CAFE-CAFE
CAFE-CAFE is Israel's largest café and restaurant chain, founded in 2001, operating 200+ franchise and company-supported locations nationwide under 9 brands, serving Israeli consumers with kosher and meat-based menus via dine-in, takeaway, catering, and a loyalty program.
- Company typePrivate
- Founded2001
- HeadquartersTel Aviv-yafo, Israel
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What CAFE-CAFE does
CAFE-CAFE (Hebrew: קפה קפה, meaning "Coffee Coffee") is Israel's largest and leading café and restaurant chain, operating as the flagship brand of Cafe Cafe Group (Hebrew: קבוצת קפה קפה), a multi-brand food-service platform. Founded in 2001 by entrepreneurs Ronen Nimni (Namni) and Miki Til, the chain provides dine-in, takeaway, and catering services built around a culinary concept centered on quality raw materials, chef preparation, and Israeli-flavored dishes. The group operates over 200 business locations nationwide across 9 leading restaurant and café brands, with branch coverage spanning from Dan in the north to Eilat in the south across neighborhood and business center formats. Four distinct menu lines — Kosher (Halavi), Meat (Bashar), Alcohol, and Desserts — serve Israel's diverse population segments.
The core product is the CAFE-CAFE dine-in experience, distributed primarily through a franchise model in which individual entrepreneurs operate branded locations under the parent company's support framework, alongside company-supported operations. Supporting revenue and retention mechanisms include the MOOD customer loyalty club (moodcoins.co.il) and gift vouchers distributed through the Xtra retail chain. Revenue is generated through franchise royalties and licensing fees from franchisees and through direct food and beverage sales at company-operated locations; pricing is unit-based per transaction. The technology footprint is intentionally minimal: there is no proprietary technology platform, no public or partner-facing API, no developer portal, and no digital product surface beyond the consumer website, the MOOD loyalty landing page, and an official Facebook page. All disclosed operations are domestic to Israel with no international footprint indicated.
The chain has been continuously included in the Globes Top 100 Leading Brands Index since 2008, is a SUPERBRANDS international member, and is recognized in the DUNS 100 index. The company is private, founder-owned, and headquartered in Tel Aviv-Yafo. Disclosed management includes Co-Founders Ronen Nimni and Miki Til alongside an Accessibility Coordinator (Ran Avneri) responsible for WCAG 2.0 Level AA compliance of digital and branch operations. No external institutional investment, public listing, recent M&A activity, leadership changes, or restructuring signals are present in the source material.
CAFE-CAFE firmographics
Firmographics- Name
- CAFE-CAFE
- Website
- https://cafecafe.co.il
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CAFE-CAFE is Israel's largest café and restaurant chain, founded in 2001, operating 200+ franchise and company-supported locations nationwide under 9 brands, serving Israeli consumers with kosher and meat-based menus via dine-in, takeaway, catering, and a loyalty program.
- Ownership category
- akta.pro rank
CAFE-CAFE industry classification
Industry- Product category
- Café and Restaurant Chain Services
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
Keywords
Where CAFE-CAFE is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv-yafo
- HQ country
- Israel
- HQ region
- Middle East
Markets served
CAFE-CAFE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Franchise royalties and fees: CAFE-CAFE generates revenue through franchise partnerships, where franchisees pay for the right to operate under the brand. The company provides comprehensive support including business intelligence, operational knowledge, and access to a developed business and marketing system.
- Direct restaurant sales: Revenue from direct food and beverage sales at café and restaurant locations. The menu includes breakfast, first courses, main dishes, salads, pasta, shakshukot, sandwiches, pizzas, toasts, children's meals, and desserts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard café pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels2 records
CAFE-CAFE product offering
Product offeringCore offering
CAFE-CAFE (קפה קפה) operates Israel's largest café and restaurant chain, with more than 200 business locations across the country operating under 9 brands within the Café Café Group. Founded in 2001, the chain serves chef-prepared quality Israeli-flavored food and beverages through dine-in, takeout, delivery, and a franchise program. Offerings span multiple menu categories including kosher, meat, alcoholic beverages, and desserts, supported by a nationwide footprint combining directly operated and franchised outlets.
Product overview
CAFE-CAFE is a single-brand, multi-location café and restaurant chain operating as the flagship brand of Coffee Group (קבוצת קפה קפה), Israel's largest café and restaurant group with over 200 business locations across 9 brands. The core offering is the CAFE-CAFE dine-in restaurant experience, which provides a curated culinary menu centered on quality ingredients and chef-prepared Israeli-flavored dishes. The menu portfolio consists of four distinct downloadable menu lines — Kosher (Halavi), Meat (Bashar), Alcohol, and Desserts — reflecting the chain's broad dietary offering. Supporting the core dining experience, CAFE-CAFE offers a franchise program for entrepreneurs, a MOOD loyalty club for customer retention, and gift vouchers sold through a third-party partner (Xtra). The chain does not offer a technology platform, SaaS product, or developer-facing API.
Differentiator
Problem solved
Functional benefit
Companies that use CAFE-CAFE
Customer profileSegments1 record
Ideal customer profiles2 records
CAFE-CAFE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CAFE-CAFE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Xtra (שובר מתנה)minorXtra retail chain serves as a distribution channel for CAFE-CAFE gift vouchers, allowing customers to purchase gift vouchers at Xtra stores. This partnership enables wider accessibility for gift voucher purchases.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
CAFE-CAFE competitors and assessment
Company assessmentOthers
- Japanika: Sister brand under the Café Café Group umbrella of 9 brands, serving Asian/Japanese cuisine. Comparable as part of the same multi-brand group structure and shared operational infrastructure, but operates in a distinct cuisine category.
Direct peers
- Greg Cafe: Israeli café and restaurant chain serving coffee, breakfast, and casual meals in a dine-in format with neighborhood locations. Directly comparable to CAFE-CAFE on service model, target customer, and Israeli market positioning.
- Roladin: Israeli bakery-café chain specializing in pastries, breads, and coffee with neighborhood branches. Comparable to CAFE-CAFE on the café-bakery hybrid model and Israeli retail footprint, though with a stronger bakery orientation.
- Landwer Café: Israeli café-restaurant chain offering coffee, breakfast, lunch, and dinner with a similar all-day dining format. Comparable to CAFE-CAFE on menu breadth, dine-in experience, and Israeli footprint.
- Aroma Espresso Bar: Israel's largest direct competitor in the café and coffee chain segment, operating a similar franchise model serving coffee, pastries, and light meals nationwide. Most comparable peer given overlapping product, customer base, and Israeli geographic focus.
Broad incumbents
- El Gaucho: Established Israeli meat-focused restaurant chain with multiple locations, part of the same broader Israeli casual dining competitive set as CAFE-CAFE. Overlaps in the meat/bashar menu segment and dine-in casual dining category.
- Cofix: Israeli value-priced coffee and food chain with broad nationwide presence. Comparable as a competing café format but differentiated by a low-price positioning strategy versus CAFE-CAFE's full-service premium-café positioning.
- McDonald's Israel: Israel's largest quick-service restaurant chain, operating nationwide with breakfast, coffee, and casual dining offerings. Competes with CAFE-CAFE for breakfast and casual meal occasions across similar Israeli demographic segments.
- The Coffee Bean & Tea Leaf (Israel): International specialty coffee and tea chain with Israeli presence. Comparable as a café chain competing for coffee-occasion customers in the Israeli market, though with a smaller footprint than CAFE-CAFE.
- Starbucks Israel: International premium coffee chain operating in Israel under local franchise. Competes with CAFE-CAFE for coffee and café-occasion customers, with stronger brand recognition internationally but smaller Israeli footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CAFE-CAFE social profiles
Digital presenceCAFE-CAFE compliance and trust
Trust signalCompliance1 record
CAFE-CAFE financial estimates
Financial estimateRevenue estimate
Valuation estimate
CAFE-CAFE leadership team
Management profileNumber of profiles
Profiles3 records
CAFE-CAFE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CAFE-CAFE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CAFE-CAFE
What does CAFE-CAFE do?
CAFE-CAFE (קפה קפה) operates Israel's largest café and restaurant chain, with more than 200 business locations across the country operating under 9 brands within the Café Café Group. Founded in 2001, the chain serves chef-prepared quality Israeli-flavored food and beverages through dine-in, takeout, delivery, and a franchise program. Offerings span multiple menu categories including kosher, meat, alcoholic beverages, and desserts, supported by a nationwide footprint combining directly operated and franchised outlets.
Is CAFE-CAFE a public or private company?
CAFE-CAFE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CAFE-CAFE founded?
CAFE-CAFE was founded in 2001. It employs 501 to 1,000 people.
Where is CAFE-CAFE based?
CAFE-CAFE is headquartered in Tel Aviv-yafo, Israel, in the Middle East region.
How does CAFE-CAFE make money?
Two revenue lines are on record. Franchise royalties and fees are the primary driver. The others are direct restaurant sales.
Who are CAFE-CAFE's main competitors?
Japanika is listed as an others. Direct peers are Greg Cafe, Roladin, Landwer Café and Aroma Espresso Bar. Broad incumbents are El Gaucho, Cofix, McDonald's Israel, The Coffee Bean & Tea Leaf (Israel) and Starbucks Israel.
Does CAFE-CAFE have an API?
No public API is recorded for CAFE-CAFE.
What industry is CAFE-CAFE in?
CAFE-CAFE's product category is Café and Restaurant Chain Services. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.