What Roladin does

Roladin is an Israeli bakery and café chain founded in 1989, operating a nationwide franchise network across Israel under the legal entity Roladin Branch and Franchise Management Ltd. (ח.פ. 512311242), headquartered in Kadima. The company produces and distributes freshly baked goods — breads (including sourdough and spelt), sweet pastries (croissants, strudels, cinnamon rolls), savory pastries and quiches, cakes, cookies (including gluten-free options), sandwiches, and coffee — through approximately a few dozen company-owned branches and a larger network of independently operated franchise locations spanning cities such as Tel Aviv, Jerusalem, Haifa, Beersheba, Raanana, Rehovot, Ramat Gan, Netanya, Modiin, and others. The central bakery in Kadima, operating under dairy kosher supervision (Rabbanut Lev HaSharon / Rabbanut HaRishona), serves as the production and distribution hub.

The business monetizes across four primary revenue streams: (1) retail sales at franchise and company-owned branches, (2) online orders via shop.roladin.co.il with a minimum order of 70 ILS plus a ~30 ILS delivery fee, (3) ticket sales for baking workshops at the Roladin Senses experience center in Kadima, and (4) gift packages and digital gift vouchers (distributed via the BuyMe platform). The My Roladin loyalty program, run on the Foodbox platform and supported by payment processors (Plekard, Easycount, Valucard) and the Credit Guard payment gateway, drives repeat engagement with rewards such as a free coffee on signup, free bread after nine purchases, and birthday treats. Customer service runs through WhatsApp (powered by the Glassix chatbot platform) and email. The website targets a horizontal consumer base — individual Israeli households — with holiday-specific SKUs (Passover, Shavuot, Rosh Hashanah, Chanukah, Purim, Valentine's Day) that drive significant seasonal revenue concentration. Marketing is conducted via Instagram, Facebook, YouTube, the Roladin Magazine content hub, and paid digital advertising.

Roladin is privately held with no disclosed institutional investors, funding rounds, or public listing. The management-level employee count is 11–50, reflecting the franchisor entity rather than the full system footprint. The company has no patents, no proprietary technology platform, and no disclosed AI/ML capabilities beyond the third-party chatbot; its competitive position rests on 36 years of brand heritage, the nationwide distribution footprint, kosher certification, and content/editorial engagement rather than technology differentiation.

Name

Roladin

Legal name

Roladin Branch and Franchise Management Ltd. (רולדין ניהול סניפים ו�כיינות בע"מ)

Website

https://roladin.co.il

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Roladin is a privately held Israeli bakery-café franchise chain founded in 1989, operating a nationwide network of branches producing breads, pastries, cakes, and coffee under kosher supervision, serving individual consumers through in-store retail, e-commerce, workshops, and gift programs.

Ownership category

akta.pro rank

Product category

Bakery and café retail

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

akta.pro secondary industry

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Bakery and cafe
• Fresh baked goods
• Franchise bakery chain
• Kosher pastries
• Online bakery delivery

Headquarters

HQ city

Kadima

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail sales at physical branches: Revenue generated from walk-in customers purchasing baked goods, pastries, breads, cakes, sandwiches, coffee, and other items at franchise branches across Israel.
2. E-commerce / online orders: Revenue from online orders placed through shop.roladin.co.il, with delivery to customers and self-pickup options. Minimum order of 70 ILS plus delivery fee.
3. Workshop center (Roladin Senses): Roladin Senses experience and tasting center offers baking workshops for children, youth, and adults. Customers purchase workshop tickets online.
4. Gift packages and gift vouchers: Sale of gift packages (מארזי מתנה) and gift vouchers for various occasions and holidays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Roladin produces and sells freshly baked goods — breads, sweet pastries, savory pastries, quiches, cakes, cookies, and sandwiches — through a nationwide Israeli franchise bakery-café chain and an e-commerce store offering delivery and pickup. The offering is extended with hosting platters, gift packages, gift vouchers, a loyalty club (My Roladin), seasonal holiday menus, and a workshop center (Roladin Senses). All main-factory production carries dairy kosher certification.

Product overview

Roladin is a large Israeli bakery and café chain (with over 34 years of heritage as of 2025) operating primarily as a franchise network, with some company-owned branches. The product portfolio centers on freshly baked goods produced daily in the main bakery and in branches: breads (including sourdough and spelt varieties), sweet pastries (croissants, strudels, cinnamon rolls, pain Suisse), savory pastries and quiches, cakes, and cookies (including gluten-free options). The offering is extended by a full e-commerce online shop (shop.roladin.co.il) for nationwide delivery or pickup, hosting/catering platters, curated gift packages, gift vouchers, a loyalty program (My Roladin), and an experience workshop center (Roladin Senses). Products span dairy (Rabbanut HaRishona), pareve bread items, and seasonal Passover-certified items. The online platform and physical branches together form the primary customer touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• Roladin Senses: Experience center and workshop venue offering baking workshops for children and adults, located at Hapa Street 1, Kadima industrial park.

Products and services

• Online Shop (shop.roladin.co.il) E-commerce platform enabling customers across Israel to order Roladin's full range of bakery, pastry, bread, and catering products for home delivery or self-pickup. Targeted at general consumers and gift purchasers nationwide.
• Breads (לחמים) Daily-fresh baked breads including sourdough and spelt varieties, sold across all branches and online to general consumers.
• Pastries and Sweets (מאפים מתוקים) Sweet pastries including croissants, cinnamon rolls, pain Suisse, strudels, and seasonal specialties, sold across branches and online to consumers.
• Cookies (עוגיות) Assorted cookies including gluten-free varieties, sold across branches and online to general consumers and gift purchasers.
• Cakes (עוגות) Assorted cakes including yeast cakes, mousse cakes, pound cakes, and seasonal celebration cakes, sold to consumers for personal occasions and events.
• Savory Pastries and Quiches (מאפים מלוחים וקישים) Savory pastries including spinach and cheese croissants, quiches, and savory pockets (sabich pocket) sold across branches and online.
• Hosting Platters (מגשי אירוח) Curated catering platters and hosting trays for events, holidays, and gatherings, sold via branches and the online shop to consumers and hosts.
• Gift Packages (מארזי מתנה) Curated gift packages featuring Roladin's baked goods and sweet treats for gifting occasions including holidays and Valentine's Day.
• Sandwiches and Wraps (כריכים ומאפים) Sandwiches and wraps prepared with Roladin's bread and pastry products, sold in branches for on-the-go consumption.
• Delicatessen / Gourmet (מן המעדניה) Gourmet and delicatessen items sold alongside the bakery range, available for online purchase and in branches.
• From the Patisserie (מן הקונדיטוריה) Patisserie items including eclairs, tarts, and specialty desserts available for online ordering and in-branch purchase.
• Gift Vouchers (שוברי מתנה) Digital gift vouchers for Roladin products distributed via the BuyMe platform for gifting recipients across Israel.
• My Roladin Loyalty Program Free-to-join consumer loyalty club offering benefits such as a free coffee on joining, a free bread after 9 purchases, a free coffee after 9 coffee purchases, birthday treats, and periodic promotional offers.
• Roladin Senses Workshop Center Hands-on baking and confectionery workshops for children (ages 4+), youth, and adults held at the Roladin Senses experience center in Kadima, with seasonal themes and take-home baked creations.
• Holiday Menus and Products Seasonal holiday-specific product menus and offerings for Chanukah, Purim, Shavuot, Passover, Rosh Hashanah, and Valentine's Day, sold across branches and online.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Cofix: Israeli fixed-price food and beverage chain with coffee and bakery items. Comparable Israeli footprint and café customer overlap, though a broader convenience food concept than a bakery specialist.
• BreadTalk: Asia-headquartered bakery chain with artisan breads, pastries and buns. Comparable product mix and café-bakery format, though primarily regional rather than Israeli.
• Paul (Israel): International French bakery-pâtisserie chain with branches in Israel. Comparable premium bakery-café positioning, though operated by a global parent and selective Israeli footprint.

Direct peers

• Marzipan Bakery: Israeli bakery chain known for pastries, breads and cakes sold across a national branch network. Directly competes with Roladin in retail bakery assortment and café-style trade areas.
• Café Café: Israeli restaurant-café chain serving pastries, sandwiches and coffee. Comparable in café-style customer experience and Israeli footprint, with overlapping bakery and breakfast daypart demand.
• Greg Café: Israeli café chain serving coffee and baked goods across a national footprint. Comparable in daypart, product mix and target customer.
• Lehem Erez: Israeli bakery-café chain offering breads, pastries and coffee nationwide. Closely comparable to Roladin in product mix, café format and domestic franchise-style footprint.
• Landwer Café: Israeli café-restaurant chain with bakery, coffee and light meal offerings. Comparable to Roladin in café format and Israeli urban trade areas, though with broader restaurant menu.
• Aroma Espresso Bar: Leading Israeli coffee chain with a strong bakery and breakfast offering. Overlaps with Roladin on coffee, pastries and nationwide branch presence in Israel.
• Angel Bakery (Angel's Bakery): One of Israel's largest industrial bakeries selling branded breads, pastries and snack cakes through retail and foodservice. Comparable in product range and Israeli market focus, though more manufacturing-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNBLjixcoRjeYwH3YO-1oLg
• Facebookfacebook.com/roladin
• Instagraminstagram.com/roladin_il
• LinkedInlinkedin.com/company/roladin

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roladin