What Push Pounds Sports Medicine does

Push Pounds Sports Medicine (operating under the trade names Push Pounds Sports Medicine and Studio Athletica) is a privately held, multidisciplinary sports medicine and physiotherapy clinic headquartered in Toronto, Canada. The clinic operates two physical locations — a flagship at 55 University Avenue in downtown Toronto and a second site on Danforth Avenue in East York — and offers an integrated platform spanning physiotherapy, chiropractic care, registered massage therapy, acupuncture, athletic therapy, naturopathic medicine, nutrition, and IV therapy. On the medical side it provides orthopaedic surgery (led by Dr. Joseph Menna), interventional radiology, pain medicine, and a regenerative-medicine menu including PRP, cortisone, Durolane, Synvisc, Nstride, and Arthrosamid injections, with documented use of ultrasound-guided injection technique. On the performance side it offers VO2 max testing, DEXA body composition, resting metabolic rate testing, sport performance testing, blood flow restriction training, functional range conditioning, golf-specific TPI assessments, and a body transformation program, alongside physical products (custom knee braces, 3D-laser-casted orthotics, compression socks).

The clinic's revenue model is professional-services-based, billed per session with insurance network participation and direct billing for major providers, supplemented by per-procedure pricing for injections (PRP at CAD 500-1,500 per treatment) and retail sales of orthotic and brace products. A 1-on-1 care model with no double booking and no assistants is a deliberate throughput trade-off in favor of premium positioning. Patient acquisition is primarily reputation-driven, supported by SEO-optimized website content, Instagram presence, video content, 336+ Google reviews, and professional-association memberships (Canadian and Ontario Physiotherapy Associations). The clinic serves a diverse clientele including professional athletes from the NBA, EPL, and NHL who travel to Toronto for treatment, general patients with musculoskeletal conditions, sedentary urban professionals, pre/post-operative patients, and US medical-tourism patients seeking lower-cost regenerative medicine procedures.

Strategically the company has broadened from a single-site physiotherapy practice into a two-site integrated medical-rehabilitation-performance platform with telehealth extensions and a cross-border US patient channel, while repositioning its brand from 'Studio Pushpounds' to the trademarked 'Push Pounds Sports Medicine' and 'Studio Athletica' identities. The business is founder/physician-led (Dr. Amir Majidi as Clinic Director), with no disclosed institutional capital, no M&A history, and no public revenue or headcount growth metrics available.

Name

Push Pounds Sports Medicine

Legal name

Push Pounds Sports Medicine

Website

https://studioathletica.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Push Pounds Sports Medicine is a Toronto-based multidisciplinary sports medicine clinic operating two locations that deliver integrated physiotherapy, chiropractic, regenerative-medicine injections, orthopaedic surgery, and performance optimization services to athletes, general MSK patients, and US medical-tourism consumers under a 1-on-1 premium care model.

Ownership category

akta.pro rank

Product category

Sports Medicine and Physiotherapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Sports medicine clinic
• Physiotherapy services
• Chiropractic care
• Regenerative medicine injections
• Performance training

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Clinical Healthcare Services: Revenue generated from direct patient care services including physiotherapy, chiropractic, massage therapy, acupuncture, and other rehabilitation services. Services are billed per session with transparent pricing and insurance integration. The clinic works with major insurance providers offering direct billing options.
2. Medical Procedures and Injections: Revenue from interventional procedures including PRP injections, viscosupplementation (Durolane, Synvisc), cortisone injections, and other injection-based treatments. Pricing ranges from CAD 500-1500 per PRP treatment.
3. Performance and Diagnostic Testing: Revenue from performance optimization services including VO2 max testing, DEXA body composition scanning, resting metabolic rate testing, and sport performance testing.
4. Products (Braces and Orthotics): Revenue from sale of medical products including custom knee braces, orthotics (3D laser casting), and compression socks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Push Pounds Sports Medicine is a multidisciplinary sports medicine and physiotherapy clinic operating two Toronto locations (Downtown and East York). It delivers integrated rehabilitation, recovery, and performance services — including physiotherapy, chiropractic care, registered massage therapy, sports medicine consultations, orthopaedic surgery, regenerative medicine injections (PRP, Durolane, Synvisc, Nstride, Arthrosamid), and performance diagnostics (VO2 max, DEXA, RMR). The clinic also sells custom medical products such as knee braces, 3D-laser-cast orthotics, and compression socks.

Product overview

Push Pounds Sports Medicine (operating as Studio Athletica) is a multidisciplinary sports medicine and physiotherapy clinic offering an integrated platform of medical, rehabilitation, and performance optimization services. The core offering centers on physiotherapy, chiropractic care, and registered massage therapy (RMT), supported by medical treatments including PRP injections, viscosupplementation (Durolane, Synvisc), cortisone injections, Nstride, Arthrosamid, orthopaedic surgery, interventional radiology, and pain medicine. Performance services include VO2 max testing, DEXA body composition, resting metabolic rate testing, personal training, functional range conditioning (FRC), blood flow restriction training, and sport performance testing. Specialized programs include ACL Club for post-ACL-injury rehabilitation and a Hypermobility Program. The clinic also offers medical virtual care, IV therapy, acupuncture, naturopathic medicine, and longevity optimization. Physical products include custom knee braces (3D-printed/laser-casted), custom orthotics, and compression socks. With locations in Downtown Toronto and East York, the clinic positions itself as serving both athletes and non-athletic patients through a 1-on-1 care model with no double booking.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Return to national team sports within 4 months for Achilles tendinitis
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Canadian Physiotherapy AssociationminorOthersThe clinic is a proud member of the Canadian Physiotherapy Association, demonstrating commitment to excellence and ongoing professional development. This affiliation ensures physiotherapists have access to industry resources and training opportunities.
• Ontario Physiotherapy AssociationminorOthersThe clinic maintains membership in the Ontario Physiotherapy Association, adhering to the highest standards of physiotherapy practice in the province. This demonstrates commitment to excellence and ongoing professional development.
• Major Insurance ProviderscoreOthersThe clinic works with major insurance providers, being in-network with top insurance companies. This partnership facilitates smooth claims processing and makes services accessible to more patients. The clinic offers transparent billing options and insurance-integrated care.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Myodetox: Toronto-headquartered manual therapy and movement-focused clinic chain offering physiotherapy, chiropractic, and massage with strong brand identity. Targets a similar urban professional and athlete clientele and is a direct competitor in the same Toronto geography.
• Cornerstone Physiotherapy: Toronto-based multi-clinic physiotherapy and sports injury rehabilitation provider offering manual therapy, acupuncture, and exercise prescription. Comparable in clinical scope and Toronto metro focus, though narrower in service breadth than Push Pounds.
• Propel Physiotherapy: Toronto sports physiotherapy clinic specializing in running injury rehab, exercise prescription, and manual therapy for active individuals. Comparable target market (athletes and active adults) and core service offering.
• Athlete's Care Sports Medicine Centres: Toronto-based multi-location sports medicine and physiotherapy clinic offering physiotherapy, chiropractic, massage, and sports medicine services directly comparable to Push Pounds. Operates numerous clinics across the GTA, making it the most direct competitor in the same metro and service mix.
• Toronto Physiotherapy: Independent Toronto physiotherapy clinic group offering manual therapy, sports injury rehab, and pelvic health. Competes directly with Push Pounds for the same Toronto patient base in core physiotherapy services.
• Mayo Clinic Sports Medicine: Broad incumbent offering sports medicine including orthopaedic surgery, regenerative treatments (PRP), physiotherapy, and performance services. Comparable clinical capabilities but operates at massive institutional scale with hospital infrastructure, contrasting Push Pounds' private-clinic positioning.
• Toronto Athletic Club Sport Medicine Centre (TAC SMTC): Toronto sports medicine clinic offering physician-led sports medicine care, physiotherapy, and orthopaedic consultations to athletes and active individuals. Comparable in physician-led sports medicine positioning and GTA service area.

Broad incumbents

• CBI Health: National Canadian healthcare network offering physiotherapy, sports medicine, occupational therapy, and rehabilitation across many clinic locations. Comparable in service mix (physio, sports rehab, multidisciplinary care) but competes from a position of scale and breadth rather than premium sports-medicine positioning.
• LifeMark Health: Large Canadian physiotherapy and rehabilitation services provider with national footprint, offering multidisciplinary rehab including sports injury recovery, orthopaedic rehab, and return-to-work programs. Overlaps with Push Pounds' core physiotherapy and rehab services but operates as a much larger, broader portfolio player.
• Hospital for Special Surgery (HSS): Premier US orthopaedic and sports medicine hospital serving elite professional athletes, offering orthopaedic surgery, sports rehab, PRP, and performance services. Comparable in elite-athlete positioning and full-stack musculoskeletal service offering, though operating at institutional hospital scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/studioathletica
• Xx.com/teampushpounds
• Facebookfacebook.com/teampushpounds

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Push Pounds Sports Medicine