Roast Cafe
Roast Coffee is a Hyderabad-based specialty coffee roaster and retailer selling air-roasted single-estate beans, capsules, cold brews, ready-to-drink cans, and brewing equipment to discerning consumers and HoReCa/corporate B2B clients across India via D2C e-commerce, wholesale, and a flagship venue.
- Company typePrivate
- Founded2020
- HeadquartersHyderabad, India
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roast Cafe does
Roast Coffee, operated by A TO Z Food Ventures LLP, is a Hyderabad-based specialty coffee company founded in 2020 that roasts, retails, and distributes single-estate and blended Indian coffees across direct-to-consumer e-commerce, B2B wholesale, and a flagship physical venue. The product portfolio spans roasted whole beans and grounds, Nespresso-compatible single-estate capsules, easy-pour sachets, cold brew bags, ready-to-drink canned coffees, and a full retail range of manual and prosumer brewing equipment. Roast is the first operator in India of the Loring S70 Peregrine air roaster and has built proprietary processing protocols — including cold anaerobic, yeast-and-nitrogen, thermal-shock, and wine-yeast fermentations — through direct estate partnerships with Ratnagiri, Anugraha, Melkodige, Unakki, Greenland, Barbara, and Urvara, yielding cup scores of 84–88 on its micro-lots.
The business runs on a multi-channel model: a Shopify-powered D2C storefront (roastcoffee.in) is the primary engine with free India-wide delivery above Rs. 1,000 and unit-based pricing across formats, complemented by a dedicated B2B wholesale program for hotels, restaurants, cafes, corporate offices, and co-working spaces via state-wise distributor inquiries, plus a 500-seater Coffee and Culinary Experience (CCX) flagship venue in Banjara Hills, Hyderabad. Ticketed experiences and events (Rs. 199 to Rs. 6,999) and equipment retail — including the Rs. 199,999 Meraki espresso machine and entry-level AeroPress kits — extend the revenue mix and lock in higher-value customers.
Monetization is predominantly transactional: unit-priced SKUs in beans, capsules (Rs. 600 per pack of 10), cold brew bags (Rs. 500), and ready-to-drink cans, with no disclosed subscription model. Target customers split between discerning specialty-coffee enthusiasts and HoReCa/corporate buyers on the B2B side, plus a convenience-oriented consumer served through easy-pour and cold-brew formats and a collectors' segment purchasing limited micro-lots. The company is privately held with no disclosed external funding, employs 101–250 people across operations, and operates exclusively out of India with retail concentration in Hyderabad.
Roast Cafe firmographics
Firmographics- Name
- Roast Cafe
- Legal name
- A TO Z FOOD VENTURES LLP
- Website
- https://roastcoffee.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Roast Coffee is a Hyderabad-based specialty coffee roaster and retailer selling air-roasted single-estate beans, capsules, cold brews, ready-to-drink cans, and brewing equipment to discerning consumers and HoReCa/corporate B2B clients across India via D2C e-commerce, wholesale, and a flagship venue.
- Ownership category
- akta.pro rank
Roast Cafe industry classification
Industry- Product category
- Specialty Coffee Roasting & Retail
- NAICS
- Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920), Retail Bakeries (311811)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
- akta.pro secondary industries
- Coffee Roasting & Grinding (AFAFADAB), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)
Keywords
Where Roast Cafe is headquartered
LocationHeadquarters
- HQ city
- Hyderabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Roast Cafe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail E-commerce (D2C): Direct-to-consumer online sales of roasted coffee beans, ground coffee, easy pour sachets, cold brew bags, and coffee capsules through the roastcoffee.in Shopify store. Products range from Rs. 250 to Rs. 2,800 for beans, capsules at Rs. 600 per pack of 10, and equipment up to Rs. 199,999. Free delivery across India on orders above Rs. 1,000.
- B2B Wholesale & Distribution: Wholesale supply of specialty coffees to restaurants, hotels, cafes, corporate offices, co-working spaces, and retail stores. Interested partners can submit inquiries through a dedicated wholesale/distributor form on the website.
- Flagship CCX Venue & Foodservice: Revenue from the 500-seater Coffee & Culinary Experience (CCX) venue in Hyderabad combining roasting demonstrations, artisan bakery, gelato lab, banquet venue, private theatre, and chef's table experiences.
- Coffee Experiences & Events: Ticketed events and experiences such as 'Bar Crew Bangkok' takeover (from Rs. 3,499) and 'Harvest 26 Coffee Launch' with Shubham Hardwani (Rs. 199), creating additional revenue and community engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Roasted Coffee Beans — Value to Premium |
| Unit Pricing | Pay-as-you-go | Coffee Capsules — Per Pack |
| Unit Pricing | Pay-as-you-go | Ready-to-Brew — Cold Brew Bags & Easy Pour |
| Unit Pricing | Pay-as-you-go | Brewing Equipment — Entry to Professional |
| Unit Pricing | Pay-as-you-go | Coffee Experiences & Events |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Roast Cafe product offering
Product offeringCore offering
Roast Cafe is a specialty coffee roaster and retailer that sources green coffee from premium Indian estates, roasts it in-house on India's first Loring S70 air roaster, and sells it directly to consumers via its Shopify e-commerce store and flagship CCX venue in Hyderabad. The core offering spans roasted whole bean coffees (single-estate and blends), Nespresso-compatible capsules, cold brew bags, Easy Pour sachets, ready-to-drink canned coffees, and a curated catalog of brewing equipment and accessories. The company also runs a B2B wholesale program supplying cafes, hotels, restaurants, corporate offices, and co-working spaces.
Product overview
Roast Coffee is an Indian specialty coffee company offering a diversified product portfolio across multiple formats: roasted whole bean specialty coffees sourced from premium Indian estates (Ratnagiri, Melkodige, Unakki, Greenland, Anugraha, Barbara), single-origin and blended ground coffees, ready-to-brew cold brew bags, Easy Pour pre-portioned sachets, Nespresso-compatible coffee capsules from single estates, and ready-to-drink canned coffees. The company also retails brewing equipment including espresso machines, manual brewers (AeroPress, Chemex, V60, French Press, Moka Express), grinders, and accessories. B2B wholesale services target restaurants, hotels, and corporates. All beans are roasted on the company's Loring S70 air roaster (India's first of its kind) at their Hyderabad flagship CCX location. Coffee Experiences include tasting events. The product line spans from premium single-estate microlots (Geisha, anaerobic fermentations, cup scores 84-88) to everyday signature blends, addressing both specialty coffee enthusiasts and convenience-oriented consumers.
Differentiator
Problem solved
Functional benefit
Products and services
- Roasted & Ground Specialty Coffee Beans Freshly roasted specialty coffee beans sourced from premium Indian estates (Ratnagiri, Anugraha, Melkodige, Unakki, Greenland, Barbara, Urvara), roasted on the Loring S70 air roaster. Includes single-estate coffees, signature blends, and decaf options. Targeted at specialty coffee enthusiasts and home brewers across India.
- Single-Estate Coffee Capsules (Nespresso-compatible) Single-origin specialty coffee capsules from estates including Tennessee (Melkodige), Golden Hour (Urvara), Late Summer (Gemblary), Dark Harvest (Anugraha), Cherry Arabica, Nero, and Morning Bliss. Compatible with Nespresso Original Line machines. Sold in packs of 10 starting at Rs. 600. Targeted at capsule users seeking premium single-estate options.
- Ready-to-Brew Cold Brew Bags Pre-packaged cold brew coffee bags including Classic Roast Blend, Monsoon Malabar, and Pineapple Fermented Arabica for at-home or on-the-go brewing without equipment. Targeted at convenience-focused consumers and travelers.
- Easy Pour Coffee Sachets Pre-portioned single-serve coffee sachets including Golden Geisha, Geisha Bloom, Red Honey, and Monsoon Malabar for brewing without equipment. Pack sizes of 5 and 10. Targeted at office and travel use cases.
- Ready-to-Drink Canned Coffee Ready-to-drink canned coffees including Pineapple Fermented Arabica (Barbara Estate), Monsoon Malabar (Barbara Estates), Morning Bliss (AA Arabica), and Red Honey (Salawara Estate). Targeted at convenience-focused consumers seeking premium on-the-go coffee.
- Brewing Equipment Catalog Retail catalog of brewing equipment including espresso machines (Meraki, Bezzera New Hobby, Bellman Cappuccino CX-25P, Flair Pro 2), manual brewers (AeroPress Clear, AeroPress Go, Chemex 3 Cup, Hario V60, Kalita Wave 185, Bialetti Moka Express, Cafflano Kompresso, Hario Technica Syphon), grinders (Baratza Encore ESP, Timemore Chestnut C3, Timemore Grinder Go), and accessories (Timemore Fish Smart Pro kettle, AeroPress and Hario V60 filters). Prices range from Rs. 5,500 to Rs. 199,999.
- Coffee Experiences and Events Ticketed coffee tasting events and experiences including Bar Crew Bangkok takeover (from Rs. 3,499) and Harvest 26 coffee launch with Shubham Hardwani (Rs. 199), priced up to Rs. 6,999 for premium events. Targeted at community, enthusiasts, and event attendees.
- Wholesale and Distribution Program B2B wholesale supply of specialty coffees to restaurants, hotels, cafes, corporate offices, co-working spaces, and retail stores. Includes a dedicated B2B team of coffee experts that creates unique coffee experiences for partners. Targeted at HoReCa and corporate clients.
- Roast CCX Coffee & Culinary Experience Venue Flagship 500-seater physical venue in Hyderabad (Venkat Nagar, Banjara Hills) combining roasting demonstrations, artisan bakery, gelato lab, banquet venue, private theatre, and chef's table experiences. Targeted at dine-in customers, event attendees, and the local Hyderabad community.
Quantifiable outcome
- Cup score of 88 for Unakki Anaerobic Naturals — among the most expressive Indian coffees available
- +4 more outcomes
Companies that use Roast Cafe
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Roast Cafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Roast Cafe partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Indian Coffee Estates (Ratnagiri, Anugraha, Melkodige, Unakki, Greenland, Barbara, Urvara)coreRoast Coffee sources exceptional specialty coffees directly from progressive Indian estates including Ratnagiri, Anugraha, Melkodige, Unakki, Greenland, Barbara, and Urvara estates. For the Anugraha cold anaerobic washed, Roast worked directly at origin to define and execute every step of processing. These partnerships enable full traceability and innovative micro-lot releases.
- Loring Smart RoastingcoreRoast Coffee is the first in India to roast on the Loring S70 Peregrine, an advanced air-roasting technology that sets standards for clarity, consistency, and sustainability. This technology partnership enables Roast to highlight the character of India's best estates.
- Partner Cafes, Hotels & CorporatescoreRoast Coffee has built a trusted name in the B2B coffee landscape, partnering with leading cafes, hotels, and corporate offices across India to supply specialty coffees for their workplaces and customer-facing operations. They specialize in creating unique coffee experiences for these partners.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Roast Cafe competitors and assessment
Company assessmentDirect peers
- The Flying Squirrel: Indian specialty coffee roaster offering single-estate Indian coffees via D2C and B2B, with focus on quality and origin traceability. Comparable product mix and target customer.
- Subko Coffee Roasters: Mumbai-based specialty coffee roaster and bakery-café with fermentation-forward processing and D2C sales. Closely comparable on specialty processing innovation and café-bakery hybrid model.
- Counter Culture Coffee: US specialty coffee roaster known for direct-trade sourcing, transparency, and education-driven brand. Comparable on direct-trade model and specialty ethos, though geographically focused on the US.
- Blue Tokai Coffee Roasters: India's largest specialty coffee roaster with direct estate sourcing, multi-city café footprint, and D2C + B2B channels. Most directly comparable to Roast on product mix, Indian-origin focus, and omni-channel model.
- Black Baza Coffee: Indian specialty roaster sourcing single-estate coffees from Indian estates (Chikmagalur, Coorg) with D2C e-commerce and B2B supply. Closely comparable on estate-direct model and premium single-origin catalog.
- Third Wave Coffee Roasters: Indian specialty coffee chain operating cafés and selling roasted beans and equipment via D2C. Directly comparable on specialty positioning, café-led brand building, and equipment retailing.
- KC Roasters (Krishna Coffee): Indian specialty coffee roaster with estate-direct Indian coffees and D2C distribution. Comparable on sourcing model and product portfolio.
Broad incumbents
- Blue Bottle Coffee: Established specialty coffee roaster and café operator with strong brand and technology-driven operations. Comparable on premium positioning and roastery-café integration, but at vastly larger scale.
- Nespresso: Global capsule coffee brand owned by Nestlé. Comparable on capsule format retailing and equipment-bundled model, though operating at mass-market premium rather than micro-lot specialty.
Emerging players
- Devan's Coffee Roasters: Indian specialty roaster focused on South Indian estates with D2C presence. Comparable origin focus and emerging-stage positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roast Cafe social profiles
Digital presenceRoast Cafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roast Cafe leadership team
Management profileNumber of profiles
Roast Cafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roast Cafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roast Cafe
What does Roast Cafe do?
Roast Cafe is a specialty coffee roaster and retailer that sources green coffee from premium Indian estates, roasts it in-house on India's first Loring S70 air roaster, and sells it directly to consumers via its Shopify e-commerce store and flagship CCX venue in Hyderabad. The core offering spans roasted whole bean coffees (single-estate and blends), Nespresso-compatible capsules, cold brew bags, Easy Pour sachets, ready-to-drink canned coffees, and a curated catalog of brewing equipment and accessories. The company also runs a B2B wholesale program supplying cafes, hotels, restaurants, corporate offices, and co-working spaces.
Is Roast Cafe a public or private company?
Roast Cafe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roast Cafe founded?
Roast Cafe was founded in 2020. It employs 101 to 250 people.
Where is Roast Cafe based?
Roast Cafe is headquartered in Hyderabad, India, in the Asia region.
How does Roast Cafe make money?
Four revenue lines are on record. Retail E-commerce (D2C) is the primary driver. The others are B2B Wholesale & Distribution, flagship CCX Venue & Foodservice and coffee Experiences & Events.
Who are Roast Cafe's main competitors?
Direct peers on record are The Flying Squirrel, Subko Coffee Roasters, Counter Culture Coffee, Blue Tokai Coffee Roasters, Black Baza Coffee, Third Wave Coffee Roasters and KC Roasters (Krishna Coffee). Broad incumbents are Blue Bottle Coffee and Nespresso. Devan's Coffee Roasters is listed as an emerging player.
Does Roast Cafe have an API?
No public API is recorded for Roast Cafe.
What industry is Roast Cafe in?
Roast Cafe's product category is Specialty Coffee Roasting & Retail. Its primary akta.pro industry code is THAFADAE, Coffee Roasters with Cafe (Roastery Cafes), with a secondary code of AFAFADAB, Coffee Roasting & Grinding. Its NAICS code is 31192 and its SIC code is 2080.