Punto Visual
Punto Visual is a Peruvian outdoor advertising company, founded 1979, that manufactures, installs, and maintains digital and static billboards, LED screens, unipolar towers, and interactive displays nationwide, serving enterprise brands across multiple industries.
- Company typePrivate
- Founded1979
- HeadquartersLima, Peru
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Punto Visual does
Punto Visual is a Peruvian outdoor advertising (OOH) company founded in 1979, operating from a 4,500 m2 manufacturing facility in Lima with a nationwide service network across Peru. The company produces, installs, and maintains a diverse portfolio of advertising formats including traditional billboards (Cartelera, Panel, Monumental), illuminated structures (Corona, Clip, Totem, Puente), unipolar towers in multiple sizes and LED variants (Torre Unipolar, Torre Unipolar LED, T.U.M., T.U.M. LED), digital screens (Pantalla LED Monumental), transit formats (Paradero), interactive installations (Torres Interactivas), and multi-face sequential advertising (Consecutivos). All elements are designed and assembled in-house, supported by digital printing subsidiary Sissa (established 1994) and a dedicated billboard business unit, Carteleras Peruanas (established 2006).
The company's technology stack centers on real-time LED content management through its proprietary OASYS digital platform (launched 2017), 3D video implementation (introduced 2022), and in-house digital printing capabilities that enable custom die-cuts, illuminated structures, and motion systems. A nationwide vehicle fleet described as the largest in the Peruvian OOH market supports installation and maintenance. The firm serves a broad B2B client base of brands and companies across beverages, food, retail, fashion, automotive, electronics, insurance, and transportation — including Coca-Cola, Nestle, Samsung, Puma, Nissan, Kia, Adidas Reebok, and Rimac among named clients.
Punto Visual operates a sales-led B2B go-to-market motion with quote-based pricing and personalized advisory services. Revenue is generated primarily through rental of outdoor advertising space (recurring) and custom advertising production services, with campaigns scoped through strategic planning, creative proposals, and implementation phases. The company is privately held, with no disclosed institutional investors or external funding, and has grown organically over five decades to a headcount of 150+ employees across administrative, commercial, municipal relations, security, and production functions.
Punto Visual firmographics
Firmographics- Name
- Punto Visual
- Legal name
- Punto Visual
- Website
- https://puntovisual.com.pe
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Punto Visual is a Peruvian outdoor advertising company, founded 1979, that manufactures, installs, and maintains digital and static billboards, LED screens, unipolar towers, and interactive displays nationwide, serving enterprise brands across multiple industries.
- Ownership category
- akta.pro rank
Punto Visual industry classification
Industry- Product category
- Outdoor Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
- akta.pro secondary industries
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
Keywords
Where Punto Visual is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
Punto Visual business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Outdoor Advertising Space Rental: Rental of outdoor advertising spaces including billboards, LED screens, unipolar towers, bridges, bus stops, panels, totems, and interactive towers. Revenue generated from brands purchasing advertising placement on strategic locations across Peru.
- Custom Advertising Production: In-house production of custom advertising elements including die-cuts, dummies, movement systems, and illuminated displays. Manufacturing services for unique advertising structures.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Punto Visual product offering
Product offeringCore offering
Punto Visual rents outdoor advertising space on its owned-and-operated network of billboards, LED screens, unipolar towers, illuminated bridges, bus stops, totems, interactive towers, and consecutive panels located throughout Peru. The company manufactures all advertising elements in-house at its 4,500 m² facility in Lima and delivers end-to-end services including creative advisory, design, fabrication, installation, and nationwide maintenance via its vehicle fleet. Clients use the OASYS digital platform to manage and update content on LED screens in real time.
Product overview
Punto Visual is an outdoor advertising company with 50 years of experience in the Peruvian market, operating a diverse portfolio of advertising products across strategic urban locations. The product portfolio includes large-format traditional billboards (Cartelera, Panel, Monumental), illuminated structures (Corona, Puente), unipolar towers with various sizes and LED capabilities (Torre Unipolar, Torre Unipolar LED, Torre Unipolar Mediana, Torre Unipolar Mediana LED), digital screens (Pantalla LED Monumental), transit advertising (Paradero), and interactive formats (Torres Interactivas, Consecutivos, Clip, Totem). The company has evolved from static billboard advertising to digital displays with real-time content management capabilities, supported by a proprietary content management platform. All products are manufactured in-house at their 4,500 m2 facilities, managed through dedicated administrative, commercial, municipal relations, and security/production teams.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 77% of people have taken action as a result of seeing outdoor advertising
- +1 more outcomes
Companies that use Punto Visual
Customer profileNamed customers17 records
Segments1 record
Ideal customer profiles1 record
Punto Visual technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Punto Visual partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Punto Visual competitors and assessment
Company assessmentDirect peers
- Clear Channel Outdoor: One of the world's largest OOH advertising companies operating billboards, transit advertising, and digital displays globally. Comparable to Punto Visual in business model (selling advertising space on owned physical assets) and customer base (enterprise brands).
- IGPDecaux: Italian OOH operator and JCDecaux affiliate specializing in street furniture, airports, and large-format advertising. Comparable to Punto Visual's focus on street furniture (bus stops/paraderos) and large-format spectaculars in a single national market.
- Outfront Media: US-based OOH media company operating billboards, transit, and digital displays with a similar asset-heavy model of owning physical advertising inventory. Direct peer given overlapping product categories (spectaculars, transit, digital signage) and enterprise advertiser focus.
- JCDecaux: Global leader in outdoor advertising with operations across street furniture, billboards, and digital displays in multiple Latin American markets. Directly comparable to Punto Visual as a multinational OOH media owner offering similar static and digital formats.
- Lamar Advertising: Largest outdoor advertising operator in the United States with a portfolio of static and digital billboards across thousands of locations. Highly comparable to Punto Visual in operating model (owned structures, regional/national coverage, enterprise sales) and digital transition strategy.
- Ströer SE: German-based OOH and digital out-of-home media operator with a portfolio of analog and digital large-format displays. Comparable to Punto Visual as a publicly listed peer offering similar format diversity (billboards, street furniture, digital screens) with proprietary content management.
Emerging players
- Intersection: North American digital OOH media company specializing in interactive kiosks, transit advertising, and digital spectaculars. Comparable to Punto Visual's Torres Interactivas and digital LED product lines as a digitally native OOH operator.
- Branded Cities: North American operator of iconic large-format and digital spectacular advertising in major cities. Comparable to Punto Visual's large-format spectacular and 3D video offerings as a premium OOH specialist focused on high-impact formats.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Punto Visual social profiles
Digital presencePunto Visual financial estimates
Financial estimateRevenue estimate
Valuation estimate
Punto Visual leadership team
Management profileNumber of profiles
Punto Visual subsidiaries and ownership
Company hierarchySubsidiaries2 records
Punto Visual funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Punto Visual M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Punto Visual
What does Punto Visual do?
Punto Visual rents outdoor advertising space on its owned-and-operated network of billboards, LED screens, unipolar towers, illuminated bridges, bus stops, totems, interactive towers, and consecutive panels located throughout Peru. The company manufactures all advertising elements in-house at its 4,500 m² facility in Lima and delivers end-to-end services including creative advisory, design, fabrication, installation, and nationwide maintenance via its vehicle fleet. Clients use the OASYS digital platform to manage and update content on LED screens in real time.
Is Punto Visual a public or private company?
Punto Visual is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Punto Visual founded?
Punto Visual was founded in 1979. It employs 251 to 500 people.
Where is Punto Visual based?
Punto Visual is headquartered in Lima, Peru, in the Latin America region.
How does Punto Visual make money?
Two revenue lines are on record. Outdoor Advertising Space Rental is the primary driver. The others are custom Advertising Production.
Who are Punto Visual's main competitors?
Direct peers on record are Clear Channel Outdoor, IGPDecaux, Outfront Media, JCDecaux, Lamar Advertising and Ströer SE. Emerging players are Intersection and Branded Cities.
Does Punto Visual have an API?
No public API is recorded for Punto Visual.
What industry is Punto Visual in?
Punto Visual's product category is Outdoor Advertising. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks), with a secondary code of BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes). Its NAICS code is 54185 and its SIC code is 7310.