Blue Star Lacrosse

What Blue Star Lacrosse does

Blue Star Lacrosse is a privately held, New Jersey-based lacrosse development organization founded in 2015 by M.V. Whitlow and headquartered in Medford, NJ. The company operates year-round programming spanning competitive travel All-Star club teams (boys and girls, youth through high school), summer camps at Hartford Crossing Sports Complex in Medford, the Blue Star Performance Center indoor turf facility at 430 Miller Rd, Medford, the Jersey Box Lacrosse sub-brand (in partnership with the NLL's Philadelphia Wings at XL Sports Mt. Laurel), and a dedicated Blue Star Girls Lacrosse sub-brand. Its core products center on player development and college recruiting placement, with a documented track record of hundreds of D1, D2, and D3 college commitments and representation in the 2025 Division 1 National Championship game.

The business operates a hybrid direct-to-consumer and community-led go-to-market model. Families register and pay through the SportsEngine-powered website for camps, clinics, performance center training, and All-Star club programs. Acquisition is driven by community referrals, parent testimonials, high-visibility tournament participation, and pro player-led clinics featuring PLL/NLL professionals including Grant Ament, Trevor Baptiste, Lyle Thompson, Tom Schreiber, and Ric Beardsley. Distribution is regional across multiple New Jersey locations (Medford, Princeton, Moorestown, Basking Ridge) with channel partnerships through local township programs and area high schools (Shawnee, Lenape, Moorestown, Westfield). Revenue is generated through a mix of one-time session fees (camps, pro sessions, clinics at $75-$225 per session) and recurring subscription fees for All-Star club programs and weekly Performance Center training.

Blue Star runs on a small operating team (1-10 employees), bootstrapped with no disclosed institutional funding, and is led by founder M.V. Whitlow alongside Marty Kupprion (President of Lacrosse, appointed June 2025 from NXT Lacrosse), Don Green (Director of All-Stars and Shawnee HS head coach), Aurora Cordingley (Director of Girls Lacrosse, appointed April 2026 from UNC/Massachusetts), and a coaching staff with 140+ combined years of experience. The company also integrates Mental Performance Mastery coaching (via Greenepsych) into athlete development. Underlying technology is limited to the third-party SportsEngine platform; no proprietary AI, data, or software products are part of the offering.

Name

Blue Star Lacrosse

Legal name

Blue Star Lacrosse

Website

https://bluestarlacrosse.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Star Lacrosse is a private New Jersey lacrosse development organization founded in 2015, operating year-round competitive All-Star club teams, summer camps, the Blue Star Performance Center, Jersey Box Lacrosse, and girls' programming for youth and high school players with a strong college recruiting placement focus.

Ownership category

akta.pro rank

Product category

Youth Sports Training & Lacrosse Club Programs

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth lacrosse training
• Lacrosse club teams
• Lacrosse summer camps
• College recruiting services
• Box lacrosse program

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Camps: Summer lacrosse camps offering individualized instruction for beginners to advanced players. Located at Hartford Crossing Sports Complex in Medford, NJ. Boys and Girls SJ Camps at $0 listed (pricing not publicly disclosed per session).
2. Pro Training Sessions: Pro player-led training sessions at the Blue Star Performance Center. Example: Grant Ament Pro Sessions at $75 per session for 4th-12th graders.
3. Specialty Clinics: Positional clinics led by professional players and experts. Example: Ric Beardsley 3-hour defense clinic at $225.
4. All-Star Club Program: Year-round club lacrosse program with travel All-Star teams at youth, middle school, and high school levels. Includes fall ball, box lacrosse, and summer tournament schedules.
5. Performance Center Training: Weekly small group training sessions at the indoor turf facility. Open to athletes regardless of club affiliation.
6. Jersey Box Lacrosse: Box lacrosse program including custom helmets, jerseys, exclusive Philadelphia Wings training, tournaments, and season ticket.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Blue Star Lacrosse provides year-round lacrosse development through competitive travel All-Star club teams (boys and girls, youth through high school), summer camps at Hartford Crossing Sports Complex, small-group training at its indoor Blue Star Performance Center, and the Jersey Box Lacrosse program in partnership with the Philadelphia Wings. It also offers a dedicated Blue Star Girls Lacrosse program, college recruiting services, position-specific clinics with PLL/NLL professionals, and private training for individual athletes.

Product overview

Blue Star Lacrosse is a multi-program lacrosse development organization offering a comprehensive suite of services centered around its core All-Star Program (competitive travel teams for boys and girls from youth through high school), supported by Blue Star Lacrosse Camps (summer programs), the Blue Star Performance Center (indoor training facility), and the Jersey Box Lacrosse sub-brand (box lacrosse training and teams). The organization also operates a separate Blue Star Girls Lacrosse sub-brand with club teams and girls-specific programming. Beyond direct training, the company provides college recruiting services, clinics, group training, private training, and the Dib Sessions organizational tool. The various programs work together to offer year-round development pathways from youth入门 through high school, with strong emphasis on college placement outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Jersey Box Lacrosse: Box lacrosse program serving as New Jersey's home for both boys and girls box lacrosse with partnerships including Philadelphia Wings.
• Blue Star Girls Lacrosse
• Blue Star Performance Center
• Blue Star Lacrosse Camps

Products and services

• All-Star Program Competitive travel club lacrosse teams for boys and girls spanning youth (2nd-5th grade), middle school (6th-8th grade), and high school (9th-11th grade) levels, focused on college recruitment and player development with year-round play including fall ball, box lacrosse, and summer tournament schedules.
• Blue Star Lacrosse Camps Summer lacrosse camps providing individualized instruction for beginners to advanced players, located at Hartford Crossing Sports Complex in Medford, NJ, with separate boys and girls programs and one-on-one coaching support.
• Blue Star Performance Center State-of-the-art indoor turf facility at 430 Miller Rd, Medford, NJ offering small-group training and skill development for boys/girls lacrosse and field hockey year-round. Open to athletes regardless of club affiliation.
• Jersey Box Lacrosse New Jersey-based box lacrosse program for both boys and girls featuring club-neutral teams with industry-leading coaching, custom helmets and jerseys, tournaments, an exclusive Philadelphia Wings partnership, and a season ticket.
• Blue Star Girls Lacrosse Girls-specific lacrosse club teams, camps, and clinics based out of Medford and Northern NJ, with year-round programs focused on developing confident young women and athletes through lacrosse while supporting multi-sport participation.
• College Recruiting Services Guidance and support for players and families navigating the college recruiting process, leveraging staff relationships with college coaches nationwide and documented success placing athletes at D1, D2, and D3 programs.
• Clinics and Group Training Specialized clinics and small-group training sessions led by professional and college-level coaches, including position-specific training (goalie training, defense clinics) and pro player-led sessions such as Grant Ament Pro Sessions and Ric Beardsley Pro D Clinics.
• Private Training Individual and small-group personalized lacrosse instruction for players seeking one-on-one development opportunities.

Quantifiable outcome

• Hundreds of players placed in D1, D2, D3 college programs
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Philadelphia WingscoreStrategic or Co-development Partner · 11 September 2025Partnership for pro sessions and exclusive training at Jersey Box Lacrosse. Includes Philadelphia Wings season ticket (and discounted family tickets) for participants. NLL team bringing professional expertise to youth box lacrosse program. First set of Philadelphia Wings Pro Sessions announced as part of the partnership.
• XL Sports Mt. LaurelcoreOthers · 1 January 2025Training location for Jersey Box Lacrosse program. 6+ real box lacrosse practices held at XL Sports Mt. Laurel, NJ per season.
• GreenepsychminorStrategic or Co-development PartnerMarty Kupprion serves as certified Mental Performance Mastery (MPM) coach with Greenepsych. Mental performance coaching integrated into Blue Star athlete development programs.
• Local Township and Recreational ProgramsminorChannel Partner/ Reseller/ DistributorBlue Star works alongside local programs to support growth and accessibility of lacrosse. Creates schedule allowing players to play other sports and stay with town programs while providing year-round club experience.
• Area High SchoolsminorStrategic or Co-development PartnerPartnership with local high schools including Moorestown, Lenape, Shawnee, Westfield, and others. Blue Star coaches serve in coaching roles at these schools while running club programs.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• 3d Lacrosse: National youth lacrosse development organization running club teams, select events, and recruiting showcases. Comparable as a multi-region competitor pursuing the same college-placement-led GTM motion; meaningfully larger and more capitalized than Blue Star.
• NXT Lacrosse: Mid-Atlantic-based youth lacrosse club with year-round travel teams, recruiting services, and box/field offerings — directly comparable to Blue Star. Notably, Marty Kupprion was Club Director at NXT immediately before joining Blue Star as President in June 2025, making this a direct head-to-head in the same geography.
• Team 91 Lacrosse: Long Island-based youth lacrosse club running boys' and girls' travel teams with a recruiting-development mission. Comparable to Blue Star as a regional, recruiting-outcome-driven club with multi-age programming; serves a different but adjacent Northeast geography.
• SweetLax Lacrosse: Upstate New York-based youth lacrosse club operating competitive travel teams with strong college placement focus. Comparable to Blue Star as a regional club whose value proposition centers on recruiting outcomes and elite coaching, although currently in a different geography.
• True Lacrosse: National youth lacrosse club network operating travel teams, showcases, and recruiting events across multiple states. Comparable to Blue Star in mission (college-placement-driven travel club) but with materially broader geographic footprint and earlier-stage institutional scaling.

Regional players

• Long Island Express Lacrosse: Long Island-based youth lacrosse club with year-round travel teams and recruiting focus. Comparable to Blue Star in club-team-plus-college-recruiting model but serves a different Northeast geography.
• Maryland Lacrosse Club: Maryland-based youth lacrosse club operating competitive travel teams in a high-density lacrosse market. Comparable to Blue Star in programming structure and college-recruiting orientation, but in an adjacent geography with deeper historical lacrosse participation.
• Main Line Lacrosse: Philadelphia Main Line-area youth lacrosse club offering travel teams, lessons, and clinics. Comparable to Blue Star in product mix and age-group structure but serves the adjacent PA market rather than NJ directly.

Broad incumbents

• Philadelphia Wings: National Lacrosse League (NLL) professional franchise that is also a strategic partner of Blue Star via the Jersey Box Lacrosse program. Comparable as a brand and coaching resource for Blue Star's box lacrosse training, though operating at a different (professional) tier of the sport.
• Premier Lacrosse League (PLL): Professional outdoor lacrosse league whose players (Grant Ament, Chris Aslanian, Lyle Thompson, etc.) directly serve as Blue Star coaches and clinic instructors. Comparable as the upper-tier destination for Blue Star's player-development pipeline and as a shared marketing channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bluestargirlslax
• Xx.com/bluestarlax

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Star Lacrosse