Private Care Association

What Private Care Association does

Private Care Association (PCA), founded in 1977 and headquartered in Southern Pines, North Carolina, is a 501(c)(6) national non-profit trade association representing home care registries that refer independent contractor caregivers for in-home companion care, homemaker services, and nursing services. PCA operates with 51-100 employees and maintains a regional Florida chapter (PCAFL) in Delray Beach. It is governed by a volunteer Board of Directors and led by an Executive Director and elected officers; current President is Lisa Kaufman.

PCA's core offering is a tiered membership program (National, Florida, and Associate) that delivers advocacy, education, government relations, networking, and industry credibility to member registries. The association operates the Caregiver Registry Standards Board (CRSB), which provides the only national accreditation program for caregiver registries, and runs an Annual Conference with multi-tier sponsorships ranging from $2,500 (Amethyst) to $20,000 (Diamond). Additional products include a PCA Political Action Committee (PAC), a public self-assessment quiz, and a members-only resources library. Revenue is generated primarily through recurring annual membership dues and event/corporate sponsorships, supplemented by PAC donations; financial figures are not publicly disclosed.

PCA's go-to-market is community-led: it recruits and retains registries by serving as the sole national voice for the caregiver registry model, advocating at federal and state levels on issues such as the Fair Labor Standards Act Companionship Services Exemption. Distribution channels include direct website enrollment, the Florida state chapter, conference sponsorship sales, and the CRSB accreditation application process. PCA has a multi-year flagship sponsorship with Ally (JTR Solutions, LLC), positioning the association at the center of an emerging ecosystem that links registries, technology vendors, and accreditation standards under the consumer-directed care model.

Name

Private Care Association

Legal name

Private Care Association, Inc.

Website

https://privatecare.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Private Care Association is a 501(c)(6) national non-profit trade association, founded in 1977, representing home care registries that refer independent caregivers for in-home companion, homemaker, and nursing services across the United States.

Ownership category

akta.pro rank

Product category

Home Care Trade Association

NAICS

Business Associations (81391), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Home Health Care Services (8082)

akta.pro primary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

akta.pro secondary industry

Healthcare Licensing, Accreditation & Credentialing Boards (HLAJACAC)

Keywords

• Home care registries
• Trade association membership
• Caregiver accreditation
• Consumer-directed care advocacy
• Nurse registry standards

Headquarters

HQ city

Southern Pines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The PCA generates revenue through membership dues from caregiver registries (National, Florida, and Associate membership categories). The association is a 501(c)(6) organization.
2. Sponsorships: Multi-year sponsorship agreements with industry partners such as Ally, including exclusive marketing rights and top sponsor status at National Conference.
3. PAC Donations: Political Action Committee receives donations from members up to $5,000 per calendar year per person, used to support candidates who support the industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Private Care Association (PCA) is a national 501(c)(6) nonprofit trade association founded in 1977 that represents home care registries which refer independent caregivers providing companion care, homemaker services, activities of daily living assistance, and nursing services in client homes. The association delivers membership programs, federal and state legislative advocacy, the Caregiver Registry Standards Board (CRSB) accreditation program, annual conferences, and a political action committee (PAC).

Product overview

The Private Care Association (PCA) is a national trade association representing home care registries that refer independent care providers. Rather than a single software product, PCA operates as a membership organization offering several interconnected services: PCA Membership (core offering providing advocacy, education, and industry credibility), the Caregiver Registry Standards Board (CRSB) Accreditation program (establishing national standards for registry operations), Annual Conferences (providing education and networking), PCA PAC (political advocacy), and state chapters such as PCAFL for Florida-specific support. The association also provides member-exclusive tools, resources, and a self-assessment quiz for registry evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• PCA Membership Program Trade association membership for home care registries providing advocacy, education, networking, and industry credibility with consumers and government stakeholders.
• Caregiver Registry Standards Board (CRSB) Accreditation National accreditation program establishing industry standards for caregiver registries that screen and refer independent contractors, covering administrative credentialing, screening, information management, and registry practices.
• PCA Annual Conference Annual industry conference providing educational opportunities, networking, and sponsorship opportunities for caregiver registry owners and industry suppliers.
• PCA PAC (Political Action Committee) Political action committee that allocates funds to candidates who support the home care registry industry and works to pass or combat relevant legislation.
• Private Care Association of Florida (PCAFL) State Chapter Florida-specific state chapter providing advocacy, regulatory guidance, operational mentorship, and legislative influence for nurse registries operating in Florida.
• Registry Self-Assessment Quiz Free self-assessment tool allowing registry operations to evaluate how their business measures up against industry standards.
• Members Only Tools & Resources Exclusive resources for members including sample forms, webinars, and operational guidance for caregiver registries.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ally (JTR Solutions, LLC. d/b/a Ally)flagshipGTM or Marketing Partner · 12 June 2020Ally, a caregiver registry platform developed by JTR Solutions, LLC, entered into a multi-year sponsorship agreement as the Official Sponsor of the Private Care Association. The partnership includes shared marketing efforts and industry-specific exclusivity as the top sponsor at the National Conference. Ally has been perfecting a caregiver registry platform that allows entrepreneurs to continue to grow their business, built specifically for the caregiver registry industry.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Others

• WellSky (via Home Care Solutions): WellSky is a major healthcare technology vendor with home care software offerings used by registries and agencies. It is an ecosystem supplier to PCA's members rather than a direct trade association peer, but is comparable as a service provider to the registry industry.
• Home Care Pulse: Home Care Pulse is a third-party data, benchmarking, and credentialing provider serving private-duty home care agencies. It is a thematically adjacent ecosystem player to PCA because it competes with CRSB in the registry/agency accreditation and benchmarking space.

Broad incumbents

• Argentum: Argentum is a national trade association for senior living operators, providing advocacy, education, and member services. Like PCA, it is a 501(c)(6) association with tiered membership, conferences, and PAC activity, but its members are senior living communities rather than caregiver registries.
• American Health Care Association (AHCA): AHCA is the largest U.S. association representing skilled nursing and long-term care facilities. It is comparable to PCA as a long-standing 501(c)(6) advocacy organization for a fragmented long-term care provider segment, though its members operate facilities rather than registries.
• National Association for Home Care & Hospice (NAHC): NAHC is the largest U.S. trade association for the home care and hospice industry, providing advocacy, education, and member services. It overlaps with PCA on federal home care advocacy and member services, but covers a much broader home health/hospice membership rather than narrowly focusing on caregiver registries.
• LeadingAge: LeadingAge is a national association of nonprofit aging services providers, including home and community-based services. It overlaps with PCA on aging-related advocacy and member services, but represents a broader continuum of providers rather than caregiver registries specifically.

Emerging players

• PHI (Paraprofessional Healthcare Institute): PHI is a national advocacy and research organization focused on the direct-care workforce, including home care workers. It is comparable to PCA around workforce quality and policy advocacy for in-home caregivers, but frames the issue from a worker/wage perspective rather than an employer/registry perspective.
• National Council on Aging (NCOA): NCOA is a national nonprofit advocating for older adults and the programs serving them, including community-based care. It is comparable to PCA in advocacy for senior care services, but operates as a 501(c)(3) public charity rather than a 501(c)(6) trade association.

Direct peers

• Home Care Association of America (HCAOA): HCAOA is a national trade association representing home care agencies and the private-duty home care industry. It is the closest direct comparable to PCA in mission (advocacy for private-duty home care providers), although HCAOA leans toward agency models versus PCA's registry model.
• Aging Life Care Association (ALCA): ALCA is a membership organization for geriatric care managers and aging care professionals providing in-home and community-based services. It mirrors PCA's model of combining advocacy, member standards, and a credentialing/accreditation component, but its focus is on care managers rather than caregiver registries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PCA_USA
• Facebookfacebook.com/PrivateCareAssociation
• LinkedInlinkedin.com/company/private-care-association
• Instagraminstagram.com/privatecareassocation

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Private Care Association