What Nulaxy does

Nulaxy is a privately-held Chinese consumer electronics accessories company founded in 2015, headquartered in Wuhan, Hubei, and operating under the legal entity TEAM YTD CO.,LIMITED. The company designs, manufactures, and sells four cross-category product lines: laptop stands (aluminum ergonomic models including the Red Dot Award-winning rotating stand), FM transmitters and car audio adapters (Bluetooth-enabled wireless audio for vehicles), phone and tablet stands (including a patented multi-axis rotation travel holder), and computer peripherals (mice, headsets, webcams). Core technical capability centers on mechanical design — adjustable hinges, multi-axis rotation mechanisms, aluminum-alloy thermal management — and conventional wireless audio transmission (Bluetooth, FM). One filed-pending patent covers the DD16 airplane phone holder's 360°+360°+180° rotation system.

Nulaxy operates a direct-to-consumer go-to-market with no enterprise sales motion. Products are priced in the sub-$30 range (e.g., A4 phone stand at $11.99, T1 at $9.99, ML13 mouse at $18.99, C1 laptop stand around $28.79), with revenue derived entirely from one-time hardware unit sales through Amazon's global marketplace and the company's nulaxy.com storefront. The company claims millions of customers worldwide and has operated for over five years. Marketing is content-led via an active blog (ergonomic education, laptop cooling, FM transmitter guides) supplemented by earned media from tech outlets like 9to5toys; no paid advertising, email programs, or social channels are documented.

The company is founder-operated, with representative Anping Wu listed as the primary contact. No institutional investors, funding rounds, parent companies, M&A activity, or executive hires are disclosed in the source material. Headcount is in the 11-50 range, consistent with a small, lean operation managing Amazon-native distribution and Chinese manufacturing. The operating strategy is product-led, with the 2024 launch wave (C900 webcam, M500 dual-mode mouse, DD16 airplane holder, A4 EX rotating stand) marking a deliberate broadening from automotive electronics into PC peripherals and travel accessories.

Name

Nulaxy

Legal name

TEAM YTD CO.,LIMITED

Website

https://nulaxy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Nulaxy designs and sells consumer electronics accessories — ergonomic laptop stands, Bluetooth FM transmitters, phone/tablet holders, and computer peripherals — via Amazon and its nulaxy.com storefront, targeting home office workers, drivers with non-Bluetooth vehicles, and frequent travelers.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429), Electronics and Appliance Retailers (4492), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Electronic Components & Accessories (3670), Motor Vehicle Parts & Accessories (3714), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)

akta.pro secondary industries

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Consumer electronics accessories
• Ergonomic laptop stands
• FM transmitters
• Phone tablet holders
• Computer peripherals

Headquarters

HQ city

Hubei

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: Nulaxy generates revenue through one-time hardware product sales across four main product categories: laptop stands, FM transmitters/car audio adapters, phone and tablet stands, and computer peripherals (mice, webcams, headsets). Products are sold at fixed retail price points as individual units with no subscription component. Revenue is derived from direct-to-consumer e-commerce on nulaxy.com and third-party marketplace sales on Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nulaxy designs and manufactures consumer electronics accessories spanning four product lines: ergonomic aluminum laptop stands (including a Red Dot Award-winning rotating model), Bluetooth FM transmitters and car audio adapters for vehicles without built-in Bluetooth, foldable phone and tablet stands (including the patented DD16 airplane phone holder), and computer peripherals such as ergonomic mice, headsets, and webcams. Products are sold as individual hardware units at retail price points typically between $9 and $30, primarily through Amazon Marketplace and the company's own nulaxy.com e-commerce storefront.

Product overview

Nulaxy is an electronic accessories company specializing in automotive electronics, tablet/laptop mounts and stands, and PC/mobile peripherals. The product portfolio consists of four main categories: (1) Laptop Stands including C3, C1, C4, LS-09, C5, C2, and LS02 vertical stand models; (2) Phone & Tablet Stands including A4, A5, T1, and the newer A4 EX rotating stand plus DD16 airplane holder and magnetic holders (K2, S08); (3) FM Transmitters and Car Audio including KM18plus, KM28, KM36, KM26, BC91 models plus BR05/BR06/BR08 wireless receivers and transmitters; (4) Computer Peripherals including ML13 ergonomic mouse, computer headset, C900 webcam, and M500 wireless mouse. The products are primarily sold through Amazon and the company's own website, targeting consumers seeking ergonomic solutions for laptops and mobile devices, as well as car audio modernization accessories.

Differentiator

Problem solved

Functional benefit

Products and services

• Nulaxy C3 Laptop Stand Adjustable aluminum laptop stand with height and angle adjustment and detachable design for portability, marketed to general consumers and home office workers seeking ergonomic laptop mounting.
• Nulaxy C1 Laptop Stand Ergonomic aluminum laptop stand supporting devices up to 44 lbs (20 kg) with adjustable height and angle, intended for home office and remote work ergonomic setups.
• Nulaxy C4 Laptop Stand Ultra-portable foldable laptop stand weighing 0.75 lbs, supports up to 22 lbs (10 kg), with adjustable height, tilt angle, width, and depth for users prioritizing portability.
• Nulaxy LS-09 Laptop Stand Portable aluminum laptop stand with adjustable ergonomics and flexible positioning for home office workers.
• Nulaxy C5 Ergonomic Laptop Stand Aluminum laptop stand with adjustable height from 1.18 to 21 inches, raising the screen to eye level for ergonomic posture improvement.
• Nulaxy C2 Foldable Laptop Stand Affordable foldable aluminum laptop stand for 10–15.8 inch notebooks, supporting up to 22 lbs for portable ergonomic use.
• Nulaxy LS02 Vertical Laptop Stand Vertical laptop stand with dual 2-in-1 design holding both laptop and iPad vertically, with adjustable width for devices 0.55 to 1.34 inches thick.
• A4 Cell Phone Stand Foldable and adjustable desktop phone stand priced at $11.99, compatible with iPhone and Nintendo Switch devices for desk and home use.
• A5 Tablet Stand Fully adjustable foldable desktop stand priced at $16.99, compatible with tablets including iPad Air 4/Mini, New iPad 10.2/9.7, Samsung, and Nintendo devices.
• T1 Phone Stand Height and angle adjustable cell phone stand priced at $9.99, compatible with various smartphones for desk use.
• A4 EX 360 Rotating Cell Phone Stand 360° rotating cell phone stand with charging support, foldable and portable design for adjustable viewing angles.
• DD16 Airplane Phone Holder Travel phone holder with patented 360°+360°+180° multi-axis rotation, compatible with devices 4.7 to 6.9 inches, offering hands-free in-flight viewing.
• KM18plus Bluetooth FM Transmitter Bluetooth FM transmitter for wireless car audio streaming from phones to legacy vehicle stereos.
• KM28 Bluetooth FM Transmitter Bluetooth FM transmitter connecting phones wirelessly to car stereo systems for music and hands-free calling.
• KM36 Bluetooth FM Transmitter Bluetooth FM transmitter for wireless car audio streaming and hands-free call connectivity.
• KM26 BT Bluetooth FM Transmitter Bluetooth FM transmitter for wireless audio streaming to car stereo systems lacking Bluetooth connectivity.
• BC91 Bluetooth FM Transmitter FM transmitter providing wireless car audio connectivity for vehicles without built-in Bluetooth.
• BR05 Wireless Bluetooth Receiver Wireless Bluetooth receiver that adds Bluetooth audio capability to non-Bluetooth audio systems.
• BR06 Wireless Bluetooth Receiver Wireless Bluetooth receiver functionality for non-Bluetooth audio systems.
• BR08 Smart Bluetooth Receiver and Transmitter Smart Bluetooth receiver and transmitter with dual-mode functionality for flexible wireless audio connectivity.
• K2 Vacuum Suction Magnetic Phone Holder Vacuum suction magnetic phone holder designed for in-car phone mounting.
• S08 Foldable Magnetic Phone Holder Foldable magnetic phone holder for portable phone mounting.
• ML13 Ergonomic Mouse 2.4G wireless vertical ergonomic mouse with 3 adjustable DPI levels (800/1200/1600) and 6 buttons, priced at $18.99 for desktop ergonomic use.
• Computer Headset with Microphone Wired USB headset with noise-cancelling microphone for laptop, PC, and business calls, priced at $24.99 (sale price vs. $32.99 original).
• C900 USB Webcam with Microphone HD 1080p webcam with privacy cover, built-in stereo microphone with echo-cancelling, 92° wide view angle, and 360° rotating head, compatible with major video conferencing platforms.
• M500 Wireless Mouse (Bluetooth 5.0 + 2.4G USB) Dual-mode wireless mouse connecting via Bluetooth 5.0 and 2.4G USB receiver simultaneously with single-click device switching, tested for 5,000,000 keystrokes.

Quantifiable outcome

• Laptop stands prevent overheating by providing airflow — laptops on flat surfaces trap heat and risk CPU/GPU/motherboard damage
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lamicall: Lamicall is a direct competitor focused almost exclusively on phone stands, tablet stands, and laptop stands sold through Amazon at similar $10–$30 price points. It is the most direct comparable in Nulaxy's laptop and phone stand categories and competes for the same Amazon keywords and ergonomic-segment buyers.
• JETech: JETech sells affordable consumer electronics accessories — stands, cases, cables, and peripherals — through Amazon at sub-$30 price points. It is a direct peer for Nulaxy's phone/tablet stands and laptop stands.
• Besign: Besign focuses on Bluetooth car kits, FM transmitters, and audio adapters sold through Amazon. It is a direct comparable for Nulaxy's FM transmitter line targeting drivers of non-Bluetooth vehicles.
• VicTsing: VicTsing (also under Sunvalley Group) sells FM transmitters, computer peripherals, and small consumer electronics accessories on Amazon. It is a direct peer for Nulaxy's car audio adapters and computer peripherals, with similar pricing and Amazon-led distribution.
• Avantree: Avantree produces Bluetooth audio transmitters, receivers, and computer peripherals marketed to remote workers and travelers. Its product mix and Amazon-led distribution closely mirror Nulaxy's FM transmitter and peripheral portfolio.
• SoundBot: SoundBot sells Bluetooth audio adapters, FM transmitters, and headphones primarily through Amazon. It is a direct peer in Nulaxy's car audio adapter / wireless receiver category and targets the same non-Bluetooth-vehicle driver segment.

Broad incumbents

• Anker Innovations: Anker is the dominant Amazon-native consumer electronics accessories brand, selling chargers, hubs, speakers, and computer peripherals globally. While Anker operates at much larger scale and broader scope than Nulaxy, both share the same Amazon-led, affordable-premium accessory playbook and target similar work-from-home and mobile-use cases.
• UGREEN Group: UGREEN is a large China-based consumer electronics accessories company selling chargers, hubs, cables, and computer peripherals primarily through Amazon. It overlaps Nulaxy directly on the computer peripheral and ergonomic accessory categories and competes head-to-head on Amazon listings at similar price points.
• TaoTronics: TaoTronics (a Sunvalley Group brand) sells audio devices, computer peripherals, and home-office accessories on Amazon. It is one of the most direct comparables for Nulaxy's headphone, webcam, and ergonomic accessory SKUs and competes on identical Amazon search terms.
• AUKEY Technology: AUKEY is a well-known Amazon accessories brand offering chargers, power banks, audio, and computer peripherals. It competes directly with Nulaxy on the computer peripheral side and follows the same global Amazon-led GTM motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nulaxy
• Facebookfacebook.com/Nulaxy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nulaxy