What Sweetlax Lacrosse does

Sweetlax Lacrosse is a private, for-profit elite club lacrosse organization founded in 2008, headquartered at 200 Biscayne Blvd Way #3204, Miami, Florida, and operating programs for male youth and high school players across six U.S. states. Its product is structured in three tiers — one National team, four State teams (Sweetlax Upstate in New York, Sweetlax Florida, Sweetlax Carolina, and Sweetlax Colorado), and multiple regional programs (including Charleston Loggerheads, Savannah Hawksbills, Triad Elite, South Florida Leatherbacks, and Red Devil Sweetlax) — supplemented by the Sweetlax Academy (camps, clinics, and individual/group training open to non-members) and an All-American recognition program. The core offering bundles tournament fees, a 3-piece custom Nike uniform, team practices, and college recruitment advising into an annual team membership, with the organization claiming nearly 100% of players advancing to collegiate lacrosse and 420+ cumulative college commitments across 126+ colleges and 42+ conferences.

The business model rests on two revenue streams: recurring annual club membership fees and twice-yearly Nike apparel sales via team-branded web stores. Go-to-market is community- and event-driven, anchored by annual August tryouts, NLF-affiliated elite tournaments, and alumni-driven referrals. The technology layer is minimal — registration and team administration are handled on the LeagueApps platform, with no proprietary software, data assets, or AI components disclosed. Sweetlax is founder- and operator-owned (no institutional investors or funding rounds disclosed), runs with 1–10 employees supplemented by regional Club Directors who operate semi-autonomously, and is led by Founder and Director of Recruiting Kevin Martin and President Nick Weston.

Name

Sweetlax Lacrosse

Legal name

Sweetlax Lacrosse Company

Website

https://sweetlaxlacrosse.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweetlax Lacrosse is a privately held elite club lacrosse organization, founded in 2008, operating one National team, four State teams, and multiple regional programs across six U.S. states for male youth and high school players seeking college placement.

Ownership category

akta.pro rank

Product category

Youth Sports Club Lacrosse Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Club Sports Programs (EDALAIAB)

Keywords

• Youth lacrosse programs
• Club lacrosse teams
• College recruiting services
• Lacrosse training camps
• Lacrosse tournaments

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Club Membership/Team Fees: Annual club membership fees for participation in elite or regional lacrosse programs. The team price includes tournament fees, a 3-piece custom uniform (shooter shirt, short, and pinnie), team practices, and unparalleled college recruitment advising. Pricing is not publicly disclosed and requires contact with the Club Director.
2. Nike Apparel Sales: Custom Nike apparel sold through web stores offered twice per year for Fall and Summer travel teams. Orders are placed via team pages and direct email links to registered team members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sweetlax Lacrosse operates an elite tiered club lacrosse program for male youth and high school players, structured around one National team, four State teams (Upstate, Florida, Carolina, Colorado), and multiple regional programs across six states. The organization provides individual player development, team-building coaching, participation in elite and competitive tournaments attended by college coaches, and dedicated college recruitment advising to help players gain collegiate placements.

Product overview

Sweetlax Lacrosse is an elite club lacrosse organization offering a tiered program structure consisting of a National team, four State teams (Sweetlax Upstate, Florida, Carolina, and Colorado), and multiple Regional Programs (including Charleston Loggerheads, Savannah Hawksbills, Triad Elite, South Florida Leatherbacks, and others). The core offering centers on elite player development, competitive tournament participation, and comprehensive college recruiting services. Additional offerings include Sweetlax Academy for camps and training, the All-American Recognition Program, and tournament participation through National Lacrosse Federation membership. The program serves primarily male youth lacrosse players, focusing on continual improvement both on the field and in the classroom while assisting with college placement.

Differentiator

Problem solved

Functional benefit

Brands

• Sweetlax Upstate: Elite club lacrosse program based in Upstate New York.
• Sweetlax Florida
• Sweetlax Carolina
• Sweetlax Colorado
• South Florida Leatherbacks
• Charleston Loggerheads
• Savannah Hawksbills
• Triad Elite Sweetlax
• Sweetlax Navy
• Sweetlax Silver

Products and services

• Sweetlax Lacrosse Club Program Elite club lacrosse program developing player skills and teamwork while stressing academic performance to reach the college level; complements town, modified, and high school lacrosse programs.
• Sweetlax National Team Highest-level elite team selected from Sweetlax State teams (Upstate, Florida, Carolina, and Colorado); represents the top tier of competitive play within the organization.
• Sweetlax State Teams State-level elite club lacrosse programs including Sweetlax Upstate (NY), Florida, Carolina, and Colorado; each focuses on player skill development, teamwork, and academic performance to reach the college level.
• Sweetlax Regional Programs Regional programs including Charleston Loggerheads, Savannah Hawksbills, Triad Elite, South Florida Leatherbacks, Greenville River Hawks, and Red Devil Sweetlax; work with State programs to provide competition with limited long-distance travel at cost-effective prices.
• College Recruiting Services College recruitment advising included in team membership, helping players get placed at schools that fit both their athletic and academic criteria; provides access to Division I, II, and III college coaches through elite tournaments.
• Sweetlax Academy Camps, clinics, and individual/group training programs open to all players regardless of club team membership; focused on developing new players and growing the game of lacrosse.
• Tournament Participation Participation in elite and select tournaments attended by Division I, II, and III college coaches; Sweetlax membership in the National Lacrosse Federation (NLF) provides access to the most competitive tournaments in the country.
• All-American Recognition Program Annual recognition program showcasing top-performing Sweetlax athletes by graduation year (2013-2026), highlighting players who have achieved All-American status.
• Custom Nike Apparel Custom Nike apparel sold through web stores offered twice per year for Fall and Summer travel teams; orders placed via team pages and direct email links to registered team members; 3-piece custom uniform (shooter shirt, short, pinnie) included with team membership.

Quantifiable outcome

• Nearly 100% of Sweetlax players go on to play lacrosse at the next level
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• National Lacrosse Federation (NLF)coreStrategic or Co-development PartnerSweetlax is a member of the National Lacrosse Federation (NLF), which provides access to the most competitive tournaments in the country. Membership enables participation in elite national tournaments that are attended by Division I, II, and III college coaches, supporting the organization's college placement mission.
• NikeminorOthersNike is a branded apparel partner for Sweetlax. The organization offers custom Nike apparel twice yearly through web stores for Fall and Summer travel teams. All team members receive Nike uniforms as part of the membership package.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trilogy Lacrosse: Trilogy operates elite club lacrosse teams and recruiting events across the U.S., with a model similar to Sweetlax — coaching-driven development, national tournament participation, and college placement support.
• Lonestar Lacrosse: Lonestar is the dominant elite club lacrosse operator in Texas with boys' and girls' programs and showcases — comparable to Sweetlax in club model and college-recruiting mission but regionally concentrated.
• 3D Lacrosse: 3D Lacrosse is a national club lacrosse operator with elite boys' and girls' programs, training events, and recruiting showcases — a scaled, multi-region competitor to Sweetlax.
• Leading Edge Lacrosse: Leading Edge fields elite youth club lacrosse teams with a strong recruiting showcase focus and tiered team structure, closely mirroring Sweetlax's National/State/Regional model.
• True Lacrosse: True Lacrosse operates one of the largest club lacrosse networks in the U.S., fielding elite boys' and girls' teams across multiple states with national tournament participation — a near-direct competitor to Sweetlax in the elite lacrosse club category.
• Team 91 Lacrosse: Team 91 runs elite boys' and girls' club lacrosse programs in the Northeast and Mid-Atlantic with strong college-placement branding, competing head-to-head with Sweetlax for elite youth players in overlapping geographies.
• Evolve Lacrosse: Evolve operates club lacrosse programs and showcases focused on player development and exposure — overlapping Sweetlax on training, recruiting services, and elite competitive play.

Others

• National Lacrosse Federation (NLF): NLF is the tournament/league body that Sweetlax is a member of; it is not a competitor but the ecosystem gatekeeper whose events deliver Sweetlax's college coach exposure.
• LeagueApps: LeagueApps is the sports club registration and management platform Sweetlax runs on — a technology infrastructure provider rather than a competitor, but the operating rail on which Sweetlax registrations and team pages are built.

Emerging players

• Next Level Lacrosse: Next Level Lacrosse runs elite club teams with national tournament participation, comparable in tiered structure and recruiting emphasis though smaller in geographic reach than Sweetlax.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SweetlaxSL
• YouTubeyoutube.com/channel/UCS9KO0E8P2RWDQ3yGE15l0g
• Facebookfacebook.com/sweetlaxlacrosse
• Instagraminstagram.com/sweetlax
• LinkedInlinkedin.com/company/sweetlaxlacrosse

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetlax Lacrosse