trade association representing the non-medical home care industry. The organization provides advocacy, education, networking, and recognition services to member agencies. The core offerings include an annual National Home Care Conference, Advocacy Day events, and the Caregiver of the Year Award program. HCAOA also provides members with access to industry data (Home Care by the Numbers, Industry Reports), educational resources (On-Demand Video Library, Newsletters), state chapter networks, and discount programs through partnerships with vendors including Dell Technologies and caregiver training platforms. The association does not offer a software platform but serves as a professional organization supporting approximately 4,500-5,000 member agencies across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• HCAOA Agency Membership Annual subscription membership for non-medical home care agencies. Includes access to training resources, advocacy, member newsletters, on-demand video library, state chapter participation, the Find a Provider directory listing, and discounts on third-party programs. Priced at $888 per year.
• National Home Care Conference Annual flagship conference for home care professionals featuring breakout sessions, sponsorship opportunities, exhibitor showcases, and networking. Held in Orlando, Florida, with the 2026 edition scheduled in September 2026.
• Advocacy Day Annual advocacy event bringing together 100+ advocates to Capitol Hill to lobby policymakers on home care issues. The 2027 Advocacy Day is referenced on the site.
• State Chapter Memberships Network of state-level chapters providing localized representation, networking, and advocacy for home care agencies operating in specific U.S. states.
• HCAOA Perks Marketplace Member discount program offering reduced pricing on everyday business expenses through partners including Office Depot, Staples, UPS, Sherwin Williams, Home Depot, and others.
• HCAOA Dell Technologies Partnership Program Exclusive pricing program providing members access to Dell tech products and dedicated Dell Tech Advisors who understand home care business needs.
• HCAOA Caregiver Training Partnerships Preferred member pricing on caregiver training platforms including CareAcademy, Relias, and In the Know.
• HCAOA ADP Partnership Program Exclusive member pricing on ADP payroll and benefits services for member home care agencies.
• HCAOA Accreditation Discount Program Special member discount on accreditation and materials through ACHC, CHAP, and Joint Commission for home care agencies.

Quantifiable outcome

• HCAOA member agencies generate 45% more revenue than non-members

Named customers2 records

Segments1 record

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Dell TechnologiescoreTechnology or IntegrationHCAOA's partnership with Dell Technologies gives members exclusive pricing on tech products and access to dedicated Dell Tech Advisors who understand home care business needs and offer advice.
• ACHC, CHAP, Joint CommissioncoreStrategic or Co-development PartnerSpecial discount on accreditation and materials through all three major accrediting bodies for home care agencies.
• CareAcademy, Relias, In the KnowcoreTechnology or IntegrationPreferred member pricing on caregiver training platforms including CareAcademy, Relias, and In the Know.
• ADPcoreTechnology or IntegrationExclusive member pricing on ADP payroll and benefits services for member agencies.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Association for Home Care & Hospice (NAHC): The largest and longest-standing U.S. trade association for home care and hospice providers, directly competing with HCAOA for agency memberships, advocacy influence, and conference attendance.
• Private Care Association: National association specifically for private-pay and non-medical home care agencies, directly mirroring HCAOA's membership base and advocacy priorities.
• Partnership for Quality Home Healthcare: National coalition representing home health and home care providers on Medicare and quality policy; overlaps HCAOA's advocacy mandate for non-medical and skilled home care agencies.

Emerging players

• PHI (Paraprofessional Healthcare Institute): National nonprofit focused on the direct-care workforce, including home care workers; an emerging peer in policy advocacy and training standards for caregivers — HCAOA's member base.

Broad incumbents

• LeadingAge: Large national association for nonprofit aging-services providers, including home- and community-based services; broader in scope than HCAOA but competing for member attention in the senior-care space.
• American Health Care Association / National Center for Assisted Living (AHCA/NCAL): Major association for skilled nursing and assisted living providers; adjacent to HCAOA because both serve long-term care populations and lobby on Medicaid/Medicare workforce issues.
• Argentum: National trade association for senior living providers; competes for advocacy bandwidth and senior-services agency memberships at the broader long-term-care level.

Others

• Visiting Angels (franchisor): Major national home care franchise network and HCAOA member; represents the type of multi-state operator that increasingly relies on HCAOA's national advocacy and conferences.
• Right at Home (franchisor): Large national home care franchise and HCAOA member whose franchisees are core dues-paying members and whose caregivers regularly win HCAOA's Caregiver of the Year.

Regional players

• Home Care Association of New York State (HCA-NYS) / New York State Association of Health Care Providers: Regional home care association representing agencies in a single state; complementary to HCAOA's federal focus but competes for membership dues in overlapping geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hcaoa
• Facebookfacebook.com/HCAOA
• LinkedInlinkedin.com/company/hcaoa

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Care Association of America