Global Children Financial Literacy Foundation

What Global Children Financial Literacy Foundation does

Global Children Financial Literacy Foundation (GCFLF) is a U.S.-based nonprofit organization founded in 2017 by Navy veterans Prince Dykes and Chadrick Davis to deliver financial literacy education to children, with a stated focus on underserved and military communities. Headquartered in Waynesboro, Georgia, GCFLF operates with 1-10 employees and pursues its mission primarily through the proprietary Wesley Learns children's book series and a set of ancillary community programs. The organization also operates The Investor Show podcast hosted by co-founder Prince Dykes, which reaches approximately 20,000 weekly listeners on YouTube and Spotify, providing a secondary channel for audience development and donor engagement.

GCFLF's core product is the Wesley Learns Book Series, a multi-title children's financial literacy library covering investing, credit, insurance, and real estate, authored from a father-son narrative frame. The series is sold in hardcover ($26.50), paperback ($21.50), and ebook ($5.99-$6.99) formats via the organization's own e-commerce storefront (shop.gcflf.org, Stripe-processed), with selected titles translated into Spanish. The books anchor four programs: the Wesley Learns Book Club (ages 8-12, which combines literacy with financial literacy and converts participants into first-time shareholders of stocks), the High School Transition Program modeled on the U.S. military's transition assistance curriculum, the Wesley Learns Book Drive targeting 1 million donated books (currently ~2,000 donated), and the Stock Prize Program that awards children fractional shares of S&P 500 index funds, Apple, Coca-Cola, Disney, and Nike valued between $100 and $500.

GCFLF's business model is a two-stream nonprofit funding structure: 100% of e-commerce book sales (the organization states) is reinvested in mission delivery, and donations are accepted at preset tiers of $10, $50, $250, or custom amounts, with one-time, monthly, or annual recurring cadences. Go-to-market is community-led and event-driven, relying on partnerships with schools, youth organizations, local businesses, and military bases; flagship partners include the Investment Diversity Advisory Council (IDAC), OneUnited Bank (in coalition with Marvel Comics and Visa), Reading Partners, Barbershop Books, and Aurora K-12 Schools, with NFL Hall of Famer Terrell Davis featured as a character in two titles. Operations are entirely domestic (U.S.), with reported program presence across Southeast, Southwest, Midwest, and Northeast regions.

Name

Global Children Financial Literacy Foundation

Legal name

G. C. F. L. F.

Website

https://gcflf.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Global Children Financial Literacy Foundation (GCFLF) is a U.S. nonprofit founded in 2017 by Navy veterans that delivers children's financial literacy education through the Wesley Learns book series and ancillary programs, serving underserved and military communities nationwide.

Ownership category

akta.pro rank

Product category

Children's Financial Literacy Education

NAICS

Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Personal Finance & Financial Literacy for Students (EDAMAIAH)

akta.pro secondary industry

Credit & Debt Management (Credit Scores, Loans, Repayment) (EDAAAJAC)

Keywords

• Children financial education
• Financial literacy books
• Youth money management
• Community financial programs
• Financial literacy nonprofit

Headquarters

HQ city

Waynesboro

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Others, Technology or R&D

Revenue model

1. Book Sales: 100% of book sales revenue is dedicated to funding the nonprofit Global Children Financial Literacy Foundation. Books are sold in hardcover, paperback, and ebook formats through the organization's online shop.
2. Donations: The organization accepts individual and organizational donations to support financial literacy programs. Donation options include one-time, monthly, and yearly recurring donation cadences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Global Children Financial Literacy Foundation delivers children's financial literacy education through its proprietary Wesley Learns book series (covering investing, credit, insurance, and real estate in English and Spanish, available in hardcover, paperback, and ebook) and complementary programs including the Wesley Learns Book Club (ages 8–12), the High School Transition Program, the Wesley Learns Book Drive, and a Stock Prize Program awarding actual equity shares. 100% of book sales revenue funds the nonprofit's mission, supplemented by individual and organizational donations.

Product overview

Global Children Financial Literacy Foundation operates as a nonprofit organization offering financial literacy education to children through a portfolio of products and programs. The core offering is the Wesley Learns Book Series—a children's financial literacy book series available in multiple formats (hardcover, paperback, ebook, and Spanish translations)—that teaches investing, credit, insurance, and real estate concepts through father-son narratives. This book series supports the Wesley Learns Book Club program which creates first-time child shareholders. Additional programs include the High School Transition Program (modeled after military transition assistance) and the Wesley Learns Book Drive targeting 1 million book donations. The Stock Prize Program awards children with actual stock shares. All book sales revenue funds the nonprofit's mission.

Differentiator

Problem solved

Functional benefit

Brands

• Wesley Learns: Children's financial literacy book series introducing kids to investing, credit, insurance, and real estate. The series includes titles such as Wesley Learns to Invest, Wesley Learns About Credit, Wesley Learns About Insurance, and Wesley Learns About Real Estate.

Products and services

• Wesley Learns to Invest Father-son story introducing children to the stock market and investing. Wesley learns about setting financial goals, understanding stocks, making purchases, and receiving dividends.
• Wesley Learns About Credit Children's book introducing the concept of credit through Wesley's experience with his uncle Rob who has credit issues when purchasing a car.
• Wesley Learns About Insurance Book teaching children about insurance concepts including premiums, policies, and deductibles through Wesley's learning experience with NFL Hall of Famer Terrell Davis.
• Wesley Learns About Real Estate Book introducing real estate concepts through Wesley's discovery about his family's home being rented and plans to purchase a house. Features NFL Hall of Famer Terrell Davis and his children.
• Coloring Book: Wesley Learns The ABC of Finances Interactive coloring book introducing financial concepts from A to Z including giving, saving, and budgeting through engaging illustrations.
• Wesley Learns Book Club Evidence-based program for children ages 8 to 12 combining literacy with financial literacy while making participants first-time shareholders of stocks.
• High School Transition Program (HSTP) Program modeled after the U.S. military's transition assistance program designed to ensure high school students have basic financial knowledge to begin their lives as adults.
• Wesley Learns Book Drive Book donation initiative aiming to donate 1 million books across the US. Currently approximately 2,000 books have been donated.
• Stock Prize Program Awards program that gives children stock shares as prizes. Recipients have received shares of S&P 500 index funds, Apple, Coca-Cola, Disney, Nike, and other stocks valued from $100-$500.

Quantifiable outcome

• Thousands of students impacted nationwide through book donations and financial literacy programs
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Investment Diversity Advisory Council (IDAC)coreStrategic or Co-development Partner · 14 August 2025Strategic partnership for the second consecutive year to bring financial education resources to San Antonio during the 2025 IDAC Annual Summit. GCFLF and IDAC donate Wesley Learns books to local students and create first-time youth shareholders. Joint initiative includes visiting schools and hosting financial education sessions.
• OneUnited BankflagshipStrategic or Co-development Partner · 14 August 2025Partnered with Marvel Comics and Visa to contribute copies of Black Panther comic book series to San Antonio students, offering culturally resonant financial education materials alongside GCFLF's Wesley Learns books.
• Reading PartnersminorStrategic or Co-development PartnerNonprofit partner focused on literacy education, shown in partner logos section.
• Barbershop BooksminorStrategic or Co-development PartnerNonprofit literacy organization partnering to support reading and financial literacy initiatives.
• Aurora K-12 SchoolsminorStrategic or Co-development PartnerSchool district partnership to deliver financial literacy programs to students.
• Terrell Davis Hall of FameflagshipStrategic or Co-development PartnerNFL Hall of Famer Terrell Davis appears as a character in Wesley Learns About Insurance book, helping teach children about insurance concepts through guest appearances in the book series.
• IDAC FoundationcoreStrategic or Co-development PartnerIDAC Foundation hosts Charity Golf Tournament on September 23, 2025 at SilverHorn Golf Club in San Antonio, Texas to raise awareness and funds for financial literacy initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Greenlight Financial Education: Greenlight is a fintech family-banking and investing platform with a substantial financial literacy content arm for kids and parents. It serves the same end-customer (children and families learning money management) and includes a Stock Prize-style "investing for kids" feature that competes directly with GCFLF's Stock Prize Program.
• Visa Practical Money Skills: Visa's Practical Money Skills program offers free personal finance resources for educators, parents, and students, with curriculum aligned to U.S. standards. As a corporate-backed incumbent it dwarfs GCFLF in distribution but covers similar investing, credit, and budgeting topics.
• Dave Ramsey (Ramsey Solutions): Ramsey Solutions sells Financial Peace for Kids and related curricula, and operates Foundations in Personal Finance for high school classrooms. It competes with GCFLF for parent purchases, homeschool adoption, and classroom curriculum budgets in the children's financial literacy space.

Direct peers

• EVERFI: EVERFI provides digital financial literacy curricula to K-12 schools and is often funded by corporate sponsors (e.g., BlackRock, Visa, PwC). It competes with GCFLF for school district adoption, partner sponsorships, and underserved-community outreach but delivers via interactive online modules rather than books.
• BizKid$: BizKid$ is a public television series and companion educational program that teaches children about money management and entrepreneurship. It shares GCFLF's multimedia-plus-classroom delivery model and its youth financial literacy focus.
• Junior Achievement USA: Junior Achievement is the largest U.S. nonprofit delivering financial literacy, work readiness, and entrepreneurship education to K-12 students. It directly overlaps with GCFLF's mission of teaching children investing, credit, and personal finance concepts through school-based programs.
• Next Gen Personal Finance: NGPF is a nonprofit that provides free personal finance curricula to middle and high school educators, including units on investing, credit, and insurance. It targets the same K-12 audience as GCFLF's Wesley Learns series and competes for teacher adoption and school district partnerships.
• FoolProof Foundation: FoolProof Foundation provides free, classroom-ready financial literacy curricula for K-12 and college students, often via embedded digital lessons. It targets the same age groups and subject topics (credit, investing) as GCFLF's book series and competes for educator mindshare.

Emerging players

• Money Smart (FDIC): The FDIC's Money Smart program provides free financial education for youth and adults, including a Young Adults module aligned to K-12 standards. As a federally produced free resource it competes with GCFLF's book-driven model for school district adoption and parent reach.

Others

• Inclusive Capital Group / OneUnited Bank: OneUnited Bank is both a current GCFLF partner and a community-focused financial institution that runs youth financial literacy initiatives and stock-purchase giveaways. It is an adjacent ecosystem participant with overlapping mission and beneficiary populations rather than a direct product competitor.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=T66KMYXWzcI
• Facebookfacebook.com/gcflf
• LinkedInlinkedin.com/in/global-children-financial-literacy-foundation-5a2050187
• Instagraminstagram.com/childrenfinancialliteracy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Children Financial Literacy Foundation